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2012 PROMOTIONAL SCHEDULE

DATE OPPONENT ITEM PRESENTED BY Fri, 4/6 Yankees Schedule Magnet Re/MaxSun, 4/8 Yankees Raymond Cowbell Chick-fil-AFri, 4/20 Twins Collectible T-Shirt #1 Tampa Bay TimesSat, 4/21 Twins Evan Longoria Walkoff Figurine Sweetbay SupermarketSun, 4/22 Twins Rays Recycled Youth Hat MosaicFri, 5/4 A’s Collectible T-Shirt #2 Tampa Bay TimesSun, 5/6 A’s Joe Maddon Sunglasses Match-Up PromotionsFri, 5/18 Braves Collectible T-Shirt #3 Tampa Bay TimesSun, 5/20 Braves Kyle Farnsworth Bobblehead AdvanticaFri, 6/1 Orioles Jeremy Hellickson R.O.Y. Figurine Tampa Bay TimesSun, 6/3 Orioles Desmond Jennings Bobblehead PepsiThurs, 6/14 Mets Cheer SticksFri, 6/15 Marlins Joe Maddon Bobblehead Tampa Bay TimesSat, 6/16 Marlins Drawstring Backpack MLB NetworkSun, 6/17 Marlins David Price Jersey WalletFri, 6/29 Tigers Zim Bear Tampa Bay TimesSun, 7/1 Tigers James Shields BobbleheadFri, 7/13 Red Sox Burst Koozie tbt*Sun, 7/15 Red Sox Rays Ice Cream Bowl and Spoon SetThurs, 7/19 Indians Cheer SticksFri, 7/20 Mariners Collectible T-Shirt #4 Tampa Bay TimesSun, 7/22 Mariners Matt Moore BobbleheadFri, 8/3 Orioles Collectible T-Shirt #5 Tampa Bay TimesSun, 8/5 Orioles DJ Kitty Bobblehead ChevroletThurs, 8/9 Blue Jays Cheer SticksFri, 8/24 A’s Collectible T-Shirt #6 Tampa Bay TimesFri, 9/7 Rangers Collectible T-Shirt #7 Tampa Bay TimesSun, 9/9 Rangers Evan Longoria Mini Drum SetFri, 9/21 Blue Jays Collectible T-Shirt #8 Tampa Bay TimesSun, 9/23 Blue Jays TBD Bobblehead

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The Rays New eRa

AMONG Other hiGhliGhts FrOM the PAst FOur seAsONs:

Ê Joe Maddon has won two American League Manager of the Year awards (2008, 2011).

Ê The Rays have won two American League Rookie of the Year awards: Evan Longoria in 2008 and Jeremy Hellickson in 2011.

Ê The Rays have had 11 different players make the All-Star Team: Jason Bartlett, Carl Crawford, Matt Joyce, Scott Kazmir, Evan Longoria, Dioner Navarro, Carlos Peña, David Price, James Shields, Rafael Soriano and Ben Zobrist.

Ê The Rays as a team have won 4 straight AL sto-len base crowns.

Ê The Rays have used only 13 different starting pitchers over the last four seasons, three fewer than any other team in baseball.

Ê Since becoming the Rays, all 648 games have been started by pitchers under the age of 30.

Ê The Rays have committed only 346 errors, 4th fewest in the majors and 2nd fewest in the AL.

Most Postseason aPPearances, 2008-11

Philadelphia Phillies 4Tampa Bay Rays 3New York Yankees 3

Most Wins, 2008-11

New York Yankees 384-264 .593Philadelphia Phillies 384-264 .593Boston Red Sox 369-279 .569Tampa Bay Rays 368-280 .568Los Angeles Angels of Anaheim 363-285 .560

a.L. LeaDers, 2008-11

FewesT Runs AllowedTampa Bay Rays 2,688Oakland Athletics 2,756Los Angeles Angels 2,793New York Yankees 2,830Toronto Blue Jays 2,870

lowesT e.R.A. Tampa Bay Rays 3.88Oakland Athletics 3.89Los Angeles Angels of Anaheim 4.01New York Yankees 4.08

FOur seAsONs As the rAYs (2008-11)Tampa Bay officially Became the Rays on November 8, 2007. In four seasons since, they have aver-aged 92 wins per season, advanced to the postseason three times and won two American League East titles. In the 10 previous seasons as the Devil Rays, Tampa Bay averaged 97 losses per season. Under the current three-division format which was initiated in 1995, only the Yankees and Rays have won more than one AL East title over a full 162-game season.

SKIP MILOS

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TaBLe OF CONTeNTs

Award Winners 242 Bios 40-Man Roster 45 Clubhouse Staff 41 Coaching Staff, Major League 20 Friedman, Andrew 9 Front Office 6 Grounds Crew 43 Hunsicker, Gerry 10 Maddon, Joe 21 Medical Staff 44 Minor League Players 356 Non-Roster Invites 190 Silverman, Matt 8 Sternberg, Stuart 6 Training Staff, Major League 40 Zimmer, Don 37Broadcasting, Radio 421Broadcasting, TV 420Charlotte Sports Park 427Community, Rays in the 18Front Office Directory 4Hall of Fame 429 History All-Time Roster (Alph.) 251 All-Time Roster (Hitters) 258 All-Time Roster (Pitchers) 261 All-Time Roster (Uni. No.) 255

Coaches, All-Time 254 Historic Box Scores 246 Opening Day Lineups 248 Rays Chronology 288 Rays Firsts 245 St. Petersburg, Baseball in 287 Trades, All-Time 249 Tropicana Field Firsts 245How the Rays Were Built 189International Operations 413Opponents 313 Player DeveloPment Affiliate Directory 324 Affiliates 332 Baseball America Awards 352 Coordinators 325 June Draft History 416 Mental Skills & EAP 415 Player Bios 356 Records 351 Schedules, 2012 330 Yearly Results 353 Postseason review 2011 Postseason 264 2010 Postseason 269 2008 Postseason 274 recorDs Attendance 237

Career Leaders 224 Fielding 233 Home Runs 235 Individual 217 Miscellaneous 238 Monthly, Individual 230 Monthly, Team 230 Rookie 223 Season Reviews, All-Time 294 Single Season Leaders 226 Streaks, Team 244 Team 211 Tropicana Field, Rays at 229 Walk-Off Wins 241 Year-by-Year Leaders 232 Year-by-Year Team Stats 292 rosters Spring 40-Man 186 Spring Complete 185 Spring Non-Roster Invites 188Scouting Staff 412Spring Training 428Transactions, 2011 298 troPicana FielD Information 424 Stadium Diagram 426 Ticket Information 426

D I D YO U K N O W ?

AL East Titles, Rays 42All-Star Balloting 30All-Star Futures Game 221AstroTurf GameDay Grass 43Attendance Increase, MLB 237Catwalks 273Debut, Rays to Win MLB 290Defense, Rays 349Doubleheaders Indoors 253Draft, 2012 June 418Ejection Leaders, All-Time 153Employee Community Outreach Team 17Erik Walker Comm. Champion 411Expansion Clubs & Postseason 278Expansion Draft Selections 39First Employee 5First-Round Draft Selections 149Food Policy 378GM/Manager Tenure 23Golden Seats 225Ground Rules, Tropicana Field 231hGH Testing 266Holidays, Rays Records on 401Home Run Balls Autographed 394

Home Run in First At-Bat as a Ray 162Homegrown Rays 93Important Dates, 2012 MLB 137Interleague Play 28Labor Peace 364Local Rays Players 425Longest Games in Rays History 50Minor League Pitcher & Player of the Year 348MLB Affordability 360MLB Network 375MLB Revenues 13Most Affordable Franchise 380Non-Roster Invites on Opening Day Roster 203Organization 20-Game Hit Streaks 204Organization Cycles 347Organization League Champs 352Organization League MVPs 350Organization No-Hitters 331Original Rays 34Position Players as Pitchers 191Postseason Leaders 285

Pregame Schedule 228Qualifying Numbers 195Roberto Clemente Award 168Rookie Qualifications 47Rule 5 Draft, Rays History in 36Save Rule 32Service Time with Rays, Longest 79Smartest Spenders 14Smith, Paul C. & Lopez, Al 243Speed, Rays 265Spring Training Invites 197Statistics, How to Figure 240Steal Home, Rays to 176Switch-Hitters, Rays 393Tampa Bay Market Ratings 199Ted Williams Museum 286Themed Road Trips 24Triple Plays 254Turnaround from 0-6 268TV Ratings, World Series 375Waiver Rules 250Winter Development Program 179Youngest Rays, All-Time 208

The 2012 Rays Media Guide was published by the Rays Communications department: Rick Vaughn, Dave Haller, Jonathan Gantt, Andrew Heydt, Patrick Kurish, Craig Vanderkam and Ryan Thomas. Layout and design by Erik Ruiz. Additional data provided by the National Baseball Hall of Fame, Jeff Chernow and Stats Inc., Elias Sports Bureau, SABR, David W. Smith, David Vincent, Baseball Reference and Baseball Info Solutions. Printed by MLI Corp. Cover photos by Skip Milos and J. Meric/Getty Images. Additional photography by Steven Kovich and Skip Milos.

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Rays ORgaNIzaTIONOne of the Rays many community partners is KaBOOM!, an organization that builds playgrounds for underserved neighborhoods nationwide. On Jan 7, more than 175 Rays employees volunteered for the club’s third annual playground build, this time at Layla’s House in Sulphur Springs. Principal Owner Stuart Sternberg and his family apply some finishing touches after a day of hard work.

PhotograPh bySKIP MILOS

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tAMPA BAY rAYsTropicana FieldOne Tropicana DriveSt. Petersburg, FL 33705

PHone (727) 825-3137tickets 1-800-745-3000 or 1-888-FAN-RAYSweB raysbaseball.comcommunications (727) 825-3242communications Fax (727) 825-3111

¢ OFFiCersPrinciPal owner Stuart SternbergPresiDent Matt Silvermanexec. v.P., BaseBall oPerations Andrew Friedmansr. v.P., Business oPerations Brian Auldsr. v.P. Mark Fernandezsr. v.P., aDministration/General counsel John Higginssr. v.P., BaseBall oPerations Gerry Hunsickersr. v.P., DeveloPment anD Business aFFairs Michael Kaltv.P., Finance Rob Gagliardiv.P., marketinG Tom Hoofv.P., DeveloPment Melanie Lenzv.P., oPerations/Facilities Rick Nafev.P., BranDinG anD Fan exPerience Darcy Raymondv.P., sales & service Brian Richesonv.P., communications Rick Vaughn

¢ BAseBAll OPerAtiONs Dir., international oPerations Carlos AlfonsoDir., Pro scoutinG Matt ArnoldDir., BaseBall oPerations Chaim BloomDir., BaseBall researcH & DeveloPment James ClickDir., major leaGue aDministration Sandy DenglerDir., scoutinG R.J. HarrisonDir., minor leaGue oPerations Mitch LukevicsDir., BaseBall oPerations Erik NeandersPecial asst., BaseBall oPerations Rocco BaldellisPecial assiGnment scout Bart Braun, Mike Cubbagesr. BaseBall aDvisor Don ZimmerFielD coorD. Jim Hoff, Bill EversarcHitect, BaseBall systems Brian PlexicoDeveloPer, BaseBall systems Rob Naberhausanalyst, BaseBall researcH & DeveloPment Joshua Kalk, Leland ChenaDvance scoutinG coorD. Mike Calitriasst. Dir., amateur scoutinG Rob Metzlerasst., BaseBall oPerations systems Matt Hahnasst., BaseBall researcH & DeveloPment Peter Bendix, Shawn Hoffmanasst., minor leaGue oPerations Jeff McLerranasst., international &

minor leaGue oPerations Patrick WaltersaDministrator, scoutinG Nancy BerryaDministrator, Player DeveloPment Giovanna RodriguezmeDical Dir. Dr. James AndrewsmeDical team PHysician Dr. Michael ReillyortHoPaeDic team PHysician Dr. Koco Eaton

HeaD atHletic trainer Ron Porterfieldasst. atHletic trainer Paul Harker, Mark VinsonstrenGtH & conDitioninG coacH Kevin BarrviDeo coorD. Chris Fernandezminor leaGue viDeo coorD. Jeff ButlerDir., team travel Jeff ZieglerequiPment mGr., Home cluBHouse Chris Westmorelandasst. mGr., Home cluBHouse Jose FernandezmGr., visitinG cluBHouse Guy Gallagher

¢ ADMiNistrAtiON & huMAN resOurCessr. Dir., Procurement & Business services Bill Wiener Jr.Dir., Human resources Jennifer Lyn Tranexec. asst. Diane VillanovacoorD., Business services Sean HigginscoorD., mail services Tom MelodayocoorD., PurcHasinG Mike YodisrecePtionist Carol McMahon, Snow Rose

¢ BrOADCAstiNG sr. aDvisor Dick Crippensr. Dir., BroaDcastinG Larry McCabesr. mGr., BroaDcast traFFic Erin SullivancoorD., BroaDcastinG Christopher Muellertelevision BroaDcaster (Fs FloriDa/sun sPorts)� Dewayne Staats, Brian Anderson, Todd KalasraDio BroaDcaster Andy Freed, Dave WillsPre- & Post Game announcer Neil SolondzsPanisH raDio BroaDcaster Enrique Oliu, Ricardo Taveras

¢ COMMuNiCAtiONs Dir., communications Dave HallercoorD., communications Jonathan Gantt, Andrew Heydt

¢ COMMuNitY relAtiONs sr. Dir., community relations Suzanne Murchland LueckemGr., community relations Jamie Pattersonsr. coorD., community relations Shannon LapsleycoorD., community relations Jennifer Funk

¢ COrPOrAte PArtNershiPs sr. Dir., corPorate PartnersHiPs Aaron CohnDir., corPorate PartnersHiPs Joshua Bullock, Richard ReevesDir., corPorate PartnersHiP services Devin O’Connellsr. mGr., corPorate PartnersHiP services Brett TorrencemGr., corPorate PartnersHiP services Sean ListonmGr., corPorate sales Jake HornsteincorPorate sales account exec. Joe Ciaravino, Scott Ester

¢ DeVelOPMeNt & BusiNess AFFAirssr. Dir., Business aFFairs William WalshmGr., Business oPerations Stephen Thomassr. coorD., Business aFFairs Robbie Artz

FRONT OFFICe DIReCTORy

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¢ FiNANCe & ACCOuNtiNGcontroller Patrick SmithmGr., Financial PlanninG & analysis Jason GraymGr., accountinG Karen SanbornmGr., Payroll Brenda RichardsonstaFF accountant Amanda Hudson, Rebecca RaycoorD., accountinG Jill BaetzcoorD., accounts PayaBle Sam Reams

¢ GAMe OPerAtiONs Dir., Game ProDuction Lou CostanzaDir., customer service &

staDium exPerience Eric WeisbergmGr., Game ProDuction Courtney JantzmGr., Fan exPerience Stephon ThomasmGr., Guest services Craig ChampagnemultimeDia sPecialist Jon Dougherty, Matt RivlincoorD., multimeDia Michael WeinmancoorD., mascot Will HarriscoorD., customer service & staDium

exPerience Meghan BakerviDeo sPecialist enGineer Jerry Petitt

¢ iNFOrMAtiON teChNOlOGYsr. Dir., inFormation tecHnoloGy Juan Ramireznetwork mGr. Elpidio Ortegasr. coorD., HelP Desk Steven Xiong, Nick D’Amicoasst., inFormation tecHnoloGy Michael Auld

¢ MArKetiNG sr. mGr., marketinG & creative services Carey CoxmGr., DiGital & exPeriential marketinG Steve DapciccoorD., Promotions & meDia Amy MillerBaseBall camPs & street team Miles Duncan

¢ PuBliCAtiONs & GrAPhiCssr. GraPHic DesiGner Michael NolascomGr., Print & GraPHics Erik Ruizjunior GraPHic DesiGner Warren Hypes

¢ stADiuM OPerAtiONs sr. Dir., staDium oPerations Scott KelymanDir., auDio/visual services Ron GolickDir., Guest relations Cass HalpinDir., staDium oPerations Tom Karac, Chris RaineriHeaD GrounDskeePer Dan Moellersr. Project mGr., event BookinGs Caren DanamGr., security Michael GriffithmGr., staDium oPerations Todd Hardy

mGr., systems Eric Kampfmannsr. coorD., oPerations Meghan Maloneysr. coorD., auDio/visual Ritchie Ritchisonsr. coorD., conversion Bradley Schaefersr. coorD., staDium oPerations Andy Waitessecurity Doug Wright

¢ tiCKet sAles sr. Dir., season ticket sales & service Jeff TanzerDir., ticket oPerations Robert BennettDir., GrouP & suite sales Chad Collardasst. Dir., ticket oPerations Ken MallorymGr., Box oFFice/call center Tim BurkemGr., season ticket sales Dan NewhartmGr., DataBase Stephanie WhittemorecoorD., sales & communications Valerie MirelmancoorD., insiDe sales Marc RichmanGrouP sales account exec. Tom Breslin, Darcy Calhoun, Chad Heidel, Alex Sheffield, Jason Tuton, Bob Windheimsuite sales account exec. Justin BucksuPervisor, Box oFFice Karen Richardson, Ed VonnescoorD., Fan cluBs Matt Fitzpatricksr. season ticket service sPecialist Josh Muirheadseason ticket service sPecialist Christopher Mead, Matt Price, Scott ScheibnerGrouP sales rePresentative Anthony Abone, Doren Brown, Kelsey McIntosh, Jacquelyn Morgans, Timothy Shanahan, Jeffrey Skerritt, Rachel Sollticket sales rePresentative Gina Dallacqua, Kurtis Hardy, Katie Kramer, Christian Liebenow, Bryan Mathis, Timothy Riva, Cody Smith, Noah Volain, Ryan YelvertonsPrinG traininG ticket sales rePresentative Josh Tartler

¢ tAMPA OFFiCe mGr., mercHanDise Debbie Brooksasst. mercHanDise mGr. Lori Pekarek

¢ OWNershiPStuart Sternberg (Principal Owner), P.J. Benton, Andrew Cader, Mel Danker, Claude Focardi Family Trust, Randy Frankel, Gary Goldring, Robert Kleinert, Stephen Levick, Gary Markel, Timothy Mullen, Arthur Nagle, Vincent Naimoli (Chairman Emeritus), MacDougald Family Limited Partnership, Daniel O’Connell, Frank Richardson, Lance Ringhaver, Thomas Sansone, Gus Stavros, Stephen Waters

D I D YO U K N O W ?

First raYs eMPLoYeeJohn P. Higgins, Senior Vice President and General Counsel, joined the Rays organization as its first employee on April 1, 1995. Prior to Game 1 of the 2008 American League Division Series vs. Chicago, he threw out the ceremonial first pitch.

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DescriBeD By sTuarT sTernBerg as “wonderfully improbable,” the Rays 2011 season is just the latest chapter in what continues to be one of the best success stories in recent sports history. It’s a “Miracle on Ice-like” tale that began when the Rays principal owner assumed control of the franchise in 2005. Over the past six seasons, the Rays have earned great respect throughout professional sports and the franchise has become a deep source of pride for all of Tampa Bay. Unforgettable, magi-cal moments are woven throughout Sternberg’s tenure, none greater than last Sep 28 when the Rays clinched the American League Wild Card at Tropicana Field in walk-off fashion on the sea-son’s final day capping what many consider the greatest night in baseball history.

From the moment he took over, Sternberg as-sembled a team of young, astute executives and gave them the freedom to do their jobs, most notably Rays President Matt Silverman and Executive Vice President of Baseball Operations Andrew Friedman.

With their incredible September comeback last season, the Rays have now advanced to the post-season three times in the last four years. Only the New York Yankees and Philadelphia Phillies can make that claim. This from a team that had nine last-place finishes in its 10 previous seasons.

Those on-field successes, spawned by a fiscally responsible business plan in the richest division in baseball, only partly define Sternberg’s body of work. ESPN has recognized his fan-friendly approach and attention to customer service by

naming the Rays in the top three in affordability in each of the past five years among the 122 MLB, NFL, NBA and NHL franchises. In 2011, ESPN ranked the Rays ballpark experience first among all major league baseball in “bang for your buck.”

According to Scarborough Research based on a formula that takes into account television and radio ratings as well as attendance, the Rays are now for the first time the most popular team in the Tampa Bay area and one of only eight major league teams that outrank the professional foot-ball team in their market.

His desire for fans to watch the Rays in a clean, comfortable environment has led him to invest more than $25 million in improvements to

Tropicana Field. It was under his direction that the Rays became the first major league team ever to offer free parking (still in place today for fans who carpool on Sundays) and the only major profes-sional sports team in Florida to allow fans to bring food into the ballpark.

Sternberg’s commitment to community service is evident in the team’s increased philanthropic investments in Tampa Bay. Soon after he took over, the team established the Rays Baseball Foundation. Focusing primarily on youth and

sTUaRT sTeRNBeRgPRINCIPAL OWNER

DOUG BENC/GETTY IMAGES

“ [ Sternberg, Silverman and Friedman] have never jockeyed for credit or ducked responsibility, and those are traits more rare than you could ever imagine in this game.”

— Tampa Bay Times

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education programs in the region, the Foundation continues to grow. Sternberg and his fellow team owners pledged an initial $1 million to the Foundation, and the club also encourages play-ers who sign long-term contracts to support the Foundation.

Through grants and other contributions, the Rays Baseball Foundation has invested over $2.2 million in the Tampa Bay region over the past four years. While the figure is impressive, the invest-ment has been more than simply writing checks. Through the Foundation, players and team employees have literally built new playgrounds and rebuilt youth baseball fields throughout the Tampa Bay area.

Under Sternberg, the Rays have built training facilities in Colombia, the Dominican Republic, Venezuela and Brazil (the first major league team to do so). In 2009, the team moved its spring training operation to a new, state-of-the-art train-ing facility in Charlotte County where an enthusi-astic community has filled the park to 90 percent capacity, selling out 15 of 46 home games in the first three seasons.

Not only has the training site become a point of

pride for staff and players alike, it has served as a centerpiece for one of Sternberg’s first directives: to make the Rays a regional franchise reaching across all of Central and Southwest Florida. In both 2007 and 2008, the team played regular season games at the Disney Sports Complex in Orlando. TV ratings over the past four seasons are at an all-time high and in 2010 were the fifth high-est in all of baseball.

In the fall of 2007, Sternberg initiated a com-plete organizational rebranding, including a new name, colors, uniforms and icon, a bright yellow sunburst invoking the magnificence of life in the Sunshine State. That change led to one of base-ball’s biggest surges in merchandise sales.

From playing baseball to watching his first game with his father at Shea Stadium, to coaching his sons’ Little League teams, Sternberg’s passion for baseball runs deep.

Prior to his ownership of the Rays, Sternberg spent 25 years in the financial securities industry, serving as a partner in Spear, Leeds & Kellogg and the Goldman Sachs Group (from which he retired in 2002). Sternberg, his wife and their four chil-dren live in Rye, N.Y.

The Sternberg family joined forces with Rays volunteers, the Tampa Metropolitan Area YMCA, organizers from KaBOOM! and residents of the Sulphur Springs community on Jan 7 to build a new playground at Layla’s House: An Early Childhood and Parent Community Learning Center. The Rays became the first major league team to partner with KaBOOM! for a community playground.

PHOTOS BY skiP milos

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in maTT silverman’s six years as president of the Tampa Bay Rays, the franchise has developed a blueprint for success for small market teams, and the results are the envy of nearly

every other professional sports team. MLB.com’s Richard Justice wrote: “If maximiz-

ing assets and minimizing liabilities are the marks of a good franchise, the Rays are one of baseball’s best. If you don’t grasp how remarkable it is that the Rays won an AL pennant with a $43 million payroll in 2008, or came back to beat the Red Sox and Yankees again in the AL East in 2010, or jettisoned the seven highest-paid players on their roster and still remain in contention in 2011 [ulti-mately capturing the American League Wild Card], then you’re following the wrong sport.”

Business Week recently listed the Rays third in its rankings of the smartest spenders among all 122 MLB, NFL, NHL and NBA teams. In each of the last five years, ESPN has ranked the Rays in the top three in affordability among all of the major sports teams. In 2011, they ranked first among major league teams in ESPN’s category of giving fans a “bang for the buck.”

On the field, only the Phillies and Yankees have been to the postseason as often as the Rays over the past four years .

At 35, Silverman’s list of accomplishments be-lies his age. At the top of the list is the revitaliza-tion of the Rays. Under Silverman, the Rays have combined a winning, exciting product on the field with a creative promotional strategy. As a result, according to Scarborough Research, the Rays are now for the first time the most popular team in the Tampa Bay area based on a formula that takes into account television and radio ratings as well as attendance.

Often using a unique approach, the Rays placed an emphasis on customer service to keep Tropicana Field fan-friendly and fun. Major capital improvements to the ballpark and a refreshed commitment to improving staff preparation and training has greatly enhanced the Rays gameday experience. The team’s rebranding efforts prior to the 2008 season included a new team name, col-ors and uniforms and produced the major leagues’

largest increase in retail sales.The team’s charitable work through the Rays

Baseball Foundation has invested more than $2.2 million into the Tampa Bay region over the past four years and brought the team and the community even closer together. The Rays have rebuilt fields and playgrounds and promoted vol-unteerism by creating the Employee Community Outreach Team (ECOT) which to date has seen Rays employees execute over 45 service projects in the area while logging over 6,000 hours.

The organization’s objective to expand its reach and become a regional standard bearer is being realized. In 2010, the Rays local television ratings rose to fifth highest in all of baseball and over the past four seasons, the ratings are the highest in club history. To help foster this regional pres-ence, the Rays moved their spring training home to Charlotte Sports Park in 2009 and built a new facility that has drawn glowing reviews and given the Rays a year-round presence in the southern part of its region along Florida’s Gulf Coast. In their first three seasons in Charlotte County, the Rays have played before 90 percent capacity.

Silverman also serves as the president of the Sunburst Entertainment Group, a wholly owned subsidiary of the Rays, which serves as a vehicle to attract events to Tropicana Field. Sunburst pro-vides consulting services to industry partners and enables the Rays organization to make invest-ments in other sports and entertainment-related business opportunities.

Prior to joining the Rays, Silverman worked closely with Principal Owner Stuart Sternberg at Goldman Sachs and orchestrated Sternberg’s pur-chase of controlling interest in the franchise. The partnership and friendship that first developed on Wall Street has now found its way to Tampa Bay and directed the Rays triumphant last-place-to-World Series season in 2008.

In 2010 Silverman received the George M. Steinbrenner III Citizen of the Year award from the Sports Club of Tampa Bay. Street and Smith’s Business Journal has twice named Silverman to its “Forty Under 40” list honoring accomplished and promising sports executives under age 40.

A lifelong baseball fan, Silverman also enjoys running and writing. The Dallas native holds a bachelor of economics degree from Harvard University. He is a member of the board of the Rays Baseball Foundation and the Hillsborough Education Foundation. He is board chairman of “Starting Right, Now” which aids homeless families and adolescents. He also serves a mem-ber of the executive committee of the Tampa Bay Partnership and is a member of the Florida Council of 100.

MaTT sILVeRMaNPRESIDENT

“It’s about time a movie was made about the Rays.” — Jon Heyman, CBS Sports

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in anDrew frieDman’s third season as executive vice president of baseball operations, the Tampa Bay Rays won the 2008 American League pennant with a payroll that ranked 29th out of 30

major league clubs. The Rays repeated as AL East champs in 2010, again besting teams with an average payroll two to four times that of their own. Incredibly, 2011 may have been even more reward-ing for the 35-year-old Friedman.

Despite losing their seven highest paid players and the entire bullpen from the year before, the Rays pulled off the greatest September comeback in major league history and won the AL Wild Card on the last day of the season. Thirty-two of the 42 players who suited up for the Rays in 2011 were acquired after Friedman joined the Rays on Nov 3, 2005.

Through the use of carefully reasoned, and sometimes unconventional strategies, and a heavy emphasis on scouting and player development during his six seasons with the Rays, Friedman has built what many in baseball consider a model for sustained success.

Having never won more than 70 games in a sea-son in their first 10 years, the Rays have averaged 90 wins over the last four seasons. Friedman has engineered 42 trades that have turned over the major league roster and improved the franchise’s minor league system. Eight players acquired by Friedman either through trades, free agent sign-ings or the draft have made their first All-Star Team with the Rays.

Under Friedman the Rays have secured a num-ber of key players to long-term contracts including current Rays Evan Longoria, James Shields, Wade Davis, Matt Moore and Ben Zobrist.

In 2011, after bidding farewell to outfielder Carl Crawford, starter Matt Garza, first baseman Carlos Peña, shortstop Jason Bartlett, outfielder/first baseman Brad Hawpe and relievers Rafael Soriano, Joaquin Benoit, Grant Balfour, Dan Wheeler, Randy Choate and Chad Qualls, Friedman maintained his

opportunistic approach bringing in 12 new faces over the winter via trade or free agent signings. Faced with the task of rebuilding the bullpen from the 2010 AL East champions, Friedman acquired Kyle Farnsworth, Joel Peralta, Brandon Gomes, Cesar Ramos and Juan Cruz. By season’s end, the Rays bullpen allowed the fewest hits and runs in the AL and finished with the third best save per-centage.

The Rays current 40-man roster features 13 players whom Friedman has acquired via trade: Chris Archer, Burke Badenhop, Robinson Chirinos, Sam Fuld, Brandon Gomes, Brandon Guyer, J.P. Howell, Matt Joyce, Josh Lueke, Cesar Ramos, Sean Rodriguez, Alex Torres and Ben Zobrist.

In 2008, Friedman was named Sporting News Executive of the Year. At 31, he was the youngest to win the award in its 72-year history. Of the 27 Rays players eligible for postseason that year, 20 were acquired after Friedman’s arrival.

A greater emphasis on player development and renewed attention on international scouting are two of the hallmarks of Friedman’s tenure as the Rays top baseball official. In December 2008, the Rays were named Baseball America’s Organization of the Year and in 2007, in large part due to a farm system recognized as one of the deepest and most talented in baseball, the Rays were named Topps Organization of the Year. Furthermore, the team’s past 165 regular season games have been started by pitchers who were Rays draft picks, the longest such streak in the majors.

On the international front, the Rays have signifi-cantly increased their presence in Latin America with an expanded scouting staff and training facilities in the Dominican Republic, Venezuela and Colombia and they are the first major league team to open a training facility in Brazil. The Rays have also expanded their efforts in Europe and Asia.

Last December, Friedman was named to MLB’s eight-person International Talent Committee responsible for discussing the development and acquisition of international players.

Prior to assuming his current role, Friedman spent two years with the Rays serving as director of baseball development. His previous experience includes two years as an analyst with New York City-based investment firm Bear, Stearns & Co., Inc. and three years as an associate for the private equity firm MidMark Capital.

Friedman received a baseball scholarship to Tulane University where he graduated with a bachelor of science in management with a concen-tration in finance. He played outfield for the Green Wave before injuring his shoulder. Andrew and his wife, Robin, reside in St. Petersburg with their two-year-old son, Ethan Jack.

aNDRew FRIeDMaNEXECUTIVE VICE PRESIDENT, BASEBALL OPERATIONS

“Players come and go and even the very best (players) have an impact of no more than 10 or so victories a season. Friedman’s impact in Tampa Bay

has been larger than that.” — columnist John Romano, Tampa Bay Times

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nameD senior vice president, baseball operations for the Rays in November 2005, Gerry Hunsicker touches all areas of baseball operations. He has been particularly instrumental in helping to es-

tablish the Rays international program. Over the past five years, the Rays have created a signifi-cant presence in Venezuela, Dominican Republic and Colombia. In December 2008, the team and the city of Marília, Brazil, announced a partner-ship that includes construction of a training facility, the first baseball academy run by a major league organization in Brazil. In 2009, the Rays also expanded efforts in Asia and Europe.

Hunsicker’s experience in major league base-ball spans four decades. In the past 16 years, he has been to the postseason eight times. Prior to joining the Rays, Hunsicker served as an advisor for the Houston Astros during the 2005 season. Previously, he served as general manager of the Astros for nine seasons. He was instrumental in building the team that advanced to the franchise’s first-ever World Series in 2005.

After being named general manager of the Astros in 1996, it took Hunsicker only two sea-sons to transform the franchise into a perennial winner. During this time he formed a nucleus that

carried the team to four National League Central Division championships in five seasons. In addi-tion to the four division titles, the club finished second in four of his other five seasons and reached the playoffs as the National League Wild Card entry in 2004.

In 1998, Hunsicker was named Sporting News Executive of the Year after assembling an Astros team that won a franchise-best 102 games during the season.

Hunsicker began his career with the Astros in 1978, then went on to become the minor league director for the New York Mets. During his seven-year tenure, he oversaw scouting and assisted in the major league operation.

Previously, he had been the assistant athletic director and assistant baseball coach at Florida International University.

A native of Collegeville, Pa., Hunsicker received his B.S. degree from St. Joseph’s University where he played baseball and was named to the All-Mid-Atlantic Conference team. He also holds an M.S. in management from FIU. In recent years he was in-ducted into the St. Joseph’s Baseball Hall of Fame and Athletic Hall of Fame, as well as the Texas Baseball Hall of Fame. Hunsicker also received the prestigious Torch Award from FIU, recognizing distinguished alumni of the university.

John p. higgins joined the Rays organization as its first employee on April 1, 1995, when he was named the team’s senior vice president and general counsel. From 1999 through 2007, he

served as the organization’s chief financial of-ficer. He also currently serves in a similar role for Sunburst Entertainment Group, a wholly owned subsidiary of the Rays which serves as a vehicle for the franchise to invest in new sports and entertainment-related business opportunities.

Higgins has practiced law in the Tampa Bay area since 1979, specializing in corporate, com-

mercial and real estate law. He is also a certified public accountant. For three years, he represented Vince Naimoli and the rest of the Tampa Bay ownership group in its efforts to acquire a Major League Baseball franchise. In addition to his re-sponsibilities with the Rays, he is “of counsel” to the Holland & Knight law firm.

Higgins received his bachelor of business ad-ministration degree from the University of Notre Dame in 1975 and his juris doctorate degree from Duke University School of Law in 1979. He resides in St. Petersburg, his home since 1960, with his wife, Robin. They have two sons, Sean Patrick and Patrick Ryan.

geRRy hUNsICKeRSENIOR VICE PRESIDENT, BASEBALL OPERATIONS

JOhN P. hIggINsSENIOR VICE PRESIDENT & GENERAL COUNSEL

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as rays senior vice presi-dent, business operations, Brian Auld oversees the team’s human resources, information technology, marketing, ticket sales, fan experience and stadium

operations departments. Auld also serves in a similar role for Sunburst Entertainment Group, a wholly owned subsidiary of the Rays which serves as a vehicle for the franchise to invest in new sports and entertainment-related business opportunities.

Auld joined the Rays in June 2005 as director of planning and development where he worked closely with Matt Silverman to define organiza-tional priorities and assist with the transition in ownership. Since then, he has worked to build an employee-friendly organization, including help-ing establish the Employee Community Outreach Team (ECOT). All Rays staff are encouraged to spend up to one day each month volunteering in

the community and ECOT assists by finding op-portunities.

Prior to joining the Rays, Auld attended Harvard Business School where he earned his MBA focus-ing on managing human capital, marketing and finance. Auld’s previous work experience includes serving as lead teacher and director of develop-ment for the East Palo Alto Charter School in California.

Auld received a bachelor’s degree in economics and master’s degree in education from Stanford University, where he also captained the lacrosse team. He was born in Berkeley, Calif., and attended high school in Dallas. Brian is proud to claim that he once trekked to the bottom of Mount Everest.

He currently serves on the board of directors of the Rays Baseball Foundation, the Ronald McDonald House of Tampa Bay, Big Brothers Big Sisters of Tampa Bay and Leadership Tampa Bay.

He and his wife, Molly, reside in St. Petersburg and are proud new parents of a daugther, Lucy.

mark fernanDez was named senior vice presi-dent/chief sales officer in December 2005. He oversees the Rays corporate sales and marketing efforts, broadcast operations, community rela-

tions efforts, the Rays Baseball Foundation and team merchandising operations. Under his leader-ship, Rays corporate sponsorships have grown in record numbers, the team’s TV and radio networks have greatly expanded throughout Florida and the organization has become deeply entrenched in the Tampa Bay region.

Fernandez also serves in a similar capacity for Sunburst Entertainment Group, a wholly owned subsidiary of the Rays which serves as a vehicle for the franchise to invest in new sports and entertainment-related business opportunities.

A native of Tampa, Fernandez owns 20 years of experience in professional sports. He joined the Rays from the Arizona Diamondbacks where he served as senior vice president of sales and marketing. Previously, he spent two years as the Diamondbacks vice president of commu-nity affairs and executive director of Arizona Diamondbacks Charities, followed by four years as

the team’s vice president of corporate sales. His initial tenure with Arizona was a two-year stint representing both the D-backs and the Chicago White Sox in the development and construction of Tucson Electric Park. Mark also spent five years with the Phoenix Suns organization as director of marketing and booking for America West Arena.

In April 2009 Fernandez was elected to the board of directors of the prestigious Helios Education Foundation. He also cur-rently serves on the board of directors for the United Way of Tampa Bay, University of South Florida Foundation, Greater Tampa Chamber of Commerce, Tampa/Hillsborough EDC, Downtown Tampa Partnership, Junior Achievement of West Central Florida, Rays Baseball Foundation and the Clear Channel Tampa Bay Advisory Board. Mark was honored in 2010 as the inaugural re-cipient of the United Way’s Advocacy Award for his outstanding service as volunteer community leader. In 2011, Fernandez chaired the United Way’s Tocqueville Society fundraising efforts and in 2012 he will assume the role of Campaign Chairman for the United Way of Tampa Bay.

He and his wife, Trudie, have three children: Grace, Jamie and Eden.

BRIaN aULDSENIOR VICE PRESIDENT, BUSINESS OPERATIONS

MaRK FeRNaNDezSENIOR VICE PRESIDENT

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as senior vice presiDenT of development and business affairs, Michael Kalt man-ages business development activities for the Rays. Kalt oversaw the construction of the Rays spring training home

in Charlotte County and is currently leading the team’s effort in evaluating options for a new major league ballpark. His responsibilities also include identifying other long-term revenue enhance-ments and developing new business lines and partner relationships. Kalt serves in a similar ca-pacity for Sunburst Entertainment Group, a wholly owned subsidiary of the Rays which serves as a vehicle for the franchise to invest in new sports

and entertainment-related business opportunities. Kalt came to the Rays in March 2006 after three

years as a senior advisor to the New York City deputy mayor for economic development. In that capacity, he managed relations between the may-or’s office and the city’s economic development corporation, coordinated area-wide planning and economic development initiatives throughout the five boroughs and oversaw the sale of city-owned land that brought hundreds of millions of dollars in new revenue to the city and resulted in over $3 bil-lion in new construction activity. He also served as the city’s point person in negotiations to construct two new MLB stadiums and an NBA arena, the first new major professional sports facilities to be con-structed in New York City in almost 40 years.

Tom hoof JoineD the Rays in January 2006. He oversees the team’s marketing depart-ment. Hoof played a key role in coordinating the team’s launch of its new name, colors, logo and uniforms in

November 2007. He is also largely responsible for developing the team’s brand image, advertising campaigns, promotions, giveaways, social media, concerts, clubs and youth camps.

Previously, he spent 10 years at Walt Disney World Marketing as director. There, he was respon-sible for partnership marketing in Florida and in Disney’s 20 top attendance markets including New York, Los Angeles, Dallas, Philadelphia and Atlanta.

Hoof developed the first co-marketing program with Disneyland for “50 Years of Disney Theme Parks.” He also worked on numerous events, including “100 Years of Magic Celebration,” Walt

Disney World’s 25th Anniversary, and the openings of attractions and theme parks such as Disney’s Animal Kingdom, Mission: Space, and Disney Cruise Lines. Additionally, Hoof worked on Florida resident projects which included the Epcot Food & Wine Festival, Disney’s Magical Holidays, Resident Season and Annual Passes. He also served as a brand manager for Disney’s Wide World of Sports Complex.

Prior to joining Disney, Hoof worked in market-ing and promotions for a cruise line and a water park. He has also worked in radio in Orlando and in Richmond, Va., where he held a variety of positions in sales, marketing, and programming.

A native of Richmond, Va., Hoof graduated from the University of Richmond with a degree in jour-nalism. Tom and his wife, Debbie, have three chil-dren: McKenna, Christopher and Daniel. He current-ly serves on the board of directors for the Children’s Dream Fund and Eckerd Youth Alternatives.

MIChaeL KaLTSENIOR VICE PRESIDENT, DEVELOPMENT AND BUSINESS AFFAIRS

TOM hOOFVICE PRESIDENT, MARKETING

roB gagliarDi was named vice president, finance in August 2007. He oversees all accounting and finance opera-tions of the Rays organization.

Rob brought with him more than 15 years of manage-

rial experience in developing and implementing financial-based initiatives for industry leaders Comcast and Ernst & Young. Gagliardi joined the Rays after seven years with Comcast, the last two

as vice president of finance for the cable service leader’s Maryland, Delaware, Richmond region. Prior to Comcast, he worked for more than seven years at Ernst & Young where he left as a senior manager in their assurance and advisory business services group.

A certified public accountant, Rob earned a de-gree in accounting from Villanova University.

Rob is a Philadelphia native. He and his wife, Gabrielle have a daughter, Isabella.

ROB gagLIaRDIVICE PRESIDENT, FINANCE

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melanie lenz was named vice president of develop-ment in December 2008.

She joined the Rays in November 2006 as a senior director, was responsible for managing the design and

construction of the Rays spring training facility in Charlotte County, and currently oversees various development and business analytics activities for the club. She came to the team from the New York City Economic Development Corporate where she had served as vice president, real estate develop-ment since 2000. During that period, Melanie directed many real estate transactions within the

five boroughs of New York City, resulting in over 15 million square feet of new development and several billion dollars in investment.

Melanie attended the University of Pittsburgh’s Graduate School of Public and International Affairs, and received her master’s degree in urban and regional planning in 1999. She earned her bachelor’s degree from Duquesne University in 1995. Melanie is a native of Grampian, Pa. She and her husband Kurt live in St. Petersburg with their son, Will. Melanie serves on the board of directors of the Heart Gallery of Pinellas and Pasco County as well as the Urban League of Pinellas County and the Sanderlin Neighborhood Family Center in St. Petersburg.

a prominenT memBer of the Tampa Bay sports scene for the past three decades, Rick Nafe was named vice president, operations/facili-ties for the Rays in October 1996.

In his 31 years of facility management, Rick is one of only two facility managers in history to have hosted a Super Bowl (two), the NCAA Final Four and the World Series.

Nafe joined the Rays from the Tampa Sports Authority (TSA) where he served as executive director since 1992. He joined TSA as director of operations and Stadium Director for Tampa Stadium in 1980.

During his tenure as executive director, Nafe coordinated efforts with Tampa and Hillsborough County to build Legends Field for the New York Yankees spring training, and the Tampa Bay Times Forum as a home to the Tampa Bay Lightning. The TSA, under his leadership, also secured funding and designed the new Raymond

James Stadium for the Tampa Bay Buccaneers and USF Bulls.

Nafe served as venue host and committee chairman for Tampa’s Super Bowl XVIII and XXV. He also was a member of the National Football League’s operations staff for nine other Super Bowls. Nafe is a longtime board of director member for the Outback Bowl of Tampa Bay and also sat on the board of the National Alumni Association for Florida State University. After 12 years of serving as president of the Stadium Managers association, he now holds the posi-tion of chairman and in 2010 was honored with the Association’s Lifetime Achievement Award. He also serves on the board for the MacDonald Training Center, St. Petersburg Bowl, the Department of Sports Management at St. Leo’s University, Tampa Bay and Company, the Tampa Bay Sports Commission as well as the Florida Sports Foundation.

Nafe is a native of Miami and a 1975 graduate of Florida State University. He and his wife, Ellen, have three children: Travis, Parker and Katie.

MeLaNIe LeNzVICE PRESIDENT, DEVELOPMENT

RICK NaFeVICE PRESIDENT, OPERATIONS/FACILITIES

D I D YO U K N O W ?

recorD BUsiness PerForManceFor the ninth consecutive year, Major League Baseball set an all-time high in industry revenues in 2011, in excess of $7 billion. MLB Properties and MLB Licensing also achieved record revenue levels.

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Darcy raymonD joined the Rays in January 2006 as the team’s first vice president, branding and fan experience. Since then he has developed a breakthrough fan experi-ence at Tropicana Field, while

overseeing the areas of customer service, game entertainment and ballpark experience.

Raymond has extensive consumer products and branding experience including five years

with Procter and Gamble, the last two as a brand manager. He also led all marketing efforts as vice president of marketing for Mamma.com, a search engine company.

Raymond has an MBA from Harvard Business School. He also holds a Bachelor of Commerce from Concordia University’s John Molson School of Business, in Montreal. A proud native of Montreal, Darcy is fluent in French and was a fervent Expos fan. In his spare time, Darcy enjoys playing hock-ey, teaching and international travel.

Brian richeson came to the Rays in January 2007 as vice president, sales and service. Richeson oversees all ticket sales, suite sales and ticket operations for the organization.

Prior to joining the Rays, Richeson spent eight years in the Arizona Diamondbacks organiza-tion, the last two as director of season ticket and

Legacy Club sales. Richeson started his career working in ticket sales for the Kansas City Royals.

A native of suburban Kansas City, Richeson holds a B.A. from the University of Missouri-Columbia. He resides in St. Petersburg with his wife, Nichole, and son, Brett. He is a graduate of the Leadership Tampa Bay Class of 2008 and currently serves on the board of directors for the nonprofit organization.

rick vaughn, Rays vice president, communications since April 1996, begins his 26th season in major league baseball and 30th in profes-sional sports.

At the 2003 baseball win-ter meetings he received the prestigious Robert O. Fishel Award for Public Relations Excellence. The award, named after the longtime baseball executive, goes to the “active, non-uniformed representative of Major League Baseball whose ethics, character, dedication, service, profession-alism and humanitarianism best represent the standards propounded by Robert O. Fishel.”

In November 2002 he served as public relations

director for the MLB All-Star Team’s tour of Japan. Before joining the Rays, he spent 10 years in the Baltimore Orioles public relations office, the last five as director, and then two as director of com-munications for the NFL’s Washington Redskins.

Vaughn is a 1979 graduate of George Mason University, where he threw the first no-hitter in school history. In 2000, his hometown of Alexandria, Va., named the former T.C. Williams High School righthander among its 100 greatest high school athletes. Rick and his wife of 32 years, Sue, have two daughters, Amanda and Elissa, and three adopted Pomeranians. He serves on the board of directors for Clearwater for Youth and is an active volunteer for the Miracle League of St. Petersburg.

DaRCy RayMONDVICE PRESIDENT, BRANDING & FAN EXPERIENCE

BRIaN RIChesONVICE PRESIDENT, SALES & SERVICE

RICK VaUghNVICE PRESIDENT, COMMUNICATIONS

D I D YO U K N O W ?

sMart GUYsIn 2011, Business Week listed the Rays third in its rankings of the “smartest spenders” among all 122 MLB, NFL, NHL and NBA teams.

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a 49-year veTeran of broad-casting Tampa Bay sports, Dick Crippen was named se-nior advisor in 2005. He joined the Rays as executive director of community development in December 1999.

Crippen has been involved in area charity work for five decades. He serves as emcee at count-less charity fundraisers and aids the team in broadcasting ticket and sponsorship sales. The former sports director at Channel 10 (1965-81) and Channel 8 (1981-99) lists four Florida Outstanding

Sportscaster of the Year awards among his many honors. He also serves on the board of many Bay Area charitable foundations including the Pinellas Education Foundation, Florida Blood Services, Blossom Montessori School for the Deaf, St. Petersburg YMCA and the St. Petersburg Salvation Army, and he is an honorary lifetime board mem-ber of the Suncoast Ronald McDonald Houses. He serves on the advisory board of the PAL and Charity Works and is a president’s associate at Eckerd College. Crippen and his wife, Penny, live in St. Petersburg. They have two children, Kevin and Wendy, and three grandchildren.

in his new position as director, baseball operations, Chaim Bloom assists Andrew Friedman in all aspects of the baseball operations de-partment, including contract negotiation, arbitration and

trade analysis, as well as management of the major league rules and roster. He also oversees the department’s budgets. In addition, Chaim aids Mitch Lukevics in steering all levels of the Rays minor league system.

Chaim joined the Rays as an intern in February 2005, following internships with the San Diego Padres and Major League Baseball. He became a full-time assistant in baseball operations in October of that year, and assistant director of mi-nor league operations in 2008. He was promoted to director of baseball operations in November 2011.

A Philadelphia native, Chaim attended Yale University, graduating in 2004 with a bachelor’s degree in classics (Latin). He and his wife, Aliza, reside in Tampa.

erik neanDer joined the Rays in January 2007 as an intern within the baseball operations department. He became a full-time baseball operations assistant in October 2007, and then man-

ager, baseball research and development in 2009. Promoted to his current role of director, baseball

operations in November 2011, Erik is involved with all aspects of the baseball operations depart-ment, with an emphasis on player personnel and research and development.

Prior to joining the Rays, Neander worked for Baseball Info Solutions. He is a graduate of Virginia Tech and a native of Oneonta, N.Y. Erik and his wife, Jessica, reside in Tampa.

James click joined the Rays in February 2006 as the team’s coordinator, baseball operations. In his current role of director, baseball research and development, he guides the Rays efforts in player,

game, and strategic analysis as well as assisting

in contract negotiation, arbitration, and trade analysis.

Prior to joining the Rays, Click wrote for Baseball Prospectus. He graduated from Yale University with a bachelor’s degree in history. He is a native of Durham, N.C., and is married to his wife, Ace.

DICK CRIPPeNSENIOR ADVISOR

ChaIM BLOOMDIRECTOR, BASEBALL OPERATIONS

eRIK NeaNDeRDIRECTOR, BASEBALL OPERATIONS

JaMes CLICKDIRECTOR, BASEBALL RESEARCH & DEVELOPMENT

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miTch lukevics Begins his 38th season in pro ball and his 17th with the Rays organization. He joined the Rays in November 1995, serv-ing as pitching coach for the Gulf Coast League team for

one year before he was named assistant to player development and scouting in 1997. In 2006, he was promoted to director of minor league opera-tions.

The 1975 White Sox second round pick worked in the Chicago farm system as a pitching coach (1981-85) and minor league administrator (1986-88) before directing the Yankees minor league op-

erations from 1989 to 1995. As a pitcher, Lukevics was 24-5 at Penn State, where he earned a degree in health and physical education. He hurled 8.1 in-nings in a 3-1 loss to Arizona State in the Nittany Lions’ College World Series opener his freshman year, 1973. He went 42-39 in 176 games over six seasons with White Sox affiliates.

Lukevics is serving his second three-year term as a member of the Board of Trustees for the National Association of Professional Baseball Leagues and is a member of the Major League Farm Directors Steering Committee.

Mitch and his wife, Karen, have two children, Matt and Megan, and three grandchildren: Matt Jr., Billy IV and Audrey.

roBerT Joseph (r.J.) Harrison was one of the first hires by the Rays organiza-tion when he joined the club in September 1995. He was named director of scouting in December 2005 after

serving as assistant director of scouting for one year. Harrison had served the club as western U.S. crosschecker, national crosschecker and national scouting coordinator.

Prior to joining the Rays, Harrison spent five seasons as an area scout for the New York Mets and eight seasons as a manager or coach in the

Seattle Mariners and San Francisco Giants orga-nizations. He was drafted as a catcher by the St. Louis Cardinals in 1975 and was a member of the Florida State League champion St. Petersburg Cardinals that season. He converted to pitcher the following year and played six more seasons in the Cardinals and Mariners systems before moving to the dugout.

Harrison is a graduate of Arizona State University and played in two College World Series. He and his wife of 33 years, Jane, have two daugh-ters, Lauren and Anna. They reside in Phoenix, Ariz.

maTT arnolD is entering his 12th season in professional baseball, and sixth with the Tampa Bay Rays. He was named the Rays director of pro scouting following the 2009 season. Blending scout-

ing and front office experience in his current role, Matt oversees the organization’s major league and minor league scouting coverage and manages the flow of information between the scouts and the baseball operations staff. Along with evaluat-ing potential trade and free agent targets, he also assesses the Rays farm system and coordinates postseason advance scouting coverage. Arnold joined the Rays at the end of 2006 as a profes-

sional scout after serving the Cincinnati Reds for four years, the last two as assistant director of professional scouting. After interning with the Los Angeles Dodgers for a year, he was hired by Jon Daniels to join the Texas Rangers baseball opera-tions staff in 2002.

A right-handed pitcher at Highland High School in Bakersfield, Calif., Matt’s playing career was cut short when he suffered a shoulder injury while playing during the summer following his senior year. He attended the University of California-Santa Barbara where he met his wife, Jodi, and earned a degree in economics. They reside in Clearwater, with their daughter, Julianne, and son, Tyler.

MITCh LUKeVICsDIRECTOR, MINOR LEAGUE OPERATIONS

R.J. haRRIsONDIRECTOR, SCOUTING

MaTT aRNOLDDIRECTOR, PRO SCOUTING

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carlos alfonso was named director of international oper-ations on January 9, 2006. In this capacity, he oversees the team’s international scout-ing and baseball operations efforts with a focus on the

Dominican Republic, Venezuela, and Colombia.Alfonso enters his 47th season in professional

baseball having taken on a variety of roles from front office posts to managing/coaching assign-ments throughout the Caribbean in his career. He previously spent 19 seasons with the San Francisco Giants organization where he served on the major league coaching staff for 11 years. He

acted as the organization’s coordinator of Latin American operations in 1995.

Originally signed by the Houston Astros as a catcher/infielder in 1968, Alfonso converted to a full-time pitcher in 1971 and played nine seasons, including six in winter ball in Latin America. He spent 10 years (1977-86) as a coach in the Astros organization at the major and minor league levels before joining the Giants.

Alfonso attended the University of South Florida and Florida International University. He holds a second degree black belt in taekwondo.

Carlos and his wife, Teresa, have four children and six grandchildren.

Jeff ziegler will serve his 14th season as the Rays team travel director. In his role, he coordinates all of the travel logistics during spring train-ing, the regular season, and the postseason. This includes

securing charter aircraft, ground transporta-tion, and hotel accommodations for the players, coaches, and traveling staff. In 2008, he was selected as the Traveling Secretary of the Year by his peers.

Prior to joining the Rays in 1999, Ziegler was a St. Petersburg Police Officer for nearly 13 years, serving as a patrol officer, narcotics detective, and internal affairs detective. In 1997, he was selected by Major League Baseball to serve as the Rays Resident Security Agent, which eventu-ally led to his transition from law enforcement to baseball. Ziegler, a native of Warren, Ohio, moved to Florida in 1986 and received his bachelor’s de-gree (cum laude) from Saint Leo University.

He has two children, Jordan and Allyssa, and resides in Tampa.

CaRLOs aLFONsO DIRECTOR, INTERNATIONAL OPERATIONS

JeFF zIegLeRDIRECTOR, TEAM TRAVEL

D I D YO U K N O W ?

ecotThe Rays Employee Community Outreach Team (ECOT), established in April 2008, provides invaluable, voluntary man hours to community service agencies that enhance or improve the quality of life in the communities they serve. ECOT’s philanthropic efforts give the Rays a year-round, goodwill presence in the community. Service projects are chosen from ideas suggested by employees.

“As part of our Employee Community Outreach Team program, we encourage all employees to take up to two paid hours each week or one day each month to volunteer in the community,” said Rays Senior Vice President of Business Operations Brian Auld.

In 2011, the Rays compiled over 3,600 volunteer hours split between monthly ECOT events; the annual KaBoom! Playground build; and other ongoing projects consisting of Meals On Wheels, Big Brothers Big Sisters mentoring program and time spent at the Ronald McDonald House.

For the third year the Rays partnered with KaBoom!, a national nonprofit dedicated to bringing safe playspaces to kids across the country. Over 175 Rays employees volun-teered at Layla’s House: An Early Childhood and Parent Community Learning Center in Tampa in January.

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¢ COMMuNitY FuND GrANt PrOGrAMThe Rays Community Fund Grant Program provides assistance to local nonprofits in the Tampa Bay region. Grants worth up to $5,000 are awarded through this program. These funds help support and enhance current programs offered by commu-nity-based nonprofit organizations.

¢ reADiNG With the rAYsThe “Reading with the Rays – Read Your Way to the Ballpark” summer reading program uses the magic of baseball to encourage kids to maintain their reading skills over the summer months. Kids who read a designated number of hours can make their way around the bases on a game card and earn prizes along the way, including a free ticket to a Rays game. This program is made possible through a partnership with Tampa Bay Times Newspapers in Education and the public library systems in Hillsborough, Pinellas, Manatee, Pasco and Hernando counties.

PLayeR PROgRaMs

¢ BiG GAMe JAMes CluBJames Shields has been actively involved with sup-porting efforts to assist foster children through the Eckerd and the Heart Gallery of Pasco and Pinellas Counties over the past five seasons. James’ in-volvement with these organizations began with providing tickets to Rays games and serving as a spokesperson for a public service announcement. In 2010, James and his wife, Ryane, created the Big Game James Club. The club creates normalcy and a sense of stability and belonging for foster children served by Eckerd. Club members get to watch a se-ries of Rays games from the designated Big Game James Club suite. Throughout the season, they cel-ebrate birthdays, get surprise visits from the Rays mascot Raymond and are treated to special on-the-field team days where they meet and interact with James and other Rays players. Shields has also been nominated the past two years for the Roberto Clemente Award and in 2011 was nominated for the Congressional Coalition on Adoption’s “Angels in Adoption” award in recognition of the efforts he and Ryane have made for children in foster care in the Tampa Bay region. The program will continue in 2012.

¢ sOuth st. PetersBurG iNitiAtiVeThe Rays launched the South St. Petersburg Neighborhood Initiative in response to the tragic 2009 shooting death of 8-year-old Paris Whitehead in South St. Petersburg, an underserved community that borders Tropicana Field. As part of the initiative, Rays players David Price, B.J. Upton and Matt Joyce provide funding for the Dugout

Rays IN The COMMUNITy

The rays BaseBall founDaTion,

the official charity of the tampa

Bay rays, focuses primarily on

youth and education programs in

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community. since 2008, the rays

BaseBall foundation has proudly

invested $2.2 million in youth

and education programs in the

tampa Bay area. key contriButors

to the foundation include rays

owners, players, sponsors, fans

and employees.

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Club for children attending recreation centers in South St. Petersburg. Each player has adopted two to three recreation centers and created a club in each. Price sponsors “Price’s Pals,” Upton sponsors “B.J.’s Bunch” and Joyce sponsors “Joyce’s Juniors.” Each player visited his clubs twice throughout the summer to address the youngsters about making positive choices and working hard. In 2011 they also hosted the 1,400-plus Dugout Club children at a Rays game and sponsored events at the centers.

Another component of the South St. Petersburg Neighborhood Initiative is the Facilitating Leadership through Youth program (F.L.Y.), a teen-led organization designed to allow youth leaders to be change agents in the community. F.L.Y. meets weekly with three planned teen summits at Tropicana Field throughout the school year, focus-ing on stereotypes, racial discrimination and media influence. F.L.Y. is a partnership between the Rays Baseball Foundation and Community Tampa Bay.

¢ sChOlArshiPs In 2012 the foundation will fund five scholarship programs. The Monte Irvin Scholarship program was created to provide a total of $5,000 to two minority students residing in Pinellas County. The Academy Prep Scholarship will select two students—one from each of its campuses in St. Petersburg and Tampa—to receive a total of

$15,000 in funding for an intensive middle school curriculum targeting at-risk students. The Barry Jones Memorial Scholarship, established to honor the beloved Rays front office staff member who passed away in March 2009, provides $2,500 to a Manatee County high school senior who demon-strates outstanding academic achievement and community service. Also in 2012, the Foundation will fund the USF Latino Scholarship, designed to assist USF in achieving and sustaining the edu-cational benefits of diversity and community and increasing the number of USF students interested in the issues affecting the Latino community. The fifth scholarship was awarded to one outstanding minority student from the Tampa Bay area through the Jackie Robinson Foundation Scholars program. The recipient received a $40,000 scholarship in four segments, the last coming in 2012.

¢ rAYs iN the COMMuNitYIn addition to the financial investments made in the community through the Rays Baseball Foundation, the Rays contributed an additional $2.1 million through in-kind donations and non-financial assets in 2011. The Rays utilized assets within the ballpark and during games to promote nonprofit organiza-tions in the Tampa Bay area. In 2011, seven non-profit groups had their own “Night in the Ballpark,” 72 groups utilized the Community Corner booth during each home game and more than 850 non-profits received an in-kind donation from the Rays to help raise money for their organization. Rays front office employees donated over 1,400 hours of volunteer time to nonprofit organizations in 2011, including construction of a new playground for the children of Layla’s House: An Early Childhood and Parent Community Learning Center located in Tampa on Jan 7, 2012.

For more info on the programs listed, please visit raysbaseball.com/community or contact Rays Community Relations at (727) 825-3157 or community@raysbaseball.com.

2011 coMMUnitY FUnD Grant reciPients

A KIDS PLACE OF TAMPA BAYAMERICAN STAGE COMPANY EDUCATION DEPARTMENTBLOSSOM MONTESSORI SCHOOL FOR THE DEAFBOYS & GIRLS CLUBS OF CITRUS COUNTYBOYS & GIRLS CLUBS OF MANATEE COUNTYBOYS & GIRLS CLUBS OF SARASOTA COUNTYBROOKWOOD FLORIDA-CENTRAL, INC. CLOTHES TO KIDS, INC.COMPUTER MENTORS GROUP, INC.CREATIVE CLAY CULTURAL ARTS CENTERDIRECTIONS FOR MENTAL HEALTH, INC.FEEDING AMERICA TAMPA BAYFORTY CARROTS OF SARASOTA, INC.FRONT PORCH COMMUNITY DEVELOPMENT ASSOCIATIONGOODWILL INDUSTRIES SUNCOAST, INC.

HILLSBOROUGH HEAD STARTMANATEE EDUCATION FOUNDATIONPACE CENTER FOR GIRLSPASCO-HERNANDO COMMUNITY COLLEGE FOUNDATIONPINELLAS OPPORTUNITY COUNCIL, INC.POLK EDUCATION FOUNDATIONRUTH ECKERD HALL, INC.SALVATION ARMY-ST. PETERSBURG AREA COMMANDST. JOSEPH’S CHILDREN’S HOSPITAL STARTING RIGHT, NOWTHE JUNIOR LEAGUE OF TAMPA, INC.UNITED COMMUNITY CENTERS, INC.VOICES FOR CHILDREN OF TAMPA BAY, INC.VOLUNTEER USA FOUNDATION FAMILY LITERACY ACADEMY #2, LLCWHEELS OF SUCCESS, INC.

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