target demographics
DESCRIPTION
Target Demographics. How the media appeals to specific audiences. Definition :. Demographic. Definition : t he characteristics such as age, sex, a nd income of a specific group o f people. Demographic. Definition : What does this mean to you? t he characteristics such as age, - PowerPoint PPT PresentationTRANSCRIPT
Target Demographics
How the media appeals to specific audiences
Definition:
Demographic
Definition:
the characteristics such as age, sex, and income of a specific group of people
Demographic
Definition: What does this mean to you?
the characteristics such as age, sex, and income of a specific group of people
Demograph
ic
Definition: What does this mean to you?
the characteristics such as age, sex, and income of a specific group of people
Example Sentence:
Males and females are twodifferent types of demographics.
Demographic
Definition: What does this mean to you?
the characteristics such as age, sex, and income of a specific group of people
Example Sentence: Your own sentence:
Males and females are twodifferent types of demographics.
Demographic
Target Demographics• Why is this important to me? – The media (tv, magazines, movies,
radio, internet) targets specific types of people, depending on its purpose.
– The media also uses specific strategies to target these different types of people.
Target Demographics• Why is this important to me? – It’s our job to understand when the
media is targeting us.
– It’s also our job to not be persuaded by the strategies used by the media.
Target Demographics• Think/Write/Pair/Share –What do you already know about the media?
– Is the media good, bad, ugly, or all 3?
– Are people easily persuaded by the media?
–Write your opinion of the media and explain a specific reason for why you feel that way.
Target Demographics• Think/Write/Pair/Share –What do you already know about the media?
– Is the media good, bad, ugly, or all 3?
– Are people easily persuaded by the media?
–Write your opinion of the media and explain a specific reason for why you feel that way.
Target Demographics• Media – It’s not good, it’s not bad . . .
– but it can sometimes be ugly.
– It all depends on how it is used . . .
Target Demographics• Media – Let’s think:
–What is the media?• Definition: a way to communicate to LARGE number of people
Target Demographics• Media –How is this done?• Through:– TV - Magazines– Radio - Newspapers– Internet - Movies
Target Demographics• Media –What is the media’s purpose?
•To influence the way you think ! ! !
Target Demographics• Media – In the world of media, not one size fits all.
–So, the media is VERY GOOD at targeting different demographics.
Target Demographics• Media – The media uses specific images
and words to influence people of specific: •age - interests• race - socioeconomic status (how much money someone has)•gender
Target Demographics• Media –STOP ! ! !
–Uses specific words and images???
–Where have I heard that before???
Target Demographics• Media –Targeting specific
demographics means: • appealing to different people in different ways
Target Demographics• Media –Example: •Adults aren’t persuaded the same way as teens are
•What demographic is this addressing?
Target Demographics• Media –Example: •Men aren’t persuaded the same way as women
•What demographic is this addressing?
Target DemographicsWho is this ad targeting?
Target DemographicsWho is this ad targeting?
Target DemographicsWho is this ad targeting?
Target DemographicsWho is this ad targeting?
Target DemographicsWho is this ad targeting?
Target DemographicsWho is this ad targeting?
Definition:
Socio-economi
c
Definition:
A combination of social andeconomic factors
Socio-economi
c
Definition: What does this mean to you?
A combination of social andeconomic factors
Socio-
economic
Definition: What does this mean to you?
A combination of social andeconomic factors
Example Sentence: What are the different levels?
A person living in povertyand a person who is rich havedifferent socioeconomic backgrounds.
Socio-economi
c
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