tcs of canada - india - telecom

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1 The Canadian Trade Commissioner Service www.tradecommissioner.gc.ca/ indiabulletin Spring 2012 Contact: [email protected] India Bulletin: Telecom Read our India bulletins for up-to-date news and opportunities from one of the world’s fastest growing markets. India 3G: From connectivity to profitability Why India? The Indian telecom market continued to be one of the fastest growing in the world in 2011. An aggressive private sector, new technologies and changing consumer behaviour are driving the growth in the telecom sector. With more than 900 million telephone connections, the Indian telecom network is the second largest in the world. However, as tele-density is still at just 58 per cent, there are vast opportunities for Canadian IT companies in an otherwise stagnant global scenario. The next phase of growth is expected to be in the area of broadband (>256 KBPS) where the government expects a year on year growth of more than 100 percent. Given India’s low Internet tariff, Canadian companies offering technologies that would help service providers increase their revenues would be in demand. India had 13.42 million broadband subscribers at the end of January 2012. The advent of new technologies (3G, 4G) will increase the demand for broadband and for data based content and applications. With tablets available for as low a price as $150 and 3G gaining acceptance among users, the tablet industry in India is poised to follow the same growth curve as seen by mobile phones. This segment will be the new battleground for major multi- Specific Opportunities in Focus 1. Infrastructure for wireless and wired networks - The domestic industry is worth $5000 million. It has made little progress in comparison to the development of telecom services. Imports account for 75 percent of the expenditure on telecom equipment. The industry is seeking energy efficient solutions and Canadian companies could provide technology to meet this demand. Operators are also keen on rural connectivity, cost optimization and maximizing revenue. 2. Security infrastructure – The government is increasingly using information technology to foster homeland security. It is seeking products and technologies for biometrics, Internet protocol security and smart access; as well as communication equipment and software for integration of various law enforcement agencies. 3. Broadband technologies and content – With the launch of 3G and other broadband technologies, mobile operators are looking for ways to increase their penetration and content to drive growth. For more information contact: [email protected] . What are the key recent trends and developments in this market? Subscribe today to any of our India bulletins

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Page 1: TCS of Canada - India - Telecom

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The Canadian TradeCommissioner Service

www.tradecommissioner.gc.ca/indiabulletin

Spring 2012Contact: [email protected]

India Bulletin: TelecomRead our India bulletins for up-to-date news and opportunities from one of the world’s fastest growing markets.

India 3G: From connectivity to profitability

Why India?The Indian telecom market continued to be one of the fastest growing in the world in 2011. An aggressive private sector, new technologies and changing consumer behaviour are driving the growth in the telecom sector.

With more than 900 million telephone connections, the Indian telecom network is the second largest in the world. However, as tele-density is still at just 58 per cent, there are vast opportunities for Canadian IT companies in an otherwise stagnant global scenario.

The next phase of growth is expected to be in the area of broadband (>256 KBPS) where the government expects a year on year growth of more than 100 percent. Given India’s low Internet tariff, Canadian companies offering technologies that would help service providers increase their revenues would be in demand. India had 13.42 million broadband subscribers at the end of January 2012. The advent of new technologies (3G, 4G) will increase the demand for broadband and for data based content and applications.

With tablets available for as low a price as $150 and 3G gaining acceptance among users, the tablet industry in India is poised to follow the same growth curve as seen by mobile phones. This segment will be the new battleground for major multi-national companies, Indian vendors and mobile operators to capture a share of this emerging market. Canadian companies with technologies suitable for high speed data applications would find the market conducive to promote their products.

Finally, mobile commerce is expected to grow for the next five years. With a huge mobile subscriber base across India and an increasing trend of online shopping, the stage has been set for m-commerce. The government is also planning to incorporate technologies based on smart cards to implement various subsidy schemes.

Specific Opportunities in Focus1. Infrastructure for wireless and wired networks - The

domestic industry is worth $5000 million. It has made little progress in comparison to the development of telecom services. Imports account for 75 percent of the expenditure on telecom equipment. The industry is seeking energy efficient solutions and Canadian companies could provide technology to meet this demand. Operators are also keen on rural connectivity, cost optimization and maximizing revenue.

2. Security infrastructure – The government is increasingly using information technology to foster homeland security. It is seeking products and technologies for biometrics, Internet protocol security and smart access; as well as communication equipment and software for integration of various law enforcement agencies.

3. Broadband technologies and content – With the launch of 3G and other broadband technologies, mobile operators are looking for ways to increase their penetration and content to drive growth.

For more information contact: [email protected].

What are the key recent trends and developments in this market?Bharti (Brand – Airtel) launched 4G services in April; ushering in a new era in mobile data connectivity. This launch emphasises that future profits will depend on data services, despite teething problems like unstable connectivity, high pricing, inadequate backhaul and absence of intra-circle roaming. Reliance Communication will be the second operator to launch 4G services, shortly.

After many failed attempts in the past, Bharti is aggressively rolling out an e-payment solution - Airtel Money. Lack of digital awareness, questions around security and poor connectivity were some of the many reasons for its past failures. Other Mobile operators such as Vodafone, Idea and financial institutions like HDFC and ICICI are also planning e-payment solutions.

Subscribe today to any of our India bulletins

Page 2: TCS of Canada - India - Telecom

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The Canadian Trade Commissioner Service Everywhere You Do Business

www.tradecommissioner.gc.ca/indiabulletin

How can I learn more?

Upcoming Events

1. Communic Asia 2012Dates: June 19-22, 2012Venue: Marine Bay Sands, SingaporeWebsite: communicasia.com

The biggest ICT exhibition in Asia returns to Singapore this June. The exhibition will cover every aspect of ICT and will be attended by key participants from Canada and India.

2. SmartCards Expo 2012Dates: October 10-12, 2012Venue: NSIC Exhibition Ground, Okhla Industrial Estate, New DelhiWebsite: tradeshows.tradeindia.com/smartcardsexpo-2012

The 14th edition of SmartCards Expo 2012, organised by Electronics Today, will be co-located with e-Security Expo 2012, RFidIndia Expo 2012, BiometricsIndia Expo 2012 and e-Payments India Expo 2012.

3. India Telecom 2012Dates: Dec 13 -15, 2012 Venue: Pragati Maidan, New DelhiWebsite: indiatelecom.org

The Department of Telecommunications (DOT), Government of India, in association with the Federation of Indian Chambers of Commerce and Industry (FICCI), will organize India Telecom 2012. A Canadian delegation is expected to participate. The High Commission of Canada will organize a Canada pavilion at the show. For participation and additional details, please contact Prashanth Nair at [email protected]

In the News

“Bharti Airtel launches India’s first 4G service” The Economic Times, April 10, 2012

“Indian handset market grows 14% in 2011” The Hindu Business Line, February 9, 2012

“Telcos asked to ensure that towers are run on hybrid power” The Economic Times, January 13, 2012

“Green energy to be made mandatory for powering cell towers” The Hindu Business Line, December 8, 2011

“HDFC Bank, Vodafone India launch mobile banking product for rural coverage” The Hindu Business line, November 27, 2011

“MTS India Deploys PeerApp UltraBand to Accelerate Mobile Broadband” Marketwire, April 10, 2012

“Telecom policy may be announced in May: Kapil Sibal” The Times of India, April 10, 2012

Useful Links

Department of Telecommunications: dot.gov.in

Cellular Operators Association of India: coai.com

Internet and Mobile Association of India: iamai.in

Telecom Tiger: telecomtiger.com

India brand equity foundation: ibef.org

Note: At the time of publication all links were active.

For more information on the Telecom sector consult the Telecom Sector Profile - India (see tradecommissioner.gc.ca/India)

Want to know more? Contact the Telecom Sector Team in India [email protected]

Subscribe today to any of our India bulletins