The Future of Marketing

Mike Volpe

VP Marketing @HubSpot

Twitter: @mvolpe

Marketing is Changing

1950 - 2000 2000 - 2050

Outbound Marketing

Outbound Marketing is Harder

800-555-1234AnnoyingSalesperson

More Bad News…

The Good News…

Inbound Marketing

Blog SEO Social Media

Inbound Gives Leverage

Budget vs. Brains

Flickr: Refracted Moments Flickr: Gaetoan Lee

NY Parking Tickets

Blogging + SEO + Social Media• 7x more website

visitors• 25x more visitors

from Google• 8x more links to

website

Website Visitors

Vocio

Blogging + SEO + Social Media• 2x more website

visitors• “This puts us on par

with companies that can outspend us 100 fold in marketing”

Website Visitors

WebsiteGrader.com

Free Interactive Tool• 1.1 million reports

generated• 30,000+ inbound

links• 50,000+ opt-in

email list• $5,000 marketing

budget

B2B Music Videos

• Video• 40,000 views first week• 10,000 views first day

• Social Media• #1 source = StumbleUpon• #2 source = Twitter• #3 source = Facebook

• SEO• Page 1 for “inbound marketing”• 50+ inbound links to blog article

BlendTec - Will It Blend?

Videos + Social Media• 55,000 inbound links• 83,000 YouTube

subscribers• 500+ Facebook groups• 5 Digg front page

stories• 3x Sales Increase

Questions to ask yourself...

How am I expanding my online footprint?

Am I publishingshare-worthy content?

How can I start and join relevant

conversations?

Am I presenteverywhere people

discussmy industry?

Stop thinking like amarketer or advertiser.

Start thinking like apublisher and

socializer.

Thank You!

Today’s slides:www.MikeVolpe.com/TampaBayCEO

Mike Volpe

VP Marketing @HubSpot

Twitter: @mvolpe