• Direct response television, usually known by it’s acronym, DRTV, is any commercial from 30 seconds in length, up to a half-hour, that gives the viewer the opportunity to order the featured product by calling an 800 number, or ordering from a website, or both.

• DRTV commercials up to 2 minutes in length are called “spots”, and the half-hour version is the infomercial.

We started out as strictly a DRTV production company, but over the years our customers have asked us for more and more help and recommendations.With great resources of trusted vendors and suppliers, we can assist you in all sorts of ways as your product finds it’s way to the markets of the world:•Project funding•Media funding•Manufacturing/sourcing•Banking and merchant services•Website development and marketing•Shipping and fulfillment•Print, mail-order and catalog sales•Retail

Creating a successful, direct-response television commercial begins with a “download”, where we sit, and learn, in great depth, all the features, benefits and even the objections to our clients’ product. Next, we propose creative ideas of how best to present that product. When we’re all in agreement on a creative approach, we go on to writing and re-writing, followed by producing, casting, directing and editing, all with lots of feedback and give and take from all. If you ever hear the words “formula” for DRTV, run. Each project may have similarities in structure, but the successful ones are anything but a formula.TDTV has one of the best success rates in the DRTV business. When we’re involved from the beginning of a project all the way through until the “station master” is delivered for testing a commercial on the air, we have more than an 80% success rate. A remarkable track record in this, or any business. Which is why we say “award-winning, direct response television commercials, again and again.

Smooooth Legs/Smooth AwaySmooooth Legs/Smooth AwayIn 2008 we wrote, produced, directed and edited the 2 minute campaign for Smooooth Legs, which is now running on TV as Smooth Away. A simple, yet amazingly effective, painless depilatory and exfoliant,Smooth Away kicks off 2009 as the #1 DRTV spot in the country. And it’s early appearance in retail suggests it’s going to be a very big product for the next few years.