tccc 2012 annual review

7/30/2019 TCCC 2012 Annual Review

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2012 ANNUAL review


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Our 2020 Vision is creating shared valueor everyone our brands touch around theworldrom our consumers and customers

to our shareowners and the communitieswe proudly serve.


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1

2 Letter to Shareowners

5 Selected Financial Data

6 2012 Highlights

8 Per Capita Consumption

10 Investing Togetheror a Better Future

14 Investing in OurRelationships Around the World

18 Investing in andGrowing Our Brands

22 Investing in Growing a MoreSustainable Business

26 2012 Operating Group Highlights

30 Business Prole

32 Management

34 Board o Directors

35 Shareowner Inormation

36 Company Statements

37 2020 Vision


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Da Fllow Saowns,

Sharing a Coke and sharing the value

created by CocaCola have been at the

heart o our story or nearly 127 years.

In act, our legendary chairman Robert

Woodru believed everyone who touched our

business should benetrom shareownerslike you to our bottling partners, customers,

consumers, associates, suppliers, distributors,

other stakeholders and the communities

we proudly serve.

Together with you and partners across

more than 200 countries, we continued

this tradition in 2012.

For me, one o last years most meaningulmoments o shared value came during a

September visit to Myanmar, also known

as Burma, where positive political changes

allowed CocaCola to return ater a

60year absence.

I was deeply honored to deliver the rst

cases to our new customers in Yangon

and meet with leaders, shop owners and

other citizens. And what I remember mostwere their acesshining and hopeul, with

a special spark in their eyes.

For the people o Myanmar, this was more

than the return o a delicious, rereshing

beverage. To them, CocaCola embodies

the bright promise o better days and better

lives ahead. And we look orward to being

part o their journey.

There were many other highlights, as we

successully completed the third year o

our 2020 Vision to double the size o our

businessand the value we create

during this decade. How did we do?

Lets take a look at the 6 Ps o our vision:

Prot, People, Portolio, Partners, Planet

and Productivity.

1. Pot. Despite lingering economic

headwinds, we achieved strong, balanced

results in 2012, meeting or exceeding our

longterm volume, revenue and prot

targets as we did in both previous years

o our 2020 Vision.

In 2012, we incasdvolum by 4 pcnt,

with our sparkling beverages growing a

healthy 3 percent and our still portolio

up 10 percent. In addition, we generated

cod nt opating vnus o mo

tan $48 billion and opating incom

o naly $11 billion.

We also split ou stock o t st tim

in 16 yas. In early 2013, we announced

plans to increase our dividend or the

51st consecutive year. All told, between

dividends and share repurchases, we

returned $9.1 billion to shareowners like

you in 2012.

Over the rst three years o our 2020 Vision,

weve incasd daily svings by mo

tan 200 million, lited our globalvolum

and valu sa to t igst lvls

sinc 2003 and addd mo tan

$30 billion to T CocaCola Companys

makt capitalization.

A LeTTer FrOM OUr CHAirMANAND CHieF eXeCUTive OFFiCer

Fo t popl o Myanma, CocaColambodis t bigt pomis o bttdays and btt livs aad.

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biLLiONMArkeT CApiTALizATiON gAiN

Over THe pAsT 3 yeArs

$302. Popl. The men and women o the

CocaCola system inspired me in 2012

with their cando spirit and unwavering

commitment to excellence. This was

true when I helped open new plants in

Cil and Cinaandvisitd collagus

in mo tan 25 countis, including

Bazil, Fanc, India, Japan, Knya, Mico,

Swdn, Tailand and Vitnam.

With our team in Great Britain leading

the way, our people executed our most

successul Olympics activation across

100plus countriesconnecting with our

ans, celebrating the importance o active

healthy liestyles and inspiring people to

Move to the Beat o London 2012.

CocaCola people made a dierence in our

communities, too, volunteering to support

worthy causes like the Special Olympics

and International Coastal Cleanup Day. They

also reached out to help others in the wake

o devastating natural disasters, rom terrible

ooding in Pakistan to Hurricane Sandys

battering o the U.S. East Coast.

And our people helped CocaCola win

many honors, rom topping Intbands

Bst Global Bands list or more than

12 consecutive years to winning 30 awads

at t Canns Lions Intnational Fstival

o Cativityto acing numb ou on

FORTUNEs Most Admid Companis

list. Early in 2013, Fast Companynamed

CocaCola one o the wolds most

innovativ companis.

3. Potolio. In 2012, we made the most

o our portolio o more than 500 brands,

starting with our agship beverage. Brand

CocaCola grew a healthy 3 percentnearly

300 million unit cases. Thats like adding

the brand CocaCola volume o another

Germany or two Russias.

Studying all the opportunitiescountryby country and category by category

w intoducd 500plus nw poducts in

2012, including mo tan 100 low and

nocaloi coics, and made several

targeted portolio investments. For example,

we took an ownership stake in the maker

o Core Power protein drinks in the United

States. And we partnered with Aujan,

acquiring roughly hal o this industry

leader in the Middle East with strong juice,

sparkling and malt beverage brands.

We welcomed two new billiondollar brands

I LOHAS bottled water and Ayataka premium

green tea. We now have 16 such brands,

with more to come.

4. Patns. We proudly serve more than

23 million tail customs ac wk,

helping them sell more beverages, generate

more trafc and revenue, and provide or

their employees and communities.

Were always pushing ourselves to create

even greater value or all our customers,

rom individual vendors to traditional retailers

to large stores. One way we did so in 2012

was by helping our customers increase

immediate consumption sales by 5 percent,

the astest rate in over a decade.

With our customers, we also continued to roll

out our revolutionary CocaCola Fstyl

ountain dispns, which is now delighting

consumers in 47 U.S. stats and tst

makts in London, Tokyo and Toonto

with more than 100 bvag options.

5. Plant. In 2012, the CocaCola system

replenished 52 percent o the water usedin making our nished beverages, with

468 community water projects helping us

reach the halway point in achieving our

goal o water neutrality by 2020.

We also introduced an exciting new

partnership with our riend and partner

Dean Kamen, who has invented a

breakthrough purication system or

communities in need o sae drinking water.

Ater successul tests in 2012, we plan to bring

this technology to communities in South Arica

and two Latin American countries in 2013.

In packaging and recycling, we sold 7 billion

PlantBottle packages in 2012, reducing

our petroleum use with a recyclable plastic

bottle up to 30 percent made rom plants.

And we launched EKOCYCLEa cutting

edge line o recycled goodswith musician

and riend will.i.am, making recycling

even cooler.

With our partners, we used our supplychain

expertise to impov t distibution o

citical mdicins in Tanzania, w

naly 20 million popl a bnting.

Were now replicating the project in Ghana

and Mozambique.

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Seeking to mpow 5 million womn

ntpnus by 2020, w pandd

ou 5by20 initiativ om ou countis

to 12: Brazil, China, Costa Rica, Egypt,

Haiti, India, Kenya, Mexico, Nigeria, the

Philippines, South Arica and Thailand.

6. Poductivity. In 2012, we announced

a nw oganizational stuctu o

t opating businsss: CocaCola

Amicas, CocaCola Intnational

and Bottling Invstmnts Goup. Made

ofcial on January 1, 2013, this organization

again demonstrates our commitment to

continuous improvement.

We also launched a productivity and

reinvestment program to create $550 million

to $650 million in annual savings by 2015.

By reeing up resources via supplychain

optimization, improved marketing

eectiveness, operational excellence

and systems standardization, we can

invest more in innovation, marketing

and additional eet on the street to

drive our growth.

Meanwhile, our global bottling systm is

alti tan v. Some o our bottling

partners are joining together to become

even more efcient and responsive

to market needs. In 2012, bottlerled

consolidations were announced in Brazil,

Japan and Spain. And CocaCola FEMSA,

a longtime leader in Latin America,

took over our bottling operations in

the Philippines in early 2013.

Beore I close, I want to mention a compl

socital issu tat toucs us all: obsity.

In 2012, The CocaCola Company took

new steps to give consumers even more

choice in package sizes, sweeteners

and beveragesincluding more than

800 low and nocalorie selectionswhilealso providing clear nutrition inormation

and supporting tness programs.

Truth is, CocaCola has a rich heritage o

being associated with exercise, sports and

active liestyles. Today, w using ou

makting ptis and community

connctions to ducat consums on

ngy balanc and inspi mo popl to

gt moving. We rmly believe the challengeso obesity are solvable, and were committed

to being part o the solution.

I want you to know just how privileged I eel

to lead this wonderul business o providing

simple moments o pleasure and rereshment

or cents at a time more than 1.8 billion times

a day. What could possibly be better?

And each time someone opens an icecold

Coke, a couple shares a Sprite at the

movies, an athlete reaches or a Powerade

Zero or a parent picks up a bottle o Minute

Maid, value is created. Not only or our

Company but or the company we keep

in communities worldwide.

Looking back on 2012, Im proud o all we

achieved alongside our customers, bottlers

and other partners. Even so, were not

satised. We remain constructively discontent

as we seek to make the most o the vast

growth opportunities we continue to see

around the globe.

Thank you or your investment in

The CocaCola Company. Please know

that we are working, every day, to make

you proud as we reresh the world, inspire

moments o optimism and happiness,

create value and make a dierence.

Thank you,

Muta Knt

Chairman o the Board o Directorsand Chie Executive Ofcer

April 1, 2013

W main constuctivly discontntas w sk to mak t most o t

vast gowt oppotunitis w continuto s aound t glob.

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seLeCTeD As repOrTeD FiNANCiAL DATA AND perFOrMANCe AT-A-gLANCe

1 Includes the impact o the Companys acquisition o CocaCola Enterprises (CCE) Inc.s ormer North America business and the sale o our Norway and Sweden bottling operations.

These transactions occurred on October 2, 2010.

2Eective January 1, 2012, the Company elected to change our accounting methodology or determining the marketrelated value o assets or our U.S. qualied dened benet pension plans.

The Companys change in accounting methodology has been applied retrospectively, and we have adjusted all prior period nancial inormation presented herein as required.

3Following shareowner approval, the Company amended its certicate o incorporation on July 27, 2012, to increase the number o authorized shares o common stock rom 5.6 billion to 11.2 billion

and eect a twoorone stock split o the common stock. Accordingly, all per share data presented herein refects the impact o the increase in authorized shares and the stock split.

4Beverage Partners Worldwide (BPW) is our readytodrink tea joint venture with Nestl S.A. (Nestl). Due to the reocusing in 2012 o the BPW joint venture, the number o unit cases sold in 2012

does not include BPW unit case volume or those countries in which the joint venture was phased out during 2012, nor does it include unit case volume o products distributed in the U.S. under

a sublicense rom a subsidiary o Nestl which terminated at the end o 2012. In addition, BPW and Nestl licensed unit case volume was eliminated rom the base year, where applicable,

when calculating the 2012 versus 2011 volume growth rate.

Note: Growth rates shown represent 2012 versus 2011 perormance.

$35,119

2010

$46,542

2011

$48,017

2012

NeT OPerATING reVeNUeS

in millions

$8,413

2010

$10,173

2011

$10,779

2012

OPerATING INCOMe

in millions

25.5

2010

26.7

2011

27.7

2012

UNIT CASe VOLUMe 4

in billions

$9,532

2010

$9,474

2011

$10,645

2012

OPerATING CASh FLOW

in millions

+12%+6%+3%+4%

Year Ended December 31, 2012 2011 20101 2009

In millions except per share data As Adjusted 2,3

SUMMArY OF OPerATIONS

Net operating revenues $48,017 $46,542 $35,119 $30,990

Operating income 10,779 10,173 8,413 8,187

Net income attributable to shareowners oThe CocaCola Company

9,019 8,584 11,787 6,797

Per ShAre DATA

Basic net income $2.00 $1.88 $2.55 $1.47Diluted net income 1.97 1.85 2.53 1.46

Cash dividends 1.02 0.94 0.88 0.82

BALANCe SheeT DATA

Total assets $79,9$79,974 $86,17474

$79,974 $72,921 $48,671

Longterm debt 13,6 14,736 13,656 14,041 5,059

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Concluded the rst year o the Arctic Home

campaign in the United States and Canada

in partnership with World Wildlie Fund

(WWF), resulting in more than $2 million

donated to create a sae haven or polar

bears in the Arctic.

$2million

Named Creative Marketer o the Year bythe Cannes Lions International Festival oCreativity and inducted into the AmericanAdvertising Federation Hall o Fame.

Ou oth alothm on. in 2009, cam toth thou ottln atn to cat ou 2020 vona collaoat oadmato doul ou tm nu th dcad. O th at th a,

ha old 3.3 llon ncmntal unt ca, addd mo than

$30 llon to ou mat catalaton, ootd ou dal n mo than 200 mllon and mt o xcdd ou lontm olum,nu and oft tat aall dun on o th motchallnn macoconomc od n cnt hto. Ou and aton than , a ann ha aound th old and ouloal ottln tm halth than .

HigHLigHTs

COMpLeTeD THe11TH spLiT iN OUrsTOCks 92-yeArHisTOry AND THeFirsT iN 16 yeArs.

beCAMe THe FirsTbrAND TO reCOrD50 MiLLiON Likes

ON FACebOOk(sepTeMber 2012).

Posted our 11th consecutive

quarter o volume growthin North America and our

highestever ull year volume.

View more 2012 highlights at

www.cocacolacompany.com/

annualviw/2012/igligts.

Announced a partnership with

JBF Industries Ltd. to build the

worlds largest acility to produce

the key ingredient used to make

PlantBottle packaging.

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Launched Move to the Beat, our largest

ever Olympic Games marketing campaign.

The program, which used music and

sport, was designed to inspire young

people in 100+ countries to get moving

or London 2012.

$77.8Topped Interbrands ranking o the Worlds

100 Best Global Brands, as CocaCola

has everyyear since 2000. The 2012 report estimates the

brands value at $77.8 billion, up 8% versus 2011.

billion

OFFiCiALLy reTUrNeDTO MyANMAr FOr THeFirsT TiMe iN MOre THAN60 yeArs, MArkiNg THeNeXT sTep iN OUrCOMMiTMeNT TO THe

rApiDLy evOLviNgCOUNTry As iT OpeNsUp TO THe wOrLD.

Expanded our 5by20 Womens Empowerment initiative

rom our countries to 12 countries, providing business

skills training, nancial services and mentoring to nearly

300,000 emale entrepreneurs, to date.

Launched

CocaCola Journey,

our reimagined

corporate website

and digital magazine,

to showcase

and socialize the

compelling content

behind our Company

and our brands.

Returned $9.1 billion

to shareowners through

dividends and share

repurchases in 2012.

Announced a new

partnership with

renowned inventor

Dean Kamen and

DEKA R&D Corporation,

the InterAmerican

Development Bank

and Aricare to

deliver clean drinking

water through the

Slingshot technology

to waterstressedcommunities in Arica

and Latin America.

ADDeD A pAirOF brANDsFrOM JApANTO OUrbiLLiON-DOLLAr

brANDspOrTFOLiO:AyATAkA(greeN TeA)

AND i LOHAs(wATer).

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per CApiTA CONsUMpTiON OFCOMpANy beverAge prODUCTs

Wil w a poud o ou pogss, w main

ocusd on ou potntial.Our 2020 Vision is

anchored by the act that we are a growth

company in a growth industry, aided by avorable

demographic trends, including rising economic

vitality in the developing world, a billion peoplejoining the global middle class this decade and

rapid urbanization. T nonalcoolic adyto

dink (NArTD) bvag industy is pctd

to gow by $400 billion in valu btwn 2013

and 2020, and low per capita consumption levels

in many countries point to abundant growth

opportunities or our brands. For these reasonsand more, we believe our best days are ahead.

Download a comparison o per capita

consumption o Company beverage products or

selected countries at www.cocacolacompany

.com/annualviw/2012/downloads.

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Mexico

Chile

Panama

United States

ArgentinaBelgium

Australia

Spain

Bolivia

South Arica

Austria

Canada

Israel

Brazil

Peru

Great Britain

Germany

El Salvador

Japan

Turkey

France

Italy

Philippines

Colombia

Thailand

South Korea

woldd

MoroccoRussia

Egypt

China

Kenya

Nigeria

Pakistan

Indonesia

India

Mali

745

486

416

401

364333

315

283

263

260

259

259

254

241

219

200

191

186

182

176

141

132

131

128

113

99

94

8779

65

39

39

26

21

15

14

13

94servings1 consumed

per person worldwidein 2012. One serving

equals 8 fuid ounceso nished beverage.

1 Includes regular, low and nocaloriesparkling beverages, readytodrink RTD

juices and juice drinks, RTD coees and

teas, sports drinks, energy drinks, dairy,

waters and enhanced waters. Does not

include Beverage Partners Worldwide BPW

unit case volume or those countries in

which the BPW joint venture was phased

out during 2012, nor does it include unit

case volume o products distributed in the

United States under a sublicense rom a

subsidiary o Nestl which terminated at

the end o 2012.

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investing

togetherfor a

better

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W continu to cack t cod

o gowt by invsting in ou

systm, bands and communitis.

Our brand metrics are at an alltime

high because, consistently through

the macroeconomic volatility o the

last ew years, we have invested

in our brands and business on a

global scale.

Together with our bottling partners,

we have announced mo tan

$30 billion in invstmnts ov t

nt v yas to support anticipated

growth across the worldrom

new manuacturing acilities and

inrastructure, to colddrinkequipment and distribution systems,

to recycling plants, to marketing

programs and people capabilities.

In 2012, we announced multiyear

investments in several key markets,

including Chile $1.3 billion, India

$3 billion, bringing our total 2012

2020 investment to $5 billion and

Vietnam $300 million, bringing

our total 20102015 investment to

$500 million. We opened our 42nd

bottling plant in China as part o our

$4 billion investment plan in this

strategically important market. We

also dlivd CocaCola poductsto Myanma o t st tim in

mo tan 60 yas.

We continued to invest in commercial

excellencehow we bring our

brands to lie in the marketplace

by placing mo tan 1.3 million

units o colddink uipmnt in2012. As a result, our immediate

consumption volume grew a solid

5 percent.

grOwiNgsTrONger

Invstd in sadvalu collaboationswit musicsaingsvic Spotiy, socialtnss communityendomondo and

ot innovativpatns to nancou bands and buildstong connctionswit consums.

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We will continue

to invest in our corebusiness, with plansto spend around

$3 billion in capital

expendituresduring 2013.

$

3billion

View more 2012 highlights at www.cocacolacompany.com/annualviw/2012/igligts.

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investing

in ourrelationships

around the

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We strive to create moments o

happiness through emotional

stories that connect with people

in authentic ways. Today we are

deepening our connections with

consumersand turning brand

loyalists into brand advocates.

With social media at the heart

o our strategy, we continue tocreate shareworthy content

and experiences that travel rom

medium to medium, sparking

conversation and interaction.

Our 2012 global marketing agenda

was anchored by the Mov to t

Bat campaign or the London 2012Olympic Games, which used music

and sport with producer Mark

Ronson and ve Olympic hopeuls.

Mobile played a pivotal role in the

program, connecting teens in more

than 100 countries to compelling

content through a smartphone app,

mobile website and our rst centrally

coordinated text message program

targeting emerging markets.

Our marketing evolved in 2012

to not only open happiness but

to provoke it through creative

executions such as the award

winning Sa a Cok program in

Australia and viral video sensations

like Scuity Camas Latin

America, hug M Macin

Singapore, CocaCola Pola Bowl

U.S. and CocaCola Zo: Unlock

t 007 in You Great Britain.

We also continued to afrm our

cultural leadership through platorms

such as Cok Studio, bringing

together artists rom various genres

to create and perorm usion music.

The innovative Coke Studio concept,

created in Brazil and later adapted

in India and Pakistan, launchedrecently in the Middle East.

bUiLDiNgCONNeCTiONs

Won 30 Canns Lionsin nin catgoisincluding a pai o

catgoytoppingGand Pi awadsatt 2012 Canns LionsIntnational Fstivalo Cativity. W alsow namd Global

Makt o t Ya byt Mobil Makting

Association.

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Expanded the CocaCola Zero

Mak It Possibl campaign to130+ markets around theworld, cocreating the dynamic

storytelling platorm with thebrands an community o

doers and believers whotake action to make theirdreams a reality.

130+

View more 2012 highlights at www.cocacolacompany.com/annualviw/2012/igligts.

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iNvesTiNgiN ANDgrOwiNgOUr

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500+Launched 500+ new products in 2012.View more 2012 highlights at

www.cocacolacompany.com/annualviw/2012/igligts.

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Together with our more than 250

bottling partners and 23 millioncustomer outlets who sell our

beverages, we reresh the world

more than 1.8 billion times a

day with our divs potolio o

mo tan 500 bands,including

16 billiondolla bands. We are

committed to striking a sound

balance between the growth o

our sparkling and still beverages,

and to providing consumers with

an expanded array o beverage

productsboth with and without

caloriesand package sizes or

every liestyle and lie occasion.

The results we have achieved

across our portolio demonstrate

that we are delivering on this

commitment. Ou spakling

bvag volum was up 3 pcnt

in 2012, the third straight year our

sparkling portolio has grown by

at least 550 million unit cases.

Consistently and reliably, our

sparkling beverage growth hasbeen led by brand CocaCola, up

3 percent in 2012. Two o our other

sparkling brandsFanta +5 percent

and Sprite +4 percentalso delivered

solid growth or the year.

Ou still bvag volum was

up a solid 10 pcnt in 2012, with

mid singledigit to doubledigit

growth across every category in

which we compete. This growth was

led by sports drinks +6 percent,

waters +12 percent and energy

drinks +20 percent.

reFresHiNggLObALLy

CocaCola Zo volumgw 5% in 2012,continuing its stongmomntum globally.

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investing

in growinga more

sustainable

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At The CocaCola Company,

sustainability is about growing ourbusiness as we take positive steps

to help enhance peoples lives, build

strong communities and protect the

environment we all share. We are

committed to using our marketing

expertise, the appeal o our brands

and our global scale to create value

and make a lasting, positive dierence.

This commitment is not only about

philanthropy, it is about creating a

more sustainable business.

All sectors o society must come

together to help develop solutions

to the worlds greatest problems,which is why we partner with

extraordinary organizations across

the golden triangle o government,

civil society and business.

In 2012, we ormed or accelerated

several innovative partnerships,

including taming up wit DeKA r&D

Copoation and nownd invnto

Dan Kamn, t IntAmican

Dvlopmnt Bank and Aica towork toward bringing clean water to

waterstressed communities through

the innovative Slingshot purication

technology. We also extended the

reach o Project Last Mile, our

successul collaboration with the

Global Fund to bring critical

medicines to rural Arica. With the

support o key partners, we are

scaling up and replicating 5by20

programs throughout the world and

making strong progress on our

journey to enable the empowerment

o 5 million women entrepreneurs.

We continue to orm partnerships

to tackle the complex issue oobesity. We promote active healthy

living through the variety o

products and packages we oer,

the nutrition inormation we provide

and our support or active healthy

living programs. Together with our

industry peers, we introduced the

Calois Count program in the

United States to eature calorie

inormation on Companyowned

vending machines or all beverages.

To learn more, access our

2011/2012 Sustainability Report

at www.cocacolacompany.com/sustainabilitypot.

View more 2012 highlights at


annualviw/2012/igligts.

CreATiNgvALUe

Pldgd $1 million tosuppot local liand building fotsin t atmat

o huican Sandy.

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280+We support more than

280 physical activityand nutrition education

programs in more than115 countries, and weare committed to having

a program in everycountry where we

operate by 2015.

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2012 Woldwid Unit Cas

Volum Gogapic Mi

18%

euaa & Aca

18%pacfc

14%

euo

29%

Latn Amca

21%

Noth Amca

2012 OperATiNg grOUp HigHLigHTs

UNIT CASeVOLUMe GrOWTh *

ALLBeVerAGeS

SPArKLINGBeVerAGeS

STILLBeVerAGeS

2012 vs. 2011Growth

5Year CompoundAnnual Growth

2012 vs. 2011Growth

2012 vs. 2011Growth

Eurasia & Arica 11% 8% 9% 19%

Europe 1% 1% 2% 0%

Latin America 5% 6% 3% 12%

North America 2% 0% 1% 8%

Pacic 5% 6% 4% 8%

woldd 4% 4% 3% 10%

27.7 bllon

Unt Cawoldd*

* Beverage Partners Worldwide (BPW) is our readytodrink tea joint venture with Nestl S.A. (Nestl). Due to the reocusing in 2012 o

the BPW joint venture, the number o unit cases sold in 2012 does not include BPW unit case volume or those countries in which thejoint venture was phased out during 2012, nor does it include unit case volume o products distributed in the U.S. under a sublicenserom a subsidiary o Nestl which terminated at the end o 2012. In addition, BPW and Nestl licensed unit case volume waseliminated rom the base year, where applicable, when calculating the 2012 versus 2011 volume growth rates.

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eUrASIA & AFrICA

The Eurasia & Arica Group built on the previous years momentumto deliver unit case volume growth o 11 percent 9 percent excluding

the benet o acquired volume in 2012, underscoring the continued

momentum o our business in emerging Arica, India, the Middle East,

Russia and Turkey. In Russia, our business achieved an alltime high

market share as we continued to outperorm the industry. In India,

our business delivered its sixth consecutive year o doubledigit

volume growth. Growth in the Middle East & North Arica was very

strong despite continued geopolitical challenges in much o the

region. We saw growth across Arica as we continue to invest

in communities throughout the continent. We initiated a numbero cultural leadership and marketing campaigns that helped drive

consumer connections. These eorts included activation o the

UEFA EURO 2012; Coke Studio in Pakistan, India and the Middle

East; the Billion Reasons to Believe in Arica campaign; and the

Today I Will campaign in the Middle East that encouraged

consumers to make a positive impact in their communities.

eUrOPe

The Europe Group aced a challenging environment in 2012, withongoing economic uncertainty and weak consumer condence

across the region resulting in a 1 percent decline in unit case volume.

The year saw an unorgettable summer o sport, as we ully activated

our sponsorships o the UEFA EURO 2012, the Olympic Torch Relay

and the London 2012 Olympic Games. These eorts connected

with European consumers on a massive scale. Other highlights

included our CocaCola Christmas Truck Tourbringing magical

experiences to communities all over Europeand Coke & Meals,

which is expanding household penetration through innovative

customer partnerships and crosspromotions. In 2012, the EuropeGroup also launched a number o innovations to help consumers

have an active, healthy and balanced liestyleusing the naturally

sourced sweetener stevia in select beverages to lower calories,

oering additional smaller package sizes and investing in more

active liestyle programs.

A. Middle East & North Arica

B. Central, East & West Arica

C. India

D. TurkeyE. South Arica

F. Russia

G. Other

27%

18%

15%

12%11%

9%

8%

A

B

C

D

e

F

G

2012 UNIT CASe VOLUMe

MIx BY GeOGrAPhY


MIx BY GeOGrAPhY

A. Eastern Europe

B. Germany

C. Spain

D. Great BritainE. France

F. Italy

G. Other

19%

17%

14%

13%9%

8%

20%

A

B

CD

e

F

G

27


30/40

LATIN AMerICA

Our Latin America Group, the Companys largest operating groupin terms o unit case volume, grew 5 percent in 2012, achieving

the milestone number o 8 billion unit cases and gaining both

volume and value share in NARTD or the eighth consecutive year.

Sparkling beverage volume was up 3 percent, driven by continued

growth in brand CocaCola, and still beverage volume grew

12 percent. This highquality perormance was enabled by our

enduring advantages across several areas. First, the strength o

our CocaCola connection with the Latin America consumer, which

is supported by worldclass marketing o our brands. Second, a

selective ocus on highvalue categories, which has allowed us tobuild leadership positions in avored sparkling beverages, juices

and juice drinks, and RTD tea, among other categories. Third,

execution excellence, especially in terms o our routetomarket

platorms, a highly competitive price/pack portolio and instore

merchandising capabilities. Fourth, a healthy bottling system, highly

supportive o the Companys growth aspirations. And nally, a

talented and passionate team, committed to delivering on the

promise o our 2020 Vision.

NOrTh AMerICA

Our agship market is dedicated to building strong brands,converting brand value into customer value and building system

capabilities to sustain and repeat success. As a ully integrated

organization, we are executing with precision to eectively and

efciently produce solid results, including 2 percent unit case

volume growth in 2012 and the 11th consecutive quarter o volume

growth in North America. Collaborating with our bottlers and

customers, we implemented engaging consumer programs, including

our 2012 Olympic Games activation or CocaCola and Powerade and

phase two o Arctic Home. Our momentum continued with successul

marketing partnerships between Diet Coke and The Heart Truthcampaign; CocaCola Zero and the National Collegiate Athletic

Association NCAA; Sprite and the NBA; and CocaCola and

NASCAR. Oering the right brands, packages and prices across

the right channels and occasions led to volume and value share

gains in almost every beverage category. Robust volume growth

was seen across multiple brands, including Fanta, Seagrams,

Powerade, CocaCola Zero, Simply, Honest Tea and smartwater.

A. Mexico

B. Brazil

C. South Latin

D. Latin Center

44%

25%

18%

13%

A

B

C

D

A. United States

B. Canada

94%

6%

A

B


MIx BY GeOGrAPhY


MIx BY GeOGrAPhY

28


31/40

pacific

The Pacic Group delivered 5 percent unit case volume growthin 2012. In Japan, our continued ocus on investing in new and

growing categories has led to two new billion-dollar brands

in our global portolioI LOHAS water and Ayataka green tea.

Additionally, Japan delivered solid unit case volume growth o

2 percent. Thailand delivered impressive double-digit growth in

overall unit case volume and or brand Coca-Cola, reinorcing our

leadership position in this key emerging market. During the year,

our sparkling beverage portolio expanded in China, but the

economic slowdown contributed to lower overall unit case volume

growth than 2011; we expect sequential improvement as we move

through 2013. In September 2012, we delivered our products to

Myanmar or the rst time in more than 60 years.

bottling investments

In 2012 the Bottling Investments Group maintained relentlessocus on driving long-term sustainable growth in each o our

markets and developing the capability and skill o our associates at

all levels o the organization. We grew unit case volume 6 percent

on a comparable basis, which excludes our acquisitions o bott ling

operations in Cambodia, Guatemala and Vietnam. On a reported

basis, unit case volume grew 10 percent. Our commercial strategies

to accelerate top-line growth gained traction, and we gained

market share in the sparkling category across many markets. Our

Operational Excellence programs remain ocused on eliminating

waste and increasing eciencies while we continue to make solid

progress in simpliying and leveraging cost-efective platorms to

upgrade our technology inrastructure. We continued to appropriately

invest in supply chain and distribution inrastructure to optimize our

manuacturing assets and meet uture capacity demands. Finally,

as our industry aces new opportunities and social challenges, we

continued to strengthen our strategies, plans and commitments to

a sustainable environment and promoting active healthy liestyles

within each o the local communities in which we operate.

A. China

B. Japan

C. Philippines

D. AustraliaE. Thailand

F. Other

44%

19%

11%

6%6%

14%

a

b

c

D

e

f

2012 Unit case volUme

mix by geography

29

bUsiNess prOFiLe


32/40

The CocaCola Company is theworlds largest beverage company.

We own or license and market more

than 500 nonalcoholic beverage

brands. This balanced portolio

includes not only sparkling beverages

but a variety o still beverages suchas waters, enhanced waters, juices and

juice drinks, readytodrink teas and

coees, and energy and sports

drinks. We own and market our

o the worlds top ve nonalcoholic

sparkling beverage brands:CocaCola, Diet Coke, Fanta and

Sprite. Beverage products bearing

our trademarks, sold in the United

States since 1886, are now sold in

more than 200 countries.

The COCACOLA SYSTeM

bUsiNess prOFiLe

We are a global business that operates on a local scale in

every community where we do business. We are able to create

global reach with local resources because o the strength o

the CocaCola system, which comprises our Company and our

bottling partnersmore than 250 worldwide. The CocaCola

system is not a single entity rom a legal or managerial

perspective, and the Company does not own or control most

o our bottling partners.

Our Company sources ingredients; manuactures and sells

concentrates, beverage bases and syrups to our bottling

operations; owns the brands; and is responsible or consumer

brand marketing initiatives. Our bottling partners and some

Company operations manuacture, package, merchandise and

distribute the nished branded beverages to our customers and

vending partners, who then sell our products to consumers.

Our bottling partners work closely with customersgrocery

stores, restaurants, street vendors, convenience stores, movie

theaters and amusement parks, among many others to execute

localized strategies developed in partnership with our Company.

Through eective collaboration, we are able to sell our products

to consumers at a rate o more than 1.8 billion servings a day.

30

The COCA COLA COMPANY


33/40

The COCACOLA COMPANY

COMPANY eqUITY STAKe IN BOTTLING PArTNerS

Global Wokoc 150,900

North America 3,500

CocaCola Rereshments 71,000

Latin America 2,300

Bottling Investments 12,000

Europe 2,600


Eurasia & Arica 2,400


Pacic 2,600


CocaCola FeMSA, S.A.B. d C.V.

CocaCola FEMSA

CocaCola FEMSA is the largest independent

CocaCola bottler in the world. CocaCola

FEMSA operates in Mexico and also in

eight countries in Central America and

South America. In January 2013, CocaCola

FEMSA acquired a majority interest in our

bottling operations in the Philippines.

Percent o Companys 2012 Worldwide

Unit Case Volume

11%Our Ownership Interest as o

December 31, 2012

29%

CocaCola hllnic

Bottling Company S.A.

CocaCola Hellenic

CocaCola Hellenic is the secondlargest

independent CocaCola bottler, operating

in 27 countries in Europe and in Nigeria

serving a population o approximately

580 million people.


Unit Case Volume


December 31, 2012

23%

CocaCola Amatil Limitd

CocaCola Amatil

CocaCola Amatil is one o the largest

independent CocaCola bottlers in the

Pacic region, with operations in Australia,

Fiji, Indonesia, New Zealand and Papua

New Guinea.


Unit Case Volume


December 31, 2012

29%

1 Corporate associates are included in the geographic

area in which they work. Bottling Investments is an

operating group with associates located in our o

our geographic operating groups. Numbers are

approximate and as o December 31, 2012.

1

31

MANAgeMeNT


34/40

MANAgeMeNT(AS OF APRIL 1, 2013)

COCACOLA INTERNATIONAL

(EURASIA & AFRICA, EUROPE AND

PACIFIC GROUPS)

AHMET C. BOZER1

PRESIDENT

EURASIA & AFRICA GROUP

Nathan Kalumbu 1

President

Central, East and West Arica:

Kelvin Balogun

Middle East and North Arica:

Curtis A. Ferguson

Russia, Ukraine and Belarus:

Zoran Vucinic

Southern Arica: Therese Gearhart

Turkey, Caucasus and Central Asia:

Galya Frayman Molinas

EUROPE GROUP

James Quincey 1

President

Central and Southern Europe:

Nikos Koumettis

Germany: Hendrik Steckhan

Iberia: Marcos de Quinto

Northwest Europe and Nordics:

Dan Sayre

PACIFIC GROUP

Glenn G. Jordan S.1

President

ASEAN2: Manuel Arroyo

Greater China and Korea:

David G. Brooks

India and South West Asia:

Atul Singh

Japan: Tim Brett

South Pacifc: Bruno Filipi

COCACOLA AMERICAS

(NORTH AMERICA AND

LATIN AMERICA GROUPS)

STEVE CAHILLANE1

PRESIDENT

NORTH AMERICA GROUP

CocaCola Rereshments:

Glen Walter 1

President and Chie

Operating Ofcer

North America Brands:

Katie Bayne

President

Canada (CCR): John Guarino

Canada (NAB): Nicola Kettlitz

LATIN AMERICA GROUP

Brian Smith 1

President

Brazil: Xiemar Zaraza

Latin Center: Alredo Rivera Garcia

Mexico: Francisco Crespo Bentez

South Latin: John Murphy

BOTTLING INVESTMENTS GROUP

IRIAL FINAN 1

PRESIDENT

China, Malaysia and Singapore:

Martin Jansen

Germany: Ulrik Nehammer

India: T. Krishnakumar

Latin America and Japan:

Paul Mulligan

Russia, Middle East and Arica:

Kevin Warren

OPerATIONS

1 Person subject to the reporting requirements o Section 16 o the Securities Exchange Act o 1934, as amended

2 Association o Southeast Asian Nations

32


35/40

Muhtar Kent 1

Chairman o the Board o Directors

and Chie Executive Ofcer

Ahmet C. Bozer 1

Executive Vice President and

President, CocaCola International

Steven A. Cahillane 1


President, CocaCola AmericasAlexander B. Cummings, Jr. 1


Chie Administrative Ofcer

J. Alexander M. Douglas, Jr.1

Senior Vice President and

Global Chie Customer Ofcer

Ceree Eberly 1


Chie People Ofcer

Gary P. Fayard 1


Chie Financial Ofcer

Irial Finan 1


President, Bottling Investments

and Supply Chain

Bernhard Goepelt 1

Senior Vice President, General

Counsel and Chie Legal Counsel

Glenn G. Jordan S. 1

President, Pacic Group

Dominique Reiniche

Chairman, Europe Group

Jos Octavio Reyes 1

Vice Chairman, The CocaColaExport Corporation

Joseph V. Tripodi 1

Executive Vice President and Chie

Marketing and Commercial Ofcer

Clyde C. Tuggle 1


Chie Public Aairs and

Communications Ofcer

Guy Wollaert 1


Chie Technical Ofcer

Harry L. Anderson

Chie Financial Ofcer,

CocaCola International

Rhona Applebaum

Chie Scientic and

Regulatory Ofcer

Rudy M. Beserra

Latin Aairs

John M. FarrellChie Strategy Ofcer

Rick Frazier

Commercial Product Supply

Javier Goizueta

President, McDonalds Division

William D. Hawkins III

General Tax Counsel

Eddie R. HaysScience

James A. Hush

Strategic Security and Aviation

R. Jackson Kelly

Investor Relations Ofcer

Connie D. McDaniel

Chie o Internal Audit

Christopher P. NolanCorporate Treasurer

Carletta Ooton

Technical Operations

Bea Perez

Chie Sustainability Ofcer

Nancy Quan

Global Research and Development

R&D Ofcer

Marie D. QuinteroJohnson

Director, Mergers and Acquisitions

Mary M.G. Riddle

Flavor Ingredient Supply

Ingrid Saunders Jones

Global Community Connections

Ed Steinike

Chie Inormation Ofcer

Ann T. Taylor

Global Business Services

Kathy N. Waller 1

Controller

Gloria K. Bowden

Corporate Secretary and Associate

General Counsel

Fiona K. Lynch

Assistant Corporate Secretary

SeNIOr LeADerShIP VICe PreSIDeNTS

1 Person subject to the reporting requirements o Section 16 o the Securities Exchange Act o 1934, as amended

33

bOArD OF DireCTOrs


36/40

From let to right:

Sam Nunn 2, 5, 7

CoChairman and Chie Executive

Ofcer, Nuclear Threat Initiative

Alexis M. Herman 3, 7

Chair and Chie Executive Ofcer,

New Ventures LLC

Barry Diller 2, 4, 5, 6

Chairman o the Board and Senior

Executive, IAC/InterActiveCorp

and Expedia, Inc.

Jacob Wallenberg 2, 7

Chairman o the Board, Investor AB

James D. Robinson III 2, 3, 6

CoFounder and General Partner,

RRE Ventures; President, J.D.

Robinson, Inc.

Evan G. Greenberg 1, 5

Chairman and Chie Executive

Ofcer, ACE Limited

Peter V. Ueberroth 1, 5

Investor and Chairman, Contrarian

Group, Inc.

Muhtar Kent 4

Chairman o the Board, Chie

Executive Ofcer and President,

The CocaCola Company

Maria Elena Lagomasino2, 3, 6

Chie Executive Ofcer and

Managing Partner, WE Family Ofces

Howard G. Buett 7

President, Buett Farms and

Howard G. Buett Foundation

Robert A. Kotick 6

President, Chie Executive Ofcer

and Director, Activision Blizzard, Inc.

Donald F. McHenry 1, 2, 7

Distinguished Proessor in the

Practice o Diplomacy and

International Aairs, School o

Foreign Service, Georgetown

University

Ronald W. Allen 1, 3

Chairman o the Board, President

and Chie Executive Ofcer,

Aarons Inc.

James B. Williams*

Former Chairman o the Board and

Chie Executive Ofcer, SunTrust

Banks, Inc.

Richard M. Daley 2

Executive Chairman, Tur Partners

LLC; O Counsel, Katten Muchin

Rosenman LLP

Herbert A. Allen 4, 5, 6

President, Chie Executive Ofcer

and Director, Allen & Company

Incorporated

Donald R. Keough*

NonExecutive Chairman o the

Board, Allen & Company Incorporated

and Allen & Company LLC

Helene Gayle**

not picturedPresident and Chie Executive

Ofcer, CARE USA

1 Audit Committee

2 Committee on Directors and

Corporate Governance

3 Compensation Committee

4 Executive Committee

5 Finance Committee

6 Management Development

Committee

7 Public Issues and Diversity

Review Committee

* Retiring Director

** Director nominee. Ms. Gayle will

be appointed to the Compensation

Committee i elected.

bOArD OF DireCTOrs

Photographed at the World o CocaCola in Atlanta. The Directors are holding PlantBottle packaging. Our innovative packaging is made

partially rom plantbased materials while still ully recyclable. Since its launch in 2009, we have distributed more than 14 billion PlantBottles.

34

sHAreOwNer iNFOrMATiON


37/40

Board o Directors

Our Board o Directors is electedby the shareowners to oversee

their interest in the longterm health

and overall success o the Company

and its nancial strength. The

Board serves as the ultimate

decisionmaking body o the

Company, except or those matters

reserved to or shared with the

shareowners. The Board selects

and oversees members o senior

management, who are charged by

the Board with conducting the

business o the Company. The

Board currently has 17 Directors,

16 o whom are not employees o

the Company. For more inormation

on our Board, visit our Company

website at www.cocacolacompany

.com/ourcompany/boardodirectors.

Corporate Governance

The Company is committed to

good corporate governance, which

promotes the longterm interests

o shareowners, strengthens Board

and management accountability

and helps build public trust in the

Company. The Board o Directors

has established Corporate

Governance Guidelines, which

provide a ramework or the

eective governance o the

Company. For more inormation

about the Companys Corporate

Governance Guidelines and other

corporate governance materials,

visit our Company website at


investors/corporategovernance.

Common Stock

The CocaCola Company common

stock is listed on the New York

Stock Exchange, traded under the

ticker symbol KO. The Company has

been one o the 30 companies in

the Dow Jones Industrial Averagesince 1987. As o December 31,

2012, there were approximately

4.5 billion shares outstanding and

244,336 shareowners o record.

Dividends

At its February 2013 meeting, the

Board o Directors increased our

quarterly dividend 10 percent to

$0.28 per share, equivalent to an

annual dividend o $1.12 per share.The Company has increased

dividends in each o the last 51 years.

Dividends are normally paid our

times a year, usually in April, July,

October and December. The

Company has paid 367 consecutive

dividends, beginning in 1920.

Direct Stock Purchase and

Dividend Reinvestment

Computershare Trust Company,N.A., sponsors and administers a

direct stock purchase and dividend

reinvestment plan or common

stock o The CocaCola Company.

The Computershare Investment

Plan allows investors to directly

purchase and sell shares o

Company common stock and

reinvest dividends.

To request plan materials or learn

more about the Computershare

Investment Plan, you may

contact Computershare, the plan

administrator, through the mail, by

phone or via the Internetsee below.

Shareowner Account Assistance

For inormation and maintenance

on your shareowner o record

account, please contact:

Computershare Investor ServicesP.O. Box 43078

Providence, RI 029403078

Telephone: 888 COKESHR

2653747 or 781 5752879Hearing Impaired: 800 4901493

Fax: 781 5753605

Email: [email protected]

Internet: www.computershare.com/

cocacola.

Shareowner Internet Account Access

For account access via the Internet,

please log on to www.computershare

.com/investor.

Once registered, shareowners can

view account history and complete

transactions online.

Electronic Delivery

I you are a shareowner o record,

you have an opportunity to help

the environment by signing up

to receive your shareowner

communications, including annual

reports, proxy materials, account

statements and tax orms,

electronically. Register your email

address at www.eTree.com/cocacola

and complete the online orm. As a

thank you, the Company will have a

tree planted on your behal through

American Forests.

Corporate Ofces

The CocaCola Company

One CocaCola Plaza

Atlanta, Georgia 30313

404 6762121

Inormation Resources

Internet: Our website,

www.cocacolacompany.com,

oers inormation about our

nancial perormance and news

about the Company, our heritage,

brand experiences and much more.

Publications: The Companys

Annual Report on Form 10K, ProxyStatement,Annual Review, Quarterly

Reports on Form 10Q and other

publications covering our sustainability

policies and initiatives are available

ree o charge upon request rom

our Industry and Consumer Aairs

Department at 800 4382653.

They also can be accessed at

www.cocacolacompany.com.

Interested in joining the CocaCola

Civic Action Network?

You have a stake in the success

o The CocaCola Company and its

system, and the CocaCola Civic

Action Network CAN is a powerul

way to be inormed, involved and

inuential. CocaCola CAN is a

nonpartisan grassroots network

o citizens and businesses. Its

purpose is to educate stakeholders

about national, state and localissues aecting our industry.

Membership is voluntary, and you

will never be asked to make a

nancial contribution. To register,

email us at civicactionnetwork@

na.ko.com or visit our website at

www.civicactionnetwork.com.

For more inormation, please

visit our website at


investors/shareownerinormation.

Interested in learning more about

our sustainability initiatives?

I you are interested in learning

more about our sustainability

strategy and progress, please visit

the Sustainability section o our

website at www.cocacolacompany

.com/topics/sustainability.

35

FOrwArD-LOOkiNg sTATeMeNTs, eNvirONMeNTAL sTATeMeNT,


38/40

ForwardLooking Statements

This report may contain statements, estimates or projections that constitute orwardlookingstatements as dened under U.S. ederal securities laws. Generally, the words believe,expect, intend, estimate, anticipate, project, will and similar expressions identiyorwardlooking statements, which generally are not historical in nature. Forwardlookingstatements are subject to certain risks and uncertainties that could cause actual results to diermaterially rom The CocaCola Companys historical experience and our present expectationsor projections. These risks include, but are not limited to, obesity and other health concerns;water scarcity and poor quality; changes in the nonalcoholic beverage business environmentand retail landscape; increased competition; increased demand or ood products anddecreased agricultural productivity as a result o changing weather patterns; consolidationin the retail channel or the loss o key retail or oodservice customers; an inability to expandoperations in developing and emerging markets; uctuations in oreign currency exchangerates; interest rate increases; an inability to maintain good relationships with our bottlingpartners; a deterioration in our bottling partners nancial condition; increases in income taxrates, changes in income tax laws or unavorable resolution o tax matters; increased or newindirect taxes in the United States or in other major markets; increased cost, disruption osupply or shortage o energy or uels; increased cost, disruption o supply or shortage oingredients, other raw materials or packaging materials; changes in laws and regulationsrelating to beverage containers and packaging; signicant additional labeling or warningrequirements or limitations on the availability o our products; an inability to protect ourinormation systems against service interruption, misappropriation o data or breaches osecurity; unavorable general economic conditions in the United States; unavorable economicand political conditions in international markets; litigation or legal proceedings; adverseweather conditions; climate change; damage to our brand image and corporate reputationrom product saety or quality, human and workplace rights, obesity or other issues, even iunwarranted; changes in, or ailure to comply with, the laws and regulations applicable to ourproducts or our business operations; changes in accounting standards; an inability to achieveour overall longterm goals; continuing uncertainty in the global credit markets; one or moreo our counterparty nancial institutions deault on their obligations to us or ail; an inability to

realize additional benets targeted by our productivity and reinvestment program; an inabilityto renew collective bargaining agreements on satisactory terms, or we or our bottling partnersexperience strikes, work stoppages or labor unrest; uture impairment charges, includingcharges by equity method investees; multiemployer plan withdrawal liabilities in the uture;an inability to successully integrate and manage our Companyowned or controlled bottlingoperations; global or regional catastrophic events; and other risks discussed in our Companyslings with the Securities and Exchange Commission SEC, including ourAnnual Reporton Form 10Kor the year ended December 31, 2012, and our subsequently led QuarterlyReports on Form 10Q, which lings are available rom the SEC. You should not place unduereliance on orwardlooking statements, which speak only as o the date they are made.The CocaCola Company undertakes no obligation to publicly update or revise anyorwardlooking statements.

Environmental Statement

A healthy environment, locally and globally, is vital to our business and to the communitieswhere we operate. We view protection o the environment as a journey, not a destination.We began that journey a number o years ago, and it continues today. Each employee oThe CocaCola Company has responsibility or stewardship o our natural resources and muststrive to conduct business in ways that protect and preserve the environment. Our employees,business partners, suppliers and consumers must all work together to continuously ndinnovative ways to oster the efcient use o natural resources, the prevention o waste andthe sound management o water. Doing so not only benets the environment, it makes goodbusiness sense.

Equal Opportunity Policy

The CocaCola Company values all employees and the contributions they make. Consistentwith this value, the Company reafrms its longstanding commitment to equal opportunity andafrmative action in employment, which are integral parts o our corporate environment. TheCompany strives to create an inclusive work environment ree o discrimination and physicalor verbal harassment with respect to race, sex, color, national origin, religion, age, disability,sexual orientation, gender identity and/or expression, genetic inormation or veteran status.We will make reasonable accommodations in the employment o qualied individuals withdisabilities, or religious belies and whenever else appropriate. The Company maintains equalemployment opportunity unctions to ensure adherence to all laws and regulations, and toCompany policy in the areas o equal employment opportunity and afrmative action. Allmanagers are expected to implement and enorce the Company policy o nondiscrimination,equal employment opportunity and afrmative action, as well as to prevent acts o harassmentwithin their assigned area o responsibility. Further, it is part o every individuals responsibilityto maintain a work environment that reects the spirit o equal opportunity and prohibitsharassment.

Scope o the Annual Review

Except as otherwise noted, this Annual Review covers the 2012 perormance oThe CocaCola Company and the CocaCola system our Company and our bottling partners,as applicable. Thereore, reerences to currently, to date or similar expressions reectinormation as o December 31, 2012. Certain inormation in the Annual Review regarding theCompany and the CocaCola system comes rom thirdparty sources and operations outsideo our control. We believe such inormation has been accurately collected and reported, andthat the underlying methodology is sound.

EarthColor Inc. printed this report using 100 percent renewable wind power and ollowingsustainable manuacturing principles, including socially responsible procurement, leanmanuacturing, green chemistry principles and the recycling o residual materials, as well as

reduced volatile organic compound VOC inks and coatings. In addition, carbon and VOCreduction strategies were employed to destroy residual VOCs via biooxidation. Osets werepurchased where carbon could not be eliminated to render this report carbonmanaged andclimatebalanced. The environmental impact o this report was a main consideration rom theinception o the project, which is the result o a collaborative eort o The CocaCola Companyand its supply chain partners with the highest regard or the planet and its ecosystems. Carewas taken to use environmentally sustainable products and to ollow socially responsiblemanuacturing processes to ensure a minimized environmental impact. This report is printedon Mohawk Options PC 100, which is manuactured using 100 percent renewable wind energy,composed o 100 percent recycled content.

Environmental impact estimated savings related to this report:

0.16 acres preserved via sustainable orestry;131 trees preserved or the uture

59 million BTUs energy not consumed

29,760 pounds net greenhouse gases prevented

61,264 gallons water saved

eqUAL OppOrTUNiTy pOLiCy AND sCOpe OF THe ANNUAL review

Design:

Methodologie

Principalphotography:WalterSmith

Additionalphotography:M

ichaelPugh

PR

INTEDUSIN

G

1

00%W

INDENERGY

SuppliedbyCommunityEnergy

36


39/40

We see a world lled with

opportunities that range rom

doubling our system revenues

by 2020, to developing new

beverage products that meet

consumers evolving preerences

and needs, to making a positivedierence in the communities

in which we operate. Our

2020 Vision is the roadmap

or converting these longterm

aspirations into reality. It

provides business goalsthat outline what we need

to accomplish together with

our global bottling partners,

customers and consumers in

order to achieve sustainable,

measurable growth.

PeOPLeBe a great place to work.

PArTNerSBe the most preerred and

trusted beverage partner.

PrOFITMore than double systemrevenues while increasing

system margins.

POrTFOLIOMore than double our servings to

over 3 billion a day and be No. 1 in

the NARTD beverage business in

every market and every category

that is o value to us.

PLANeTBe a global leader in working to achievesustainable water use, packaging,

energy and climate protection.

PrODUCTIVITYManage people, time and money

or greatest eectiveness.

OUr 2020 VISION GOALS heLP GUIDe US

TO AChIeVe SUCCeSS ThrOUGhOUT TheCOCACOLA SYSTeM:

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40/40

2012 YeAr IN reVIeW ONLINeScan the QR Code with a mobile device or visit

www.cocacolacompany.com/annualreview/2012.

tccc 2012 annual review

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