tata technologies case study
TRANSCRIPT
Scribe Software and Tata Technologies Case Study
When planning to migrate from a custom CRM platform to Microsoft Dynamics® CRM, Tata
Technologies also needed to identify a solution to extract and transfer data from its SAP® ERP
platform and other enterprise applications into the new platform. To reduce the workload of
internal IT resources, Tata hoped to identify a solution with pre-built data integration plug-ins that
automatically transfer all the required data.
EASY DATA INTEGRATION MAXIMIZES INTERNAL RESOURCE EFFICIENCYTata tested several data integration solutions
and identified Scribe as the most effective tool
for maximizing the efficiency of its internal IT
resources. In addition to connecting Microsoft
Dynamics® CRM to the company’s SAP® ERP
platform, Scribe makes it easy to import data
from Excel spreadsheets and other flat files. Tata
also preferred Scribe for its flexibility to transfer
data from custom enterprise applications, such
as Tata’s time tracking and project management
systems.
AUTOMATIC DATA EXCHANGES ENABLE GREATER BUSINESS INTELLIGENCEBy connecting Microsoft Dynamics® CRM with
SAP® ERP so the two platforms can exchange
information automatically, Tata gained several
key operational capabilities. Armed with real-time
customer account information that flows from
TATA TECHNOLOGIES www.tatatechnologies.com
TATA TECHNOLOGIES Tata Technologies is a global engineering services, product lifecycle management, and enterprise IT solutions partner to manufacturing companies. With its workforce of more than 8,000 professionals operating in 15 countries, the company works with many of the world’s leading automotive, aerospace, and industrial machinery manufacturers such as Chrysler, Jaguar, Land Rover and Tata Motors.
Tata Technologies
Scribe’s pre-built integration solutions streamline SAP®, Dynamics® CRM and custom app integration
“ We benefit from the pre-built plug-ins Scribe offers for Microsoft Dynamics CRM and the ability to create automated data-transfer jobs. Scribe also offers the best option for our long-term plan to integrate other enterprises systems, for which Scribe also offers easy-to-use plug-ins.”- Sriram Ramprakash, Project/E-Marketing Manager, Tata Technologies
© 2015 Scribe Software. All rights reserved. All other trademarks are the property of their respective owners.
Scribe Software Corporation 1750 Elm St Ste 200 Manchester, NH 03104, USA p: 1.603.622.5109 f: 1.603.622.3862 [email protected]
EMEA Office Scribe Software BV Bezuidenhoutseweg 161 2594 AG Den Haag, NLD phone: +31 (0) 70-8200322
SAP® into Dynamics® CRM, sales can interact with customers based on complete account information.
And with data flowing from Dynamics® CRM into SAP®, management can generate business forecasts
with greater accuracy. Information from SAP® HR, SAP® FI and SAP® PS master data are also shared with
other applications through Scribe—with data processed per each application’s requirements and by
transferring delta changes. This allows Tata to ensure all applications contain the same data as SAP®.
Looking ahead, Tata plans to share real-time two-way data between SAP® and all other applications.
CHALLENGE: IMPROVE BUSINESS INTELLIGENCE THROUGH ENHANCED DATA INTEGRATION• Migrate customer relationship
management to new platform.
• Enhance data connections between
CRM and ERP to improve access to
business intelligence.
• Enable links between CRM and other
key operational applications.
• Create automatic data flows among all
enterprise systems.
SOLUTION: SCRIBE AND MICROSOFT DYNAMICS® CRM • Enables easy creation of data maps
connecting SAP® ERP to Microsoft
Dynamics® CRM.
• Provides pre-built plug-ins that
streamline creation of automatic
data flows.
• Allows Microsoft Dynamics® CRM
to exchange data with other
enterprise apps.
RESULTS: ACCESS TO ACCURATE, REAL-TIME INFORMATION• Provides sales with accurate, up-to-date
customer account information flowing from ERP platform.
• Helps management generate business forecasts with real-time information generated
by CRM platform.
• Keeps all departments informed on customer activity by connecting data from multiple systems.
• Improves business-process efficiencies by linking all key enterprise applications.
• Offers possible solution for future workflow engine to import website data into CRM and
ERP systems.
“ Our internal IT team finds it very easy to create data maps using Scribe, which works so well connecting the data among apps that our business groups are always asking for new data integrations. They now realize the power of connected data in driving business-process efficiencies.” - Senthil Raman, Project Manager – IT Web Applications
Tata Technologies