tbl hc6
DESCRIPTION
TRANSCRIPT
Rotterdam, 6 september 2010
TBL HC 6
vrijdag 29 oktober 2010
Wickid!
vrijdag 29 oktober 2010
Wicked problem
No simple solution“Contradictions”“complex” (many facets, “unsolvable”, problem and solution can not be separated)
vrijdag 29 oktober 2010
Contradictions
Example: “We need to grow because of increased demand, but that will change the way we work”
vrijdag 29 oktober 2010
Complex problems cannot be fully defined
instead you can try to develop “understanding”“problem description”system of causality
vrijdag 29 oktober 2010
In management
“solve” (find a solution)“resolve” (make the problem go away)“dissolve” (ride out the storm)
vrijdag 29 oktober 2010
Where lies the problem?
vrijdag 29 oktober 2010
“the problem now”
more of the same
“Over the edge”
the “edge”/ “sweet spot”
Audience
vrijdag 29 oktober 2010
Some Techniques
TRIZDe Bono
vrijdag 29 oktober 2010
Traditional “brainstorm”
Problem Solution
vrijdag 29 oktober 2010
Ideal situation
Problem SolutionIdeal final result
vrijdag 29 oktober 2010
SCAMPER
SubstituteCombineAdaptModifyMagnifyPut to other usesEliminate of “Minify”Rearrange
vrijdag 29 oktober 2010
De Bono thinking hats
White: thinking about factswhat, who, how, how many, why?
Red: feelingsdoes it feel right?
Black: Thinking negativeplaying the devils advocate: yeah, but what if?
Yellow: Thinking positiveThinking how it can all solve problems
Green: being creativeThinking “outside the box”
Blue: thinking about the processAre we going the right way? How can we find a solution?
vrijdag 29 oktober 2010
example of use
Blue: How are we going to solve this problem?goals? Ideal situation?agenda
Red: OpinionsYellow and Green: “brainstorming”White and Black: “measurement” and “criticism”
(Blue throughout)
vrijdag 29 oktober 2010
http://www.cognitive-edge.com/blogs/dave/2007/03/the_diagram_above_was_used.php
vrijdag 29 oktober 2010
“Pour your heart into it”
mid 00’srise in customer demandswitch to “automatic” machines to combat “waiting lines”fall in demand of original starbucks “afficienado”
use the techniques discussed today
vrijdag 29 oktober 2010
vrijdag 29 oktober 2010