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Teach Me How: Facebook Live Video

to Broadcast Your Brand’s Story

Katie Farrer

Corporate Social

Content Team Lead

IBM

@ktfarrer

Facebook’s Video Views (Including Live) Could Eclipse 64 Billion Video Views Per Day By August 2017 (Mediakix)

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billion Katie Farrer/ @ktfarrer

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Facebook Live videos are watched

3x longer than videos that aren’t

live anymore (Facebook) and users comment

at 10x the rate of regular videos (Wired)

Facebook's total audience is 1.71 billion MAUs (monthly active users) and growing. (Facebook)

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1.71 billion

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What works on Facebook Live?

Exclusive

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Interactive

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Demos

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Events/panel discussions

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Partnerships

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Behind-the-scenes

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Competition

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Episodic

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How to execute

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Check List Pre-Event

Begin prep work 4-6 weeks

in advance

Secure production crew and

space/room for segment

Secure host for segment

and any additional on air

talent

Prepare draft script, social

posts, promotional images,

titles for on screen talent

Create list of links that can

be posted in comments

section during broadcast

Schedule at least two prep

calls with on screen talent

and production team

Prep on screen talent for

questions they may receive

Work with other brands for

cross posting opportunities

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During Event

Arrive day before go live date

for walk through – schedule

two hours for set up

Day of schedule talent to

arrive 1-2 hours beforehand to

prep for session and practice

Set up a private unpublished

Facebook “test" page that

only your team has access to

No swivel chairs (once on

camera people will start

fidgeting in chair)

Start countdown clock 1 hour

beforehand

Once we go live push out

promotional tweet

Monitor comments and

engage throughout session

Wrap session when

comments slow down

Post-Event

Change Facebook copy so

viewers know it’s no longer

live

After the video has ended ask

speakers to help answer any

questions you weren’t able to

answer during the live video

and continue to monitor

Promote session on social

channel and put paid support

behind session

Tech Tips

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• Hire a pro - the quality of

your video matters and

an iPhone just won’t do.

• Use production software,

a few Facebook

recommends include:

• Wirecast

• Livestream

• xSplit

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Resources

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Facebook Live Tips

• https://live.fb.com/tips/

• http://bit.ly/2qTFWFQ

Streaming Tips

• https://developers.facebook.co

m/docs/videos/live-video

Facebook Live’s to Watch:

• Buzzfeed Watermelon Bust

• Martha Stewart Christmas

• IBM Q Lab Tour

• Tanmay Bakshi Live Codes a Drone

• IBM at CES: The Power of Hidden Figures

• IBM goes behind-the-scenes at the US Open

• Subaru with Buzzfeed Animals

• Refinery 29 with Smartwater

• ”Tipsy Tricks” from Benefit

• Buzzfeed Dance Craze Battle

• NYT Crossword Puzzle Live

Ask me anything at the Post-Presentation Huddle!

Twitter: @Ktfarrer

LinkedIn: https://www.linkedin.com/in/katiefarrer/