Team Hillebrand / Mader

Team Hillebrand / Mader

The demographic development in AT leads to a big challenge in the blood supply: In the future we will have more older people who need blood and less younger people who are actually possible to donate blood. This situation can easily cause a shortage in the supply of blood!

Team Hillebrand / Mader

Team Hillebrand / Mader

Teasercampaign:

• blutleer.at → FB site• online banner campaign• print• billboard• streetwash

Team Hillebrand / Mader

Call2Action campaign:

• blutleer.at → FB site incl. game• online banner• radio spot• print• benefits for blood donation• mobile app

Team Hillebrand / Mader

Budget

Creatives (incl. development, litho, image processing and editing) 8.000 €

Production (billboard, radio spot, online banner) 8.500 €

Media (print VICE & Ray -50% RK bonus, billboard & radio spot -100% cooperation, online)

14.500 €

FB page (incl. programming and supervision) 7.000 €

App programming and development 17.000 €

Total budget: 55.000 €

Team Hillebrand / Mader

Timing

Presentation agency 15.04.2013

Rebriefing and ongoing coordination

Finalising of the teasercampaign, call to action campaign 17.05.2013

Start teasercampaign 31.05.2013

Start call to action campaign on “Weltblutspendetag” 14.06.2013

Ongoing supervision online media ab 14.06.2013

Team Hillebrand / Mader

If you aren‘t shitting yourself, you‘re not doing something new. James Hilton