PRODUCTIONMelissa Storey

LOGO

Different shades of blue to keep in the connotations of the sea but they will be used to highlight important information such as website address etc.

Variations

Just the text from the logo could be used when the rest of the page is busy so the audience will know who it is from.

Splitting the logo in two can create two different variations of the logo that can be used depending on if there is a lot of colour already on the product or if it just needs to be kept minimalistic.

Inverting the colours can change the whole feel to the logo. Having a white background makes it seem soft but the black and white gives a harsher feel to it but

without being too overpowering.

Final Logo Design

Main Logo Simple LogoText Logo (Either colour)

CAMPAIGN POSTER

Idea 1

Idea 2

This was a quick mock up of what I would like this campaign to look like.

Proposal

I am going to choose idea 1. The campaign poster will be for young children between the age of 4 and 9. It will be mainly targeted at girls because of the fairytale mermaid theme but I will try to include boys too.

The idea of the poster will be a cartoon of a mermaid sat on a rock in the middle of the ocean. She will have cartoon friends such as a crab and fish. This will attract young children. The fonts will be easy to read and illustrational. There will not be a lot of writing because children of that age would not be able to read it very well.

The idea of the poster will be getting children to know about marine litter and how cleaning up the beaches will help. They will be invited to help collect mermaid tears and make them into jewelry and other objects. It will have a positive change because of the positive imagery.

It will create attention to marine litter and how mermaid tears are one of the biggest litter pollution on UK beaches hopefully bring about a local or even national change.

The colours I will use will be very bright and eye catching because children will be more interested in this. This will include primary colours and orange and green. Simple but eye catching colours. The colours will also stand out a lot from other posters.

To help me get the shape for the mermaid I used an existing image from the link: www.artflakes.com/en/products/cute-cartoon-mermaid-with-seahorseI created this cartoon by rotoscoping the main shape and changing the colours, some of the shaping and the eyes to make it my own.

When I had created all the characters I needed to do the background. I wanted it to be in the same style therefore I kept withinthe same technique of rotoscope. I tried different backgrounds, some on the beach, some underwater and some showing a bit of both. These are two styles I tried out before coming to my final decision.

Final Characters

Final Posters

Final Posters

MERCHANDISE

Mind Map

T-Shirts are always a good way to merchandise. They can be worn anywhere and advertising your campaign on them is a productive way to get the word around. BUT to make it more appealing to an

audience who like to be by the sea I would also like to produce a wetsuit T-Shirt design too. I feel this would target my audience appropriately.

Beach equipment that is used by children with the logo or images of the characters in the campaign on them.

Body boards so kids can start learning how to surf young. Not the full board because this is already something the SAS merchandise

Surf wax is a product SAS already produce, but I would like to re-design the packaging for kids.

Surfers Against Sewage already produce mugs and flasks but I would like to put my own campaign on the mugs and change the design of the flasks by making them in different colours and appeal to children more.

Badges and stickers are a cheap and fun way to help a charity.

Towels and flannels are always needed at the beach and near water. Children do not like to get out of the sea or having a bath so having something nice to dry yourself with will make it easier. Flannels could be hard until you put them into water.

Every child likes a soft toy, they are sentimental to the child, giving them names, sleeping with them at night, it is some comfort. The toys would be of each character in my campaign such as the seahorse, mermaid, fish and turtle.

The plan to my campaign was for children and parents to visit a beach and help clean up the site from mermaid tears. After the clean up there will be a work shop to make your own jewelry and key rings with the mermaid tears they have just collected. They will learn how to make their mermaid tear shiny and have many different jewelry options and pendants to choose from. I thought this would be a great idea for kids to get them hands on but they have something to be proud of and cherish at the end. I feel this would also get more people involved and it also gives children to learn about litter on the beach. This campaign can also be help in schools.

The first design I will create is my campaign poster. This is because the cartoon design is very appealing to kids and because they have seen it before they form a connection to it. This design is very much for children.

Kids T-shirtBag

Cushion

Duvet CoverThe design would also be perfect as a poster.

Design 1- Campaign Poster Merchandise

Laptop Sticker

Different Style T-Shirts and Hoodie

Mug and Travel Mug

Bag

This design is more for my secondary audience, the adults/ parents. The design is very simple, it is just of my logo for the organization. Not only does it appeal to the right audience, it also advertises the logo to a wider audience.

Design 2- Logo Merchandise

Design 3- Character Merchandise

BadgesStickers

Wetsuit T-Shirts

Drinking Cups

A series of badges could be purchased in a pack or singularly and even if the SAS came to schools to teach children about the organization people who win a game or answer a word correctly could get a small badge of their choice.

Stickers would come in a pack with 10-15 different stickers on it with all the different characters. Would be sold for £2 a packet.

Most merchandise consists of at least one t-shirt designs but I wanted to do something unique and related to surfers so I took the idea of a wetsuit t-shirt and designed it for kids with their favourite colours and characters on it. These would sell for £16 as it is quality material.

Cushions

Soft ToysSoft toys are something children love and cherish. I tried my best to make a re-design of the characters but I couldn’t design it from scratch. There are websites that make your drawings into soft toys but that would have taken 9 weeks and a lot of money. The best way I thought I could achieve my soft toy design was using a helping template and change the colours, and shapes to create it as my own.

Kids Wetsuits

Bodyboards

Bucket andSpades

Beach Shoes

Towels

This merchandise page is all the merchandise related to people interested in surfing and beach equipment. I tried to create a range of clothing and equipment that would appeal to kids.

MEMBERSHIP FORM

Picture

Front Back

Heading Logo

Website/Contact Information

Sign up DetailsInformation

About Campaign

Banner Banner

This design is very simple. It simply shows the campaign poster on the font and a quick bit of bulleted info about the campaign on the back.

Bulleted Facts

Campaign Poster

Quick sign up details make it easy for a working and busy mother.

The facts are simple, easy and quick to read so children and busy mums can find it easy to read but still receive all the information needed.

Contact and Website Information so the audience can look at more things the SAS do and know what they are signing up to.

Picture Front

Back

LogoHeadline

Slogan or Extra Info

Logo

Contact Info

Card Details

Legal Information

Information about Campaign

This design would look like a postcard. It would be very child-like with all the cartoons characters from the campaign poster throughout the design. The colours would be bright and stand out well.

The back would have the characters showing you where to sign up and enter details. Everything would be in a cartoon style and very bright to attract attention.

The information would be about the campaign but it would be written in a very simple way so children can read it.

Small Cartoon Scene

Picture

Front Back

Page 1 Page 2

Headline Logo

Pictures Pictures

Who are the SAS

Mermaid Tears

Campaign

More on the Campaign and You

Need To Why Sign Up

Picture

Direct Debit

Info on Each Package

The front will have a large heading which persuades you to join. The image will be from the campaign so it keeps a house style and brings in the same audience. The logo will be placed next to the headline so the audience knows who they are signing up to. A bright front cover will make people want to look at it and it will stand out from others.

There will be a line of pictures at the top of the two inside pages. These will show beaches and children getting involved in the campaign. The text will include who the SAS are and a basic over view on the campaign.

The second inside page will carry on the border of images and the text will include more facts and information about the leading campaign. This side will be more for the adults so they know what they are signing up to for their children.

The back of the leaflet form will have information on different packages and what you can get free with them. Then under nether there will be space to sign up and put your details on so you can be a part of making a difference for the Surfers Against Sewage.

Campaign Poster

Front Membership Form

Inside Membership Form

Back Membership Form