The Digital Visitor guide to:

Targeting business objectives on social media this Christmas.

Nick LivermoreMarketing Manager, Digital Visitor

Takeaways from this presentation:1. Different social networks deliver on different objectives

2. Facebook isn’t always the best option

3. It’s best to tailor your efforts to each specific channel

4. Outreach and PR is a vital part of any campaign

DEFINE YOUR GOALS

Christmas campaign objectives.

1. Data Collection

2. Brand Awareness

3. Viral Reach

4. Direct Sales

5. Website Traffic

6. Brand Recognition

CHOOSE YOUR NETWORK

Facebook.The largest of the lot and likely at the forefront of your

Christmas marketing on social media.

1. Targeting – the most targeted social advertising anywhere.

2. Data Collection – simple to collect highly engaged data

(emails etc…).

Pinterest.The Pinterest user base now stands at 70 million. 93% of

those have shopped online in the past 6 months.

1. Traffic – second largest source of traffic behind Facebook.

2. Sales – Drives more sales than Facebook. Ecommerce

game changer.

Twitter.Twitter is on the back foot at the moment, but still a major

player in social network marketing.

1. Targeting – Twitter cards and targeted advertising make

Twitter a cost-effective advertising option.

2. Brand Awareness – Chats and influencers help leverage

conversations and increase awareness.

Instagram.Measuring outcomes with Instagram is difficult, but for raising

brand recognition it can’t be beat.

1. Brand recognition – Instagram is focused on images and

there’s no better way to get into the minds of consumers

than with images, especially if you start working with

relevant influencers.

YouTube.YouTube is gigantic; 4 billion views a day from 1 billion users.

1. Audience Awareness – whether you’re using influencers to

raise product awareness or leveraging YouTube ads,

there’s no better way to raise awareness on a huge scale.

Conclusions.• Not all objectives can be best achieved on any one

platform. Even Facebook.

• Brand recognition? Try Instagram.

• Direct Sales? Pinterest is for you

• All of your objectives can be supported with PR – bloggers,

vloggers and relevant influencers.

THANK YOU.Nick LivermoreMarketing Manager, Digital Visitor