The bottom line

vrijdag 29 oktober 2010

making the grade

1 businessmodel canvas 1 large canvas (the canvas should speak for itself)

coherentnot generic

3 min (max!) pitch 1 A4 that explains problem, product, target group, and earning model

4 people per groupyou will get the cases in the week before the last lecture.

vrijdag 29 oktober 2010

Understanding your customer

$$ !!vrijdag 29 oktober 2010

XPLANE empathy model

vrijdag 29 oktober 2010

The Atida case

vrijdag 29 oktober 2010

Recap

Customers are an important part of the businessmodelsource of revenuerelations become more importantat the edge of scope

XPLANELooking at your product through the customers eyewhat does he see, hear, think/feel, say/do?

does it all fit with the model?

vrijdag 29 oktober 2010

Next week

Decisionmaking

vrijdag 29 oktober 2010