Research into Music Industries and Institutions

The international Publishing Corporation Ltd was formed in 1963 following the merger of the UK’s three leading magazine

publishers – George Newnes, Odhams Press and Fleetway Publications, who came together with the Mirror Group to form the International Publishing Corporation. IPC Magazines began

five years later, in 1968. But those three original magazine businesses each had their own illustrious history, having been

established in 1881, 1890 and 1880 respectively, with a number of the titles they launched in the 19th Century still being published

today under the IPC umbrella. The Field, launched in 1853 joined the IPC stable in 1994 following the acquisition of Harmsworth

Magazines, it saw our family tree reach back further.

What types of magazine and target audiences has IPC been associated with over the years?

In more recent times, publishers within IPC have geared up for a wider industry, shifting ideas by focusing on client’s needs. IPC media is going to

come together on audience delivery and target after its restructure, according to industry commentators. The consumer publishing company, which owns

NME, Loaded and Marie Claire, has stated it wants to restructure its business around its target audience groups. Over the years, IPC has rationalised its structure to target three audience groups. These are men, mass-market

women and upmarket women, where it had previously organised business divisions around subject areas and magazine frequency.

Why might IPC be an appropriate publisher for a new music magazine? What sorts of genres of music/types of magazine

might they be likely to publish? Why might alternative publishers like Bauer be appropriate?

The company is very strategy based on being a brand-centric business, and IPC media withhold quite a lot of genres of music, producing and publishing a wide

variety of magazine. IPC Media produces over 60 iconic media brands, with print alone reaching almost two thirds of UK women and 42% of UK men – almost 26 million UK adults – while our websites collectively reach over 20

million users every month, this statistics show that it would be possible for IPC to publish new magazines, with any sort of genre, or target audience ensuring

they are all professional and appropriate. Bauer and IPC share similar sub genres, costs, and attracting a specific audience per magazine. Both companies

have fellow advertising agencies, with via radio or subscription details, lastly the majority of readers are British. All these sharing factors, would make it

appropriate from alternative publishers to join.