tanishq visual merchandising
DESCRIPTION
Shopping experience includes The manner of display, ambience, salesperson behaviour, the showcasing of new collections, is all designed to encourage the new-age consumer to shop in a friendly environment. This ppt explains the various kinds of visual merchandising done at Tanishq stores as seen in Mumbai.TRANSCRIPT
TANISHQ
About Tanishq
• A brand from the house of Tata’s• Headquarters in Bangalore• One of the pioneers of the branded
jewellery concept• Has more than 150 stores in India• Known for its designs and wide
collection• Ability to cater to diverse age groups
and occasions• Promotes itself on purity check
drives/ Karatmeter activations• Product placements in movies• Pull factors: trust, reliability, designs
and the shopping experience
Store Exterior• Façade– Stores with not very wide entrances– Promotion on the entrance side– Golden Logo
• Window– No jewellery pieces displayed
• Signage– No signage's, customer executives to
guide
• Lighting– Mix of yellow and white light
Store Exterior
• Colors– Exterior: Distinct theme of Dark brown and
cream– Interiors: Designed in White
• Customer type– Middle and upper middle class– Middle class: Gold investment plans– Upper middle class:
– Young adults and above (25 years and above)
– Design and brand value• Distinct elements:
– Average store size:12,000 sq ft– Presence of customer executive– Free flow layout
