Target AudienceQuestions 4 and 5

Who is my target audience? Gender: Female 85% Male 15%

Age range of readers: 9-15 (average age 11)

ABC1’s = 49%AB’s =26%

Common interests of the target demographic:MusicBeauty Celebrity lifeFashion

Creating my media Pack The top of the Pops media pack helped me to

create the media pack for my own magazine because it was similar in genre and audience.

Research into my Target Audience For my magazine I needed to find out their

interests aside from reading pop magazines. I was able to do this through the use of questionnaires on Survey Monkey and I also asked my focus group questions throughout the process of making my magazine.

Research from the beginning allowed me to understand what needed to be featured in the magazine e.g. artist interviews, album reviews, celebrity gossip and the latest fashion trends.

Psychographic As you can see from my survey,100% of the audience listen to music.100% of the audience also watch films. 50% also enjoy going shopping.This information allowed me to decide in what order of preference Ineeded to include certain features in my magazine. Also through the statisticthat 50% enjoyed going shopping, I was able to assume that similarly to other pop magazines I was going to have a large female readership as shoppingis mainly seen as a feminine activity.

Deciding on the content The content is one of the most important

elements of the magazine, so I asked in my questionnaire what they expected to find in a pop magazine.

The research brought back that they wanted music news, reviews of new albums, reviews of live music concerts, celebrity gossip, and the latest fashion and beauty tips from celebrities in the pop genre.

I made sure that these were the main elements I included for different coverstories in the magazine.

Use of colour Bright colours appealed to my target audience

because of there young age and informal magazine choices.

A heavy use of feminine colours would also be used because 85% of the target audience was female.

The main colours I used were Pink, blue and white. I used pink for the background on all of the pages

and also a different shade of pink for the masthead. I used yellow in smaller amounts to make certain

coverstories stand out from the first look at the magazine.

Range of fonts A pop magazine has a light, upbeat tone

which my focus group agreed that it met the conventions of. To meet the informal style I used serif fonts which also appealed to the large female readership.

For the body of the text I kept it simple and clear for the audience to be able to navigate from on the contents page.

For the masthead I decided to use a handwritten font, which made the magazine appear more personal and chatty tone to the audience.

Range of images The cover image is the main feature of the front cover

which is the first thing the audience are drawn to. I found it important to meet the conventions of the pop genre but also to meet the guidelines of the target audience feedback.

The clothing choices of the artists in the cover image needed to be on trend but also showing an element of personality within the featured band.

I used a mid/long shot for the cover image to show all of the band members and their clothing choices. I didn't use any props because I didn't feel they were conventional for the pop genre.

Mode of addressThe mode of address of the magazine needed

to be friendly, chatty and informal because of the young nature of the target audience.

When creating the coverlines on the cover I used language such as “Get the Goss” or “Celeb Twitter Update”.

I carried this on throughout the magazine especially on the double page spread through some of the questions that were asked of a informal genre.

Front CoverColour: The colours appeal to my target audience because they are bright and eye catching. They also match the mainly female demographic.

Coverstory: The theme of the coverstory is personal to the artist and is also only an opening to the story so it makes the audience want to buy the magazine and read on.

Costume: The clothing choices of the people in the picture are on trend and also individual for each member whilst the colours partially match, to show the band’s unity.

Contents Page The Masthead: The masthead is of the same font style as the front cover to promote continuity in the magazine. The same font would also allow for the magazine to become more recognisable to the audience in future issues. Body of Text :The main text was in a plain font so it was easier for the audience to read and find the information from.

Image:I decided to use an image of the front cover on the contents page because it allowed for the audience to find out more about the stories from the cover. Image: The smaller images at the bottom of the page helped to appeal to a variety of audience members from different social groups.

Double Page spread Masthead: The masthead of the page is also in the same font as the front cover and contents page. The blue colour choice also helped to connote masculinity which links to the featured artists being a male boy band.

Image:The clothing of the boys is smart/casual to make it look like a more professional photo shoot. There personality is also expressed to the audience, with Ashley wearing a hoodie whilst James wears a shirt.