2016 Target Case Competition

American Marketing Association

“Our mission is to make Target the preferred

shopping destination for our guests by

delivering outstanding value, continuous

innovation and an exceptional guest

experience.”

Problem

Weak Online Presence

Solution

Smartphone App

Enhancement

Source: Free People

Source: Free People

Problem

Disorganized Softline

Solution

Smart Rack

Soft Line ProductsStart

Problem

Delayed Checkout

Solution

Spot Cart

Fitting Room

1

2

3

4

5

Understanding Consumer Behavior

Video Mining

“Our mission is to make Target the preferred

shopping destination for our guests by

delivering outstanding value, continuous

innovation and an exceptional guest

experience.”

Short

Term

Mid-

Term

Long Term

Question

s?

Q&

ACompetitio

n

Financial

Validation

Spot

Cart

Smart

Rack

App

Enhancement

Video

Mining

COMPETITION

Mobile Payment

Automated InventorySorting

Physical Store

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$0

$50,000

$100,000

$150,000

$200,000

$250,000

1/1/17 1/1/18 1/1/19 1/1/20 1/1/21 1/1/22 1/1/23

Traditions vs. Innovations

New Method

Traditional

FINANCIAL VALIDATION

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FINANCIAL VALIDATION

TABLE OF CONTENTS

What About Impulse Purchase?

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New Generation’s Shopping Habits

Changed

Better Online Experience=More Impulse

Purchases

Efficient and Direct Consumer Behavior

Why Smart Rack?

TABLE OF CONTENTS

New automated sorting system

Increase Efficiency

Less Work Load On Employees

Well-Organized Soft Lines

Why Implement Social Media

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Content

DistributeCustomer Engagement

Increase Brand Awareness

Why Video Mining?

TABLE OF CONTENTS

Filter Employee Out of Traffic Data

Understand Shopping Patterns of

CustomersMeasure The Impact of Marketing

Promotion and Offers