Chris Carey

TARGET AUDIENCE

The target audience that I feel can be most applicable to this Rock music magazine “NOISE” have a key set of interests and characteristics. My target audience will gain most of their media information from there key interests in other rock music magazines such as MOJO and more primarily from magazines such as NME. The target audience I am aiming at will also fall to key conformities of the younger generation by gaining media knowledge from Television programmes and news story’s continuously from influences from their parents/friends. My target audience will have minimum input from the media in terms of newspapers and tabloid papers as there key interests lie in the celebrities and gossip of the rock genre. My audience will have key interests in the rock music genre which will enhance their interest in buying magazines monthly/weekly, this also will mean they will take a massive interest in attending the latest festivals and gigs where there favourite artists perform which will include bands such as BMTH and Enter Shikari as well as less established bands such as Young guns. These will act as key interests and they will attend these events with groups of friends with the same key interests. The age boundaries that my target audience will fit into are between 13 – 25 as the younger target audience will still be able to gain an interest in the rock genre if not attending festivals etc but still aspire to do this later in life.

Target audience participants who are aged at the later stage of this spectrum will still take a huge interest as they will have developed a key interest in the rock genre itself. My target audience will be predominantly male orientated but some aspects will still attract the female audience as their interests in the rock genre will be similar to that of the male audience. Bands such as Kasabian, Kings of Leon and other more “Mainstream” boy band artists may appeal to the female audience and are included in this magazine. The participants of my target audience will generally live in the Southern areas of England but there are instances of the magazine being able to be accessed across the country, This is because of the monthly cost of the magazine inferring a subscription would have to be made which I feel may only be available to those with the capital to be able to be able to afford the monthly cost. I believe the audience demographic for this target audience is going to be from E to B- . This audience demographic has a large range because of the students who will have little income placed as at one end of the spectrum at E whereas high earners will be at the B- . On the whole I feel that most of my target audience will be at C as they are a low income skilled worker aged 18-25 who are generally “party goers”. Generally speaking my target audience will be single as they maintain the festival and party lifestyle that they have. Figures that will have a massive influence other my target audience are classic rock stars such as Slash however more recent artists will also act as an influencing figure such as Brandon Flowers (The Killers). My target audience’s occupation will either be a part time job performing a low skill labour job or more likely my target audience will be part of full time education or a student at university.