Fairy - Accelerate The Wash Up

Realist adverts are based on events that could happen in the real world. This form of advertisement can be used in many different types of adverts as its on of the simplest and most basic forms of advertisement. This form of advertising is useful when creating an advert for an everyday product such as washing up liquid. This form of advertising appeals to practical people or anyone who is doing or has done the task or situation shown in the advert. However this form of advertising can be too basic and may come across boring, showing an everyday situation will not always catch the audiences attention.

Documentary – Marmite Rescue Team

Documentary adverts are adverts where they try to convince the audience that the claims they are making are true. These adverts may use expert views in them to persuade the audience that they are telling the truth. The marmite rescue team advert is about saving unused marmite jars and taking them to a rescue centre. Although this advert is clearly not true they try to make you believe it is by having expert marmite rescuers telling you how they save marmite jars.

Seven Seas – Be Good Inside

Non-realist adverts include events or scenes that could not happen in the real world. This style of advertising is regularly used for products that are hard to show there effect like headache pills. Instead of showing the effects of the pills on a person which wouldn't be that exciting they may show a scene of a metaphorical brain getting better like in the Seven Seas advert.

Talking Heads - Colgate

Talking Heads adverts include interviews or conversations with members of the public and everyday people. These events normally take place in an everyday environment like a shopping centre. As an audience we trust the views of these people as the advert makes it seem as if these are people just like us and it looks as if they are not getting paid for the advert therefore we believe they are giving their honest opinion.

Animation An animation advert is an advert using cartoons and other computer generated characters for the narrative of the advert. This technique can be used in a lot of different adverts as the designers can be very imaginative in creating this style of advert as there isn’t anything they cant create on the computer to use in the advert. This form of advertising is useful for appealing to younger audiences or to create humour in an advert when needed. However this form of advertising can be inappropriate for serious adverts and may distract your audience from the product/service you are trying to sell.

Fairy – A Soft StartThe Fairy a soft start advert uses animation. The story follows a group of animated animals that create a bed for a newborn baby who is brought in by two clear parent figures. This technique works for this advert, the animation they use is very child friendly using light colours supporting the soft theme that they have linked to the product.

Stand Alone – Guinness Extra Cold Surfer Series

Stand Alone adverts are one time adverts that will have no following advert that will relate to it. The Guinness Extra Cold Surfer advert follows four surfers who run into the see then run straight back out again. This advert has nothing in common with any other Guinness adverts and there was no sequels to it.

Series adverts are a sequence of adverts made for the same company that relate to each other. The AA You’ve Got A Friend series of adverts follows groups of AA workers singing the same song in many different locations across the UK. All these adverts relate to each other as they all use the same song and its always sung by AA workers