TASK 3W H AT K I N D O F M E D I A I N S T I T U T I O N M I G H T

D I S T R I B U T E Y O U R M E D I A P R O D U C T A N D W H Y ?

What is distribution?

The action of sharing something out among the target audience.

This can be in terms of advertising such as in newspapers.

TYPE OF FILM WE HAVE PRODUCED

We have produced a psychological thriller based on

the lost memory of a woman who witnesses the

exchanging of a document she was not meant to see.

The film consists of her trying to uncover her

forgotten memories.

THE BFI – WHY WOULD THEY BE INTERESTED IN FUNDING?

The BFI's definition of specialized film is quite broad and relates to films

that do not sit easily within a mainstream and highly commercial genre.

Our film, although a psychological thriller is not typical in its style and

therefore may appeal to that of the BFI.

From their website it also says that they support filmmakers in the UK who

are emerging or world class and capable of creating distinctive and

entertaining work.

Also, the plot of our film is distinctive and stands out as it has quite the

twist as the main character in the dire situation of memory loss is female

which is unlike most thriller films of this style; such as the Bourne series.

AUDIENCE

Rather than just appealing to a UK audience, our film has a wide

audience as it relates to those of a younger generation around the ages

of 15 upwards by having the characters of this film of the same age

group. Also it would be better to display as the BBFC classification of a

15 as there is a wider scope for this audience whereas a lot of the

audience would be missed if displayed as a 18. But the gender

highlights that there is an even split of both genders so our film will not

be particularly aimed at a specific gender. The thriller genre is not

centralized around a UK audience; although the use of British

characters may limit it more to a UK audience.

POSSIBLE MARKETING STRATEGIES, RELEASE STRATEGIES AND

EXHIBIT ION OPTIONS

Marketing – An eye-catching and innovative theatrical trailer would be a good way to

first market our film to give a taste of the content to the potential audience.

Release – Producing social networking pages as the film is released, such as: Twitter,

Facebook and even a Youtube account documenting is process and potential success in

viral marketing. This film would also have a niche market so a platform release would

be more successful as a blanket release would not be possible as a independent film.

Exhibition – As the budget would be quite small; exhibition via cinema may be quite

difficult if there is not a large success. However, although the BIFA were recent, a lot of

films that received awards went to cinema exhibition. Although, this may not be

possible for our film so the more likely outcome would be going straight to DVD, Bluray

and sites suc as Lovefilm and Netflix.

METRODOME FILM DISTRIBUTION- WHY WOULD THEY BE INTERESTED?

In relation to the film Shifty, Head of Marketing Jezz Vernon stated

that Metrodome look for great British cinema which is particularly

prominent in our film as all characters are British and is filmed in

Surrey. The characters are also universally urban which is also an

aspect of a film that Metrodome look for. However, the drawback of

our film that may not appeal as that the plot is not particularly

universal as not many people lose their memory because of something

they saw. However, this company would handle the time consuming

aspect of distribution and would also open up a lot of options in terms

of sales.

SELF-DISTRIBUTION?

However another option of distribution, other than

Metrodome would be self distribution:

The advantages would be that we would retain full control

and rights over our film, giving us the choice over where

our film would be shown and we don't have to give a cut of

the money made from any sales of our film to a distributor.

On the other hand, this would be incredibly time

consuming and would limit our options for sales.