Rolling Stone

Rolling Stone is a US-based magazine devoted to music, liberal politics, and popular culture

that is published every two weeks. Rolling Stone was founded in San Francisco in 1967 by Jann Wenner, who is still editor and publisher, and

music critic Ralph J. Gleason.The magazine was known for its political

coverage beginning in the 1970s, with the enigmatic and controversial gonzo journalist. Rolling Stone magazine changed its format in the 1990s to appeal to younger readers, often focusing on young television or film actors and pop/rock n’ roll music. This led to criticism that

the magazine was emphasizing style over substance. In recent years, the magazine has

resumed its traditional mix of content, including in-depth political stories, and has seen its

circulation increase.

Publishing Information:

Jann WennerIn 1977, Rolling Stone shifted its base of operations from San Francisco to New York City. The magazine's circulation dipped briefly in the late 1970s/early 1980s as Rolling Stone responded slowly in covering the emergence of punk rock and again in the 1990s, when it lost ground to Spin and Blender in coverage of hip hop. Wenner took this as a way to turn the magazine around, and by 2006, Rolling Stone's circulation was at an all-time high of 1.5 million copies sold every fortnight. In May 2006, Rolling Stone published its 1000th edition with a holographic, 3-D cover modelled on The Beatles' Sgt. Pepper's Lonely Hearts Club Band album cover.

Wenner has being involved in producing and writing some of the music related articles in Rolling Stone alongside other people he hired to do the job, having performed this, he has added to his skill level as a publisher knowing about his own magazine enables him to categorise his needs and work as team to create magazine for Rolling Stone target audience. The typical reader of Rolling Stone is what influenced my choice in my own coursework magazine, people who like a little bit of the rock nation within a dance/pop way, by widening the genres helps in order to wider the audience. They are respectful and formal in certain ways for their age group (16-20), normally interested in fashion enhancing a ‘cool image’ through their lifestyle, clothes and music tastes.

Wenner also is the co-founder and publisher of the music and journalistic biweekly Rolling Stone, as well as the owner of Men's Journal and Us Weekly magazines.