TARGET AUDIENCE: QUESTION ANALYSIS

ARE YOU MALE OR FEMALE?

When asking our target audience questions, we decided to make the questionnaire as evenly spread as we could and so this meant that we asked the same amount of males and females, we decided to question 10 girls and 10 boys.

HOW OLD ARE YOU?

Our target audience is 15+ so the main target audience watching our film will be teenagers and young adults. Out of the 20 people we asked the average age of the people that seemed interested in answering our questionnaire were 16, 17 and 18.

WHAT IS YOU OCCUPATION?

As our target audience is teenagers and young adults we expected them to be in full time education and maybe have a part time job. After analysing our target audience answers we could see that our initial prediction was correct, however we thought that more people we asked would have jobs but found that the majority were unemployed.

WHAT GENRE OF FILMS DO YOU TEND TO WATCH IN THE CINEMA?

We found that with this question, the females predominately answered thrillers and romantic comedies. Whereas the males answered action, thriller and horrors.With this information has helped us to make sure we include some sort of romance in our trailer and action to enable us to cater to everyone in our target audience.

Thriller Action Romantic Comedy

Sci-Fi Fantasy0123456789

HAVE YOU RECENTLY BEEN TO THE CINEMA TO WATCH A THRILLER/HORROR FILM?

Sales

Yes No

The majority of our target audience have recently gone to the cinema to watch a thriller film, this gave us confidence that our target audience will actually go to the cinema to watch our film considering we follow our audiences feedback.

DO YOU ENJOY THRILLER/HORROR FILMS?

Sales

Yes

No

Sometimes

Most of our target audience enjoy watching thriller/horror films. The others didn’t like the scary aspect of the movies but they enjoyed the drama involved in the storyline. This made it clear to us that we have to have an engaging storyline that is visible through the 2 minutes we have in our trailer.

WHAT WOULD YOU EXPECT TO SEE IN A THRILLER/HORROR TRAILER?

Most of our target audience enjoy watching thriller/horror films and they have made it clear what exactly they would expect to see in our film trailer. These are some of the things they said they would expect to see in our film trailer:• Dark lighting• Blood • Chase scenes• Villains• Romantic interest• Cliff hangers• Tension• Deserted environments

WHAT TYPE OF MEDIA TECHNIQUES (CAMERA WORK, SOUND, EDITING AND SETTINGS) WOULD YOU EXPECT

TO BE USED IN A THRILLER/HORROR FILM TRAILER?These are some of the media techniques our target audience said they would expect to see in our film trailer:• Loud diegetic sounds• Jump cuts• Fast paced shots• Blurred camera focuses • Fast camera movements to create suspense• Dark settings• High angles• Low angles• Extreme close ups• Close ups

This helped us as we now know what our target audience expect to see when they are watching our film trailer.