GRAPHIC DESIGN 1 | ALEX SABA S2931423

TEA PACKAGING

DESIGN BRIEF:

Design a range (at least three flavours) of tea packaging that speaks clearly to a cultural and fashion style. Make informed choices about your pack decoration, colour palette, typography and package form. Design a logotype for your tea brand and establish a visual hierarchy of information on the front of each pack. Layout the packaging on the computer, and construct functional 3-dimensional paper models for photographic purposes. You must supply nets and photographs of mockups in your folio and an A4 written manifesto articulating your design choices.

Submission of creative work that demonstrates technical competences in both digital and non-digital executions of fundamental design principles. You are required to critique their work against fundamental design practices and principles.

Puritea is a loose leaf tea, contained in white tins -( tea can last up to 2 years when stored in tins). This range is designed to take you through the day, morning, afternoon and night. Puritea is based around leading a healthier lifestyle and being aware of fruits and herbal blends that can assist improve your daily wellbeing.

Tea to take you through the day.

SYMBOLISM

I have used a combination of name and symbolization in the naming/logo, linking the end of the “a” to a leaf. This conveys a distinctive logo for the connection between the leaf logo and the loose leaf tea. Also adding a slogan suggesting/upselling the trio of tea flavours.

TONE & SYMBOLISM

Puritea has an earthy quality of tone to its presentation, however it has been kept neutral to themes and target market where possible – tying into the tone is also the colour tones used – the colours are based off the tea flavours, with a slightly lighter tone so that they aren’t overpowering. This has resulted in a slightly more feminine colour scheme.

STYLE, RELATIONSHIPS & MATERIALS

I tried to go as simple as possible, whilst still incorporating a pleasant/ subtle pattern. Also tying in with the name of the tea “Puritea” to relate to a more organic style, using recycled paper for labeling. Both the simple style and use of earthy materials link together to give an earthy, organic and pure feeling to “Puritea”a

TYPOGRAPHY:

For the main headings, Morning Tea, Afternoon Tea and Sweetest Dreams – as well as the Puritea logo I used my own handwriting to create a serene and simple “feel” and style to the packaging – almost giving the labeling a more personal feel. However with the information I kept the type simple and easy to read, leaving the main focus on the rest of the design.