tea my part
TRANSCRIPT
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Tea is indigenous to India and is an area where thecountry can take a lot of pride.
India has emerged to be the world leader, mainly becauseit accounts for 31% of global production.
It is perhaps the only industry where India has retained itsleadership over the last 150 years.
The range of tea offered by India - from the originalOrthodox to CTC and Green Tea, from the aroma andflavor of Darjeeling Tea to the strong Assam and Nilgiri
Tea
Introduction Of Tea
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The total turnover of the tea industry is aroundRs. 10,000 crores.
Since independence tea production has grownover 250%, while land area has just grownby40%.
Total net foreign exchange earned per annum isaround Rs. 1847 crores.
This is equivalent to 43% of India's Tea exports. Theother countries for India's Tea exports include mostof the European Countries
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CompanyProfilePlantation And Tea Plant Location in Assam
Registered Office:13,Sant Gurudev Street, Dibrugarh, DarjeelingAssam - 400123 Tel: 22465231
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Key OfficialsMr. Gaurav Gharat CEO
Mr. Jeetendra Prajapati CFO
Mr. Jonathan Fernandes MD
Mr. Rohit Kamble Marketing Manager
Mr. Ronak Dad H R Manager
Mr. Vijay Harmalkar Export Manager
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Mr. Gaurav Gharat
C E O
Mr. Jeetendra Prajapati
C F O
Mr. Jonathan Fernandes
MANAGING DIRECTOR
Mr. Rohit Kamble
Marketing manager
Mr. RONAK DADHR MANAGER
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Late Mr. R. Ranganathan
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Incorporated as a Private Limited
Company on 25.09.1989 as El-Se Tea
Company Private Limited under the
Companies Act 1956.
The Company became a Public LimitedCompany on 25.09.2000 as El-Se Tea
Company Limited under the Companies
Act 1956.
Company History
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To carry on the business of tea planters in all itsbranches to grow cultivate produce prepare
manufacture and render marketable tea and to buysell dispose of export and deal in tea either
in its prepared manufactured or raw state and eitherby wholesale or retail.
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Code of Conduct
El-Se Tea expects the highest possible ethical conduct from its
Board Members and senior management personnel.
The objective of the Code is to promote honest and ethical
conduct and to disclose, in a transparent manner, the values
in accordance with which the Companys business will be
conducted.
This Code contains the policy guidelines and proceduresadopted by the Board of Directors of the Company relating to
legal and ethical standards for conducting Companys
business.
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Company FacilitiesEl- Se Tea expects the highest possible ethical conduct from its
Board Members and senior management personnel. As an Indiancompany, El- Se Tea is subject to laws and regulations in India.
Violation of governing laws and regulations is both unethical and
subjects El-Se Tea to significant risk in the form of fines, penalties
and damaged reputation.
Information about the Group, which is not publicly available, must
be handled with discretion and must not be given to others unless
they are employees who need to know it in order to do their job or
are third parties who are authorized to receive it.
Confidentiality
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In addition theCompany has alsostarted a separatedivision formarketing of Packet
Tea under it's ownbrand name
Lochan Power &Jaya Super
PRESENT BUSINESS
This Company ownsJaya and Lochan TeaEstates situated atBagdogra in theregion of North
Assam which hastotal grant area of820 acres havingannual production of2000 tones of tea.
The main business ofthe company is teaplantation
processing andtrading & export oftea.
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PRESENT STATUS
Company started its export division only in the year2001-02.
The Company has also received orders for shipmentof 800 tons of tea from April 2009 to July 2009 fromSoviet Russia and thus expects substantially highexport turnover during the next year.
The Company has already signed a Memorandum ofUnderstanding (MOU) with M/s Sovincom of Russiaone of the leading importer of tea in Asia for export
of tea worth Rs.40 Million during the year 2009-10.
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Our Yearly Production Record
The overall performance of the Tea Industry during the
All India Production has been marginally lower whereas Exports for
the Calendar Year 2007 has gone down to 156.7 Million Kgs from203.9 Million Kgs during the Calendar Year 2006.
During the year under review, the Company achieved production of20.60 lacs Kgs of Black Tea as compared to 21.32 lacs Kgs in the
previous year
Considering the present scenario, including weather conditions, theprices are expected to remain firm. Since our Company is focusing
mainly on making quality tea, the outlook appears to be good.
l t t
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particulars As on 31st
march 2007
As on 31st
march 2008
Authorised Capital:20000000 ( 31-3-05 and 31-3-04 -10000000) Ordinary Shares of Rs. 20,00,00,000/- 10,00,00,000/-10/-each
Issued, Subscribed and Paid Up:
10879383 ( 31-3-05-4847653 : 10,87,93,830/- 4,84,76,530/-31-3-04 - 4756546) Ordinary Sharesof Rs. 10/- each fully paid upOut of the above :-
(i)6967445 ( 31-3-05-935715 :
31-3-04 844608 ) OrdinaryShares of Rs. 10/- each havehave been allotted as Fully paidup without payment Beingreceived in cash
(ii) 3910938 Ordinary Shares ofRs.10/- have been allotted asfully up Bonus Shares by wayof capitalization of General
Reserve and CapitalRedemption Reserve
Share Capital Suspense6031730 ( 31-3-04 - 91107 ) 6,03,17,300/-Ordinary Shares of Rs. 10/- each tobe allotted as fully up pursuant to a _____________ ___________Scheme of Arrangement without 10,87,93,830/- 10,87,93,830/-payment being received in cash
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EXPORT OF TEAFOR THE PERIOD APRIL TO
MARCH(Qty/Value in tonnes/Indian
Rs. Lakhs
Country Apr 03-Oct 03
Apr 02-Mar 03
Apr 01-Mar 02
Qty Value Qty Value Qty. Value
Russian Fedn. 24.76 1494.20 43.70 2888.68 57.42 4029.81
Uzbekistan 0.05 5.94 0.06 4.66 0.10 7.51
Other CIS 0.07 6.41 0.04 28.65 0.11 9.19
Total CIS 31.17 2051.36 53.29 3791.39 71.92 5468.35
U.K. 14.42 1336.48 21.97 1943.16 18.53 1631.65
Germany 3.52 755.68 5.33 962.71 4.87 865.07
U.S.A. 5.41 695.99 8.59 1207.56 8.85 1046.84
U.A.E. 12.01 1280.57 21.98 2491.84 20.50 2379.88
Saudi Arabia 1.27 94.22 2.71 260.77 1.92 174.66Afghanistan 1.75 91.37 0.73 44.60 0.17 17.21
Hong kong 0.32 49.37 0.12 17.64 0.10 13.03
Singapore 0.30 36.45 0.42 34.67 0.35 38.13
Sri Lanka 1.14 108.36 1.43 132.90 1.46 119.52
Japan 1.88 366.14 2.82 475.09 2.01 450.23
Australia 1.99 332.41 2.47 426.63 1.01 96.51Total 91.25 8443.57 176.73 15907.27 180.10 17192.18
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Application for business
licence or permanent
business licence (Form A)
Every exporter and every
distributor desiring to obtain a
business licence shall make an
application in duplicateEvery licensee, being an
exporter, desiring to convert his
business licence into a
permanent business licenceshall make an application, three
months before the expiry of the
validity of a business licence, in
duplicate
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Application for Certificate of Origin for teas designated as
Geographical Indication(Form D)
which has been produced and
manufactured in any tea producing
areas in India and designated as
GeographicalIndication
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APPLICATION OF THE
CERTIFICATEOF
ORIGIN (Form E)
BUSINESS LICENCE FOR
CARRYING OUT BUSINESSAS
EXPORTER (Form F)
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For acquiring
permanent licence
number (Form G)
For acquiring
permanent licence
number as exporter
and distributor
(Form K)
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Application for
Renewal of
businesslicence (Form
J)
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Selecting themarkets
selected aftercareful study
ExportPromotion
Council(EPCs)/Com
modity
Boards
Federation ofIndian ExportOrganisation,
(FIEO)
IndianInstitute of
Foreign Trade(IIFT),
Indian TradePromotion
The
informationcan becollected
from
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Appointing Agents
Selling through an overseasagent is an effective strategy.
He also provides you support inthe matter of transportation
In some countries it iscompulsory
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Selecting channels of distributiongenerally utilised while exporting tooverseas markets
Export Procedure
Exports through Export Consortia
Export through Canalising Agencies
Export Houses,
Direct Exports
Export through Overseas Sales
Agencies
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Export Pricing and Costing
Export
pricing
Cost
importanttool for
promotingsales
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