talk: why leading brands are focusing on web & mobile app personalizations and real
TRANSCRIPT
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The post-regulation airline industry, was an era of labor strife, price wars, fluctuating fuel prices in America. While People Express offered all of its tickets at a single low price based
on historical demand, American Airline’s superior data technology and predictive models enabled it to ensure that only a small percentage of tickets on a given plane were available
at steep discounts, while vacationers and business travelers would pay different, higher rates. Predicted demand enabled American to gain market share.
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Too many people out there. How do you segment your
customers?
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It’s a real estate
problem.
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E-Commerce Challenges
97%of visits walk away from
your site and never purchase
80-85% of the times people don’t convert their basket
80-90% of people don’t see
promotions on your home or landing pages
99% of visitors provide no contact
details before leaving your website
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• CPC’s increased 288% from 2010 – 2015
• $4 trillion worth abandoned basket has been abandoned in 2015, and about 63% of that is potentially recoverable (BI Intelligence 2015)
Do you see theopportunity?
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• In 2015, acquiring new customers is more expensive that ever
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The World
Conversion Rate
%3
Bounce rate
%28
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MENA Region
Conversion Rate
%0.80
Bounce rate
%58
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Email Referral Social Direct Organic Search Paid Search Display
-100%
-50%
0%
50%
100%
150%
Conversion rate of traffic channelsrelative to their site averages
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201301
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201510
201511
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2016020.00%
10.00%
20.00%
30.00%
40.00%
50.00%
60.00%
70.00%
80.00%
90.00%
Device Traffic Rates
desktop mobile tablet
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When visitors come to your website
You have only 1 landing page to give the first impression
You have only 1 content to deliver relevant experience
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You have only 1 chance to capture your customers
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How well you understand and target different personas ?
Sofa Surfers
Quick browsers
who dwell on
category pages
Big Spenders
Love to browse
and make up 30%
of your rev
Basket Cases
Typically arrive on
paid search, browse
in the evenings
Super Shoppers
Know what they
want and make up
10% of rev
First Timer
First time on your site,
never purchased
anything
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Over %75 of a site’s users contribute almost no value.
%5 of a site’s users contribute nearly %50 of its total revenue.
Data measured across our client base shows
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1st Qtr
2nd Qtr of customers says that personalization influence what they purchase.
%86It matters.
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Static content is dead.
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Understand your users and provide product selection accordingly.
Make your online store SMARTINSIDER London | Moscow | Istanbul | Dubai | Warsaw
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Optimizatio
n
Personalization
Segmentation
Data CollectionCustom
er Experience
Level
The Optimal Experience
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What we offer?
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v
Advanced Personalisation Parameters
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v
Advanced Personalisation Parameters
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Understanding the past is cool, but
predicting the future is magic.
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The predictive mechanism automatically segments thecustomers according to the behaviors on the website.
Predictive Analysis
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If the visitor comes to
website from Facebook
Auto segmentation
Characteristic of and
individual
PredictiveModel
PredictiveScore
has searched on website more than 3 times
average spent time on product detail pages between 120 seconds and 480 seconds
has checked an item more than once
has been less than 20 days since his/her last purchase
THEN the probability of purchasing at the end of this session is %75.
& & & &
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Predictive AnalyticsSegmentation is possible with predictive analytics for users, who have never shopped before or have not shared their personal information on the website.
Hypothesis Action
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Predictive AnalyticsCampigns based on;
• Location of users• Weather condition of the location • Gender targeting
Hypothesis Action
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Predictive Analytics
Hypothesis Action
Female users were targeted if the heat 9-22 degree in the location
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Predictive Analytics
Hypothesis Action
Users who are interested in photos and features
• For female users; %50 AB testing - Recommending to sweater
Conversion Uplift
%25,2Basket Size Uplift
%7,15Conversion Rate
%3,54
FemaleSweater Recommendation
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Insider partners can effortlessly use their custom or built-in Google Analytics segments for their per-sonalizations.
Advanced Adjust & Magento & Google Analytics & AdServer & DMP & CRM Integration
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Website, mobile site, mobile apps, email. All unified in one database.
Cross Device & Cross Platform Omni-channel Personalization
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Insider Integration
It takes 5 minutes.
Real 5 minutes.
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Trusted by
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Offices in Warsaw, London, Moscow, Istanbul and Dubai.
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Thank you.
www.useinsider.com
hande-insider
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