NME music scene – love for concerts, festivals and eventsReaders are passionate about music and as a result of their close relationship with the magazine content they are far more responsive to advertising. Whether they are more positively disposed towards brands that they see as supporting their favourite site or accessing advertising that they see as particularly relevant to them and their lifestyles they are 33% more likely than average to have taken action as a result of seeing an advertisement on the site. NME include up coming stars, the genre alternates, which is important research as it is something I am looking into. Using someone like Lady Gaga shows a passion for music, she loves and thrives at what she does, her style is incorporated in her musical life and she has the ability to wow the reader with costume, speech and an out of this world genre of music. This is something she is known for, which is a great message to put across to her fans and NME’s target audience.

Background information:

The New Musical Express (better known as the NME) is a popular music publication in the United Kingdom, published weekly since March 1952. It started as a music newspaper, and gradually moved toward a magazine format during the 1980s, changing from newsprint in 1998. It was the first British paper to include a singles chart, in the 14 November 1952 edition. In the 1970s it became the best-selling British music newspaper. During the period 1972 to 1976 it was particularly associated with gonzo journalism, then became closely associated with

Full front cover, lots of selling lines and colour

Similar to NME, Rolling Stone and Billboard as main focus points

punk rock/new diverse through the writing of Tony Parsons and Julie Burchill. An online version of NME, NME.COM, was launched in 1996. Today NME.COM has 5 million users per month.

BILLBOARD music scene – multiple genres Billboard.com is Billboard's consumer-facing internet arm, which attracts more than 4 million unique visitors each month in more than 100 countries. An ever-growing community of passionate music fans, Billboard.com’s readers relies on the site for music news, videos, charts and more. They use sexualized, modern photography and busy yet professional layouts to grab costumers. Inspiration followed for the Gaga edition, which shows her character, emphasizes the music background and enforces the type of genre/magazine I would like to produce. The fact that Billboard magazine engages a variety of readers due to use of many genres of music and types of artist is something that will be used as an influence when I design my own magazine, I want a more versatile audience and ideas.

Background information:

Billboard is a weekly American magazine devoted to the music industry, and is one of the oldest trade magazines in the world. It maintains several internationally recognized music charts that track the most popular songs and albums in various categories on a weekly basis. The two most notable charts are the Billboard Hot 100, which ranks top 100 songs regardless of genre and is based on physical sales, digital sales and radio airplay; and the Billboard 200, the corresponding chart for album sales.

ROLLING STONE music scene varies Rolling Stone is a successful rock and roll magazine or rock-orientated music. It embraces the music culture, concerts and events that youngsters love, from people from 18 to 24.

Background information:

Rolling Stone is a US-based magazine devoted to music, liberal politics, and popular culture that is published every two weeks. Rolling Stone was founded in San Francisco in 1967 by Jann Wenner, who is still editor and publisher, and music critic Ralph J. Gleason.