target over 64,500 jewish adults in the dmv with a mix of

MEDIA KIT 2021

washingtonjewishweek.comPrint | Digital |

301-230-2222 ext. 4 | [email protected] | washingtonjewishweek.com11900 Parklawn Drive, Suite 300 | Rockville, MD 20852

Target over 64,500 Jewish Adults in the DMV with a mix of print and digital.

November 5, 2020 | 18 Cheshvan 5781Candlelighti ng 4:44 | Havdalah 5:42washingtonjewishweek.com | $1.00

Vol. 56, No. 45

November 5, 2020 | 18 Cheshvan 5781

November 5, 2020 | 18 Cheshvan 5781

Vol. 56, No. 45Vol. 56, No. 45

GREATGREATGREATGREATGREATPastabilities!GREATGREAT

Herndon’s GABRIEL KEY has

Page 30

Vol. 56, No. 43

October 22, 2020 | 5 Cheshvan 5781Candlelighti ng 6:00 | Havdalah 6.57washingtonjewishweek.com | $1.00

Page 20

Rabbi Hyim Shafner of Kesher Israel plays

Vol. 56, No. 36

September 3, 2020 | 14 Elul 5780

Candlelighting 7:15 | Havdalah 8:12

washingtonjewishweek.com | $1.00

SENIOR RESOURCES

Inside

Susan and Brad Stillmanhave the Last Word

Page 34

CONTACT your WJW sales consultant to schedule your advertising

OR

p 301-230-2222 ext. 4

washingtonjewishweek.com

[email protected]

HYATTSVILLE

BETHESDA

CHEVY CHASEBETHESDA

BETHESDA

CABINJOHN

OLNEY

ROCKVILLE

ROCKVILLE

ROCKVILLE

ROCKVILLE

POTOMAC

DERWOOD

GERMANTOWN

GERMANTOWN

GAITHERSBURG

GAITHERSBURG

GAITHERSBURG

GAITHERSBURG

SILVERSPRINGSILVER

SPRING

SILVER SPRING

SILVERSPRING

20814

20815

20817

20850

20852

20853

20854

20878

20902

20906

DC

20008

Celebrating 90+ years of informing, educating, influ-encing and entertaining the MD, DC and VA Jewish community. With the latest in local news, opinions, analysis, local personality profiles, entertainment fea-tures, WJW’s integrated media properties are a uni-fying force for building and strengthening an upscale Jewish community. WJW is the essential vehicle to advertise your services to our niche market!

• Target more than 64,500 Jewish Adults in the DMV with a mix of print and digital

• Weekly print magazine with a 3.5 pass along rate

• Weekly newsletters

The Jewish DMV Loyally Reads the WJW — and it takes action as a result• 43% Income of $150,000 or more• 89% College graduates• 56% Graduate degree• 75% Women, primary decision makers• 86% Respond to advertisements• 86% Read four of last four issues• 62% Keep WJW in home for 6+ days• 40% Spend 1/2 hour+ reading WJW• 96% Eat out 11+ times per month• 92% Own primary residence• 18% Own a second home• 78% Own investments• 68% Own/lease two + carsStatistics from Marketing Analysis Associates, San Diego, California

Readers

208542085220902

209062081720815

208502081420878

2085320008

20007200092001220015

20016208162083220886

20895209012090220904

20910220032201522101

TOP SUBSCRIBER zip codes

11900 Parklawn Drive, Suite 300 | Rockville, MD 20852

301.230.2222 | midatlanticmedia.com


PUBLICATION SPACE RESERVATION DATE DATE & MATERIALS DUE

JANUARYSenior Lifestyle January 7 Thurs., Dec. 24, 2020

Dining/Food January 14 Fri., Jan. 8

Camp & School Guide*, Home Services January 21 Fri., Jan. 15

Ask The Expert, Healthy Living January 28 Fri., Jan. 22

FEBRUARYSenior Lifestyle February 4 Fri., Jan. 29

Dining/Food February 11 Fri., Feb. 5

Camp & School Guide*, Home Services February 18 Fri., Feb. 12

Bar & Bat Mitzvah Planner*, Ask The Expert, Healthy Living February 25 Fri., Feb. 19

MARCHSenior Resources*, Passover March 4 Fri., Feb. 26

Passover, Dining/Food March 11 Fri., Mar. 5

Passover* Camp/School (advertising only), Home Services March 18 Fri., Mar. 12

Passover, Ask The Expert, Healthy Living March 25 Fri., Mar. 19

APRILSenior Lifestyle April 1 Fri., Mar. 26

Dining/Food April 8 Fri., April 2

Home Services April 15 Fri., April 9

Ask The Expert, Yom Ha’atzmaut, Healthy Living April 22 Fri., April 16

News & Features April 29 Fri., April 23

MAYSenior Resources* May 6 Fri., April 30

Dining/Food May 13 Fri., May 7

Home Services May 20 Fri., May 14

Wonderful Weddings*, Ask The Expert, Healthy Living May 27 Fri., May 21

JUNESenior Lifestyle June 3 Fri., May 28

Dining/Food, Graduates June 10 Fri., June 4

Home Services June 17 Fri., June 11

Ask The Expert, Healthy Living June 24 Fri., June 18

*Pull Out **Glossy Community Directory

2021 Calendar




OR

p 301-230-2222 ext. 4


[email protected]

PUBLICATION SPACE RESERVATION DATE DATE & MATERIALS DUE

JULYSenior Resources* July 1 Fri., June 26

Dining/Food July 8 Fri., July 3

Home Services July 15 Fri., July 10

Ask The Expert, Healthy Living July 22 Fri., July 16

News & Features July 29 Fri., July 23

Guide to Jewish Life** July 29 Fri., June 4

AUGUSTSenior Lifestyle August 5 Fri., July 31

Dining/Food August 12 Fri., Aug. 7

Home Services August 19 Fri., Aug. 14

Ask The Expert, Healthy Living, Rosh Hashanah August 26 Fri., Aug. 21

SEPTEMBERSenior Resources*, Rosh Hashanah September 2 Fri., Aug. 28

Rosh Hashanah*, Dining/Food September 9 Fri., Sept. 4

Yom Kippur, Home Services September 16 Fri., Sept. 11

Ask The Expert, Healthy Living September 23 Fri., Sept. 17

News & Features September 30 Fri., Sept. 24

OCTOBERSenior Lifestyle October 7 Fri., Oct. 1

Dining/Food October 14 Fri., Oct. 8

Bar & Bat Mitzvah Planner*, Home Services October 21 Fri., Oct. 15

Best of Jewish Washington, Camp/School (advertising only), Ask The Expert, Healthy Living October 28 Fri., Oct. 22

NOVEMBERSenior Lifestyle November 4 Fri., Oct. 29

Dining/Food November 11 Fri., Nov. 5

Wonderful Weddings*, Chanukah, Home Services November 18 Fri., Nov. 12

Chanukah Gift & Giving Guide*, Ask The Expert, Healthy Living November 25 Thurs., Nov. 19

DECEMBERSenior Resources*, Chanukah December 2 Fri., Nov. 26

Dining/Food, Charitable Giving December 9 Fri., Dec. 3

Camp & School Guide*, Home Services December 16 Fri., Dec. 10

New Year’s Eve Celebrations (advertising only), Ask The Expert, Healthy Living December 23 Fri., Dec. 17

News & Features December 30 Fri., Dec. 24

*Pull Out **Glossy Community Directory


OR

p 301-230-2222 ext. 4


[email protected]

2021 Calendar



AVAILABLE AD SIZES ADD COLOR 52 WEEKS 26 WEEKS 13 WEEKS 6 WEEKS OPEN

4 COLUMNS

Full Page 9.5” x 11.325” 200 1812 2046 2164 2285 2500

1/2 Horizontal 9.5” x 5.55” 200 925 1040 1093 1175 1275

1/4 Horizontal 9.5” x 2.7” 200 535 563 600 650 685

3 COLUMNS

Junior Page (3/4 Vertical) 7.08” x 11.325” 200 1369 1527 1624 1733 1875

2 COLUMNS

1/2 Vertical 4.67” x 11.325” 200 925 1040 1093 1175 1275

1/4 Vertical 4.67” x 5.55” 200 535 563 600 650 685

1/8 Horizontal 4.67” x 2.7” 200 271 300 317 340 355

1 COLUMN

1/8 Vertical 2.26” x 5.55” 200 271 300 317 340 355

1/16 Vertical 2.26” x 2.7” 200 141 156 164 178 185

ROP ADVERTISING rates Rates effective January 1, 2021

FOUR COLUMN FORMAT

GUARANTEED POSITION20% additional cost for specific pages and adjacencies.

PUBLICATION DATEEvery Thursday.


OR

p 301-230-2222 ext. 4


[email protected]



*All prices are per ad insertion.

ADVERTISING DEADLINESROP space orders - 12:00 Noon Friday.ROP proof ads - material due - 12:00 Noon Friday.ROP premium position materials due - 1:00 PM Monday.ROP ads - no proof - materials due - 1:00 PM Monday.ROP camera ready ads - materials due - 1:00 PM Monday. For other deadlines, contact your Washington Jewish Week account executive.

TERMSNet 30 days. In the event of non-payment, collection or legal action by Mid-Atlantic Media Media to collect the balance due, the advertiser will pay any fees incurred, including but not limited to, attorney fees and court costs. Mid-Atlantic Media reserves the right to revise or reject any advertisement deemed objectionable by the Publisher in subject matter, composition, or to classify any advertisement. Furthermore, the Publisher shall not be responsible or liable for delay or failure in performance in the event that publication and/or distribution of any publication is suspended for any reason. Cancellation Policy: In the event that the advertiser breaches the contract, the charge for the space used shall be the rate in effect on the date stated on the customer aggreement form.

CONDITIONSThe Washington Jewish Week shall not be liable for its failure for any cause to insert an advertisement. The Washington Jewish Week reserves the right to re-vise, reject or edit any advertisement. All positions will be at the publisher’s option and in no event will refunds, adjustments or reinstatements be made because of the position and/or section in which the advertisement has been published. Advertisements that are set and not used will be charged to the advertiser. In the event the advertiser fails to pay any amount due for advertising, the Washington Jewish Week shall have the right to recover from the advertiser, in addition to the amount due, reasonable costs of collection, including attorney’s fees and costs of litigation, and interest on the unpaid balance. Rates may change without notice.

PRINTING SPECIFICATIONSMid-Atlantic Media uses InDesign CC 2015 for Macintosh computers to produce ads. Please supply ads on CDs/DVDs, via email or FTP. Use “Package” under the InDesign “File” Menu or other pre-flight software to gather all items used in the ad. Include all fonts used in the ad — both printer and screen fonts. Images used in ads must have effective resolutions of at least 300 dpi. All files should be CMYK color format. We cannot accept veloxes or film.

Ads can be accepted as high resolution, press-optimized PDFs. Ads supplied to Mid-Atlantic Media in PC formats, other than InDesign, may not be able to be pre-flighted in-house. Mid-Atlantic Media cannot guarantee final quality of these ads.

All four color ads should be supplied with a color proof.

Ad materials may be sent to [email protected]

Junior Page (3/4V)

7.08” x 11.325”

Full Page

9.5” x 11.325”

1/2 Horizontal

9.5” x 5.55”

1/4 Horizontal

9.5” x 2.7”

1/2 Vertical

4.67” x 11.325”

1/8 Horizontal

4.67” x 2.7”

1/4 Vertical

4.67” x 5.55”

1/8 Vertical

2.26” x 5.55”

1/16 Vertical

2.25” x 2.7”




OR

p 301-230-2222 ext. 4


[email protected]



LEADERBOARD (994 x 100 pixels)

HOME PAGE - BOTTOM BANNER(728 x 90 pixels)

RECTAN-GLE (300 x 250 pixels)

Matrimonii insectat perspicax agricolae. Gulosus oratori miscere cathedras, quod bellus oratori libere conubium santet aegre pretosius rures, et adfabilis saburre praemuniet Caesar. Suis conubium santet optimus adlaudabilis catelli. Satis gulosus ossifragi senesceret fragilis suis. Syrtes infeliciter suffragarit catelli, etiam quadrupei conubium

Umbraculi iocari plane adfabilis quadrupei, semper rures miscere lascivius syrtes, quod concubine circumgrediet Medusa, ut Aquae Sulis praemuniet saetosus rures. Octavius pessimus celeriter miscere saburre, quamquam rures fortiter agnascor fragilis chirographi, ut fiducias amputat umbraculi.Caesar fermentet suis. Utilitas umbraculi senesceret oratori, etiam agricolae neglegenter praemuniet parsimonia quadrupei, quamquam suis senesceret plane quinquennalis concubine, iam Aquae Sulis satis comiter suffragarit suis.

Parsimonia umbraculi infeliciter deciperet adfabilis concubine, quamquam cathedras agnascor apparatus bellis, quod Augustus comiter insectat Octavius. Concubine imputat Pompeii, quamquam suis frugaliter vocificat syrtes, iam vix adlaudabilis saburre insectat oratori, utcunque fragilis umbraculi deciperet optimus adlaudabilis saburre, ut gulosus chirographi suffragarit bellus concubine. Matrimonii circumgrediet tremulus oratori. Octavius insectat chirographi.

Cathedras suffragarit bellus suis. Aegre parsimonia matrimonii celeriter adquireret catelli. Incredibiliter lascivius suis deciperet rures, et catelli conubium santet plane saetosus cathedras, utcunque satis bellus fiducias adquireret pretosius suis. Saetosus matrimonii frugaliter vocificat Pompeii, iam Augustus celeriter imputat bellus ossifragi, quamquam fragilis concubine conubium santet saburre, ut concubine vix comiter fermentet satis gulosus fiducias. Perspicax syrtes adquireret cathedras. Fragilis apparatus bellis divinus corrumperet cathedras.

Vix gulosus fiducias satis fortiter deciperet chirographi, etiam concubine agnascor plane fragilis oratori, quod utilitas chirographi miscere fiducias. Saburre vix infeliciter vocificat Caesar. Cathedras adquireret zothecas. Plane verecundus syrtes divinus circumgrediet adfabilis rures, ut satis adlaudabilis oratori fermentet apparatus bellis, utcunque pessimus parsimonia matrimonii amputat oratori, ut Medusa insectat Caesar.Lascivius catelli senesceret adfabilis zothecas. Umbraculi suffragarit Medusa.

Saburre vocificat gulosus fiducias, etiam parsimonia zothecas suffragarit Octavius. Matrimonii comiter corrumperet Medusa, et quadrupei amputat catelli, etiam rures vocificat saburre. Syrtes deciperet Caesar. Apparatus bellis corrumperet concubine. Fiducias satis lucide deciperet oratori, quod quadrupei adquireret adlaudabilis rures.

Agricolae plane verecunde suffragarit vix bellus saburre. Zothecas comiter circumgrediet optimus pretosius catelli, et quadrupei fermentet ossifragi, utcunque incredibiliter adfabilis syrtes neglegenter adquireret ossifragi. Augustus corrumperet adlaudabilis agricolae. Plane bel-lus fiducias incredibiliter spinosus agnascor adlaudabilis syrtes, iam plane verecundus suis circumgrediet pretosius ossifragi. Chirographi praemuniet oratori, quamquam suis vocificat Pompeii. Oratori iocari chirographi, ut suis suffragarit zothecas, etiam incredibiliter utilitas chirographi amputat agricolae. Gulosus rures optimus fortiter vocificat fragilis umbraculi.

Verecundus rures vix celeriter iocari apparatus bellis. Zothecas agnascor syrtes. Oratori spinosus corrumperet catelli. Pessimus quin-quennalis concubine optimus frugaliter miscere catelli. Parsimonia quadrupei suffragarit saburre. Adfabilis rures vocificat parsimonia umbraculi. Syrtes imputat fiducias, utcunque quinquennalis umbraculi praemuniet ossifragi. Apparatus bellis iocari concubine, ut saetosus zothecas fermentet.

IN-ARTICLE ADVERTISING (468 x 60)

WASHINGTONJEWISHWEEK.COM

DIGITAL ADVERTISING rates

O N L I N E A D V E R T I S I N G ratesWEBSITE ADS

LEADERBOARD

(994 x 100 pixels)

1 MONTH $379

3 MONTHS $949

HOME PAGE - BOTTOM BANNER

(728 x 90 pixels)

1 MONTH $199

3 MONTHS $429

RECTANGLE (300 x 250 pixels)

1 MONTH $299

3 MONTHS $749

eNewsletter

(600 x 90 pixels)

1 ISSUE $149

1 MONTH (4 x) $535

3 MONTHS (12x) $1445

IN-ARTICLE ADVERTISING (468 x 60) News

1 WEEK $7504 WEEKS $60012 WEEKS $45026 WEEKS $30052 WEEKS $150Not available in the Opinion section.

IN-ARTICLE ADVERTISING (468 x 60) All other sections

1 WEEK $5004 WEEKS $40012 WEEKS $30026 WEEKS $20052 WEEKS $100

eBlast(Width should not exceed 600 pixels wide or 1700 pixels in length)

$450 contract advertiser$600 non-contract advertiser

FACEBOOKFollowers 5,000

$250 per promotion

EVERY WEDNESDAY

W J W e N e w s l e t t e r schedule


OR

p 301-230-2222 ext. 4


[email protected]

E X P A N D Y O U R R E A C H digitally.



VISITS 37,419

UNIQUE VISITORS 31,585

PAGE VIEWS 54,742

AVERAGE TIME ON PAGE 1:52

PAGES/VISIT 1.46

W E B S I T E statistics

SIZE IMPR.

LEADERBOARD 91,500

RECTANGLE 91,500

BOTTOM BANNER 91,500

W E B A D statistics

VISITS UNIQUE VISITORS PAGE VIEWS AVERAGE TIME

3,082 2,336 3,528 19:01

W J W D I G I T A L edition (Monthly Average)

WJW FOLLOWERS

facebook.com/Washingtonjewishweek 5,666

instagram/WJWeek 137

twitter.com/WJWeek 4,791

S O C I A L media

WJW WEEKLY ENEWSLETTER

SUBSCRIBERS 4,200

OPEN RATE 24.28%

CTOR 2.28%

EBLAST

SUBSCRIBERS 4,357

OPEN RATE 24.4%

CTOR 6.41%

E M A I L database (Monthly Average)


OR

p 301-230-2222 ext. 4


[email protected]

target over 64,500 jewish adults in the dmv with a mix of

Documents