tdg industry perspective
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TDG INDUSTRY PERSPECTIVEprepared by the doneger group expressly for The Jones Group, Inc.
JULY 23, 2012
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Jones Strongly Positioned
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THE STRENGTH OF BRANDS
Strong Brand Portfolio
EVALUATION
POSITIONING
BALANCE
Heritage/Iconic
Retro/Vintage
Strong BrandRecognition
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BRAND IDENTITY
Establishing
Maintaining
VOICE IDENTITYVISUALIMAGE
DEFINITIONVISUALCUES
CONSISTENCY
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BALANCING ACT
Brand Stable with Private Label/Proprietary Brand Engagements
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SEEING IT THROUGH
Concept
MOOD SKETCHES MERCHANDISE COLLECTION
HANG TAGON-FLOOR PRESENTATION
HeadbandGold chain band with
vintage keepsakes.Chain clasp closure.
$60.00
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RECOGNIZING GROWTH CATEGORIES
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FASHION AUTHORITY TRUMPS CELEBRITY
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THE DIGITAL ARENA
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INTERNATIONAL EXPANSION
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THE POWER OF WOMEN
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CORPORATE RESPONSIBILITY
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TDG Forward Focus
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From the broadest
scope,we begin to
process large shifts
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D. (DESIGN) SCHOOL VS. B. (BUSINESS) SCHOOL
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A SHOPHISTICATED CONSUMER
Pinterest
Tweeting
I want to buy this shirt at a good
price at 9 pm and have it deliveredgift-wrapped the following day by
someone who is courteous and who
has a big smile. I also may want
to return it if I dont like it for any
reason after a period of time. If this
isnt acceptable, Ill look elsewhere.
By the way, I dont pay freight.
Marty Staff
Blogs
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THE GLOBALIZATION OF BUSINESS
ACOMPETITIVE
COMPETITIVE
LANDSCAPE
MEDIA
Social Input
Communities
information
products
Experiences
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THE INSUFFICIENT FRONTIER AND AN
OPPORTUNITY FOR DISRUPTIVE SOLUTIONS
B-TO-C B-TO-B
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At the
consumerlevel,we are
investigating
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MOST RELEVANT CONSUMER SEGMENTS
MILLENIALS
Millennials are the largest
demographic purchasing
new technological gadgets
and fashion apparel
79 million Millennials in the U.S.
Never rebelled against
parents, unlike previous
generations; enjoy same
music, movies and products
as parents
Reluctant to leave the
nestdelaying rites of
passage into adulthood
for longer periods than
generations that came
before them
GEN V
The youngest segment of the
population born between 1996
and present, but some believe
it is the first generation not
defined solely by birth year, but
by characteristics and sensibility
Defined by virtual experiences
(there are 2.3 billion Internet
users in the world, or 32.7%
population penetration; 245
million in the U.S., or 78.3% of
the population)
Consider electronic devices
an extension of themselves
and have multiple online
personalities
GEN EXIT
Boomers (in their first years of
retirement, born between the
years of 1945-1956) through 75+
age group
Reject the image of old age
that is presented to them ormight have been commonplace
in years past
Increasingly tech-savvy
Facebook, iPods, Kindles, iPads
Not afraid to spend their
disposable income
Estimated 76 million Baby
Boomers in the U.S. of which 42%
say they will delay retirement
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AUTHENTICITY AND AUTHORITY
STYLE SETTERS
Taylor Tomasi Hill
Joanna Hillman
Hanneli MustapartaShala Monroque
Tamu McPherson
Susie BubbleOlivia Palermo
Peony LimGIOVANNA BATTAGLIA
KATE YOUNG
KATE LANPHEAR
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NOTION OF PRESENTING ONESELF AS A BRAND
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BRAND GETS A NEW MEANING
Consumers now use your brand tocreate their brand
NOW
BRAND NAMES MAINTAIN OR GAIN IMPORTANCE
AUDIENCE IS BROADER AND COMMENT IS WELCOME
APPROVAL IS SOUGHT PUBLICLY
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THE CONCEPT OF SOCIAL PROOF
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TOUCH THERAPY
A remaining connection to core sensibilities
DATA POINT: A recent Caltech study foundthat consumers would pay 50% more forgoods they could touch. People still love to
see, touch and try on goods.
BUZZWORD: SHOWROOMING
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Implicationsfor the
future of merchandising
and retail
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VIDEO COMMERCE
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REVERSE FLOW
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THE DEATH OF CASH
eventual cashless future
the mobile wallet
the square card reader
DATA POINT: Payments made via mobilephone projected to soar to $1.4 billion by
2017, according to Javelin Strategy & Research.
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WEARABLE TECHNOLOGY, RATHER THAN MOBILE TECHNOLOGY
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From a strategic andplanningperspective
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DESIGN COLLABORATIONS GIVE WAY TO BUSINESS COLLABORATIONS
Historical note: Ann Taylor/Joan & David association possibly
one of the first founding collaborations in this context
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FAST FASHION
is slowingtest and respond
is growing...
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CURATION AND THE IMPORTANCE OF THE EDIT
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Far-reaching design andmerchandisingtrends...
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TECHNOLOGY IN FASHION
Laser Cuts, Fused Seams, Technological Advances in Fabric
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HAUTE CASUAL
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CONVERTIBLE CATEGORIES
Beach-to-Street Sleep-to-Street Desk-to-Dinner
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NEO-CONSERVATISM
BALMAIN
VALENTINO
KENZO
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