Task 8

Alan Smith

Tabloid Newspapers

You can see the difference in approach

towards headlines with each newspaper.

The ‘Broken Hart’ used by the Mirror was a

good pun that described England's failings in

the World cup yet again. Using Goalkeeper

Joe Hart instead of ‘Heart’

This is something I could look into when

producing a headline in relation to the task

chosen to create.

All of these newspapers share similarities, they

are all very clear and concise. They mainly

choose large, bold text

To make it stand out even further, the

remaining text on the page is either changed to

another font or colour.

These tabloids are all aiming to make sales,

therefore the workers behind them want to

make them appealing.

The font, colour, layout, style and image is

important when looking at the front cover.

It is also very important I choose all the correct

aspects when looking at the large variety of

papers.

The Sun would not have a very formal

headline and keep to one colour.

The font is very clear and contrasts with the dark

background image behind. The use of the white shade

helps this stand out and keeps to the consistent colour

of the house style.

The layout here is very common for a huge news story

as it has taken the entire front page instead of multiple

news stories.

Being clear helps to interact with the demographic it is

aimed towards.

Using quotes brings the story out further without the use

of text that can often put many of the readers off.

Keeping the text short is a good way of retaining

attention of the reader.

The style of this is something I could use when

producing my own piece of work. The use the imagery

in the background covering the white space with the text

overlapping.

The choice of the image is very if not the most important

for the front cover as this is the first thing the reader

notices.

The capital letters

make the title stand

out that much more

and is almost

impossible not to

notice it.

The use of the

goalkeeper Joe

‘Hart’ in the image

is something

important as it has

to tie in with the

heading.

Unlike The Mirror and Sun, the Daily Mail take

a similar yet slightly more formal approach.

In terms of the headline, they often stay away

from puns such as the last slide and get

straight to the point like seen in this example.

‘SACK THEM!’ taking up a large amount of the

front page but still keeping enough for other

news.

Also with this newspaper, a small piece of text

is underneath to support the heading.

The font chosen is large and stands out but

also allows room for other aspects to stand out

on the page such as the

‘My marriage drove me to the brink…’ this can

be clearly seen as it is supported by a dark

purple background and imagery towards the

left hand side.

The underlining of the subheading is a good

way to make the words stand out that much

more. Having such a large heading can take

most of the attention.

Daily Mail is a Tabloid like the Sun

and Mirror, however it used to be a

Broadsheet hence it being styled

differently.

The approach is different however

the audience is similar.

When creating my tabloid cover I

need to look at the tabloids and

how they differ with Broadsheet

ones but also compare within

themselves and see how The Sun

compare with the Mirror.

I need to create the same house

style. For the Sun I should look at

the vast amount of advertisements.

The Sun focus on having one major story on the

front with shorter news articles surrounding it rather

than one main attraction.

This is to offer a wider variety for the readers, if

someone is not interested in the IVF news they can

see football scores at the top or entertainment on

the left in small text.

Equating to everyone’s taste can help produce

more sales for the newspaper.

The main news story often has one image to

support the text with a short extract of what has

happened.

The font is kept large as well as being white over a

dark background to make sure it is well seen and

noticeable by the reader.

The large font size carries over to the short piece

of text to know that it is part of the same story and

to give you that additional information. Here it is

giving you the mothers age.

The imagery is hugely

important to the front cover

as not only does it help

cover white space, it

makes is look that much

more aesthetically

pleasing.

The style differs from the

Daily Mail as this focus’ on

a wide range of stories for

the front page and offers

page numbers to refer to.

Suitable images for production

Possibly use an image with Piers

having his thumb up to indicate it

was the correct decision for him to

be fired.

Using images of Piers unhappy will help give the message forward with the

heading.

The image of Piers with the United Kingdom flag behind him could make a

good background image for the newspaper as the topic of him being fired is

in relation with British troops.

Possible Headlines

Auf Wiedersehen, Piers

This could be used in relation to Piers and his 1996 front cover of the

Mirror. “Achtung surrender!” When Germany were about to play England

in the Euro 96’- He was later made to apologise.

Possibly something more simplistic, ‘Piers Morgan Fired’ for tabloids such

as the Daily Mail.

Like the use of the headline Auf Wiedersehen (Goodbye in German), a

similar approach could be to use puns.

This would be for papers such as The Sun who target a much more

working class demographic and are less formal.

‘Falling to Pierces’

This could be a possible headline as it incorporates the idea of being

sacked and the use of Piers replacing piece can help engage the reader.

Experimental stage (Font Selection)

1)Auf Wiedersehen,

Piers

2)Auf Wiedersehen,

Piers

3)Auf Wiedersehen,

Piers

4)Piers Morgan FIRED

5)Piers

Morgan

FIRED

6)Piers

Morgan

FIRED

1) Charlemagne Std

2) Perpetua Titling MT

Light

3) Adobe Std B

4) Calibri

5) Century

6) Helvetica Light

7) Comic Sans MS

8) Times New Roman

9) KufiStandardGK

7) Falling to Pierces

8) Falling to

Pierces

9)Falling to

Pierces

Flat plan (1)

Masthead Advert 1

Main headline

Image to support

headline

Advert 2

Another story

This would be for a

newspaper where more than

one story is featured on the

front page.

There would be enough

room for advertisements to

feature around the edges of

the cover.

Having a small piece on the

article is a good way of

engaging the reader early

and then including a page

number for them to read

additional information.

The image would not be

huge but still large enough to

stand out and grab attention.

Having alternative stories

can offer much more to the

consumer.

Small piece of text

on article

Another story

Advert or

competition.

Flat plan (2)

Official logo

Heading (Possibly underlined)

Piers Morgan

image

Bullet points on

article

Couple of

paragraphs on

article

Other

news

Have an image of Piers

Morgan covering the majority

of the front page.

Use a heading that will entice

the particular class that read

the tabloid.

Try out a range of sizes

(Experiment with fonts looked

at in previous slides)

Attempt to create own logo for ‘The Sun’ if they have

the correct font (Franklin Gothic Heavy Italicised)

Include something that blends

in with the other image and

adds more colour to the piece.

Include a short image or piece of text to support the

Piers Morgan article.

Include the start of the piece.

(Reference page number, keep

professional- have drop capitals

etc)

Have some bullet points with

extra information that adds to

the heading.

Produced on InDesign, this explores into creating a piece of work that can feature in the media and does not look

out of place.

Due to the Tabloid being relatively brief in the text content on the front page, the work created in previous tasks

could not be shown to its full detail.

However, the creation of this first cover is very professional and keeps to the house style of the specific paper here

which is The Sun. Including other news and adverts as well as the main logo makes it that much more believable.

During the planning stage I was able to understand what

content was needed in order to make a front cover

successful.

The inclusion of the ‘Now only 30p’ was something so small it

could be seen as insignificant, however it adds to the overall

aesthetic look.

The bullet points are somewhat of a house style in relation to

The Sun and the composition within the front page.

The Times New Roman heading was explored into during the

planning stage for the fonts and was seen as a very suitable

choice due to the serious topic.

The other news such as the football image was just to add to

the look and make the text that much more visually pleasing.

The use of different text colours, sizes and underlining makes

the page stand out and easily readable for the customer.

The small aspects that add a lot to the work are the addition

of page numbers and references.

This as well as the competition on the top right gives the

paper that extra attraction than it normally would and an

incentive to purchase this newspaper over another.

Developing the idea

Removing the white space was important and making

sure everything was readable.

The use of the dark background created on

Photoshop helped bring out the white text much

more.

The use of further imagery such as Andrew Neil, a

fellow editor added to the story and started to

construct a much stronger piece of work.

Keeping in the house style was important and retaining

certain aspects such as the red bullet points and the text

being in a large white font covering over a very large

image.

The Sun logo was created upon in Photoshop and made to

incorporate the price in so it was very clear.

Final Product

Here Is the final design for the tabloid front cover. The text has been slightly lost due to the JPEG being created in

order to show this on the PowerPoint. From this you can draw some comparisons to the design of The Sun

newspaper and also see how I have tried to explore something different in the way the information is presented.

The advertisements that are usually seen on products such as these have been retained as during the planning

stage I found this to be a huge aspect. I have decided to focus on the one story rather than multiple because during

the planning stage I found various big headline articles that did the same.

The death of Margret Thatcher being one of them. The Image covered the majority of the front cover with the most

part of the content being in relation to that topic.

The inclusion of the sports at the foot of the page brings out the tabloid

side of the product.

The headline had to be large and grab attention, and I believe it has

done so.

The colours and imagery had to stand out but also compliment each

other, this has also been done in a professional manner.

The use of small house style’s such as the red bullet points and the

large underlined Arial heading made it keep with the consistency of the

product and almost believable.

The logo of The Sun was harder to replicate and through Photoshop it

was adjusted to look similar.

Including incentives to buy this paper over other competitors was

something that almost if not every paper has. This is why I made sure

to bring this idea forward.

The price of the paper was something which I found to be vital. Keeping

the ‘40p’ bold and bright made sure it was impossible to not notice.

The inclusion of the word ‘FREE’ provided that incentive for the reader. The holiday and theme park images created

that offer to the reader that for only 40p seemed a good deal.

The money aspect was something I wanted to keep on the newspaper as in the planning stage I found many tabloid

papers with huge prices on the covers for all sorts of advertisements.

Advertising The Sun’s own ‘Dream Team’ was something good that I wanted to include. After importing the image into

Photoshop I was able to Rotoscope it and change the background colour to suit this tabloid.

Placing the dream team in the football section at the foot of the cover was a great place for that audience to notice it

more.

With the £500,000 being in large yellow text, this again made it impossible to not notice.

This yellow text was something I wanted to keep in cover with three aspects containing it. The article on the main story itself was produced in a clear and

concise manner by keeping to the style of the specific tabloid.

By including the red bullet points and retaining the short sub-

headings, this gave that much more clarity to the work and

supported the headline itself.

The pun in the title was in order to grab the readers attention and

again, keep within the target audience.

Using the drop capital on the short piece gave that professional look

to the work.

Having page references again add to the idea of promoting the the

paper. Including many aspects to entice the reader to buying the

product.

The ‘Exclusive’ interview provides that unique look to the paper and

that of something no other paper has. This enhances the work and

makes that that much more stronger.

The use of ‘Britain’s most popular paper’ is telling the reader to

purchase the paper by reputation alone and reassure them that

many others will be buying this product.

Magazine

These are articles taken from Time Magazine.

They focus on six column grid.

Most magazines in relation to Piers Morgan and more

important information focus on having more text than

imagery.

To split the text and make it easier to reader the images are

used as well as the different colours.

The cover is very clear and concise. The information needed

is on and nothing more. No advertisements or sales.

A very professional magazine.

This is reflected in the design of the articles. Using large amounts of text suggest that this targets a much more

middle to higher class demographic and will use very formal language in contrast to The Sun and other various

tabloids.

The information in these pieces will be very detailed and explore more into the topic, perhaps even more truthful

than the tabloid papers.

When designing the magazine for the product, the design needs to be taken into account. It has to be much more

organised and clear. It cannot be condensed like the tabloid covers.

The images used on

the double page

spreads are very

relevant to the topic

and keep in the

same style

throughout.

The house style of

Time Magazine is

important to

replicate, such as

the font, style and

colour.

Piers Morgan Fired (Franklin Gothic)

Exploring into this font is important as this is used in the front cover of Time

Magazine.

‘TIME’ itself is not a font , it is a custom logo for the magazine. The fonts

used on the cover can differ, however the layout needs to remain intact.

There was a redesign into the fonts used by TIME magazine.

In February of 2009 they were told that the size of the

magazine was being reduced by 9 percent

It was from this where they wanted to increase the layout

inside to have larger headlines and therefore remove text on

articles.The 3 fonts now used in TIME Magazine are LYON, NYTE, KNOCKOUT.

Designed by Dino dos Santos for the serif

display.

Designed by Hoefler & Frere-Jones

“We were attracted to Lyon because it's well drawn, very legible and nice to

look at, but also slightly more condensed than our previous body copy,

which in turn allows for more words per line (very beneficial when your page

shrinks).

For our serif display we chose a font called Esta for its versatility and had

the designer (Dino dos Santos) draw several more weights and customize

some of the characters.

He renamed our version of the font Nyte. Having a versatile serif face is key

for us because we cover such a broad range of topics.

Finally, we chose Knockout. We wanted a face that would help us give our

cover and interior headlines more impact. Knockout is a condensed face,

allowing for larger display. It also has a nice variety of weights, which helps

make it a great workhorse font”.

When looking into the design for the magazine, these fonts could be

used in order to make it look much more professional.

Using the same house style will make it believable also.

Design Director Arem Duplessis was the reason behind the change in font.

Possible images for magazine spread.Here are images that could be used for the

magazine double page spread on Piers

Morgan.

They all share similarities in the fact they

are looking towards the camera. Something

I wanted to recreate in this piece about him

for TIME.

These images are taken from different

stages in Piers Morgans career.This allows me to

create different articles

on him and reproduce

work from various

earlier tasks.

Seen as this is an

American magazine.

Having Piers Morgan

being fired by the Daily

Mirror would not be

something the

audience would be

interested in.

Therefore, choosing a

more recent image

such as the one

furthest to the right will

be a better choice.

Writing about Piers

Morgan overall,

including his CNN

career would provide a

much better read.

Flat

plans

Have a image of Piers Morgan to

support the text and make it easier

to digest.

1

Keep to the

house style

of having 6

columns of

text.

2

3

4 5

6

Another

image to

support the

text.

(2)

1

Keep to the

house style

of having 6

columns of

text.

2

3

4 5

6

Smaller

image to

support the

text.

Perhaps have image higher up with

captions instead of a headline.

(3)

Perhaps include the image in

the centre of a double page

spread and have text

surrounding it.

1 2

4

5 6

3

Here I used the previous task of the interview in order to produce this. Using

professional tools in both Photoshop and InDesign allowed me to add all the content.

The Rotoscope and Magic wand tools helped remove the background of the imagery,

this helped the text go around and look of a higher standard. The drop capital is also

used to add to the text.

Public’s

views

on

Page 32

Piers Morgan

What do we really think about the most

controversial man in the United States?