TAP - Trends Analysis and Projections

HAV Meeting May 2013

Agenda• On The Books Hotel data

Meyers Norris Penny (MNP) Updated Reports• Citywide data• TAP Report snapshot• Optimal Business Mix• TAP Report Full

Hotel Data - Business on the Books: Effects of Citywide Conventions on Occupancy

*Source: Vancouver Hotel Business on the Books - MNP

2008: 100 out of 365 Days OccupancyHotels 300 rooms or more 10%Hotels 300 rooms or less 6%

2009: 65 out of 365 Days OccupancyHotels 300 rooms or more 9%Hotels 300 rooms or less 5%

2010: 105 out of 365 Days OccupancyHotels 300 rooms or more 12%Hotels 300 rooms or less 5%

Hotel Data - Business on the Books:Effects of Citywide Conventions on Occupancy

*Source: Vancouver Hotel Business on the Books - MNP

2011: 117 out of 365 Days OccupancyHotels 300 rooms or more 16%Hotels 300 rooms or less 3%

2012: 97 out of 365 Days OccupancyHotels 300 rooms or more 12%Hotels 300 rooms or less 6%

AVERAGE 2008 - 2012 OccupancyHotels 300 rooms or more 12%Hotels 300 rooms or less 5%

Hotel Data - Business on the Books:Historical Occupancy

Average Daily Occupancy: 2006 - 2012

% by Actual Date% by Actual Day of the week, Week of the Month

*Source: Vancouver Hotel Business on the Books - MNP

Hotel Data - Business on the Books:Attendance Change for Conventions held in Vancouver

Average Increase from Year Prior: 2004 - 2012

17.5% - in Canada4.4% - in US17.3% - International 10.6% - Average Increase

*Source: Vancouver Hotel Business on the Books - MNP

2013 Daily Forecast Analysis

2014 Daily Forecast Analysis

2013 City Wide Room Nights

January February March April May June July August September October NovemberDecember0

5,000

10,000

15,000

20,000

25,000

30,000

35,000

40,000

45,000

50,000

Verbal Definite Room NightsDefinite Room Nights

2014 City Wide Room Nights

January February March April May June July August September October November December0

5,000

10,000

15,000

20,000

25,000

30,000

35,000

40,000

45,000

50,000

Verbal Definite Room NightsDefinite Room Nights

2015 City Wide Room Nights

January February March April May June July August September October November December0

10,000

20,000

30,000

40,000

50,000

60,000

70,000

80,000

Verbal Definite Room NightsDefinite Room Nights

OPTIMAL BUSINESS MIX

2020

WHAT SHOULD BE OUR OPTIMAL BUSINESS MIX?

CONTRACTGROUP

TRA

NSI

ENT

/ IN

DEP

END

ENT

• Comp set, hotel data from STR by segments

• Coalition defines shared goals for 2020

Competitive Set

Canada• Metro and Downtown

• Calgary• Montreal• Ottawa• Toronto• Vancouver

U.S.• Metro and Downtown

• Denver• Los Angeles• Portland• San Diego• San Francisco• Seattle

Destination Performance2007-2012

2007-2012Average Annual Vancouver Calgary Montreal Ottawa Toronto Denver LA Portland San Diego San Fran SeattleOccupancy Group 25% 20% 19% 23% 23% 31% 24% 21% 32% 25% 22% Transient 45% 47% 44% 44% 46% 34% 39% 50% 38% 49% 48% Contract 2% 4% 2% 5% 3% 2% 6% 2% 3% 4% 3% Overall 72% 70% 65% 72% 72% 67% 68% 73% 73% 77% 73%Rate Group $173 $173 $158 $144 $171 $147 $122 $119 $183 $186 $159 Transient $166 $208 $145 $144 $161 $145 $121 $129 $164 $171 $153 Contract $92 $114 $82 $75 $95 $64 $58 $57 $78 $103 $77 Overall $166 $193 $147 $141 $161 $145 $116 $124 $168 $172 $152RevPar Overall $119 $136 $95 $101 $115 $97 $79 $90 $123 $133 $110

CANADA (Downtown) US (Downtown)

Optimal Mix (Draft)2020 TargetsDowntown Metro Downtown Metro

Occupancy Overall 72% 67% 77% 72%

Occupancy by Quarter Q1 62% 60% 68% 65% Q2 79% 72% 83% 77% Q3 86% 80% 88% 83% Q4 61% 58% 67% 64%

Occupancy by Segment Group 25% 22% 27% 24% Transient 45% 43% 48% 46% Contract 2% 2% 2% 2%

ADR (2013 dollars) Overall $166 $138 $172 $143 Group $173 $145 $180 $152 Transient $166 $138 $170 $142 Contract $92 $78 $92 $78

RevPar (2013 dollars) Overall $119 $93 $132 $104

2007-2012 Avg Annual 2020 Target