talent_citylogo_feb15
TRANSCRIPT
Dato 22/08/2011
Side 1
Kommunikations emne
Aarh
Welcome
Dato 22/08/2011 Side 2 Kommunikations emne
New focus in our strategy Strategic focus on awareness in selected target groups – not to be world famous Moving away from logo and marketing approach Focusing on ambassador and city development
October 23th 2014 3/7 Talent Attraction in Aarhus
Talent: Who are they? Local talent – retain and develop, make ambassador Danish talent – attract, retain and develop, make ambassador International talent - attract, retain and develop, make ambassador
October 23th 2014 4/7 Talent Attraction in Aarhus
Attention points
Attracting talent is always an activity the city conduct in cooperation with city stakeholders, businesses and
the university.
The primary focus for the city:
• make talent settle in Aarhus for a period of at least three years to secure return on investment
• turn visitors to good ambassadors of Aarhus
October 23th 2014 5/7 Talent Attraction in Aarhus
Brain circulation
October 23th 2014 6/7 Talent Attraction in Aarhus
It’s like a dinner party • Attract - Send out invites and create interest
• Welcome at the door
• Entertain – make sure the guests have a great time and meet the right people, needs are meet
• Good buy – thanks' for a lovely evening, hope to see you soon, moving on
October 23th 2014 7/7 Talent Attraction in Aarhus
Attract We use ambassadors and target PR
The aim is high level of awareness in selected target groups.
Attraction is primarily up to employer
and educational institutions.
The city support with tools and service.
www.talentattractiondenmark.dk
October 23th 2014 8/7 Talent Attraction in Aarhus
Welcome • International center: international citizen service (one stop shop), welcome package
October 23th 2014 9/7 Talent Attraction in Aarhus
Entertain • International school, international community, free learn Danish course
Sunday lunch, brinstorming sessions, social activities.
Next step: Bilingual strategy for all public channels
October 23th 2014 10/7 Talent Attraction in Aarhus
Moving on • Brain circulation
• Ambassadors in the right circles – see them off in a good way
• Youth good will ambassadors
October 23th 2014 11/7 Talent Attraction in Aarhus
We wish international talent to know Aarhus to be:
• A welcoming city where it is easy to settle because it offers international citizen service, day care, schools, social network and job for spouses
• A safe and clean town
• A vibrant cultural town with an international mindset
• A city with great career opportunity
October 23th 2014 12/7 Talent Attraction in Aarhus
Aarhus Kommune
Rådhuspladsen Postboks 36
DK-8000 Aarhus C
T +45 8940 2000
www.aarhus.dk
Dato 22/08/2011 13
Kommunikations emne
Contact
Line Gerstrand Knive
Consultant
and
Stinne Bille
Consultant
Mayor's Department
City of Aarhus
City Hall, DK-8000
Aarhus C
www.aarhus.dk