tata teleservices ltd

TATA TELESERVICES LTD.

SUCCESS THROUGH INNOVATION A STUDY ONMarket survey on the effectiveness of product and services provided by TATA INDICOM INTERIM REPORT

Submitted to AFFINITY BUSINESS SCHOOL, BHUBANESWAR INTERIM REPORT Submitted by:

PRADYUMNA SAHOO Enrollment Number: PGDM/09/234

Under the guidance of Prof. BARADA PRASAD PANIGRAHY. Mr. SAGAR DASHABS, Bhubaneswar Tata Teleservices ltd. Index Topic name

page no.

1. Certificate from the organization

3 2. Certificate by the faculty guide

4 3. Declaration

5 4. Acknowledgement

6 5. Executive Summary

7 6. Objective 97. Importance of the study

10 8. Introduction

11a) Mile Stones Of TTSL

20 b) Overview Of The Company

25 c) Products and services of Tata Indicom 28

9. Product life cycle of postpaid connection 77 10. Bill cycle

79 11. Methodology 8012. Swot analysis 8213. Data analysis & interpretation 8314. Limitations

91 15. Results & Finding 9316. Conclusion

94 17. Recommendation

95 18. Appendix

97

19. Bibliography

100 Mr. SAGAR DASH MANAGERCOLLECTION DEPT.TATA TELESERVICES LTD.CERTIFICATE

This is to certify that Pradyumna Sahoo, student of Affinity Business School is pursuing his PGDM has worked under my guidance and supervision on his dissertation entitled Market survey on the effectiveness of product and services provided by TATA INDICOM.To the best of my knowledge this is an original piece of work.

(Mr. SAGAR DASH)

CERTIFICATE This is to certify that PRADYUMN SAHOO, student of AFFINITY BUSINESS SCHOOL pursuing his PGDM, has worked under my guidance and supervision on his dissertation entitled Market survey on the effectiveness of product and services provided by TATA INDICOM. To the best of my knowledge this is an original piece of work.

(Prof. BARADA PRASAD PANIGRAHY.) AFFINITY BUSINESS SCHOOL BHUBANESWARDECLARATION

I PRADYUMNA SAHOO, student of AFFINITY BUSINESS SCHOOL do here by declare that the project report on Market survey on the effectiveness of product and services provided by TATA INDICOM is the product of my own knowledge and effort. No part of this report has been submitted to anyone at time before. It is presented for the fulfillment of PGDM 2009-11. PRADYUMNA SAHOO Date:

ACKNOWLEDGEMENT I sincerely thank to my corporate guide Mr. SAGAR DASH of TATA TELESERVICES LTD. giving me this opportunity to work in their esteemed organization and helping me for completing the project in a successful manner.

My regards to my faculty guide Prof. BARADA PRASAD PANIGRAHY for guiding me and clarifying the doubts in the area of my project study.

.

Last but not the least, I am very thankful to those employees of TATA TELESERVICES LTD. and some of my friends for helping me and guiding me in every aspects.

Executive summaryTata Teleservices Limited spearheads the Tata Groups presence in the telecom sector. The Tata Group had revenues of around USD 70.8 billion in Financial Year 2008-09, and includes over 90 companies, over 363,039 employees worldwide and more than 3.5 million shareholders.

Incorporated in 1996, Tata Teleservices is the pioneer of the CDMA 1x technology platform in India. It has embarked on a growth path since the acquisition of Hughes Tele.com (India) Ltd [renamed Tata Teleservices (Maharashtra) Limited] by the Tata Group in 2002. It launched mobile operations in January 2005 under the brand nameTata Indicomand today enjoys a pan-India presence through existing operations in all of Indias 22 telecom Circles. The company is also the market leader in the fixed wireless telephony market. The companys network has been rated as the Least Congested in India for five consecutive quarters by the Telecom Regulatory Authority of India through independent surveys.

Tata Teleservices Limited now also has a presence in the GSM space, through its joint venture with NTT DOCOMO of Japan, and offers differentiated products and services under theTATA DOCOMObrand name. TATA DOCOMO arises out of the Tata Groups strategic alliance with Japanese telecom major NTT DOCOMO in November 2008. TATA DOCOMO has received a pan-India license to operate GSM telecom servicesand has also been allotted spectrum in 18 telecom Circles. The company has rolled out GSM services in 17 of Indias 22 telecom Circles in the quick span of less than a year. The company plans to launch pan-India operations by the end of FY 2010-11.

TATA DOCOMO marks a significant milestone in the Indian telecom landscape, and has already redefined the very face of telecom in India, being the first to pioneer the per-second tariff optionpart of its Pay for What You Use pricing paradigm. Tokyo-based NTT DOCOMO is one of the worlds leading mobile operatorsin the Japanese market, the company is the clear market leader, used by over 50 per cent of the countrys mobile phone users.

Tata Teleservices operates under five different brandsTata Indicom(CDMA services),Tata DOCOMO(GSM services),Virgin Mobile, Tata Walky(which is the brand for fixed wireless phones),Tata Photon(the companys brand that provides a variety of options for wireless mobile broadband access) andT24. TTSL recently entered into a strategic partnership agreement with Indian retail giant Future Group to offer mobile telephony services under a new brand nameT24on the GSM platform. The exciting new brand was unveiled in February and it has commenced the GSM operations under the brand name T24 in Andhra Pradesh and will roll out services in other circles shortly.

Today, Tata Teleservices Ltd, along with Tata Teleservices (Maharashtra) Ltd, serves nearly 70 million customers in more than 450,000 towns and villages across the country, with a bouquet of telephony services encompassing Mobile Services, Wireless Desktop Phones, Public Booth Telephony and Wireline Services.

In December 2008, Tata Teleservices announced a unique reverse equity swap strategic agreement between its telecom tower subsidiary, Wireless TT Info-Services Limited, and Quippo Telecom Infrastructure Limitedwith the combined entity kicking off operations with 18,000 towers, thereby becoming the largest independent entity in this spaceand with the highest tenancy ratios in the industry. Today, the combined entity has a portfolio of nearly 35,000 towers.

TTSLs bouquet of telephony services includes mobile services, wireless desktop phones, public booth telephony, Wireline services and enterprise solutions.

Over the last few months, Tata Teleservices industry-best and innovative offerings have gained industry-wide recognition and the Year 2010 saw TTSL add many notable accolades to its name. TTSL was named The Best Emerging Markets Carrier by Telecom Asia, and received 8 awards at the World HRD Conference, including 5th Best Employer in India. The company also received 3 awards at the Telecom Operator Awards 2010 from Tele.net; Best Company, CEO of the Year and Best Quality of Service, andBusiness Standardaward for Most Innovative Brand of the Year.

ON THE JOB TRAINING OBJECTIVE:

On the job, training (OJT) gives a practical exposure and helps in acquiring the on road skills .

First and foremost, objective is to focus on collection of funds in Bhubaneswar. OJT aims relate management theory to practice. To gain the complete knowledge about the collection of funds and services of TATA TELESERVICES LTD. To generate the leads through survey.

To get Real business experience of TATA TELESERVICES LTD. It is an ideal way to explore an Industry, building a relationship with a prospective employer, or simply hone our skills.

To maintain a good relationship among corporate employees.

To find out the customer awareness on booming financial markets and to find out the Investment patterns of the people. To know the opportunities and challenges of Telecom sector in India. To generate awareness among the public about various systematic plan, so that they can be able to take part of the vast services of TATA TELESERVICES LTD. To win over the customers trust based on accountability. IMPORTANCE OF THE STUDY

Training in an organization is very important for a student who is studying a professional course like MBA. Decision-making cant be learnt in the confines of the four walls of the class and as such practical on field training is quite important to learn the art of decision-making. There is no certain formula for any particular problem, but the aim of this study is to develop the ability of decision-making. A right decision at the right time itself helps an organization to run smoothly.

This training in an organization gives an idea of how decisions are taken tactfully based on available facts when any problem comes to an executive. So the way of problem solving, right decision making and knowledge of the different type of marketing activities gives much importance to the study. Though two months is not a very long time to develop these skills fully but an overall idea can be developed if this study is done sincerely

INTRODUCTION TATA GROUP

CONTRIBUTION TOWARDS INDIA Serving India for 126 years.

91 diversified companies.

Revenue of over to 67000 crore.

Revenue equivalent to 2.4% of Indias GDP.

Accounts for about 5.1% of Indias exports.

Trusted by over 2 million shareholders.

LEADERSHIP WITH TRUSTTata companies operate in seven business sectors: communications and information technology, engineering, materials, services, energy, consumer products and chemicals. They are, by and large, based in India and have significant international operations. The total revenue of Tata companies, taken together, was $70.8 billion (around Rs325, 334 crore) in 2008-09, with 64.8 per cent of this coming from business outside India, and they employ around 363,039 people worldwide. The Tata name has been respected in India for 140 years for its adherence to strong values and business ethics.

Every Tata company or enterprise operates independently. Each of these companies has its own board of directors and shareholders, to whom it is answerable. There are 28 publicly listed Tata enterprises and they have a combined market capitalization of some $60 billion, and a shareholder base of 3.5 million. The major Tata companies are Tata Steel, Tata Motors, Tata Consultancy Services (TCS), Tata Power, Tata Chemicals, Tata Tea, Indian, hotels and Tata communication.

Tata Steel became the sixth largest steel maker in the world after it acquired Corus. Tata Motors is among the top five commercial vehicle manufacturers in the world and has recently acquired Jaguar and Land Rover. TCS is a leading global software company, with delivery centres in the US, UK, Hungary, Brazil, Uruguay and China, besides India. Tata Tea is the second largest branded tea company in the world, through its UK-based subsidiary Tetley. Tata Chemicals is the worlds second largest manufacturer of soda ash and Tata Communications is one of the worlds largest wholesale voice carriers.

In tandem with the increasing international footprint of Tata companies, the Tata brand is also gaining international recognition. Brand Finance, a UK-based consultancy firm, recently valued the Tata brand at $9.92 billion and ranked it 51st among the world's Top 100 brands. Business Week magazine ranked Tata 13th among the '25 Most Innovative Companies' list and the Reputation Institute, USA, recently rated it 11th on its list of world's most reputable companies.

Founded by Jamsetji Tata in 1868, Tatas early years were inspired by the spirit of nationalism. It pioneered several industries of national importance in India: steel, power, hospitality and airlines. In more recent times, its pioneering spirit has been showcased by companies such as TCS, Indias first software company, and Tata Motors, which made Indias first indigenously developed car, the Indica, in 1998 and recently unveiled the worlds lowest-cost car, the Tata Nano.

Tata companies have always believed in returning wealth to the society they serve. Two-thirds of the equity of Tata Sons, the Tata promoter company, is held by philanthropic trusts that have created national institutions for science and technology, medical research, social studies and the performing arts. The trusts also provide aid and assistance to non-government organisations working in the areas of education, healthcare and livelihoods. Tata companies also extend social welfare activities to communities around their industrial units. The combined development-related expenditure of the trusts and the companies amounts to around 4 per cent of the net profits of all the Tata companies taken together.

Going forward, Tata is focusing on new technologies and innovation to drive its business in India and internationally. The Nano car is one example, as is the Eka supercomputer (developed by another Tata company), which in 2008 was ranked the worlds fourth fastest. Anchored in India and wedded to traditional values and strong ethics, Tata companies are building multinational businesses that will achieve growth through excellence and innovation, while balancing the interests of shareholders, employees and civil society.

THE FOUNDER OF TATA GROUPTHE GIANT WHO TOUCHES TOMORROW JAMSETJI NUSSERWANJI TATAJamsetji Tata was more than merely an entrepreneur who helped India takes her place in the league of industrialized nations. He was a patriot and a humanist whose ideals and vision shaped an exceptional business conglomerate.

We live in an age where greatness in historical personalities is as easily exaggerated as it is inequitably scrutinized. One person who does soar beyond such judgmental trivialities is Jamsetji Nusserwanji Tata, industrialist, nationalist, humanist and the founder of the House of Tata.The industrialist in Jamsetji was a pioneer and a visionary, possessed of a spirit of entrepreneurial adventure and acumen never seen before or since in a native of colonial India. The nationalist in him believed unwaveringly that the fruits of his business success would enrich a country he cared deeply about. These attributes, by themselves, would have been enough to mark him as an extraordinary figure. But what made Jamsetji truly unique, the quality that places him in the pantheon of modern India's greatest sons, was his humaneness.

It is this characteristic from which stemmed Jamsetji generosity of heart and his compassion for a citizenry laboring under the twin realities of oppressive foreign occupation and overwhelming poverty. The distinctive structure the Tata group came to adopt after Jamsetji passing, with a huge part of its assets being held by trusts devoted to ploughing money into social-development initiatives, can be traced directly to the empathy embedded in the Founder's philosophy of business.

Nothing of Jamsetji childhood suggested he would create his own destiny. Born on March 3, 1839, in the sleepy town of Navsari in Gujarat, he was the first child and only son of Nusserwanji Tata, the scion of a family of Parsee priests. Many generations of the Tatas had joined the priesthood, but the enterprising Nusserwanji broke the mould, becoming the first member of the family to try his hand at business.

Raised in Navsari, Jamsetji joined his father in Bombay when he was 14. Nusserwanji got him enrolled at Elphinstone College, from where he passed out in 1858 as a 'green scholar', the equivalent of today's graduate. The liberal education he received would fuel in Jamsetji a lifelong admiration for academics and a love of reading. Those passions would, though; soon take a backseat to what Jamsetji quickly understood was the true calling of the life: business.

It was a far-from-opportune time for a young native to take his first, tentative steps into the volatile world that was business in the subcontinent. Jamsetji entrepreneurial career began, in the words of JRD Tata, "when the passive despair engendered by colonial rule was at its peak". The Indian Mutiny of 1857 was but two years past when Jamsetji joined the small firm that his father, a merchant and banker, ran. He had just turned 20.

In 1868, aged 29 and wiser for the experience garnered by nine years of working with his father, Jamsetji started a trading company with a capital of Rs 21,000. The budding entrepreneur was by now accustomed to the fickleness of the business life, being witness to the failure of his father's banking enterprise. This episode blighted his first visit to England, where he was besieged by creditors, but Jamsetji also learned a lot on this trip, most significantly about the textile business.

The period following the establishment of Empress Mills was the most significant of Jamsetji busy life. From about 1880 to his death in 1904, Jamsetji was consumed by what has to be the three great ideas of his life: setting up an iron and steel company, generating hydroelectric power, and creating a world-class educational institution that would tutor Indians in the sciences. None of these would materialize while Jamsetji's lived, but the seeds he laid, the work he did and the force of will he displayed in fulfilling this triumvirate of his dreams ensured they would find glorious expression.

Jamsetji Nusserwanji Tata employed the wealth he created to enrich India and her people. CHAIRMAN OF TATA GROUP OF COMPANIES

RATAN NAVAL TATA

Ratan Naval Tata has been the Chairman of Tata Sons, the promoter company of the Tata group, since 1991. He is also the Chairman of the major Tata companies, including Tata Motors, Tata Steel, Tata Consultancy Services, Tata Power, Tata Tea, Tata Chemicals, Indian Hotels and Tata Teleservices. During his tenure, the groups revenues have grown nearly 12-fold.

Mr. Tata also serves on the board of directors of Fiat SpA and Alcoa. He is also on the international advisory boards of Mitsubishi Corporation, the American International Group, JP Morgan Chase and Rolls Royce.

Mr Tata is associated with various organisations in India and overseas. He is the Chairman of two of the largest private-sector-promoted philanthropic trusts in India. He is a member of the Prime Ministers Council on Trade and Industry, the National Hydrogen Energy Board, and the National Manufacturing Competitiveness Council. He is the president of the Court of the Indian Institute of Science and Chairman of the Council of management of the Tata Institute of Fundamental Research. He also serves on the UK Prime Ministers Business Council for Britain and the International Advisory Council of Singapores Economic Development Board. He is also a member of the Global Business Council on HIV / Aids and the Programme Board of the Bill and Melinda Gates Foundations India Aids initiative.

Mr. Tata joined the Tata group in 1962. After serving in various companies, he was appointed director-in-charge of The National Radio and Electronics Company in 1971. In 1981 he was named Chairman of Tata Industries, the groups other promoter company, where he was responsible for transforming it into a group strategy think-tank, and a promoter of new ventures in high technology businesses.

Mr Tata received a BS degree in architecture from Cornell in 1962. He worked briefly with Jones and Emmons in Los Angeles before returning to India in late 1962. He completed the Advanced Management Program at Harvard Business School in 1975.

The Government of India honoured Mr. Tata with its second-highest civilian award, the Padma Vibhushan, in 2008. He has also received honorary doctorates from Ohio State University, the Asian Institute of Technology, the University of Warwick and the Indian Institutes of Technology of Kharagpur and Madras, and an honorary fellowship from the London School of Economics. MILESTONES OF TATA TELESERVICES LIMITED

1996: MARCH Letter of intent (LOI) issued to the company on march 13, 1996 to provide basic telephony service in the state of Andhra Pradesh. 1997: NOVEMBER license agreement signed with DoT for operating basic telephone service in the circle of Andhra Pradesh on November 4,1997.

1998: First to introduce the concept of smartcard technology in Pay Telephone business Tata Teleservices has signed up with schlumberger of france to establish their pay phone network. Schlumberger of france works with over 70 telecom companies worldwide and enjoys over 25% of the smart card payphone market segment.

1999: MARCH First private basic telecom service provider to launch service in the state of Andhra on 31st march 1999.the first private telephone services provider in the country to offer centrex to its customers.

August Launched basic services in the city of Vijayawada on august18, 1999.

2001: January Launched basic services in the city of GUNTUR on January 20, 2001.

January Crossed the 50,000 landmark by January 2001.

Tata teleservices limited is among the first three private basic telecom service provider in the country, to be awarded the letter of intent(LoI) to provide basic telecom service in 15 other state of India.

First private basic telecom service provider in the country to commercially launch limited mobility service-Tata IndicomCDMA Mobile.

December New Era of Customer convenience launch of ihelp

To provide customers with enhanced customer service and convenience, Tata Teleservices launched ihelp-an Interact response 2002:MARCH Digital DSL Service launched

Tata Teleservices Limiteds endeavor to provide customer with wide ranging data applications continues with the launch of DSL Data services.DSL gives customers the flexibility of simultaneously meeting his data & POTS needs on a single line.

June Record 1000 VPTs Installed

Tata Teleservices Limited becomes the first and only private basic service operator in the country to complete the installation of 1000 Village Public Telephone in a circle.

Acquisition of Hughes Tele.com Tata Teleservices Limited acquires Hughes telecom, a company which had a strong presence in basic telephony in the states of Maharashtra & Goa.

July Tata Teleservices Limited crosses 2 lakh customers.

Once again Team AP exceeds all expectations by reaching 2 lakh customers ahead of schedule .The records keep falling by the wayside as Team AP moves ever onwards.

NOVEMBER Tata Indicom launch in Tamil nadu and Karnataka.

Tata Teleservices Limited unveils its new brand Tata Indicom while launching its services (CDMA Mobile, Basic phone connection)in Tamil Nadu an Karnataka.DECEMBER Tata Indicom launched in Delhi and Gujarat Tata Teleservices Limited spreads its service network to the national capital and Gujarat, Services inaugurated by the minister of information technology Mr.pramod mahajan.

2003 MARCH Tata Indicom customer base crosses 500000.More than half a million people across the nation are now satisfied customers of Tata Indicom

AUGUST Tata Teleservices (AP circle) is rated as one of the Great places to Work in a business world survey(Business World-sept 1 2003)

Outlook Money (August 22, 2003 issue)rated Tata Indicoms Economy 450 as the best mobile deal.

2004 JANUARY Tata Indicom crossed the half million-customer mark in the Final Wireless segment by registered over 300% growth in its Fixed Wireless customer base since January 2003.With over half million Fixed Wireless retail customers and over 30,000 Fixed Wireless payphone, Tata Indicom continues to be the leader in the Fixed Wireless segment. National SMS service launched across the six circles

FABRUARY Tata Indicom Subscribers can now send International SMS across 174 countries and 533 operation .Tata Indicom launches SMS based entertainment and infotainment services with 8282 Services and India times 8887/8888 Services. Tata Indicom launches roaming services across 5 circles.

MARCH QUALCOMM and Tata Teleservices Announce Plans to Offer Wireless Application and services Via BREWTM and BREW chat solutions.

APRIL Tata Teleservices launches Tata Indicom prepay service on smart Wireless service in new Delhi and Hyderabad, which offers up to 25% savings on monthly usage.

JUNE Tata Indicom Subscriber base touches the 2 million mark.

SEPTEMBER Tata Teleservices launches its prepaid services under the brand name of true paid.

OCTOBER Tata Indicom repositions its Fixed Wireless Phone category under the brand name Walky.

2005 JANUARY Tata Indicom subscriber base touches the 3 million mark.

FABRUARY Tata Indicom completes roll-out in new circle with its services now available in 20 circles.

MARCH Tata Indicom launches its exclusive portal for women on its mobile phones called Women Zone

MAY Tata Indicom service made available in 1000 cities. Tata Indicom crosses the critical 1000 city mark.

Tata Indicom Subscriber base touches 4 million mark.JUNE Tata Indicom launches its first own exclusively branded phone under the brand name Indicom gem

AUGUST Tata Indicom subscriber base touches the 5 million mark. Tata Indicom service made available in 1500 cities. Tata Indicom crosses the 1500 city mark.

OCTOBER Tata Indicom launches the first of its kind offer-Non stop Mobile in the Mobile prepaid market. Tata Indicom subscriber base crosses the 6 million.

NOVEMBER Tata Indicom acquires over 1 million gross subscribers in the month of November 05.Tata Indicom Subscriber base crosses the 7 million mark.

2006 JANUARY Tata Indicom Subscriber base crosses the 8 million mark. JUNE Tata Indicom Subscriber base crosses the 10 million mark.

2007 Declared 6th Most Trusted service brand as per Brand Equitys annual survey Tops the voice &data Customer satisfaction survey for 2006/07.

The CDG felicitated TTSL with an International Leadership Award for its significant contribution in the advancement of International roaming.

The Business world magazine rated Tata Teleservices as the 3rd MOST RESPECTED company in the in dian telecom sector.

Become the telecom operator in the country to launch an end to end on line store,i-choose.co.in

Nominated for the NDTV Business leadership Award 2007Entered the limca book of records by launching 100 exclusive outlets on a single day.

SEPTEMBER Tata Indicom Subscriber base crosses the 20 million mark.

2008 Crossed 20 million Subscribers mark in the month of March 08. OVERVIEW OF THE COMPANYYou may wonder why the Tatas among the country's biggest and most illustrious industrial families for well over a century never show up on any of those ritual listings of India's richest people. The reason is as simple as it is remarkable. Over generations, the Tatas have sustained a tradition of bequeathing much of their personal wealth to the many trusts they have created for the greater good of India and its people.That is how the Tata trusts have come to control 65.8 per cent of the shares of Tata Sons, the holding company of the group. The wealth that accrues from this asset supports an assortment of causes, institutions and individuals in a wide variety of areas. The trusteeship principle governing the way the group functions cast the Tatas in a rather unique light: capitalistic by definition but socialistic by character.

India has an old tradition of philanthropy, passed on down the ages by kings, noblemen and rich merchants. Jamsetji Tata, the founder of the Tata group, gave new meaning to this term. In his words: "There is one kind of charity common enough among us It is that patchwork philanthropy which clothes the ragged, feeds the poor, and heals the sick. I am far from decrying the noble spirit which seeks to help a poor or suffering fellow being. [However] what advances a nation or a community is not so much to prop up its weakest and most helpless members, but to lift up the best and the most gifted, so as to make them of the greatest service to the country." BOARD OF DIRECTORS

Mr. Ratan N. Tata

Designation:ChairmanCompany:Tata Teleservices Ltd.

Mr. K. A. Chaukar

Designation:Managing DirectorCompany:Tata Industries Ltd.

Mr. Anil Kumar Sardana

Designation :Managing DirectorCompany :Tata Teleservices Limited

Mr. I. Hussain

Designation:DirectorCompany: Tata Sons Ltd.

Mr. N. S. Ramachandran

Designation :Director,Company :Tata Teleservices Ltd.

Mr. N. Srinath

Designation :CEO & MDCompany :Tata Communications Ltd.

Mr. Anuj Maheshwari

Designation :DirectorCompany :Temasek Holdings AdvisorsIndia Pvt Ltd., ("THAIPL")

Mr Toshinari Kunieda

Designation :Senior Vice PresidentManaging Director Global Business DivisionCompany :NTT Docomo, INC.

Mr. Kiyoshi Tokuhiro

Designation :Senior Vice PresidentManaging Director of Network DepartmentCompany :NTT Docomo, INC.

Mr. Kazuto Tsubouchi

Designation :Executive Vice PresidentChief Financial OfficerCompany :NTT Docomo, INC.

AWARDS AND RECOGNITION TTSL has won the Global HR Excellence Award 2009 under the Institution Building Category by World HRD Congress 100 True Value Shoppes (TVS) on the same day across the nation Project Drishti Bags 2nd National Telecom Award Innovative Retail Concept of the Year - Tata Teleservices Ltd. IT Service Provider of The Year Award TYPES OF TELEPHONE CONNECTIONTelephone connections are of two types they are:-

PREPAID CONNECTION

Customer makes advance payment.

Online decrease of balance according to usage.

POSTPAID CONNECTION

Customer pays for his usage after a bill is generated.

The bill amount can vary depending upon the usage for that particular month.PREPAID PLANS FOR MOBILES

TariffsTalk Zyada*Pay per call PlanLets Rock Plan

Bundle MRP---

Starter Pack (Rs.)4999999

Talk time (Rs)111

Validity (Days)Life10 years5 Year

Bundled Offer

Free Calls to Local Tata Phones500 Mins*NilNil

Validity (Days)3 MonthsNilNil

Tariffs (Rs/min)Tariffs (Rs/ 10 min )DAY (9AM-9PM)NIGHT (9PM-9AM)

Local - to Tata phones0.251.000.200.10

Local - to Tata phones (Night)0.251.000.200.10

Local - to all other mobile0.751.000.500.25

Local - to all other mobile (Night)0.751.000.500.25

Local - to all other LL1.001.000.500.25

STD calls1.503.001.500.75

Tariffs (Rs/min)Tariffs (Rs/min)

ILD 1*6.406.406.40

ILD 2**9.209.209.20

ILD 3***40.0040.0040.00

RoamingRs. per minute

Incoming call1.0011

Outgoing Local call1.0011

Outgoing NLD call1.501.51.5

SMS

Local1.000.500.200.10

National1.500.500.200.10

Inter- national5.005.005.00

Daily Rental0.001.001.00

Voice Station TariffsRs. 6 per minute

*ILD 1United States, Canada, Australia, New Zealand , South East Asia

**ILD 2United Kingdom , Europe, SARC, Gulf, Rest of World

***ILD 3Cook Island, Cuba, Diego Garcia, Guinea Bissau, Nauru, Norfolk Island, Sao Tome, Sakhalin, Solomon Island, Tokelau, Tuvalu, Vanuatu

* Talk Zyada is an Open Market Offer (500 Mins can be utilized for all Calls except VAS & ILD Calls.)

Note for Celebration Plan :1) Promotional offer - Night (10pm to 7am) All Local & STD calls @ 30P2) Special Night Pack will be renewed automatically every month on minimum 50 minutes of usage during day in any month

Note for Pay per call Plan: 1. Each local call to be charged at Rs 1 for 10 minutes & each STD call to be charged at Rs 3 for 10 Minutes2. Pulse for Local & STD call will be 600 secs3. Pulse for Roaming calls will be 60 secs4. This new starter kit allows keep talking benefit only with the purchase of a new handset on the Tata Indicom network, if sim is used with old & used handsets , the default tariffs of Rs 1/min for Local calls & 1.5/min for STD Calls . Local SMS @ Rs1 & National SMS @ Rs 1.55. Daily rental to be charged at Rs 1 per day6. Keep talking plan is a stand alone plan & can not be coupled with any other special offers which has free talk time or free minutes built in.

Currently available Prepaid Plans: Talk Zyada Pay per call PlanRecharge Vouchers for mobilesRecharge Card TypeMRPTalktimeAdmin FeeValidity

Rs.Rs.Rs.Days

Standard Cards200181.32015

21075.0011530

330299.18030

Top-Up107.0720

2520.6720

5043.3320

10088.6620

150135.9900

283256.5700

563510.4300

SPECIAL TARIFF VOUCHERSSTVPowerTriple PowerMini PowerPower PlusCorridor STVSTD PlusNight STVSTV NSM^Non-Ishtop Batien PackILD STVSTV 47

MRP of the RCV2912916698599755119747

Admin fee26.29116.9514.5162.5677.0689.7668.00NA17.236.3542.61

Talk time0000000NA000

Service Tax2.7112.051.496.447.949.247.00NA1.770.654.39

Tariff Validity (Days)30907303030303030130

Call RatesSMS Keyword "STVNSM"

local (Rs/min)To Tata0.250.100.100.100.500.100.10/Free0.000.251.000.25

To Other Mobiles0.500.500.500.500.500.500.500.500.751.000.75

To Other Landline0.501.001.001.000.501.001.000.501.001.001.00

STD (Rs/min)To Tata1.501.501.501.000.50/1.000.501.501.500.75/1.00/1.50*1.500.75

To Other Mobiles1.501.501.501.000.50/1.001.001.501.500.75/1.00/1.50*1.500.75

To Other Landline1.501.501.501.000.50/1.001.001.501.500.75/1.00/1.50*1.500.75

Intern ational calls (Rs/min)ILD 16.406.406.406.406.406.4017.206.406.403.95*6.40

ILD 29.209.209.209.209.209.2017.209.209.208.95*9.20

ILD 340.0040.0040.0040.0040.0040.0017.2040.0040.0040.00*40.00

POSTPAID PLANS FOR MOBILE PHONESSELECTEDPLANSULTA 199ADVANCE CALL INDIAPPS 99

KEY BENEFITSlowest std call ratesall call at 50 paise for Rs.50 effective rentalpay per second and not by minute

IDEAL FORideal for heavy STD usersThis plan is ideal for high local usersHigh local users

MONTHLY RENTALRs.19914999

BILL PLAN CHARGE/MEMBERSHIP FEE000

CLIP000

TOTAL COMMITMENT19914999

FREE VALUEFirst 250 local mins freeRs.100 local onlyFirst 3000 local sec. free per month

LOCAL TATA CHARGESTO TATA0.50/min0.50/min1 paise/sec

TO FIXED 0.50/min0.50/min1 paise/sec

LOCAL NON-TATA CHARGES TO OTHER MOBILE0.50/min0.50/min1 paise/sec

TO FIXED 0.50/min0.50/min1 paise/sec

STDON-NET0.3(first 300 STD min at 30paise later 50paise /min0.50/min1 paise

TO OTHER MOBILE " " "

TO OTHER FIXED LINE P " " "

SMSLOCAL TO TATA0.50.50.5

OTHER LOCAL0.50.50.5

NATIONAL0.50.50.5

INTERNATIONAL555

APPLICATIONAs applicableAs applicableAs applicable

ILDUSA/CANADA7.207.207.20

AUSTRALIA9.909.909.90

SEA7.207.207.20

UK/EUROPE7.207.207.20

GULF OF AFRICA9.909.909.90

MIDDLE EAST9.909.909.90

SAARC9.909.909.90

REST OF WORLD121212

VASCALL WAITINGFREEFREEFREE

CALL FORWARDFREEFREEFREE

VOICEMAILRs.25Rs.25Rs.25

3 WAY CONFRENCERs.25Rs.25Rs.25

ITEMISED BILLRs.25Rs.25 Rs.25

CRBTRs.6Rs.6Rs.6

ROAMINGRENTAL0.50/MIN0.50/MIN0

INCOMING CALL CHARGES0.50/MIN0.50/MIN0.50/MIN

ROAMING TO TATA PHONES

OUTGOING USAGE MOBILE1.00/MIN0.50/MIN0.50/MIN

OUTGOING USAGE FIXED1.00/MIN0.50/MIN0.50/MIN

OUTGOING STD1.00/MIN0.50/MIN0.50/MIN

ROAMING TO NON TATA MOBILE



OUTGOING FIXED1.50/MIN0.50/MIN0.50/MIN

OUTGOING STD FIXED1.50/MIN0.50/MIN0.50/MIN

ALSO AVAIABLENew and existing customersNew and existing customersNew and existing customers

SELECTED PLANSSUPER SAVER 999CALL INDIA 399 ROAMCALL INDIA 450

KEY BENEFITSGreat saving for rental, no fixed monthly commitment, attractive call rateFree roaming incomingFree local and std tata to tata

IDEAL FORHigh local usersHigh roaming usersHigh tata to tata local & std user

MONTHLY RENTALUpfront one time annual rental of Rs.999399450


CLIP000

TOTAL COMMITMENTZero monthly fixed commitment399450

FREE VALUENilRs.300(local+std)399 smsRs.200(local+std)450 sms

LOCAL TATA CHARGES

TO TATA0.50/min0.30/min0.0**/0.3

TO FIXED 0.50/min0.30/min0.0**/0.3

LOCAL NON-TATA CHARGES

TO OTHER MOBILE0.50/min0.30/min0.30/min

TO FIXED 0.50/min0.30/min0.30/min

STD

ON-NET0.50/min0.50/min0.0**/0.5

TO OTHER MOBILE " "0.50/min

TO OTHER FIXED LINE P " " "

SMS

LOCAL TO TATA0.50.50.5


NATIONAL0.50.50.5

INTERNATIONAL555

APPLICATIONAs applicableAs applicableAs applicable

ILD

USA/CANADA7.207.207.20


SEA7.207.207.20

UK/EUROPE7.207.207.20



SAARC9.909.909.90

REST OF WORLD121212

VAS

CALL WAITINGFREEFREEFREE





CRBTRs.6Rs.6Rs.6

ROAMING

RENTAL000

INCOMING CALL CHARGES0.50/MIN0.50/MIN0.50/MIN




OUTGOING STD1.00/MIN0.50/MIN0.50/MIN




OUTGOING FIXED1.50/MIN0.50/MIN0.50/MIN

OUTGOING STD FIXED1.50/MIN0.50/MIN0.50/MIN

ALSO AVAIABLENew and existing customersNew and existing customersNew and existing customers

SELECTEDPLANSPAY PER SECONDINDIA 325 PLANHONEST 750

KEY BENEFITSPay by second and not by minFull value plan with free calls worth Rs.325 Free unlimited on net std &local

IDEAL FORShort duration callersHigh local/std usersHigh local calling

MONTHLY RENTAL249325750


CLIP000

TOTAL COMMITMENT249325750

FREE VALUERs.250(local+std)

249sms(local+std)Free call worth Rs.325(local+std)

325 sms free(l+s)Nil

LOCAL TATA CHARGES

TO TATA1 paise/sec0.50/minfree

TO FIXED 1 paise/sec0.50/minfree

LOCAL NON-TATA CHARGES

TO OTHER MOBILE1 paise/sec0.50/min0.5

TO FIXED 1 paise/sec0.50/min0.5

STD

ON-NET1paise/min0.50/minfree

TO OTHER MOBILE " " 1

TO OTHER FIXED LINE P " " 1

SMS

LOCAL TO TATA0.500.500.5


NATIONAL0.500.501

INTERNATIONAL555

APPLICATIONAs applicable2As applicable

ILD

USA/CANADA7.207.207.20


SEA7.247.207.20

UK/EUROPE7.207.207.20



SAARC9.909.909.90

REST OF WORLD121212

VAS

CALL WAITINGFREEFREEFREE





CRBTRs.6Rs.6As applicable

ROAMING

RENTALnil0-

INCOMING CALL CHARGES1 paise/MIN1.00/MIN1


OUTGOING USAGE MOBILE1paise/MIN1.00/MIN1

OUTGOING USAGE FIXED1paise/MIN1.00/MIN1

OUTGOING STD1paise/MIN1.50/MIN1.5


OUTGOING USAGE MOBILE1 paise/MIN1.00/MIN1

OUTGOING USAGE FIXED1 paise/MIN1.00/MIN1

OUTGOING FIXED1 paise/MIN1.50/MIN1.50/MIN

OUTGOING STD FIXED1 paise/MIN1.50/MIN1.50/MIN

ALSO AVAIABLENew and existing customers - -

SOME OF THE MOBILE WITH TATA INDICOM FACILITY

WALKY 10 PREPAID

ENTRY PlAN AND RECHARGE

Basic Tariffs for Walky 10

Rs.50 Lifetime Starter Kit

Now get lifetime validity, initial talk time of Rs.25 & lowest possible tariff on activation with your prepaid Walky!!!

Starter kit price (in Rs.)50

Incoming validityLifetime Validity

Admin fees45.33

Service Tax4.67

Initial Talktime for All Local CallsRs.25/-

Talktime Validity7 Days

Tariff Validity1 year

ProductWalky 10

Tariff

LOCAL

All Local & Intra-circle calls50paisa/min

STD

ALL STD Calls50paisa/min

ISD (Call rates per min)

Zone 1 / Zone 2 / Zone 3 / Zone 4 / Zone 5 / Zone 6 / Zone 7Rs.6.40 / Rs.9.20 / Rs.12 / Rs.15 / Rs.15 / Rs.30 / Rs.60

SMS

Local50ps

National50ps

InternationalRs.5

ApplicationAs applicable

Walky 10 STV Tariff

Now enjoy competitive calling rates with wide range of special tariff vouchers.

M.R.P (in Rs.)49691057007699

Admin (in Rs.)44.4262.5695.19634.6368.9089.76

Service Tax (in Rs.)4.586.449.8165.377.109.24

Talktime (in Rs.)000000

Tariff ( per min)

Local

Onnet50p50pFree **Free50p*50p

Offnet50p50pAs per base tariffs50p50p50p

STD

OnnetRs.1.50Re.1As per base tariffsFreeRs.1.5050p

OffnetRs.1.50Re.1Re.1Rs.1.50Re.1

ISDWalky 10 Rate/min (in Rs.)

Rates12

Note: For Jammu and Kashmir circle, there will be no service tax. The amount will be collected as admin fees.

* - Local onnet calls will be free between 11pm and 7 am

** - Fair Non Commercial usage cap of 2000 minutes would be applicable for Local Tata to Tata calls.

Data Vouchers

MRP (Rs)145245445699

Free Data Usage256 MB512 MB1 GBUnlimited*

Free Data Usage Validity (Days)30303030

Incoming Validity (Days)30303030

Admin Fee (Rs.)131.46222.12403.45633.73

Service Tax (Rs)13.5422.8841.5565.27

Tata Walky presents a wide range of attractive plans like Pay Per Call Plan, Pay Per Second Plan and Pay Per Call FLEXI Plan. You can upgrade your base plan to any of these plans. For more details, please check the respective tariff plan tabs.

Happy Sunday Offer

Tata Walky now gives you the LOWEST possible Call Rates & TWO hours of free calling to make your SUNDAYS more Special!!

MRP (Rs.)199

Admin Fee (Rs.)180.42

Service Tax (Rs.)18.58

Talktime (Rs)Nil

Tariff (per min)

Local Calls

Tata to Tata25p

Tata to Others35p

STD Calls

Tata to Tata45p

Tata to Others45p

Additional Benefit

On every Sunday60 mins of FREE calling to any Tata number across IndiaAND60 mins of FREE calling to any non-Tata number across India

ISD Calls

As per Base Tariffs

Note: Free Calling benefit will be given on all Sundays which will fall within the 30 day period from the recharge date

60 minutes of FREE Talk Time can be utilized for making any Onnet Calls across India (ONNET Calls includes all numbers under Tata Indicom, Tata Docomo, Virgin Mobile & Tata Walky)

60 minutes of FREE Talk Time can be utilized for making any Offnet calls across India (OFFNET Calls include any other network/operator)

FREE Talk Time will be forfeited at the end of the day in case it is not utilized completely on Sunday

Post consumption of the FREE Talk Time, all calls will be charges as per the tariffs mentioned in the above table

Tariff Validity will be 30 days post which calls will be charged as per the base tariffs

Customers residing in Pay per Call & Pay per Call FLEXI plans, on recharging with the above voucher, the daily debits will not be applicable within the 30 day period. Post the offer validity the respective daily debits will resume.

Black Out days for 2010:

Black Out DaysDate

New Year1st Jan 2010

Independence Day15th Aug 2010

Diwali5th Nov 2010

Christmas25th Dec 2010

New Years Eve31st Dec 2010

PREPAID PLANS FOR WALKY 10 PREPAID

Pay Per Call FLEXI Plan Prepaid Pay Per Call Plan 3 Pe 3 Free - Pay Per Second PlanPay per Call FLEXI Plan

Tata walk proudly presents the new Avatar of Pay per Call Plan which will give Value for money to its customers - benefit on both short & long calls.

A fixed charge on a per-call basis of 5 mins pulseat just Re.1 for all local calls and Rs.2 for STD calls.Whats more, if your call (Local or STD) ends within 1 minute, you will be charged 0.25paisa only.SMS would be offered at a special price of 50 ps for both National and local messages.

Pay Per Call FLEXI offer is valid on all calls made by Tata Indicom subscribers to any mobile phone or land line connection, on any network.

PAY PER CALL FLEXI - Recharge voucherRs.140

Incoming validity10 years

Tariff validity1 year

TalktimeRs.124.93/-

Daily RentalRe.1

ProductWalky 10

Tariff

Local & Intra-circle calls (Onnet & Offnet) Re.1 / 5 mins

STD calls (Onnet & offnet) Re.2 / 5 mins

Note: *** For all Local & STD calls, only Rs.0.25 will be charged if the call ends within 1 minute ***



ILD call rates have been revised. For more information,

SMS

Local50 paisa

National50 paisa

InternationalRs.5

Major highlights of PAY PER SECOND with 3 Pe 3 offer:

Subscriber can speak for as long as 5 minutes and have to pay Rs.1 for any local call and only Rs.2 for any STD call across any network.

If your call (Local or STD) ends within 1 minute, you will be charged only 0.25ps

Incoming validity will be for 10 years.

There will be a Re.1 decrement from subscribers account on daily basis.

Subscriber can discontinue Pay Per Call FLEXI tariff by recharging with Rs.8/- and get 90psas local and Rs.1.50 as STD tariff. No daily decrement will be charged under this proposition.

Prepaid Pay Per Call Plan

Ab lambbi baat ghar ke phone ke saath.

PREPAID Walky is now powered with PAY PER CALLTata Walky proudly presents PAY PER CALL for prepaid Walky subscribers. With PAY PER CALL subscribers do not have to worry about their talktime as they can speak their heart's content.

Subscriber can activate their phone with a starter kit available in market and then have to recharge with Rs.7/- voucher to avail PAY PER CALL benefit.

Details of PAY PER CALL proposition are mentioned below:

PAY PER CALL - Recharge voucherRs.7

CirclesAll

Incoming validity10 years

Daily debitRs.1 / day

TalktimeRs.0/-

Tariff

Local & Intra-circle calls (Onnet & Offnet) Re.1

STD calls (Onnet & offnet) Rs.3

Local & STD pulse is of 10 minutes



ILD call rates have been revised.

SMS

Local50 p

National50 p

InternationalRs.5

Major highlights of PAY PER CALL product: Subscriber can speak for as long as 10 minutes and have to pay Rs.1 for any local call and only Rs.3 for any STD call.

Incoming validity will be for 10 years.

There will be a Re.1 decrement from subscribers account on daily basis.

Subscriber can discontinue PAY PER CALL tariff with Rs.8/- recharge voucher and get 90p as local and Rs.1.50 as STD tariff. No daily decrement will be charged under this proposition.

Keep talking without worrying about talktime!

3 Pe 3 Free - Pay Per Second Plan

Lambi aur choti baton ke liye.

Tata Walky proudly presents PAY PER SECOND with additional benefits for prepaid Walky subscribers.

Subscriber can activate their phone with a starter kit available in market and then have to recharge with Rs.150/- voucher to avail PAY PER SECOND with 3 Pe 3 offer.

For every 3 minutes of Local & STD call, you get the next 3 minutes free in the same call.

Details of PAY PER Second proposition is mentioned below:

PAY PER SECOND - Recharge voucherRs.150

CirclesAll

Incoming validityLife

Tariff validity1 year

TalktimeRs.133.99/-

Tariff

Local & Intra-circle calls (Onnet & Offnet) 1 paisa / sec

STD calls (Onnet & offnet) 1paisa / sec

Note: Local & STD pulse is of 1 second



ILD call rates have been revised. For more information,

SMS

Local50 paisa

National50 paisa

InternationalRs.5

POSTPAID PLANS FOR WALKY

WALKY TARIFF POSTPAID

Plan HighlightsBenefit to the Customers

Two hours free calling Every Sunday in a month Call friends and family free every Sunday

Lowest calling rates unmatched by any operatorLocal Tata World @ 20 paisa Any STD call @ 45 paisa

Product Details:

Rental: Rs.234/-To TATA World (Local): 20 p/minTata to Others Local: 35 p/minAll STD (Off net/ On Net): 45 p/min

FREE Calling every Sunday:

60 Minutes Free - ALL TATA WORLD CALLS (Local or STD)60 Minutes Free - ALL OFF-NET CALLS (Local or STD)

Plans & Tariffs - Rest Of India(Residence)

Plans

TATA Super

Data 249***

TATA Suvidha**

PPC Flexi

Rental (In Rs.)

149

249

149

249

Monthly Free Talktime (in mins)

100 mins Local+STD free every month

250 mins free Local+STD

First 3 months rental free. No free Talktime afterwards

100 mins Local+STD free every month

Free SMS (Nos.)

150

300

150

0

Free Data

256 MB

0

CLIP (in Rs.)

Free

Free

Free

Free

Tariff

Local & Intra-circle ( Rate / Min)

All Local calls

50p

50p

50p

For 1 min call 25p & upto 5 mins call Rs. 1*

STD (rate/min)

All STD Calls

50p

50p

50p

1st min 25p and for 5 mins Rs. 2

SMS rate

Local/National

50p

50p

50p

50p

Data Usage Charge (Rate/MB)

Additional Data Usage

50p

* after 20 mins call rate will be flat local 25p/min & STD 50p/min

** Plan will be available with the model FL 222A only

*** Customers recommended to use Huawei 2252+ for internet surfing

ISD Rates

Buckets

Countries

Tariff (in Rs. / min)

1

UK, USA, Canada, SEA

7.2

2

Gulf, Africa, Australia, New Zealand, SAARC

9.9

3

ROW**

12

4

ROW 1 - Australian Territories, central Africa Republic, Cook Island, CUBA, Diego Garcia, East Timor, Falkland Island, Greendland, Guinea Bissau, Giribati, Nauru, Nue Island, Sao Tome & Principe, Solomon Islands, St.Helena, Tokekau Island, Tuvalu, Vanuatu

45

5

INMARSAT*

1.2

Tariff Plan Name

Home 2Mobile 349New TalkIndia 225 Plan One Nation 180

Ideal for

Med- to-high userwith STD and/or ISD usage and Mon. Bill > Rs. 600

Average user with mainly local calls and Mon. Bill of up to Rs. 450

Med-to-high user with mainly STD usage and Mon. Bill upto Rs. 750

MonthlyRental (Rs.)

349

225

180

CLIP(opti-onal) (Rs.)

Nil

Free

Nil

Monthly Free usage (Rs.)

120

free Local Calls worth Rs 75/-

50

FreelocalT2T usage

5 local Tata Walky or Mobile nos

-

-

FreeSMS

50 SMS (Localor Nat.)

-

-

FreeInternet

Free Internet Usage between 10 Pmto 6 am upto 2000 mins . Post 2000 mins internet usage charges will be 40 paise/min'

-

-

Rate perPulse forLocal & Intra-Circle calls(Rs.)

1.20

1.00

1.00

Local & Intra-Circle pulsesTo Walky

3 mins

3 mins

To Tata Indicom mobiles

3 mins

3 mins

To all Non-Tata Indicom mobiles

3 mins

1 min

To Tata Indicom Wireline

3 mins

3 mins

To all other phones

3 mins

1 min

Inter-Circle call charges (< 50 kms) - Rs. Per pulse ToWalky (Per 1 mins)

Re. 1.00/min

-

ToWalky (Per 3 mins)

-

Rs. 1.0

To all other Tata Indicom phones(Per Min)

Re. 1.00/min

Rs. 1.0

To all Non-Tata Indicom Mobile phones(Per Min)

Re. 1.00/min

Rs. 1.0

To allother phones(Per Min)

Re. 1.00/min

Rs. 1.0

Inter-Circle call charges (> 50 kms) - Rs. Per pulse To Walky (Per 1 mins)

Rs. 1.00/min

-

To Walky (Per 3 mins)

-

Rs. 1 /3 mins to all Tata phones

To all other phones( Per Min)

Rs.1.20

Re. 1.00/min

Rs. 1.0

ILD call chargesUSA, Canada

Rs.5.00

Rs. 5.00

Rs. 5.00

UK

Rs.8.00

Rs. 8.00

Rs. 8.00

SEA &Rest of Europe

Rs. 12.00

Rs. 12.00

Rs. 12.00

Gulf and Africa

Rs.8.00

Rs. 8.00

Rs. 8.00

Australia, NZ and SAARC

Rs. 12.00

Rs. 12.00

Rs. 12.00

Rest of World

Rs. 12.00

Rs. 12.00

Rs. 12.00

SMSLocal & National SMS

Inte-rnational SMS

Application SMS

Access Internet through Data Cables****Data7 cables

Serial cable

LG LSP 340/345

Rs. 149

LG LSP 350T

Rs. 249

Axesstel AXW P800/ P830

Rs. 249

Supersaver Add-onsAdd-onBenefit to CustomerMonthly RentalLocal Tata-to-Tata pack ***

Unlimited free Local calls to any Tata Indicom Walky,Wireline(within SDCA)or Mobile.

Rs. 75

CUG Pack

Unlimited Free Local Calls to any Tata phone within close user group ( Max group size 200)

Rs. 50

STD Jumbo One India

All Inter-Circle STD calls made to any phone across the country will be at Rs. 1.00 / min

Rs. 100

STD Lite

All Inter-Circle STD calls made to any phone across the country will be at Rs. 1.99 / min

Rs. 25

Lifetime CLI Pack

Free CLI for Life

Rs. 300

Internet Pack 99

300 mins of Internet usage free

Rs. 99

Night Speak

Save upto 30% on all Local calls made at Night i.e. 9pm-9am

Rs. 25

Weekend Speak

Save upto 30% on all Local calls made on Weekends i.e. Saturdays & Sundays

Rs. 50

Phone-a-Friend

Save upto 30% on all Local calls made to a pre-selected local Number

Rs. 25

Phone-a-Friend (Pack of 3)

Save upto 30% on all Local calls made to 3 pre-selected local Numbers

Rs. 50

SMS Pack

100 SMS (Local or National) free

Rs. 30

ILD Pack Gulf

Rs. 8 for all calls to Gulf

Rs. 25

ILD Pack - USA & Canada

Rs. 5 for all calls to USA and Canada

Rs. 50

Special Add on Pack for existing customers

This Add on pack gives three year rentfree benefit to existing customer;Customer after three years shifts to H2M 125 plan

Rs. 999

a) Night speak, Weekend speak and Phone-a-friend are not available on City 299 Plan.

b) Local within Circle add-ons is not available on Home2Mobile tariffs

c) STD Jumbo Pack is not applicable on H2M 349

d) Special Rentfree Add on Pack is applicable to customer who are on network for more than three months and have no pending bills/dues,This Pack is not available in Mumbai & Rest of Maharashtra

****Call 121 to get a Data kit delivered to your doorstep.Nominal additional delivery charges apply OR Visit any of our True Value Shoppe's or True Value Hub's to purchase a data kit. Available in select cities only

Pls note data enabled walky will be refurbished NIUs.

Usage base discount applicable on H2M 349 plan; 5% between Rs. 500 Rs. 750, 10% between Rs.751-Rs.1000, 15% between Rs. 1001-1500, 20% between Rs.1501-Rs.2000 & 20% >Rs. 2000.

Walky to walky calling anywhere across India at Rs. 1.20/3 mins across all plans except Tata 600 and Plan 700

Walky number nationally starts from 64 & 65.

Instrument is customer's property. Customer needs to go to mfg ASC for any handset related issues (If in warranty).

Actual Internet speed will be dependent on multiple factors like time of the day, no of simultaneous users, web page accessed etc.

Voice station charges Rs. 6/minute

Note : ISD facility is optional. Refundable deposit of Rs. 1500 required for ISD subscription.

Plans Name

Tata 600

Per minute 399 plan

Silver 499

Monthly Rental

600

399

499

Circles

This Plan is not valid for Delhi

This Plan is not valid for J&K, Assam & North East

This Plan is not valid for J&K, Assam & North East


2000 mins for any calls made to any Tata Indicom phones

50.00

470.00

Free local T2T usage

NA

Nil

NA

Free SMS

NA

Nil

NA

Call Rates

Local & Intra-Circle pulses


Rs.0.30 /1 min

Local:0.30 intracircle: 1.20 per min

Rs.1.10 /3 mins

To all Non-Tata Indicom mobiles

Rs.1.10 /45 sec

Local: 0.30 intracircle: 1.20 per min

Rs.1.10 /45 sec

To Tata Indicom Wireline & Walky

Rs.0.30 /1 min

Local:0.60 intracircle: 1.20 per min

Rs.1.10/3 mins for 50 km

To all other phones


Local:0.60 intracircle: 1.20per min


STD call charges (< 50 kms)

To all Tata Indicom phones

Rs.0.30 per min

Rs.1.20 /1 min

Rs.0.73/min for mobile Rs.1.20/3 mins for walky

To all Non-Tata Indicom Mobile phones

Rs.1.10 per min

Rs.1.20 /1 min

Rs.1.10 per min

To all other phones

Rs.0.73 per min

Rs.1.20 /1 min

Rs.0.73 per min

STD call charges (> 50 kms)

To all phones

Rs.0.30 per min to Indicom phones & Rs.2.20 per min for other phones

Rs.2.40 per min

Rs2.20 per min

ISD call charges (Per min charge)

UK

Rs. 6.60

Rs. 7.20

Rs. 6.60

USA

Rs. 6.60

Rs. 7.20

Rs. 6.60

Canada

Rs. 6.60

Rs. 7.20

Rs. 6.60

Gulf

Rs.12.00

Rs. 18.00

Rs.12.00

Africa

Rs.12.00

Rs. 18.00

Rs.12.00

South East Asia

Rs. 8.80

Rs. 9.60

Rs. 8.80

ANZ

Rs.12.00

Rs. 18.00

Rs.12.00

SAARC

Rs.12.00

Rs. 18.00

Rs.12.00

Rest of world

Rs. 16.50

Rs. 18.00

Rs. 16.50

SMS Charges

Local & National SMS

0.50

0.50

0.50

International SMS

5

5.00

5

Application SMS

As applicable

As applicable

As applicable

Voice Portal Charges

Rs .6.00 / min

Rs .6.00 / min

Rs .6.00 / min

VAS Charges

CLIP Charges

Free

Rs.50 (Optional)

Free

Call Wait

Free

0

Free

Call Forward

Free

0

Free

Voice mail

Free

0

Free

3 Way Conference

Free

0

Free

Itemized Bill

Rs 25

25

Rs 25

Plans applicable for FM Walky only

Tariff Plan

CHT 99*

CHT Zero Rental

Monthly Rental (In Rs.)

99

99

Free Value

1500 Local minutes, total for first 3 months (consolidated)**

ZERO Rental for first 12 months

Monthly Commitment

NA

Rs.100/- Voice Usage***

Tariff

Local & Intra-circle ( Rate / Min)

All T2T Local calls

30p

50p

All other Local Calls

40p

50p

STD (rate/min)

All STD Calls

50p

50p

* Customer cannot change plan for first 3 months ** A total of 1500mins FREE are for local calls only & to be consumed within first 3 months only.*** Minimum commitment of Rs.100/- worth Voice calling compulsory for first 12 months

Unlimited Data Plan

Rental (In Rs.)

649 (for Haryana, HP & Punjab)

749 (for Rest of the TTSL Circles)

Monthly Free Talktime (in mins)

Nil

Free SMS (Nos.)

Nil

Free Data

Unlimited*

CLIP (in Rs.)

Free

Tariff - Local & Intracircle (Rs. /min)

All local & Intracircle Calls

Rs. 0.5

Tariff - STD (Rs. /min)

All STD Calls

Rs. 0.5

Tariff - Additional Data Usage (Rs. /mb)

Additional Usage

Rs. 0.5

* Unlimited usage capped is capped at 15 GB as per the Fair usage policy

Internet Plan 349

Monthly rental (in Rs.)

349

Free calls

0

Free data usage

512 MB (Half GB)

Tariff

All local onnet and offnet calls

Re.1 / 3 mins

All STD onnet and offnet calls

RE.1 / 2 mins

ISD rates

Countries

Tariff (in Rs.)

US, Canada

Rs.5 / min

UK, Europe, SEA, Australia, New Zealand, Saudi Arabia, Gulf, Africa, SAARC

Rs.12 / min

Rest of World

Rs.12 / min

Atlantic Ocean

Rs.1.20 / 15 milli seconds

Indian Ocean

Rs.1.20 / 26 milli seconds

SMS

Local and National

50 p / SMS

International

Rs.5 / SMS

Data charges (beyond free usage)

50p/MB

FVP Daily

Plan Type

FVP Daily

Monthly rental (In Rs.)

225

Free Local + STD Talktime (no of calls of pulse 60 sec.)

15 per day*

Free SMSs (Local + National)

50

Free data usage (in MB)

0

CLIP (in Rs.)

Free

Tariff (per 60 sec)

Local

Onnet

50p

Offnet

50p

STD

Onnet

50p

Offnet

50p

Data usage

Data usage (per MB)

50p

ISD Rates

Buckets

Countries

Tariff (in Rs.) / min

1

UK, USA, Canada, SEA

7.2

2

Gulf, Africa, Australia, New Zealand, SAARC

9.9

3

ROW**

12

4

ROW 1 - Australian Territories, central Africa Republic, Cook Island, CUBA, Diego Garcia, East Timor, Falkland Island, Greendland, Guinea Bissau, Giribati, Nauru, Nue Island, Sao Tome & Principe, Solomon Islands, St.Helena, Tokekau Island, Tuvalu, Vanuatu

45

5

INMARSAT*

1.2

* Free calls will be forfeited if not used within the day

Plan 1000

Tariff Plan Name

Plan 1000

Ideal for

High user with high local calling

MonthlyRental(Rs.)

1000

CLIP(opti-onal)(Rs.)

Free

Monthly Freeusage(Rs.)

Rs.800 local talktime/month

FreelocalT2Tusage

-

FreeSMS

-

FreeInternet

-

Rateper PulseforLocal& Intra-Circlecalls(Rs.)

0.30/0.40/1.00


ToWalky

30p/min


30p/min

To allNon-Tata Indicom mobiles

40p/min


30p/min

To allother phones

40p/min

Inter-Circle call charges (< 50 kms) - Rs. Per pulse


1 / min

To allother Tata Indicom phones(Per Min)

1 / min

To allNon-Tata Indicom Mobile phones(Per Min)

1 / min

To allother phones(Per Min)

1 / min

Inter-Circle call charges (> 50 kms) - Rs. Per pulse


Rs. 1.00

To allother phones( Per Min)

Rs. 1.00

ILD call charges

USA, Canada

5

UK

8

SEA &Rest of Europe

12

Gulf and Africa

Rs. 8.00


Rs.8

Rest of World

Rs. 40

SMS


Rs.0.5/ SMS

Inte-rnational SMS

Rs.5/ SMS

Appli-cation SMS

As applicable

Plan 299

Tariff Plan Name

Plan 299

Ideal for Monthly Rental (Rs.)

299

CLIP (optional) (Rs.)

FREE


200 minutes (applicable to make onnet & offnet local calls. Pulse for all local calls is 3 minutes.)

Free local T2T usage

NIL

Free SMS

NIL

Free Internet

NIL

Rate per Pulse for Local & Intra- Circle calls (Rs.)

Re.1


To Walky

3 mins


3 mins

To all Non -Tata Indicom mobiles

3 mins


3 mins

To all other phones

3 mins

Inter-Circle call charges (< 50 kms) - Rs. Per pulse

To Walky (Per 2 mins)

Re. 1.00

To all other Tata Indicom phones (Per 2 Mins)

Re. 1.00

To all Non- Tata Indicom Mobile phones (Per 2 Min)

Re. 1.00

To all other phones (Per 2 Min)

Re. 1.00

Inter-Circle call charges (> 50 kms) - Rs. Per pulse

To Walky (Per 2 min)

Re. 1.00

To all other phones ( Per 2 Min)

Re. 1.00

ILD call charges

USA, Canada

2.99 / min

UK

8 / min

SEA & Rest of Europe

12 /min

Gulf and Africa

8 / min


12/min

Rest of World

12/min

SMS


0.5

Inte-rnational SMS

5

Application SMS

As applicable

Add-on

Benefit to Customer

Monthly Rental

Unlimited Data Pack 649*

Unlimited Internet usage throughout the month (Only in Haryana, Himachal Pradesh & Punjab)

Rs 649 /-

Unlimited Data Pack 749*

Unlimited Internet usage throughout the month(In All TTSL Circles except Haryana, Himachal Pradesh & Punjab)

Rs 749 /-

Local Tata-to-Tata pack

You can make free local calls to Tata Indicom Mobile and Walky phones. Monthly rental for this add-on is Rs.75. For ZR-2 Years it is Rs.149.

Rs 75 / Rs 149

SMS Pack

Send 100 SMS Local or National SMS free at a monthly rental of Rs.30/-. Application SMS and International SMS will be charged as per normal rates.

Rs. 30

Internet Pack 99

300 minutes of free internet usage for a month at a monthly rental of Rs.99/-.

Rs 99/-

Internet AddOn - Pack 125

Monthly Rental: Rs 125. 500 mins Free Usage. Additional Usage Charge: 50 paise/min

Rs 125 /-


Monthly Rental: Rs 225. 1000 mins Free Usage. Additional Usage Charge: 50 paise/min

Rs 225 /-


Monthly Rental: Rs 350. 1500 mins Free Usage. Additional Usage Charge: 50 paise/min from 00.00 Hrs to 07.00 Hrs. & 25 paise/min from 07.00 Hrs to 00:00 Hrs.

Rs 350 /-

SEA Pack

All Calls to these locations (Thailand, Malaysia, Singapore, Phillipines, Hong Kong & Indonesia) will be charged @ Rs. 3.99 per minute. Monthly Rental Rs. 25

Rs 25 /-

Middle East, Gulf Pack

All Calls to these locations (Refer to the ILD Pack Group Countries Sheet) will be charged @ Rs. 6.99 per minute. Monthly Rental Rs. 25

Rs 25 /-

Unlimited Internet Pack

Unlimited Internet Pack Rs.999

Rs 999 /-

* Unlimited Data Usage will capped at 15GB/month as per the Fair Usage Policy.

TATA WALKY HANDSETS Tata Walky FM Walky Talky C2

Voice phone FM stereo

Stylish cordless phone speaker phone

Large phone book large LCD screen

Melodious ringtones time and temperature display

Caller line identification large phone book

Speaker phone 32 polyphonic ringtone

LG LSP 350T Huawei ETS 2222 +

Backlit Display and Keypad voice and SMS phone

Stylish Contemporary Design large screen display

Caller Identification SMS

Wall Mount Option large phone book

Refurbished instruments does not carry any warranty melodious ringtone

LG Nortel 450 T LG LSP 430 T

Voice and SMS phone voice and sms phone

Sleek and Stylish phone smart and study phone

SMS sms

Large phone book large phone book

Melodious ringtones melodious ringtone

Caller line identification caller line identification

Speaker phone speaker phone

Huawei ETS 2252 + Huawei FL222A

Internet, Voice and SMS phone PSTN voice+CDMAvoice+CDMA sms

Surf internet speaker phone

SMS large capacity phonebook

Large phone book 12-polyphonic

Melodious ringtones battery:1000mAh

Speaker phone

Caller line identificationTATA PHOTONTATA PHOTON PRO

From TATA Indicom is India's fastest and most affordable wire line broadband connectivity for high speed internet access with speeds up to 18 Mbps.

Photon Pro: Transformation to a Broadband World

Photon Pro broadband is relevant to how customers live their broadband life - with speeds for every business and home need, unparalleled reliability and highest speed packs at most affordable prices to match every requirement. No hassles of line dropping or blocked telephone line- now customers can talk while download is on with our wide range of plans with bundled internet surfing and zero rental voice calling. Our efficient network delivers high speed internet when customers need it the most, always. The possibilities are endless, the experience is unsurpassed. The feel of the Photon Pro broadband experience is that excellent.

Photon Pro: For the Best Value in Broadband

For the first time in India, broadband speed up to 18 Mbps

Bonus Bandwidth with each plan at most affordable price

Photon Pro Tariff Plans

Photon Pro Data Unlimited Combo Plans

Photon ProData Unlimited 799Photon ProDataUnlimited 899Photon ProData Unlimited 1199 Photon Pro DataUnlimited 1499 Photon Pro DataUnlimited 1899 Photon Pro DataUnlimited 2999

Plan DescriptionBroadbandAccessPlanBroadband Access PlanBroadbandAccessPlanBroadbandAccess PlanBroadbandAccess PlanBroadbandAccess Plan

Monthly Rental in (Rs.)7998991199149918992999

Broadband Download Speed300 Kbps512 Kbps768 Kbps1 Mbps1.5 Mbps3 Mbps

Fair Usage ClauseNA512 Kbps till 10 GB of download, 256 Kbps beyond 10 GBNA600 Kbps till 20 GB of download, 300 Kbps beyond 20 GB768 Kbps till 25 GB of download, 384 Kbps beyond 25 GB1 Mbps till 40 GB of download, 512 Kbps beyond 40 GB

Free Calling Value (Rs.)50100200200200300

1 Free static IPNANA1111

Compression Ratio1:81:81:81:81:81:8

Local & Intra-Circle Calls toPulse (Seconds)Rate (Rs.)

All Fixed1801

All Mobiles601

Intra Circle Calls to

All Fixed (>50 Kms)601

Inter Circle Calls to

All Phones601

ILD calls to

USA / Canada604

UK & Europe(To Fixed Phones)605

UK & Europe(To Mobile Phones)607

Gulf 608

South East Asia608

Rest of World6045

Applicable Voice Add On Packs

Applicable Voice Add On Packs

Local CUG (Monthly Rental - Rs.50/-)

Local T2T Pack (Monthly Rental - Rs 75/-)

Photon Pro Volume Based Combo Plans

Photon Pro Value 549Photon Pro Value 749Photon Pro Value 999Photon Pro Value 1599Photon Pro Value 2999Photon Pro Value 8999

Plan DescriptionBroadband Access PlanBroadband Access PlanBroadband Access PlanBroadband Access PlanBroadband Access PlanBroadband Access Plan


Free Broadband Usage3 GB4 GB5 GB4.5 GB20 GB100 GB

Internet Download Speed512 Kbps2 Mbps4 Mbps10 Mbps16 Mbps18 Mbps

Charge per MB of data download beyond free usage limit (Rs. / MB)0.60.70.90.90.80.4

Free Calling Value (Rs.)NilNilNil200200300

1 Free static IPNA11111

Compression Ratio1:81:81:81:81:81:8


All Fixed1801

All Mobiles601




All Phones601

ILD calls to

USA / Canada604

UK & Europe(To Fixed Phones)605

UK & Europe(To Mobile Phones)607

Gulf 608

South East Asia608

Rest of World6045

Initial Charges

Initial charges

Security DepositRs. 1000 (100% Waived)

Installation and Registration ChargesRs. 199(100% Waived)

Broadband Single port Home RouterRs 500

Broadband 4 port Router with WiFiRs 1000

Photon Pro Data Unlimited Wireline Internet Combo Plans (Non Broadband)

Photon Pro Data Unlimited 450 Photon Pro Data Unlimited 599

Plan DescriptionInternet Access PlanInternet Access Plan


Internet Download Speed100 Kbps150 Kbps

Fair Usage Clause100 Kbps till 4 GB of download,50 Kbps beyond 4 GB150 Kbps till 6 GB of download,75 Kbps beyond 6 GB

Free Calling Value (Rs.)NilNil

1 Free static IPNANA

Compression Ratio1:41:4


All Fixed1801

All Mobiles601




All Phones601

ILD calls to

USA / Canada604

UK & Europe (To Fixed Phones)605

UK & Europe (To Mobile Phones)607

Gulf 608

South East Asia608

Rest of World6045

PHOTON PLUS FOR DESKTOP/LAPTOP

Tata Photon Plus for Desktop/Laptop

Tata Teleservices introduces Tata Photon Plus its new Mobile Broadband Service, the next generation technology for Hi speed Mobile Internet connectivity solution. With Tata Photon Plus service you now have access to Mobile Internet at never before speeds, where ever you are.

So now go ahead & subscribe to this innovative new service from Tata Teleservices & enjoy a truly world class, first of its kind internet experience.

TATA PHOTON WHIZ

Tata Photon : Leaders in USB Modem and Wireless Internet Modems in India.

STAY CONNECTED WHEREVER YOU ARE

Now, stay connected to the internet from the comfort of your homes, offices, or wherever you are with Tata Indicom. Presenting Vdata Card & Tata Photon Whiz (USB Modem), 2 innovative solutions that function as a wireless network connection, a mobile phone and a modem. All in one and that too, with attractive tariff plans.

Attractive Tariff for Postpaid Subscribers

Now get a TATA Photon Whiz Postpaid connection at Rs. 1499/-

Now available 100% Money Back over 12 months with our Unlimited Plan on Postpaid

Starter Kit (SUK) Details:

MRPRs 100

BenefitRs. 50 Bill Value Discount during 1st month

Time/ Data Based Plans

Plan NameMonthly Rental (Rs)Free UsageAdditional Usage ChargesDiscounts (Rs.)Total Discounts over 12 months (Rs.)

Time BasedBudget 150150300 Mins (5 Hrs)50p/min--

Value 3253251800 Mins (30 Hrs)8 A.M.- 12Midnight: 50p/min--

12 Midnight - 8 AM : 25p/min

Night 299299Unlimited from 11pm to 7 am50p/min from 7 am to 11 pm--

Value 5255253600 Mins (60 Hrs)8 A.M.- 12Midnight: 50p/min--

12 Midnight - 8 AM : 25p/min

Data BasedME Economy5001 GBRs.2/MB--

ME Jumbo6501.5GBRs.2/MB--

Unlimited PlanUnlimited Data Plan 699699Unlimited data usage (Voice and SMS charges are as per the tariff)1251500

For Maharashtra & Goa Unlimited internet access with Unlimited Rs.1000 Rental Plan, No additional voice Rental

Data exchange refers to total data transfer (Upload + Download).

The unutilized minutes/data limit cannot be carried forward to the next month.

All internet services are provided by VSNL

Service tax at applicable rates and any other applicable government levies will be charged extra.

Advance Rental Plans

Plan NameSubscription Period (Months)Annual Rental (Rs.) Free Monthly Usage Additional Usage ChargesBenefit

Time BasedValue 32512331130 HrsRe 0.5/ Min (8 AM to 12 AM),Re 0.25/min (12 AM to 8 AM)Saving of Rs.650 (2 months rental)

Value 52512481360 HrsRe 0.5/ Min (8 AM to 12 AM), Re 0.25/min (12 AM to 8 AM)Saving of Rs.1,575 (3 months rental)

Usage BasedME Jumbo1266211.5 GBRs.2 / MBSaving of Rs.1,300 (2 months rental)

Unlimited PlanUnlimited Data Plan 69964194UnlimitedNADevice Free

Service tax at applicable rates and any other applicable government levies will be charged extra.

SMS Add-On Pack.

SMS Easy 25SMS Easy 50

MOP (Rs)2550

Number of SMS (nos)100 (local and national)1000 (local and national)

Applicable to all postpaid VData cards in 1x

Applicable to all TTSL circles (i.e. excluding Mumbai and Maharashtra)

Two types of SMS packs will be available as stated in the table

Validity of the SMS pack is 30 days

Unused SMS at end of the validity shall be lapsed

Voice Tariff

Rs./minTo Tata Phones To Other Phones

Local50 paise Re. 1

STDRs. 1.50Rs. 1.50

Attractive Tariff for Prepaid Subscribers

Now get a TATA Photon Whiz Prepaid connection at Rs. 1699/-

Starter Kit (SUK) Details:

Starter PackLog On

MRPRs. 300

Validity (Days)15 days

Grace period90 days

Bundled Offer200 minutes of usage (In peak Hours)

400 minutes of usage (In Off peak Hours)

Data charges per minute*Re.0.6 (Peak), Re. 0.3 (Off peak)

Voice calls Outgoing calls to emergency numbers and Internal customer care numbers are only allowed

*Peak Hours- 08 AM to 10 PM and Off Peak Hours- 10 PM to 8 AM

Recharge Options Details:

RCVEco-chargeMega-chargeGiga-charge

MRP (Rs)224349449

Admin Fee (Rs.)000

Service Tax10.30%10.30%10.30%

Service Tax (Rs)20.9232.5941.93

Value without ST203.08316.41407.07

Validity (Days)303030

Inbuilt Usage in Minutes in peak hours75012501850

Inbuilt Usage in Minutes in off peak hours150025003700

Grace (days)909090

Inactive (days)111

Effective rate per minute in Peak Hrs (Re)0.270.250.22

Effective rate per minute in Off Peak Hrs (Re)0.140.130.11

Unlimited RCV

MRP (Rs)777

Admin Fee (Rs.)0

Service Tax10.30%

Service Tax (Rs)72.56

Value without ST704.44

Validity (Days)30

Inbuilt Usage in Minutes in peak hoursUnlimited

Inbuilt Usage in Minutes in off peak hoursUnlimited

Grace (days)90

Inactive (days)1

TATA PHOTON PLUS FOR MOBILE PHONE

Welcome To Speed livingMobiles now powered by Tata Photon plus

We call ourselves the fast generation. Theres so much we have to do and see, so many places to go, so many friends, to make. We shouldnt have to choose what to do first. Lets start living a life where we have it all at our fingertips, where we can do everything all at once. On the go. Lets carry our world with us. On our Mobile. Now theres no limit to what we can do online from our phones with 3G like speeds.

PRODUCT LIFE CYCLE OF POSTPAID CONNECTION

Product lifecycle management (PLM) is the process of managing the entire lifecycle of a product from its conception, through design and manufacture, to service and disposal.PLM integrates people, data, processes and business systems and provides a product information backbone for companies and their extended enterprise. product life cycle is divided in four stages known as the introduction, growth, maturity and decline stage. All of these four stages have different characteristics, different set of opportunities and requirements. Being a marketer one's responsibilities and challenges keep changing as the product moves from one stage to another. Let's take a look at all of these stages in detail.

Stage of Introduction:

This is at least one stage that comes in each product life, some moves on to the growth and then maturity stage and some goes on to decline stage right after the introduction. It is the most challenging one for those in charge of marketing.These days you have to create the demand instead of cashing on it. Introductory stage state shows little or no sales and the company make no real profit.

Stage of Growth:

After the introduction, comes the growth stage. This is the time when sales increases but this celebratory period ends soon as the increasing numbers of sales work as a magnet, attracting more competition into the market. Similar products starts popping up and you are forced to focus continuously on competitive advantages which can be price reduction, value added features or some other innovations. Business earns profits but the marketing department has to work hard to sustain it.

Maturity Stage:

This is the time when product has reached its peak; which means that the product has achieved considerable advantage over its competitors; however that doesn't mean "mission accomplished" for marketing persons. In fact the pressure is very much there to prolong this stage. Knowing that anytime a new competitor will step in the market with better product, management needs to keep an eye on the market and make sure there's no loophole for your competitors to take advantage of.

Decline:

Not all products has to go through decline, we are well aware of many products that have not disappeared from the market since the day they were launch, thanks to the constant innovativeness and extensive advertisements. In any case, decline stage comes when for some reasons the sales start decreasing; the reasons can be some new and better alternative or diminishing demand.

Like every product postpaid connection have life cycle from introduction to decline .Life cycle as below:-0-30 L0INCOMING AND OUTGOING

31-60L1OUTGOING BARED AND INCOMING THERE

61-90L2OUTGOING BARRED +TSP

91-120L3IF PAID CONNECTION CONTINUE

121-150L4NO INCOMING & NO OUTGOING

151-180L5NO INCOMING & NO OUTGOING

181-210L6 NO INCOMING & NO OUTGOING

TSP-TEMPORARY SUSPENSION OF PLAN(RENTAL NOT TAKEN OR PRO-DATA BASIS)OGB-OUTGOING BARRED

BILL CYCLE

In every postpaid connection the usage is paid after use. so, the organization responsibility is generate the bill. the generation of bill cycle is taken place twice a month. the bill cycle have m5 & m17 which are takes place on 5th and 17th of every month.

the bill is generated through the oracle on customer relation management(crm).

M53rd OF LAST MONTH + 2ND OF CURRENT MONTH

M1715th LAST-14th OF CURRENT MONTH

METHODOLOGYMethodology is to analyze different aspect systematically to reach at a definite destination. A conductive approach was applied which gives the research work a factual as well as conclusive framework. It contains sample size that is basically