team green simuate evaluation
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SIMUATE CASE STUDY
TEAM GREENPRN Name
12020541095 Chaitanya Pande
12020541097 Deepanker Ray
12020541106 Manish Chandra Renu
12020541129 Shailash Jain
12020541132 Sonal Meshram
12020541151 Paramveer Singh Khosa
12020541153 Sakshi Bateja
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VISION -To be the Most admired
brand in the World providing innovative,state of the art, user friendly products of
lasting value to our customers, to make
their today better than yesterday
MISSION - To deliver the optimummix of the highest quality and
advanced technological features to
customers
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COMPANY GROWTH
Round 1: Start of business
Round 2: Buying of new plants
Round 3: Introduction of Tech 3 and Tech 4
Round 4: Marching ON
Round 5: Sustained growth
Round 6: Continued success
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STRATEGIC ANALYSIS ROUND 6
Asia market shares
Green Red Blue Orange Grey Ochre Pink Navy Yellow Olive Brown Black
Total 9.69 9.22 5.14 3.38 9.64 10.10 12.57 12.14 7.49 5.65 7.78 7.19
Tech 1 3.85 0.00 0.00 2.81 5.97 8.62 4.96 2.41 4.24 4.50 2.93 4.84
Tech 2 0.00 4.28 0.00 0.57 3.67 1.49 0.00 0.00 0.00 1.15 0.00 2.35
Tech 3 5.84 4.94 2.36 0.00 0.00 0.00 7.61 9.73 3.24 0.00 4.85 0.00
Tech 4 0.00 0.00 2.78 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00
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USA market shares
Green Red Blue Orange Grey Ochre Pink Navy Yellow Olive Brown Black
Total 10.33 12.27 4.23 10.52 8.81 15.66 6.85 8.14 6.82 4.84 5.04 6.49
Tech 1 0.00 0.00 2.79 0.00 0.00 0.00 2.47 4.18 3.01 2.09 2.17 3.76
Tech 2 1.78 5.01 1.44 0.00 3.69 6.26 4.38 3.97 0.00 0.00 0.00 2.73
Tech 3 0.00 0.00 0.00 4.49 0.00 0.00 0.00 0.00 0.00 0.00 2.88 0.00
Tech 4 8.55 7.26 0.00 6.02 5.12 9.40 0.00 0.00 3.80 2.75 0.00 0.00
Europe market shares
Green Red Blue Orange Grey Ochre Pink Navy Yellow Olive Brown Black
Total 5.76 12.38 6.18 7.47 10.41 9.17 10.70 6.81 10.90 3.30 6.55 10.38
Tech 1 0.00 0.00 0.00 0.00 0.00 0.00 0.00 3.49 0.00 0.00 0.00 4.65
Tech 2 0.00 5.81 0.00 0.00 5.05 3.98 5.48 3.31 4.17 0.00 2.47 0.00
Tech 3 2.75 0.00 3.25 2.51 0.00 0.00 5.21 0.00 0.00 0.74 0.00 0.00
Tech 4 3.01 6.57 2.93 4.97 5.35 5.19 0.00 0.00 6.73 2.56 4.08 5.73
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Total no. of plants available 14
Capacity Utilization 100%
Tech 4:
Contract as well as self production in Asia
Huge loss of demand
Tech 3 :
Contract as well as self production in USA
Tech 2: No production since we had beginning inventory
Some unsatisfied demand
Tech 1 :
Production in USA and Asia
PRODUCTION
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HR Increased Wages per month to USD 4800
Attrition was as low as 8% - Market average was 21%
R&D Available man days used - 94 849
Focus on in house development : Tech 2 and Tech 3
No buying of additional features
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MARKETING
Market Technology No. of Features Unit Cost Selling Price Promotion
USA Tech2 6 276.8 280 30000
Tech4 7 249.6 270 30000
Asia Tech1 6 1475.2 1550 30000
Tech3 4 1980.9 2100 35000
Europe Tech3 4 139.8 215 30000
Tech4 7 269.3 300 30000
Competitive Pricing used throughout
Amongst lowest prices as compared to others
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10
k USD USD
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FINANCIAL ANALYSIS
Fifth largest profit maker overall $ 442 339 k
No short term debt
Entire long term loan repayment done
Amount paid: $ 509 789 k Round 6
Outstanding Equity Shares 43000k
Amongst 4 companies with nil Long term as well as Short term
debt
Strong financial since round 4
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RATIOS
Market capitalization of the company (k USD) 6 533 821
Shares outstanding at the end of round (k shares) 43 000
Share price at the end of round (USD) 151.9
Average trading price during the round (USD) 118.3
Dividend yield 0
P/E ratio 14.8
Cumulative total shareholder return (p.a.), % -3.3
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FUTURE PLAN
Increase Market Capitalization
People Strategy
More investments in employees to reduce attrition rate
Increase investors value pay dividend
Production Strategy
Increase no. of plants in Asia
To avoid loss of sales by increasing production
Marketing Strategy
Increase market share in Europe
To be amongst top three players in terms of market share
Use availability of all technologies
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THANK YOU