Unfortunately, the IT development cycles required to manage analytics vendor tags are slow and costly, limiting how quickly analytics professionals can capture new data points, or correct outdated implementations. Tealium enables measurement professionals to manage analytics tags on their own, without requiring ongoing assistance from JavaScript-trained IT developers. With Tealium, they can streamline enterprise analytics deployments and create a highly reliable foundation of digital data, so they can measure and report with confidence.

Simplified Web Analytics deploymentsTealium streamlines complex web analytics deployments, including enterprise solutions such as Adobe SiteCatalyst, Webtrends, IBM Coremetrics, Google Analytics, and others. Users can define and map different variables with point-and-click simplicity, without requiring IT developers to adjust any code on the web page. Tealium provides convenient toolboxes for each major web analytics vendor, making it easy to get up and running with the latest version of that solution. Users can also identify and start collecting new data points — through Web Companion, a browser plug-in — while viewing the actual web page itself.

Measure at willMeasurement changes often get delayed or de-prioritized when running through traditional development cycles. Because of these delays, web analytics managers risk losing the time-to-benefit window for turning their digital data into action. Tealium iQ puts web analysts and data-driven professionals in control of their measurement, allowing them to make on- the-fly changes to analytics implementations by themselves, without requesting assistance from IT. This

results in better and faster measurement.

Tag Management Simplified | www.tealium.com

With the growth in digital touch points, including mobile channels, data-driven marketing professionals are faced with a limitless amount of interactions they can measure. In almost every case, getting results starts with a strong analytics foundation.

SI G NS YO U N E E D TE ALI UM

• Constant changes to web analytics

and digital marketing tags that

require IT assistance

• Poor or outdated implementations

leading to inaccurate reporting

• Reduced measurement designs to

fit implementation cycles

• Limited reporting from web

analytics vendors

• Tag changes are low priority items

for the development team

Tealium forWeb Analytics Professionals

Testing vendors has never been so easyTesting new analytics vendors is typically a lengthy process, requiring heavy assistance from IT. Want to leverage tools like CrazyEgg, ChartBeat, or Clickheat to gauge visitor behavior? How about customer feedback tools such as Opinion Lab or ForeSee Results? With a simplified approach for adding and managing tags, Tealium makes testing new vendors easy, and without requiring IT involvement. Web analytics managers can test their vendors against each other, evaluate performance, and choose the vendor that best fits their needs.

Data you can rely onBy removing the opportunity for a flawed analytics implementation, web analysts can rest assured that the data they are collecting is accurate and reliable. In addition, Tealium makes collecting site and visitor-level data a simple exercise. Web analytics managers can empower their big data initiatives and collect online data alongside offline data, to gain a single view of the customer and make decisions based on a clear understanding of visitor behavior.

Data, when you need itMany web analytics managers are stuck with at least a 24-hour limitation on collecting visitor-level data from their vendors. Tealium understands that data-driven teams need timely access to how online visitors are interacting with the website so they can make fast, informative analysis on how to improve their marketing campaigns and conversions. Tealium EventStream provides web analytics managers with an hourly feed of all of their event-level data that can easily be integrated into any data warehouse.

About TealiumTealium is the leader in enterprise tag management, serving some of the most demanding customers in the world. Tealium’s web-based service makes it easy for digital marketers to deploy and manage their third-party vendor tags, and then correlate the data those tags generate into an actionable source. Using Tealium, organizations can streamline their digital marketing operations, increase the effectiveness of customer acquisition campaigns, and power their big data initiatives. The company differentiates itself through ease of use, scale and performance, and fanatical customer support. Select clients include Petco, Lenovo, A+E Networks, Fox Networks Group, Urban Outfitters, Nokia, NHL, Sony Online Entertainment, and many more.

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CONNECTwww.tealium.cominfo@tealium.comTwitter: @tealium

© 2013 Tealium, Inc. All rights reserved. Tealium, Tealium DataCloud, Tealium EventStream, and Tealium iQ are trademarks of Tealium, Inc. Other trademarks belong to their respective owners.

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“The goal of tag management is to give marketing and measurement professionals direct control over their digital measurement infrastructure, and to eliminate the need for costly and time-consuming IT cycles. Tealium does a superb job of that.”

Gary Angel, Ernst & Young —

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