‘The era of individuals with increased competence'

talentchain

for Scrutinizers, not for Skimmers

version 1.4

talentchain

List of Contents

I. Project Philosophy and Background

1. Project Background and Block Chain Adaptedness

- We are all ordinary, but we are all particularly extraordinary

- Discourse on economic coexistence of amateurism and

professionalism

- Diversified and expanded talent beyond existing categories,

Talentchain

2. Change of the Age and Significance of the Project

II. About talentchain

1. Term Definition

2. Protocol Introduction

3. Economic System

- Token Economy for good behavior

4. Compensation and Issuance Plan

5. Technical White Paper

- Peer to Peer Network

- Blockchain Data

- Consensus algorithm

- Identity Management

- Chaincode

- NLP based on Deep Learning

6. Business Ecosystem

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III. DApp & Snowball Market Strategy

1. DApp Deployment And Market Creation Strategy

2. Core DApp : FANZY

- The portal of social services for talents’ expression, proof

and value visualization

3. First Service DApp : bestar

- Global expansion of K-POP idols and BTS

4. Example of the other Service DApp

IV. Ecosystem Expansion Strategy

1. talentchain Ecosystem philosophy

2. Global Expansion & Local Service Combination Strategy

3. DApps & Eco-Player Proliferation Strategy

V. Roadmap for year 5

VI. Token Generation Plan

VII. Team

1. Team Members

Episode

- An impression of a novel that became the motive of the project

References

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1-1. Project Background and Block Chain Adaptedness

“We are all ordinary, but we are all particularly extraordinary.”

Everyone is not ordinary in one way or the other. We all are ordinary, but

special and extraordinary in certain areas. Kind, form and degree of talent

may differ but people possess superior ability and talents in certain areas

and fields. However, very few people utilize their hidden talents in life.

“This project is a discourse and a solution to economic coexistence

of amateurism and professionalism. ”

Professionals are those who utilize their talents properly and make money

from it. However, it is difficult to deny that professionalism meaning

based on economic gains is already bubble-wrapped and over-packed by

capitalization and commercialization. Nevertheless, is it reasonable to

make much money under the name of professional? Opposingly, is it

contradictory if economic return is given to amateurs? It may be a

contradiction by definition but it may not deviate from the essence if you

are enjoying it purely and reasonably rewarded.

I. Project Philosophy and Background

talentchain 6

'Hidden talent' is in fact purely enjoying and improving craft, but it is just not being

shared to the world. But perhaps amateurism may posses more power to impress and

inspire people since it’s based on free flowing creativity and innocent motives that

can’t be brought about by professionalism where economic gain is the ultimate goal

and pressure.

“Talents are becoming more diverse and valuable exceeding current boundaries

and talentchain is the groundwork for it. ”

How can we delimit the rage of talent? In a civilized society, talents have been

categorized and standardized, but they are becoming increasingly obscure. With the

change of cognition and power of network, category and norms of talent are gradually

breaking resulting in expansion of diversity of talents. In line with these social

changes, we thought it would be great if we could introduce a platform using block

chain and artificial intelligence technology for people to express and utilize talent

beyond existing framework, assist economic activities and help achieve self-

realization. This is the beginning of this project. Through this project, people can be

valued in more rational way for their efforts and talents and their values and benefits

will be distributed in more democratic system.

There are a number of reasons why people have not been aggressively challenging

themselves with their hidden talents, such as doubts on income generation, lack of

time and fear for comparison and criticism. Much more challenges will be made if we

are able to go beyond these reasons, if the challenge is not difficult, challenge itself is

enjoyable and even economic return can be achieved. We do not want to invite

everyone to the professional world, but we want to open up a space where people can

express their talents through the easiest and closest access, and we want to expose

them to the world even once. In other words, not only high-level talents but a lot of

people even with small talents will take part in the challenge if they can be recognized

in the process of challenge which will also include rewards. This will create a market of

huge talent pool, never seen before in size and much bigger than current pool of

professional talents.

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For example who can cook better between Michelin star chef and my

grandmother? It’s not easy to answer. Because depending on the situation, the

ability or talent can be evaluated differently. Don’t you think that your

grandmother's talent in cooking can be evaluated as well? Is my grandmother's

home cooked meal less tasty compared to that of famous chefs?

In fact, we think that there are much more talents than we have recognized so

far and we should be able to respect the various talents of people around us.

And if we can provide the opportunity to value and reward these talents,

wouldn’t it make people happier and more motivated?

The definition of talent is changing. For instance, reviewing games and even

just eating foods are now good contents and talents. So this is the time for

many different talents to come out and show off. Talentchain is the groundwork

for it.

1-2. Change of the Era and Significance of the Project

“The Era Of Hyperconnected & Decentralized Individuals

With Increased Competence.”

We have historically used the term mass or public for ordinary people. Public

has dual status one as sovereigns of a country and at the same time objects of

reign. But historically public (most of the people) were usually governed by

elites as political objects or fundamentals to maintain their wealth and power.

But the time is changing. The public is not the former masses because of the

change in the social perception and rapidly expanding network technology. The

mass of limited information acquisition and limited self-expression is already

over.

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The public is moving forward two directions: autonomy and diversity. Diversity is

produced and expanded on the basis of autonomy, and today's ordinary people

have much more diverse and clear 'interpretation and view' of what happens in

the world than ever before. Now, they are not persuaded or brainwashed by the

power elites, but they judge, make decisions and actively promote their

'opinions' in society. Digital technology and Internet are the catalysts that

exploded the autonomy and diversity of the public. Current masses of people

with existing network environments already have different phases and powers

compared to old days.

The terms used to denote new forms of public are 'Decentralized Individuals’ of

Yochai Benkler 1) ,' Networked Individualism’ of Barry Wellman2) and Peer

Individualism. Behind these concepts of replacing old characteristics of public is

emergence of social system called the network information society. Taken

together, the masses standing at the edge of the elite no longer exist. There is no

public as a homogeneous and uniform group. There are individuals with opinions,

personality and competence. They are connected and they expand synergies

through collaboration. Among the core technologies of the block chain, the flow

of P2P technology as the foundation of society is a symptom of fading of the old

public. Now, the masses are transforming into networked individuals who are

self-asserted, profitable and power-generating. Seemingly dispersed individuals

with more capabilities than ever before, unite and scatter according to their

interests and themes.

In this sense, uniform information to networked individuals is useless and

worthless. Here is why customized information that can contribute to their value

and benefit is useful for each lives. If we focus only on 'connected' by the

network, we will still stick to production of uniform information, but if we focus on

‘individuals' we will focus our energy on their various interests and benefits.

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As described above, we can say that this age is 'the era of decentralized and

hyperconnected individuals with increased competence'. Individual

competence is growing and expanding with the change of social cognition and

development of technology. The reason for increase in individual capacity is

rapid spreading and sharing of information, opportunities of direct and indirect

learning and various expressions and collaborative developments through SNS

and video platform. The opportunity to be exposed by these IT technologies is

strengthening individual intellectual ability, talent and creativity and the value

monopolization of the power elite group (professionals, etc.), which has been

taken for granted, will gradually spread and expand down to the networked

individuals by demands of democratic change and implementation of capable

systems via technologies such as block chain and artificial intelligence.

Talent distribution

As-is

To-be

talentchain

Talent value distribution

Monetization

1% professionals

99% amateurs

Oligopoly

Almost none

Monetization

Downward distribution and market creation

Reasonable earning

Challenging to generate amateur’s monetization from their talents

Changes in talent market and earning distribution

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How can we expand opportunities for talent exposure of individuals with

increased competence? This project, which started with this question is to

reinterpret talents and abilities of ordinary and particularly extraordinary

individuals and allow more people to express, communicate and appreciate their

talents

Block chain is the key technology that promotes this and rationally implements

decentralization and democratization based on strong security and technically

promote win-win growth. The characteristics of such a block chain are that it

allows to move away from original distribution scheme where profits are already

preoccupied by small number of power groups, thereby allowing more free and

diverse individual capabilities to be proven and compensated reasonably. It is a

technology that allows individuals with increased competence to strengthen their

networks to best express their talents and abilities without greedy

intermediaries, and they will help each other realize their dreams in their hearts.

Project Vision 2030

Shine A Billion Neighbor Stars In The Progressive Network

Slogan

You’ve Got Talent!

Meaning of three-dimensional hexagon:It is a block of a blockchain. It is most suitable as a network and cooperation meaning that it does not easily fall outside force and impact, and it shows the most economical structure to secure the maximum space and energy with minimum resources.

symbolient shape :A three-dimensional cube of three colors, symbolizing dreams, success, and innovation, symbolizing the red blood cells and hexagonal crystals of blood, sweat, and tears symbolizing talent, effort, and enthusiasm, and fusion of forward and reverse pyramid shapes. The upper value of the monopoly is inverted to the lower.

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2-1. Term Definition

Before explaining what the talentchain is, what functions and roles it has, what

DAPPs are targeting, how it works and how it will change the market, below table

explains general terms used in this white paper and defines protocol and DApp.

II. talentchain

Term Definition

Protocol

Refers to the communication rules and commitments necessary to facilitate data communication between multiple nodes and to facilitate the functioning of cryptography and DAPPs. This white paper also refers to the back-end basis for the operation of the talentchain.

DApp

Decentralized Application. An application that operates on the protocol and decentralized network nodes. It also refers to services provided by applications or front-end service providers. In the talentchain, there are two types of DApps which one is the core DApp as a portal for expression of talent and the others are service DApps for talent utilization.

Node

This is a unit of terminal that stores protocol information and transaction information blocks, which enables protocol and DAPP to be executed on the decentralized network. Nodes are gathered in peer-to-peer network form to enable decentralization. This white paper also refers to the servers and consortium organizations for the back-end infrastructure of the talentchain.

talentchain

It is the principal of the project, the name of the protocol, and its cryptocurrency is Fanzy. The unit of the currency is Fanzy (referred to as [ˈfænzi]). A fanzy is a digital asset designed to act as a means of exchange. It uses a cryptographic method to secure the transaction, control the creation of additional units, and authenticate the transfer of the asset.

Qualitative evaluation

Because talent is difficult to measure accurately in numbers, a qualitative assessment of how much effort, how much care and how well doing are needed. We use the # (hash sign) as symbolic representation. Ex) good singer. exceptional dancer. can dribble the ball well. creative painting. charming makeup artist, etc.

POTIt is a systematic and quantitative summary of talent values through distributed processing deep learning algorithm at each node, stands for proof of talent, and is called ‘pot[pɑ:t]’.

RewardIt is the act of paying the Fanzy cryptocurrency in the talentchain for the contribution of the core process that is Talent expression> Talent proof> Talent value visualization by POT> Talent practical uses.

CreatorPeople who are main characters of the talentchain ecosystem and who want to express and utilize their talents. In other relationships they could be Fans or Users.

FanPeople who approve Creators’ talent and helps to manifest by means of POT. In other relationships, they could be Creator ors Users.

User People who sees Creators’ POT and utilize the talent. In other relationships they could be Creators or Fans.

Eco-PlayerMany kinds of direct and indirect users of talentchain ecosystem.And a group or company that needs Creators’ talent or who provides services or goods to Creators, Fans, and Users.

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2-2. Protocol Introduction

Talentchain is a C2C2B shared economy protocol that enables people to connect

and empower their talent. It’s an economic foundation which enables hidden

talents(POT) to be exposed, utilized and rewarded with Fanzy(crypto currency)

during the process without deviating from intrinsic functions and roles of

currency.

As mentioned earlier, two major role of the protocol is, talent value creation and

talent utilization. A creator expresses talent in DApp and when fans see and prove

the talent by means of qualitative evaluation and Fanzy deposit, the creator's

talent is expressed systematically and quantitatively. After seeing presented

POTs, talent is provided at the request of a user who needs the creator’s talent,

and in return, the user pays Fanzy to the creator.

CreatorUserFan

#Qualitative evaluation

Deposit and

Collection of Fanzy

rewardPOOL

Quantify with POT

talentchain

Fanzy deposit#: Qualitative evaluation

Deposited Fanzy can be recovered after 1 month

* No reward after recovery

Talent quantificationwith POT

Generate value of talent Utilizing talent

Paid Fanzy

Offer talent

reward Fanzy reward Fanzy

reward Fanzy

Means of talent exchange

*Provide information*Enticement for

Demand and Supply

Allocate resources Allocate resources

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Let's take a look at the talentchain's most basic set of process to

determine how Fanzy rewards can be made to make Creator, Fan and

User cooperate and grow into a rational and voluntary growth ecosystem.

A. Creator expresses talent

B. People recognizes talent

C. Fanzy compensation for talent expression and content streaming

DApp

talent expressionduring day life

talent expression via DApp

Creator

DApp

Recognize talent through social life, hobbies, etc.For example, if you are good at singing, putting your

basketball shots well, cooking well, etc.

Talent recognition by watching contents such as Text, Photo, Audio, Movie

Creator

talentchain

•Reward for one week after creating content for the expression of talent

•Reward for 1 view = 1 transaction

•Allow repeated watching, but check whether you watched fully

Creator

Fanzy reward

Encourage the expression of talent and the recognition of talent

Fanzy reward

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D. Fan proves creator’s talent : POT generation via qualitative

evaluation and Fanzy deposit

E. Fanzy compensation to both of creator and fan for talent proof and

POT generation

F. User recognizes talent by creator’s POT and requests practical use

talentchain

POT generation

•Classification and categorization via artificial intelligence for qualitative evaluation

•Calculate the POT value from the deposited Fanzy* The POT only shows talent

value and can not be used like a cryptocurrency like Fanzy.

Creator

Fan

Qualitative assessment and deposit of Fanzy

talentchain

•Reward for # + Fanzy deposit = 1 transaction

Creator

Fan

reward with Fanzy

Encouraging demonstration and expression of talent

reward with Fanzy

ServiceDApp

CreatorUser

Request a talent usage after seeing POT

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G. Creator provides talent to user on and off line

H. User pays with Fanzy

I. Fanzy compensation for user and creator for talent utilization

talentchain

•Reward for accomplished request, and then completed payment = 1 transaction

CreatorUser

reward with Fanzy

Encourage the uses of talent

reward with Fanzy

ServieDApp

Payment by Fanzy

CreatorUser

•Payments are made through the wallet provided by the talent chain

ServiceDApp

Offer talent on and offline

Provide talent through DApp

CreatorUser

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J. Fan can collect Fanzy after 1 month of deposit

The use of Fanzy can be applied to both DApp and the real world. For

example, a person who wants to become a singer expresses their talent

as a singer through DApp, and the creation of a POT by supporting fans,

after that, the entertainment agency selects the talented people who

meet their requirement by watching generated the POT. And then they

make contracts and make opportunities of debut.

In the example above, contracts with agency, music track and album sales

and singer activity fall into the use of Fanzy and it will be applied across

online and offline as a structure in which Fanzy compensation is provided

when satisfied. Using Fanzy you can for instance receive vocal training or

take dance lessons. And for supportive fans similar features and

ecosystem will be prepared which would enable them to purchase goods

or buy tickets so that they can utilize Fanzy directly as well as indirectly as

fans.

talentchainQualitative evaluation and reduction of POT value

Collection Fanzy

FanCreator

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Based on block chain and artificial intelligence technology, talentchain

performs the following functions.

A. Fanzy(crypto currency), POT and # transaction

B. Classification and systematization of # (qualitative evaluation)

using AI technology

C. Deposit and Collection transactions of Fanzy and # for generating

POT

D. Talent expression, proof of talent(POT generation) and Fanzy

reward for talent utilization

E. Fanzy reward transaction

Service DApp is an application that can be used by users in the form of

mobile & web, and performs the following functions.

A. Provide space to express talent

B. Qualitative evaluation of talent

a. Communication on content and talent (comments, conversations,

text, voice, video, etc.)

b. Content and creator recommendation (including Tagging and sharing

features)

c. Review and evaluation of talent use

d. Creator support

C. Fanzy wallet features available on/offline

D. Verification of talent and POT

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Talent

Can develop ability

People do not recognize it.

Can not save

Can not see talent Can not earn money

QuantificationReward

Training

appeal

usesSNS Share your interests

Users with similar tastesAI Matching Training

Buy with cryptocurrency

Reward for evaluationReward for UtilizationCreating added value

in the market

Classified by AI

People give value to cryptocurrency

AI matches where you need it

Buy with cryptocurrency

DApp

Protocol

Mind map that was the clues of Protocol and DApp

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2-3. Economic System

The most stable and desirable monetary system is a system whereby

monetary supply can be appropriately made in response to demands,

resulting in a monetary equilibrium. These schemes can be seen in the

civilian monetary system of the free banking system. In the history of

mankind, between the 18th and early 20th centuries, civilian monetary

systems were implemented in over 60 countries, including Scotland, Canada

and Sweden, for nearly during 300 years.

In the paper published in 2009 by Nakamoto Satoshi, founder of bitcoin, the

current central bank system failed to keep intrinsic values of fiat money, and

the history of credit money was the history of betrayals for the beliefs of

governmental monetary systems. Lowering reserve ratios and expanding

credit loans resulted 2008 global financial crisis. So he said that he made the

bitcoin, a decentralized cryptocurrency, similar to civilian monetary system.

The cryptocurrency of the talentchain, that is, the Fanzy, prioritizes monetary

equilibrium and can only provide currency supplies (issuance of Fanzy

reward) only by demand (talent expression , proof, visualization, utilization)

and avoid arbitrary issuance or disposal.

“Token Economy for Good Behavior”

An economic mechanism that exists in the services provided by the protocol

and DApp based on the blockchain is called a token economy. It means an

economy in which various participants exchange value by means of tokens or

money. The exquisitely designed token economy is a very important factor in

determining long-term success of the blockchain project and can lead to

voluntary cooperation of participants within the economic system.

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Token economy in the talentchain is a C2C2B shared economy ecosystem

based on creator as shown in the following figure. Fanzy is rewarded by

generating POT by cooperating with fans and providing proven talent to

the user who needs the talent. Creators, fans and users become direct

users of Fanzy cryptocurrency and individuals and organizations that

provide services and goods associated with direct users become business

related users. Fanzy be exchanged to fiat money freely at the exchange.

The usage places of Fanzy among ecosystem participants

talentchain

Fanzy issuance for rewarding

Fan Creator User

③ Prove the talent with # and Fanzy deposits

① Express talent

Express talent with POT

Reward for ②③ Reward for ②③④ Reward for ④

④ Utilizing talent(Providing talent > use)

Paying Fanzy+ #

Paying Fanzy

Providing services and goods

Providing services and goods

【Core Process】① Express talent② Watch talent contents③ Demonstrating talent

with # and Fanzy deposits to generate POT

④ Utilizing talent(C2C2B share)

【Token Value Increasing Process】① Express the Creator's POT② Utilizing the talent between

Creator and User through POT③ Demand for networks

increases④ User’s Fanzy payment

increases⑤ Increase the value of the token

Ecosystem of Token Economy

② Watch contents

Paying Fanzy

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Creator

Fan User &

Creator

& Fan User

Creator

Fan User

The enormous ecosystem of various creators working in partnerships

* All creators could be fans and users too.

The minimum unit of the token economy in which creator, fan and user

interact with each other overlaps each other's roles in different fields thus

expanding into various ecosystems.

For example, fan B, who is a fan of idol apprentice A, is a creator in fashion

utilizing own talents on fashion. At this time, the idol apprentice A

requests fashion coordinating role to B for photo shot and in this case the

A requests the talent provided by the creator B as an user, and the talent

is used to generate the Fanzy income.

Participating organizations and individuals in the

ecosystem

Participating organizations and individuals in the

ecosystem

Participating organizations and individuals in the

ecosystem

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2-4. Reward and Issuance Plan

The talentchain issues cryptocurrency equal to demands based on talent expression,

proof, visualization and utilization. It has the plan to issue 3.0 billion fanzy (initial

setting: 1 fanzy = 1 USD) for five years after the beta version release, and issue

enough to maintain and grow the ecosystem by creator, fan, user, DApp operators

and node participants.

In most global statistical and analytical organizations, the global SNS, MCN,

Influencer, Crowdfunding and talent sharing markets totaled $ 319.3 billion by 2023,

and the number of social media users is estimated at 3.29 million. The primary goal of

the talentchain is to grow to 1% of the global market for five years. However, the

application market of talentchain will be more diverse and bigger than the above

analyzed market.

출처: Statista, Google, youtube, Hootsuit, We are Social, Mediakix Reports

USD 319.37 billion

Global Market Size(on SNS, MCN, Influencer, Crowdfunding, talent share Market)

0

100

200

300

400

2013 2014 2015 2016 2017 2018* 2019* 2020* 2021* 2022* 2023*

Number of social media users worldwide from 2017 to 2023 (in billions)

2.4

2.7

3

3.3

3.6

2017 2018* 2019* 2020* 2021* 2022* 2023* 2024*

Ref. 3)

Ref. 4)

3.23 billion users

talentchain

Fanzy reward pool is total 3.0 billion fanzy. Consists of content streaming pool

where fan recognizes talent expressed by creator, POT generation reward pool

where fan generates POT by # + Fanzy deposit and talent usage reward pool

where user pays for the usage of talent supplied by creator.

Based on the participants in the ecosystem, the total reward pool is composed

of 39.64% of Creator, 54% of Fan, 6% of User and 0.18% of DApp and Node

participants respectively.

Talent usage reward pool10.00%

Content watichig reward pool10.00%

POT genetation reward pool80.00%

23

talentchain Reward 3.2 bn

fanzy

* It places a lot of rewards on the creation of the value of talent, attracting the revelation of the talents of many Creators.

6.00%

54.00%

39.64%

talentchain Reward 3.2 bn

fanzy

DApp and Node participants use computing resources

Creator provides talent, expressing POT, provide talent

Prove talent as a fan, POT generation

Talent usage as a User

each 0.18%

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Reward conditions in each of the target reward pool, reward rate and basis are as

follows:

"Increasing network usage increases the value of Fanzy.”

Increase in activities of ecosystem participants through rewards in the talentchain and

increase in number of participants results in increased value of talent. From viewpoint

of core processes which are talent expression, proof, visualization and utilization, the

generation of various creators’ POTs due to rewards will stimulate talent market

between creator and user, which increases total network usage and Fanzy value. Such

structure, where Fanzy reward is linked to growth of total network usage, creates

virtuous cycle in which participants make more desirable behavior to grow the

network, resulting in higher value of Fanzy.

Reward pool Reward Objects

Reward ratio Reward conditions and units Reasons for reward

Contents

watching

rewards pool

Creator 40%* Reward for one week after creating content for the expression of talent * Reward for 1 view = 1 transaction* Allow repeated viewing, but check whether you watched properly.

To encourage expression of talent through content

Fan 60%To encourage watching a lot of content for proof of creator's talent

Reward of POT generation

pool

Creator 39.6%

* Reward for # + Fanzy deposit = 1 transaction

To Create POTs for the use of talent and encourage activity for creator’s growth

Fan 60%To encourage # + Fanzy deposit activities to generate POTs

DApp 0.2%To define the concept of POT and to encourage the use of computing resources

Node 0.2%

To encourage the use of AI algorithms and computing resources for POT generation

Talent utilization

rewards pool

Creator 39.6%

* Reward for accomplished request > completed payment = 1 transaction

To encourage activity to make an income of Fanzy by providing talent to the user

User 60%

To encourage users to find and use talents and services they need within Protocol and DApp

DApp 0.2%

To encourage creator and user attraction, promote and use computing resources

Node 0.2%

To encourage creator and user attraction, promote and use computing resources

talentchain 25

Reward for watching content

Reward for POT generation

Reward for talent use

A virtuous circle structure by Fanzy reward

Value increasing of Fanzy as network usage increases

Number of active users & Fanzy token value prediction

0

25000

50000

75000

100000

0

10,000,000

20,000,000

30,000,000

40,000,000

1 year 2 year 3 year 4 year 5 year

32 million users

Fanzy token value

Express Creator's talent

Fan watches content

Fan # + Fanzy deposit

Generate a Creator's POT

Creator offers talent

User pays

Number of active users

talentchain 26

2-5. Technical White Paper

Among the core technologies of above-mentioned talentchain, POT generation

algorithm, Fanzy and POT transaction processing and Fanzy reward algorithm have

been verified by developing an alpha version with Ethereum hardfork. As a result,

the talentchain was developed based on Hyperledger Fabric(version 1.2) for

following reasons. Nodes that have undergone specific verification procedures can

participate and anyone can develop DApp to promote service in the talentchain.

A. As a module architecture, it is compatible with other DApp and protocols

B. Differentiated implementation of consensus algorithm for each DApp

C. Modularization of own algorithm

D. Increase block creation speed

E. Definition and operation function between networks (channels) of nodes

Characteristics Ethereum Ref. 5) Hyperledger Fabric Ref. 6)

Description of the Platform

Generic Blockchain Platform Modular Blockchain Platform

Release History July 2015 July 2017

Crypto CurrencyNative : EtherTokens (Usage, Work) via Smart Contract

Native : NoneBut it can create Native Currency and Token via Chaincode

GovernanceEthereum DevelopersEnterprise Ethereum Alliance

Linux FoundationIBM

ConsensusMining based on PoWAll participants need to agreeLedger Level

Selective Endorsement. Consensus can be even within a channel with select parties instead of everyone.Transaction Level

Network Permissionless, Public or Private Permissioned, Private

State Account DataKey-value DatabaseTransaction Log, World State

Smart Contracts Solidity Chaincode (GoLang, Node.js)

Development Languages

GoLang, C++, Python Java, Node.js, Python (Post 1.0)

Ethereum vs Hyperledger Fabric

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Hyperledger Fabric is a distributed, open source platform based on modular

architecture with high degree of confidentiality, resiliency, flexibility and

scalability. It supports plug-and-play of various components including proof

of agreement, enabling implementation of various DApp applications.

1. P2P NW

A. Node has the role of peer, endorser, and orderer.

B. Peer stores transaction contents and updates with new contents.

C. Endorser provides proof of agreement on the contents of the transaction

and guarantees the contents of the transaction by signing.

D. Orderer provides communication channels and defines and manages the

order of the blocks.

E. Each node has information about itself and exchanges it for

communication.

F. Each node sends and receives messages using untraceable messaging

protocol.

G. DApp can communicate with peer using the SDK.

P2P NW

Blockchain Data

Consensus Algorithm

Identity Management

Chaincode

talentchain 28

2. Blockchain Data

A. Transmit and receive transactional information about the quantitative POT and its

data about talents and efforts.

B. Contents of talent, Fanzy and POT are kept in different transactions and channels.

C. Information is encrypted and interpreted with a hash function and Hex value.

D. Transaction and RW (Reads & Writes) sets, and authentication information

registration

E. Record transaction execution result and snapshot in KVS type state DB.

3. Consensus Algorithm

A. Only nodes that have undergone a specific validation process in advance

(Permissioned mode) can participate.

B. Endorser-order model is the method for proof of agreement. 3 consensus steps

of endorsement, ordering, and validation processes are followed.

4. Identity Management

A. All participant identities are managed within protocol ecosystem.

B. Entity, participant and asset and Smart Contract management.

C. Management of system components such as network, server and execution

environment.

D. Object information management for compatibility with other protocols and DApp.

E. User identity management within the talentchain’s DAPP and realize Single Sign

On.

5. Chaincode

A. Smart contract such as POT generation algorithm, Fanzy/POT transaction

processing and Fanzy reward algorithm is programmed with Chaincode.

B. Fanzy is defined via Chaincode as the native currency.

C. POT is defined via Chaincode as the talent value calculated from # & deposited

Fanzy.

talentchain

6. NLP based on Deep Learning

A. The qualitative evaluation of talents is organized by systematic

evaluation through three stages of natural language processing,

understanding/generation and classification.

29

NLP

Tagging by morpheme unit

Word embedding

Natural Language Understanding and Generation

Relationship extraction

Interpretation of meaning of sentence unit

Summarization by morpheme unit

Analysis of positive and negative

NLC

Category classification

Give relevance

Support: Fabulous dance moves. Where do you practice? + 3 fanzy

Support: more I see more attractive it gets + 10 fanzy

Comment: Great voice!

Excellent singer! + 5 fanzy

Recommend: @MW try this. Great voice.

Review: thanks for singing at our

wedding ceremony. All my friends

were impressed with your voice.

Comment: hope your debut asapRecommend: @GW this shirts looks

great! Would you like one?

Output Data: Systematic Assessment

Properties

fashion

Individuality

voice

dance

Charm

Fandom

Response

positive

native

positive

positive

positive

native

frequency

0.62

0.01

0.91

0.87

0.74

0.12

talent weight

0.28213

0.25791

0.48767

0.40761

0.35696

0.20801

Fanzy

0

2

91

120

357

236

POT generation algorithm

Input : Qualitative evaluation(#) + deposited Fanzy

Output : POT

* It is an example, it may be different from the actual

talentchain

2-6. Business Ecosystem

The talentchain has the role the business platform in the ecosystem, also

as a protocol. The core DAPP for expressing talent, and the service DAPPs

that help people make income by using various talents to connect people

and people, provide economic support to all participants in the

ecosystem. It is easy to understand likened to KaKao business platform

that consist of serial applications of KaKao Story, KaKao Page, KaKao

Taxi, Driver and Parking based on KaKao network.

30

talentchainRole of Protocol and Platform

The Role of Talent Expression And Talent Proof

Service DApps

Debut of POP Star

Cookdelivery

Personal Styling

Functionalized from FANZY, service expanded

Core DApp, FANZY, social service portal platform for Creator to link multimedia content, express talent, view content, visualize talent value, and improve talent.

Service DApp : An application service that allows users to find, share, and monetize the talent they need, and also features specific to their talents and services.* The figure is a example for understanding.

The talentchain provides rewards for talent expression, proof, visualization and utilization, and business support of DApp based on integrated user DB and network.

Role of talent sharing and monetization

DApp ecosystem adopting on talentchain as business platform

Record storytelling

Custom made accessories

Fandom formation

Transfer know-how in studying foreign languages

Collaboration of design works

Business lunch

Pilates1: 1 class

Exhibition and sale of art works

Know-how to make-up

DIYadvice

talentchain

3-1. DApp Deployment And Market Creation Strategy

The talentchain’s User inflow> Token issuance and distribution> Market creation

and proliferation by DApp services> Strategy for completing ecosystem building

are as follows.

StepⅠ. Market Penetration & Win3 Strategy

Creators of existing social services, such as Youtube, Vimeo, Facebook, and

Instagram, etc can get new another profit source by talentchain’s reward system

with a very simple way to share the URL of their content to the core DApp FANZY.

At the same time, since viewers are compensated, both of Creators and viewers

are provided usage drivers. Therefore, FANZY serves as a portal (contents link

collector) of existing social services, and promotes user inflow into talentchain

rapidly. It will expeditiously penetrate the market, but it will lead the market to win-

win-win growth, not competition, through user sharing with existing social

services. Now it is time to create a new market that creates new value beyond the

aspiration of competitive advantage, creates common value with users, engages

collaborators, builds infrastructure, and competitors participate. This market

creation strategy is the snowball market strategy and the strategic direction of the

project.

StepⅡ. Own Platform & Identity Build Up

The core DAPP FANZY and talentchain establish their identity as they develop

from the portal role of existing social services to the platform that is equipped

with the intrinsic value pursued by the talentchain. It builds functions for Talent

expression> Talent proof> Talent value visualization by POT> Talent practical use

& utilization which is core process of talentchain, and introduces and expands

awareness of talent value to the market.

31

III. DApp & Snowball Market Strategy

talentchain

StepⅢ. Specified Services

The core DAPP, FANZY, penetrates the market and inflows users, while

at the same time service-specific DApps are built on the talentchain.

People have a variety of talents, and they must be able to be expressed

and utilized according to their talent characteristics. DAPPs optimized by

category provide UI / UX and a variety of experiences to suit the

characteristics of talent. These specialized services do not necessarily

have to be newly created, but they can also participate in the talentchain

by using the Reverse DAPP method. In this case, a block chain interface is

provided so that it can be easily switched to Reverse. It also provides a

blockchain interface to easily build DApp even if you have an idea for a

service.

StepⅣ. Ecosystem

After maximization of fast user inflow, currency issuance & distribution,

and building core DAPP and service DAPPs, we build ecosystems to

leverage practical talent usages and tokens usages at on and off-line.

Participants in the talentchain ecosystem cooperate, share resources,

create, and evolve with each other. and with each other and with the

surrounding environment. Entrepreneurs in ecosystems co-evolve their

capabilities around these talent innovations. They will work together to

support the ecosystem, meet the needs of each other, and ultimately

realize market innovation.

32

talentchain 33

talentchain

DApp proliferation and Market value creation Strategy

Ⅰ. Market Penetration & Win3 Strategy

Strong influx of existing social service users into

the ‘FANZY’

> Growth with existing social services and users

> Increase traffics to talented contents

> Breakthrough token issuance and distribution

speed

Ⅱ.Own Platform & Identity Build Up

Being Developed as a platform to

mount the essence of the pursuit of

talentchain.

Recognition and extension of talent

value in the market

Ⅲ.Specified Service

Depending on the

characteristics of talents,

maximization of talent

utilization with specialized

features and services.

: (New + Reverse) DApps

Ⅳ.Ecosystem

Realization of token circulating

vitality by organizing various

talent usage and token usage

places

fanzy token PSP

(Payment Agency)

Eco-Players

talentchain

3-2. Core DApp : FANZY

“The portal of social services for talents’ expression, proof, and

value visualization”

FANZY is the core DAPP of talentchain, a portal platform for existing

social services that creator can express talent. It does not actually hold

the multimedia contents but provides an interface for watching the

contents in one place and has the function of proving the talent and

generating the POT by watching the contents.

FANZY is a mobile and Web service that plays a role for user proliferation,

talent expression and talent value visualization by POT as functions of

win-win-win growth rather than competition with existing social services

and creators and users also. ‘FANZY’ is an new word from 'fancy', and also

means the portal for creators’ fandom.

34

Users

Creator

Services for creators

1. Creator expresses his/her talents in services like youtube, instagram

2. Share the URL of the creator's talented

contents to the FANZY

3. Users watch Creators’ contents through FANZY

Reward of fanzy

talentchainReward of fanzy

4. Provide rewards for contents posting or watching contents through FANZY

talentchain 35

Example of FANZY service : Main screen of alpha version.

talentchain 36

3-1. 1st Service DApp : bestar

“SNS platform for entertainment apprentices and global fans”

The bestar service is the first DApp to be applied to talentchain, an SNS

platform for encouraging entertainment apprentices and global fans who

want to support them. It will be provided as a mobile service and web

service.

This service is for people with specific purposes such as self-appeal,

debut and fandom activity thus differs from existing SNS where purpose

of use may vary. And the reward within talentchain for this DApp

activities will further motivate users.

Attract talent and effort with photos and videos

Apprentices Global Fans

Support (become a fan), likes, comments, concept + deposit of Fanzy

Get POT from fans

Communication with inquirer, 2nd creative activity

fanzy rewardfanzy reward

talentchain

talentchain 37

Example of bestar service : Main screen of alpha version.

talentchain 38

3-2. 2nd DApp

Variety of DApp services, starting with FANZY and bestar which is based on

blockchain back-end basis, will be provided to all users and organizations within

ecosystem, providing opportunities for talent utilization and using various services

and goods with fanzy. Below are examples of applicable markets other than bestar.

DApp POT Provided services How to use Fanzy Related companies

bestar

Singing ability, choreography, performance, production etc.

bestarPOT contribution, event participation, sponsorship등

Entertainment agency, music producer, distributor, performance agency, performance producer, content producer, academy, school, advertiser, advertising agency, broadcasting station, agency

Sound source and video streaming service

Purchase fees, items, contents, etc.

Sound source production matching service

Purchase fees, pay, contents, etc.

Project-casted crowd-funded content production

Purchase tickets, contents, goods, etc.

Block Chain Based

on talentchain

Service DApps in various fields

Beauty &Fashion e-Sports

Art

Design

Cartoon Cook

SocialSports

MCN Health

EntertainerVideo &

Photography

Users of DApp Participating organizations in the

ecosystem

talentchain 39

DApp POT Provided services How to use Fanzy Related companies

Entertainer

Acting power, appeal, hand technique, expressive power, originality, humor, etc.

Photo and video content support

Entertainment agency, event company, mass culture arts group

Lecture & share information in each field

Tuition

Performances such as magic, songs, musicals

Buy tickets

MCN

Originality, appearance & voice, charm, content & skill

Photo and video content support

All companies in the field of MCN companies and creators related content, event companies

Viewers participating events

Event participation fee

Know-how & information lecture & sharing

Tuition

Beauty & Fashion

Expressiveness, originality, product selection, etc.

Photo and video content support

Cosmetics, clothing, advertising, filming, online shopping

Personal Styling (Coordination)

Styling cost

Business Makeup Business cost

Clothing production Clothing purchase cost

DesignInnovation, originality, etc.

Sale of goods Buy goods

Offline goods store, pop-up store, industrial design company

Collaboration of works Request cost

Design outsourcing Request cost

CartoonAppealing, expressiveness, creativity, etc.

Webtoon, illustrationPaid work payment, referral fee

Game companies, animation companies, education offices

Story production and inspection

Story advising and inspection costs

Lecture & Sharing Tuition

Art

Originality, philosophy, expressiveness, etc.

Work Buy works Art collector

CookPerformance, taste, decoration, etc.

Knowhow, Recipe Lecture & Share

Tuition

Catering companies, marriage companies, etc.

Online food & materials sales

Cost of purchasing food & materials

Business lunch Business cost

Social Sports (*)

Physical abilities, playing sense, social skills, affinity, etc.

Hold games and meetings

FeeIn-house sports welfare companies, existing sports clubs, beverage and catering companies, fitness centers

* Badminton, Futsal, Bicycle, Bodybuilding, Billiards, Basketball, Baseball in social clubs

Video content support

Rival Match Service Service fee

Personal Training Service fee

e-Sports

Playing sense, physical, game development ability, situation judgment ability, commentary ability, etc.

Hold games and meetings

Fee

Middle and High School, Game Company, Professional Gamers, Army

Game developmentDevelopment cost, sponsorship

Gameplaying lectures Tuition

Comment on the game Speaker Invitation Cost

Video & Photography

Shooting tech, expressive power, editing, etc.

Photo and video shoot Shooting costAdvertising companies, camera rental companies, model companies

Compositing and Editing Editing cost

Examples) DApps, Eco-Players & Ecosystem

talentchain

4-1. talentchain Ecosystem Philosophy

The talentchain ecosystem is a collaborative network in which participants interact

and acquire mutual benefits. Participants interact with each other and surrounding

environment, cooperate with one another, share resources, create and evolve

jointly. They also develops countermeasures against external disturbance factors.

In ecosystem, eco-partners co-evolve their competences with innovations. They

work together cooperatively and competitively to support the ecosystem, meet the

needs of each other and ultimately achieve next innovation of the ecosystem. This

is maximized by benefits and natural evolution based on hyper connectivity and

collaboration, and it's the strongest part of the blockchain (or talentchain).

Just as competition in high technology-based industries is no longer a competition

between enterprises, but rather a competition between ecosystems that are

operated in the form of loosely unconstrained connectivity, the interconnectivity of

the talentchain implies a paradox of unconstrained connectivity.

“The Paradox Of Unconstrained Connectivity In The Ecosystem”

40

IV. Ecosystem Expansion Strategy

Coopetition

No Limit

Dynamic Co-Evolution

talentchain

In the talentchain ecosystem, participants in the ecosystem seem to be

unconstrainedly connected. But paradoxically, it is tightly connected by

interaction, mutual benefit and emotional ties. The followings are the

codes of conduct in the talentchain ecosystem.

1. It is linked through combination of shared values, goals and

interests.

2. Do not accept any limits, promote positive change and alternative

thinking.

3. It evolves dynamically by diversity and collective competence.

4. Both sides of cooperation and competition are encouraged.

5. Accept, create and capture new values.

6. Interaction and mutual benefits can be crossed between DApps

In the future, when we invite Eco-players (such as DApps, secondary

participants, etc), we will seek their innovativeness as well as sharing

value and aggressiveness. We need partners who can challenge. We do

not want partners to say what we are doing well, instead, we want

partners to suggest what we should do differently and how we can

improve.

41

talentchain

4-2. Global Expansion & Local Service Combination Strategy

The functions and role of the talentchain remain the same in the expansion of

projects such as DApp expansion and globalization. The specified policy should

be applied equally to all participants so that the philosophy of the talentchain can

be penetrated to all from creators to eco-participants. And then we will lead that

creators, fans and users can work together to grow ecosystems.

Global community (talentchain's KMS) will be formed within the talentchain so

that global expansion and local growth can be achieved quickly by sharing the

knowledge, know-how, information and experience accumulated during global

expansion of the project. KMS, a global community, is based on Hyperledger

Fabric, which enables ecosystem of talentchain and DApp to be formed and grow

quickly by communicating and cooperating with each other by releasing

necessary information to all ecosystem participants including eco-players. For

example, let's say there is a DApp where you can request for cooking dinner. This

DApp will be a local service, but the experience of the user will become known to

the community and will help to spread out these services in other regions as well.

42

Paradoxical Connectivity

Challengeable Eco-Players

Regional Hub Management

Integrated DApps’ Localization

Policy Fairness

Philosophy Penetration

Applying policy fairly in the network

Philosophy penetration to all from creators to eco-participants

Paradoxically strong connection due to interactions, mutual benefits and

emotional tiesParticipation of eco-players for innovation and challenge

Establishment of regional hub by each continent and establishment and management of local ecosystem

Localization of Integrated managed DApp Services by country

Long-term Six KSF For The Expansion Of talentchain Ecosystem

talentchain 43

“Paradigm shifts have always resulted

in the birth of great organizations”

Sharing the all of information through talentchain’s KMS

Global Expansion

-Proliferation of talentchain’s DNA and culture

-Acceleration for establishment of Regional Hub and developer participation.

-Encourage DApps and eco-players to enter the ecosystem

Local Service

-Sharing the success cases.

-Rapid adoption for Protocol and DApp.

-Encourage local DApps and eco-players to enter

the ecosystem

-Boosting up local services.

knowledge, know-how, information and experience

knowledge, know-how, information and experience

talentchain

4-3. DApps & Eco-Player Proliferation Strategy

The talentchain integrates and manages user information and transaction

information in all DApps for user convenience, and makes all DAPPs

available with single account and all informations are shared between

DAPPs, so users will be able to access and use the service without

worrying about accounts, boundaries of DApps, online and offline. The

AD chain integrates advertisement requests and provides customized

advertisement to users in timely manner based on the systematically

managed information of the users in the Data Management Chain.

44

Cross DApp Marketing

talent store

AD ChainData Management Chain

Hyperledger SDKs, APIs, SmartContract, Indentity Management

All transactions made in DApp are

consolidated and managed. And

information is shared in DApp and

ADchain.

Through the learning of the

integrated transaction data, AI

provides information (or

advertisement) necessary to the

user in timely manner.

The DAPPs in the talentchain are

available with a single account. And

they are exposed and do marketing

mutually.

Regardless of kinds of talent, and

on-off line, able to purchase

creator's talents,

services and goods

provided by eco-player.

The functions provided by talentchain works through SDKs, APIs, and SmartContract,

Using the Identity Management feature, users can access all services with single account.

talentchain

The talentchain encourages collaboration between eco-players and

talentchain adoption of existing talent-related services, in order to build a

fast ecosystem and Fanzy usage places. With the financial and strategic

support of talentchain in the future, Eco-players and DApp will be developed

into three forms of Alliance, Investment, and Development, and the size and

value of ecosystem will increase.

45

Alliance

DevelopmentInvestment

Integration of operators with superior

technology or business models.

Equity acquisition or partnership.

Development as an integrated group

in the ecosystem.

Development of DApps that can

expect synergy with allied group.

Development of DApp with

potential market value in the

future.

Financial and business support to

grow the allied group.

Realization of ecosystem expansion

by investment on front and rear

business.

Expansion into the global market

talentchain 46

V. Roadmap for year 5

- Ethereum research- FANZY、bestar development

- Technology verification of talentchain with Ethereum hard pork

- Development of Hybrid Application alpha version of FANZY and bestar

- White Paper(Korean, English, Japanese) v1.0 - Web Site(Korean,

English, Japanese)- Token Pre Sale

- Token Pre Sale Finish- FANZY web beta version- bestar web beta version

2018 1Q 2018 2Q 2018 3Q 2018 4Q

- Separation of talentchain consortium and commercial enterprise- Launched global business branch- Integration of Task Extraction Algorithm based on Deep Learning into Service DApps

- talentchain v1.0 （POT function based on NLP）- Second DApp service beta version- Promotion of Existing talent-related services as Reverse DApp

- talentchain beta version(Reward System, based on Hyperledger Fabric)- FANZY v1.0 Application and Web site - bestar v1.0 Application and Web site - Main Sale Finish- Fanzy-token Listed on Global Crypto Currency Exchange

- Consist of talentchain consortium- FANZY iOS, Android beta (for global)- Partnership with Ent. Agency for bestar in Korea- Main Sale

2019 4Q 2019 3Q 2019 2Q 2019 1Q

- talentchain KMS- Integration of AD Chain

beta version into Service DApps

- Fanzy-token offline Payment

- the talent store v1.0 - Integration of AD Chain(able to customize advertisement

solution) into Service DApps

- Service DApps more than 10

2020 1Q 2020 2Q 2020 3Q 2020 4Q

- Pilot project for talent activation in the talent town

- Demonstration of talentchain, FANZY, Service DApps in the talent town

- Infrastructure Construction for integration of Fanzy-token to use in the city

- Specific Proposal of the talent town

2021 4Q 2021 3Q 2021 2Q 2021 1Q

- Verification of technology talent town

- Verification of life cycle of talent town - talent town Project based on verification data

- Recruitment and Ecosystem building for talent town

2022 1Q 2022 2Q 2022 3Q 2022 4Q

- Construction of infrastructure for globalization of talent town

- Planning about Globalization of talent town

- Planning about talent school- talent town Open

- talentchain Conference - Start of recruitment of talent town- More than 30 Service DApp releases

2023 4Q 2023 3Q 2023 2Q 2023 1Q

talentchain 47

VI. Token Generation Plan

Reserve5.00%

Token Sale10.00%

Team10.00%

Reward POOL75.00%

Fanzy Generation Plan

Reserve5.00%

Global Operation37.51%

Marketing29.08%

Operation9.47%

Development18.94%

Use Planof the Investment

* Reserve is for an extension of the ecosystem and is issued according to

conditions when going to global market.

* Global Operation means all operating costs for all global activities and branches.

talentchain 48

7-1. Team Members

VII. Team

Wanki Min

CDO(Chief Development Officer)

AI,blockchain & DApp developers /

designers

- Reaserching and Development of

Natural language processing and speech

recognition, speech synthesis engine,

implementation and development of web

and mobile-based parking space sharing

service in Japan, “Share Maru”,

development of responsive shopping

mall web sites using e-commerce

solution and many production of

companies web sites at Korea -Japan AI

start-up

- Won Best Web Design Award in 2016

Taejoon Kim

co-CEO & CSO

Strategist, Entrepreneur &Thinker

Main Fields : IT, Investment, Finance and M&A

Interests : Democratization and public

happiness with technology

- Fintech startup and Entertainment contents

startup : co-founder and CSO & CEO

- A Holding company : Team head of group new

biz & strategic planning, M&A / VC setup and

member of Investment committee

- Ship financing company and its subsidiary

heavy industry company(shipbuilder) : CSO &

CFO

- IT MNC : SI consultant in financial Industry

Kyungho Kim

co-CEO & CMO

Entrepreneur, system engineer, IT consultant

- In Korea-Japan AI start-up, developed AI

application, and announced about Deep

Learning at NVIDIA GTCx KOREA 2016.

- In IT leading company in Japan, designed,

developed next generation big data platform be

made up AI & realtime process as a consultant

on big data strategy.Improved in-company

work environment using IOT and blockchain

technologies.

- In No.1 IT consulting firm in Japan, researched

and developed new business solution.

- In large SIer in Japan, developed several

system of bank and finance exange.

Gunwoong Jang

CTO

AI & blockchain developers / Next

generation technology researcher

- Applied patent for AI application core

technology in Korea-Japan AI start-up

- R&D of AR, biometric recognition, big data,

machine learning, deep learning, evaluation

algorithm and solution

- R&D of SW Defined Network solution of

telecommunication companies in Japan

- Big data construction and development of

Bank of Japan

talentchain 49

The novel begins with the obituary of Ivan Ilyich and goes back to his life

before death.

“Ivan Ilyich lives a carefree life that is

most simple and most ordinary and therefore most terrible”

from Lev Nikolayevich Tolstoy's "The Death of Ivan Ilyich"

Here the conjunction ‘therefore' is important. Like Tolstoy's life, Ivan Ilyich

was a judge and lived a wealthy and affluent life but ‘therefore’ it was

terrible. This one sentence contains everything in this novel, everything

Tolstoy wanted to tell in his life. The paradox is that life was really terrible

because it was so carefree and affluent, wealthy and satisfying to others!

This is the key.

Why was it terrible? What was lacking? In case of Ivan, shortage is

summarized as 'life without himself'. His life was a life that seemed to be

a desirable life according to social standards. Ivan's life was a successful

one, but Ivan himself was not in it. He was talented, clever and sociable.

Everything his boss thought was right was right for him. Always stood by

opinions of majority and elites and lived comfortable life. Ivan Ilyich

married a wonderful wife who was recognized by others, who raised his

social status and even built his own home in line with the trends of the

richest and the results were very good.

Episode : An impression of a novel that became the motive of the project

talentchain 50

But Ivan's own taste was not reflected at all. So there was nothing that

attracts people's attention. He has lived well so far. But something was

missing. A successful life without Ivan Ilyich himself. Many people liked

Ivan. As in today’s standards he owned solid human network.

Human beings are 'people', not 'networks'. What he had was a wide

range of connections, 'networks', but no true relationships. Without

people, the network is meaningless. If there is not a single person with

whom I have an empathy, what good is the connection to thousands of

people, and what does it mean?

In other words, what was absent in Ivan's life was 'to live sincerely as

himself' and 'empathy'. This is what Tolstoy emphasized. He tells this

story in [The Pathway of Life]. "The greatest happiness of people in this

world is living by oneself and true harmony with others." In other words,

the best success in life is not the money or the success that holds honor

and power, but living as myself within true relationships with people.

What good is it if there is no one to sympathize with me? His life was

terrible because this was absent.

[The Death of Ivan Ilyich] shows a human being as a mortal, reflecting

death and ultimately overcoming it. On the face of it, Ivan seems to have

been on top of his life and gradually coming down toward death after

getting incurable disease. Walking downhill from life to death. But as Ivan

begins to awaken spiritually on life and death, that is, "All pain comes from

my life," he starts to move upward from death to life.

talentchain 51

Ivan’s life was wealthy and successful and only looked good to others but

in fact, it was a horrible one similar to death, a life that was lacking most

important qualities. As Ivan's reflection on life and death continued, he

could feel that going up was actually going down and going down was

actually going up. Below is the description.

“Lust, hypocrisy and lifeless affairs, spent a year, two years ,ten years

and twenty years. A life that was always the same, continuation of lifeless

life. I thought I was moving up the mountain. But in fact, it was coming

down the mountain at a constant rate. Yes it was. From a social point of

view I was climbing a mountain. But the fact is that my life was getting far

below my feet. What is this? I can not do this. Life can not be so

meaningless anymore."

So he resisted till the end. He was pouring out his hands in pain for a few

days. Then his hand touched his son's head. The son grabbed his hand

and brought it to his lips, and he burst out crying. At this very moment,

the entire life of Ivan was changed.

"At this very moment, Ivan Ilyich saw the light, and the moment he saw

the light, he believed there was room for improvement."

Here is a message from Tolstoy. As long as life continues, there is always

room for improvement. So we can change and enter into new dimensions

of life. Then, one can reconcile with false relationships which was only

realized at the verge of death and even reconcile with death of his body.

talentchain 52

Tolstoy explored the question of 'how to live?' for his entire lifetime. And

it naturally led to a question of 'how to die'. The way of life determines

the way of death. 'To live well' means 'to die well'. What is his thoughts

on 'good living'? Money, power and honor are important. Tolstoy does

not deny this secular standard of happiness. However, even if it ‘looks’

like successful life, it can be a 'horrible life' if myself is not in it.

A good life begins with self-confidence, liberty from others’ view, in

short, self-esteem. And yet another condition is empathy and true

interrelation. Any success will feel empty if there is no compassion that

comes from a true relationships with others. And vacuity of life is paired

with vacuity of death. Empathy and mutual compassion free us from

vacuity of death. As in the case of Ivan, people can grow and change until

the very end of life.

No one can live a perfect life. We all make mistakes, fail, frustrate and

regret. But we can always choose a life full of faith, sympathy and love for

ourselves. Wouldn’t you live a more meaningful and happy life if you

courage yourself out of your own shell and communicate with the world in

an authentic way? That would have been the story that Tolstoy wanted to

tell us throughout his life.

talentchain 53

References

1) The Wealth of Networks : written by Yochai Benkler, How Social Production

Transforms Markets and Freedom By Yochai Benkler (born 1964) is the Berkman

Professor of Entrepreneurial Legal Studies at Harvard Law School. He is also a

faculty co-director of the Berkman Klein Center for Internet & Society at Harvard

University.

2) Networked Individualism : https://semioticon.com/sx-old-issues/semiotix14/

sem-14-05.html

3) Global Market Size on SNS, MCN, Influencer, Crowdfunding, talent share

Market : https://digitalreport.wearesocial.com/, https://hootsuite.com/pages/

digital-in-2018, https://trends.google.com/trends, http://mediakix.com/

influencer-marketing-resources/all/, https://www.statista.com/statistics/

562397/worldwide-revenue-from-social-media/

4) Number of social media users worldwide from 2017 to 2023 : https://

www.statista.com/statistics/278414/number-of-worldwide-social-network-

users/

5) Ethereum : https://github.com/ethereum/go-ethereum, https://github.com/

ethereum/wiki/wiki/White-Paper, https://godoc.org/github.com/ethereum/

go-ethereum

6) Hyperledger Fabric : https://www.hyperledger.org/projects/fabric, https://

github.com/hyperledger/fabric, http://hyperledger-fabric.readthedocs.io/en/

latest/whatis.html, https://github.com/hyperledger-archives/fabric/blob/

master/docs/protocol-spec.md

7) Worldwide music industry market trends : https://www.pwc.com/us/outlook ,

https://www.pwc.com/gx/en/entertainment-media/pdf/outlook-2017-

curtain-up.pdf , http://www.ifpi.org/downloads/GMR2018.pdf

8) Youtube for Artist. about BTS views top 100 countries on youtube : https://

artists.youtube.com/insights/artist?entity_params_entity=ARTIST&entity_params_id=%2Fm%2F0w68qx3