tc for webinar
TRANSCRIPT
Talent Capacity for GIP
The Talent Capacity Model
How to work with this model?
Strategic Direction for TM into 2 key blocks of Capacity and Learning and
Development.
GIP TM
ALIGN TO GIP STRATEGY
Simple
Implement Capacity and Learning and Development
- Structures for Quality
Delivery to EP and Company
- EP LEAD
Run Sales University
Productivity of members
Implement Capacity and L&D for iGIP and oGIP
iGIP Capacity
Remember!
GIP Clustering for LC
iGIPStart Up 0-15 X RE
Potential 15-40 X REHigh Potential 40-100 X RE
High Volume >100 X RE
Structures can be by Sub-Product or By Market
Remember, whether the structure is sub-product based or market based, TLs and Team members should be clear on which sub-products are we selling to what market and WHY (Connect to Purpose driven Market Segmentation)
Structures by Scale
- Start up LCs (1 team with members doing the whole process)
- Potential (10-40 Re) – 2 Team Leaders with the same members responsible for Ra and Ma and specific
members responsible for Realized.
Structures can be by Sub-Product or By Market
More than 40 Re, structures by process (Sales, Matching and Delivery)
Structures split into new accounts and current accounts (iGIP it is important to split goals between new accounts
and current)
Go through TC Output in more detail for?
- Specific Job-Description of members in each LC Cluster
- Delivery of Inner and Outer journey to members
- Specific Examples
- Average efficiency of LCs
iGIP Learning and Development
iGIPAll Levels
TOPIC CONTENT OBJECTIVES TARGET
SALES MANAGEMENT
Market Research and Segmentation Product packaging Sales Techniques
Know how to sell the product of iGIP to companies
Members, Leaders,
VPs
PRODUCT FOCUS
What the product is, how to sell, the values propositions.
Why focus on sub-product: to ensure members understand how to sell based on supply
Understand the iGIP based on the subproducts and supply
EXCHANGE PROCESS
Raising Raising Operation Contracts Management
Matching Realizing
Receptions VISA Minimum Quality Deliveries
Quality NPS Operation Firefighting
Understand how to manage the entire exchange process in iGIP
All levelsiGIP
iGIPPotential
TOPIC CONTENT OBJECTIVES TARGET
SUBPRODUCT PACKAGING
Specific sub product; what;why;how; the values propositions and packaging
Know how to package subproducts to the external reality
Leaders & VPs
MARKET RESEARCH AND SEGMENTATION
Advanced research and segmentation based on sub product
Understand how to get the needed data from the market for iGIP delivery
Leaders & VPs
SALES SPECIALIZATION
Sales based on sub product and how to make it effective and focus
Get the next level of sales for more efficiency and volume
Leaders & VPs
CUSTOMER RELATIONSHIP MANAGEMENT
Database of Sales activities (software or virtual space), account management and account transition.
Make sure partners are retained in a long term perspective
Leaders & VPs
POTENTIALiGIP
iGIPHigh Potential
TOPIC CONTENT OBJECTIVES TARGET
CUSTOMER LOYALTY FOR ORGANIZATIONS
Creating and maintaining long-term partnerships with organizations (ex. schools, universities, NGOs etc)
Dealing with different stakeholders (ex. embassy
Shift the mindset of memebrs from short-term raising to long-term relations with stakeholders.
Know how to create and maintain long-term partnerships.
Leaders, VPs
CUSTOMER LOYALTY FOR STUDENTS
Building a customer relationship with students (since EwA)
Minimums of EP preparation How to satisfy our customers
Understand the standards and extra deliveries in oGCDP in order to have promoters and develop leadership
Leaders & VPs
HIGH POTENTIALiGIP
iGIPHigh Volume
TOPIC CONTENT OBJECTIVES TARGET
PROCESS OPTIMIZATION
Conversion from Sale to RaiseApproach umbrella organizationAttend corporate eventsMake proposal easier processUtilization of networks (BoA, Alumnae)Capitalized partnership in other LCs or even country
Conversion from Raise to MatchRaise a matchable TNRaise based on LC partnershipRaise based on S&D analysis
Conversion from Match to RealizeSupply and Demand AnalysisLC PartnershipsPeak Season Understanding
Conversion from Realize to Re-RaiseFast feedback system and follow upUpscale partnership - Upselling
Mass Realization ProjectIn kind partner for accomodationUpscale partnership benefit (accomodation providers)
Understand what part of the exchange process can be improved to increase results
Leaders, VPs
HIGH VOLUMEoGIP
oGIP Capacity
Remember!
GIP Clustering for LC
oGIPStart Up 0-10 X RE
Potential 10-40 X REHigh Potential 40-70 X RE
High Volume +70 X RE
Structures by Scale and sub-product
- Start up LCs (1 team with members doing the whole process)
- Potential (10-40 Re) – 2 Team Leaders with the same members responsible for Ra and Ma and specific
members responsible for Realized.
Structures by Sub-Product
For 40-70, integrate a marketing responsible into the oGIP Team to ensure smooth synergy. Can be done with a
TM Responsible as well.
Structure for On-going recruitment can be by process (specific members for Ra and some members for Ma and Re together) and for pocket recruitment one team can
manage the whole process.
Structures by Sub-Product
For more than 70 Re, keep the points of 40-70 with added capacity.
Here focusing on TXP – oGIP (Upselling) is important.
Go through TC Output in more detail for?
- Specific Job-Description of members in each LC Cluster
- Delivery of Inner and Outer journey to members
- Specific Examples
- Average efficiency of LCs
oGIP Learning and Development
oGIPAll Levels
TOPIC CONTENT OBJECTIVES TARGET
GIP KNOWLEDGE
Program principles Value proposition Product to the market oGIP processes S&D – internal market understanding
Know the elements of products (price, brand, quality, value, customer segments, etc.) and the different stages of products
Understand the exchange process from Subscription until Completed
Know how to use all the functions on myaiesec.net for exchange management to make the process fast and effective
Members, Leaders,
VPsCOMM AND SALES SKILLS
Basic sales skills Basic communication skills Attracting right EP talents Communicating our Value Proposition
Understand how to sell focused on the subproducts and supply
MANAGEMENT AND LEADERSHIP
Program planning Execution and Performance Tracking Time management Leadership developed as GIP EP and
oGIP member
Understand how to manage the needed resources to provide the right leadership development for members and EPs
All levelsoGIP
All levelsTOPIC CONTENT OBJECTIVES TARGET
CUSTOMER EXPERIENCE MANAGEMENT
Building loyalty Customer Servicing Delivering quality experiences in
practice Showcasing
Understand the importance of our customers and how to provide them the right experience for leadership development
Leaders & VPs
oGIP
oGIPPotential
TOPIC CONTENT OBJECTIVES TARGET
MARKET RESEARCH
How to run market research for student market Understand how to get the
needed data to make an efficient promotion to attract the right EP
Leaders & VPs
PRODUCT PACKAGING
Deep understanding of subproducts Marketing knowledge to package oGIP products
(GTCM)
Understand how to build your product and align with subproducts
Leaders & VPs
SUPPLY & DEMAND
Supply and demand theory and necessity CY2CY partnerships
Understand the processes in CY2CY partnerships, responsibility towards delivering the XPs on LC levels and clear WHY of working by CY2CY
VPs
CUSTOMER LOYALTY FOR STUDENTS
Building a customer relationship with students (since EwA)
Minimums of EP preparation How to satisfy our customers (massive volume)
Understand the standards and extra deliveries in oGCDP in order to have promoters and develop leadership
Leaders & VPs
POTENTIALoGIP
oGIPHigh Potential
TOPIC CONTENT OBJECTIVES TARGET
PROCESS OPTIMIZATION
Information system management (different advanced platforms)
How to simplify processes to make it faster and more effective
Know how to use and deal with different platforms
Understanding which process they can do faster and how to be more effective
Leaders, VPs
ADVANCED MARKET AND SUBPRODUCT
Student market reality based on backgrounds
Subproduct reality based on supply & demand, JDs and market
Understanding how to capitalize on untapped opportunities for oGIP growth Leaders and VPs
MANAGEMENT SKILLS
Train the trainersGCPs and BCPs
Empower LCVPs to bring more innovation and solutions in the local level VPs
Managing a large teamEmpower team leaders to be able to provide
good TMP experiences to their members Leaders
Work as a team to drive results
Empower members to cooperate and bring results together Members
HIGH POTENTIALoGIP
oGIPHigh Volume
TOPIC CONTENT OBJECTIVES TARGET
INTERNAL MARKETING
Virtual promotion for supply creationLC2LC partnership
Understanding of how to get the right supply for the EPs
Leaders, VPs
ADVANCED EP ENGAGEMENT
Inner & Outer Journey deliveryHigh volume of EPs management
Know how to use deliver inner & outer journey for GIP EPs
Know how to manage high volume of oGIP EPs
Leaders, VPs
HIGH VOLUMEoGIP
How MCs can manage structures better
- Ensure LC clustering (from start up – high volume)
- Ensure every LC has the right structure
- Ensure PROCESSES for capacity are in place: Product Packaging for TMP TLP , Recruitment, Reallocation, IXP
- Track KPI: Number of people in GIP, % of members be process in GIP
How MCs can manage L&D better
- Ensure LC clustering (from start up – high volume)
- Ensure every LC has the right GIP Education cycle (Operational knowledge, leadership and management combined for all levels)
- Ensure PROCESSES for L&D are in place: LEAD, Learning, Induction, Performance Appraisal, Individual Development Plan
- Track KPI: TMP Retention Rate and Pipeline to TLP
Embed Belief in GIP and Type of Leadership GIP develops into
Learning
Implement Capacity and Learning and Development
- Structures for Quality
Delivery to EP and Company
- EP LEAD
Run Sales University
Run Sales University
How to Run
National SDP
KPIs and MoS
Specific Examples
How to RUN National Sales University
1. Set Sales Goal Through Backward Planning
2. Set KPI and MoS
How to Run National Sales University
4. Develop Strategies
5. Implement Strategies:- Sales summits- Virtual platforms
6. Track Progress
Go through Wiki!!
http://www.myaiesec.net/content/viewwiki.do?
contentid=10281917
What do I do?
Start implementing national sales university if you don’t, if you do go through the wiki and make it better!
sTAY TUNED TO GLOBAL CONTENT EVERY 15 DAYS
Regional sales challenge!!!
Can Be Customized to oGIP as well
Implement Capacity and Learning and Development
- Structures for Quality
Delivery to EP and Company
- EP LEAD
Run Sales University
Quality Delivery
EP LEAD
Recap: Implement structures and
learning
Sales University
Quality delivery and EP LEAD
What do I do?
The challenge: how TO PLAN FOR IT
How to start implementing with lcs
The challenge: how TO PLAN
Eg: Focus on CLO
Embed CLO into SDP
Number and Kind of people needed – Team
Planning
100 Re from Re-raising
Pick LCs you want to start Piloting
this with
How to start implementing with lcs
Set KPIs
Action Steps
Clear timeline and action steps to achieve KPIs
Start Tracking
Capacity: Number of members in the programme, % in back office and front office, % by process
Learning and Development: TMP Retention Rate
Track LCs to measure increase in productivity
Questions?
RESOURCES
• TC Output wiki - http://www.myaiesec.net/content/viewwiki.do?contentid=10276780
• Sales University wiki – http://www.myaiesec.net/content/viewwiki.do?contentid=10281917
• EP LEAD wiki – Coming soon, on 27th November!!! Yay! :D