tal solutions talent science presentation_final3
TRANSCRIPT
How to Profit from Leveraging Customer Life Cycle Segmentation Frameworks for Employee Life Cycle Management
Do you really understand your employees? Didn’t think so. We faced a similar problem – we didn’t fully understand our customers. And we were losing them.
Here’s a snapshot of the core customer life cycle framework. Do you see how it can be applied to employee life cycle management?
What are the critical elements for customer life cycle management? Strategy first…
Strategic Elements
• Assess target market
• Understand your most profitable segments
• Design tools for application to critical processes
• Develop tailored predictive models
• Simulate P&L impact of varying life cycle strategies
• Define collaborative models across organization
Remember our first key takeaway…
Disciplined life cycle strategies translate to successful business processes and solutions
What are the critical elements for customer life cycle management? Now build a foundation…
Foundational Elements
• Data Integrate data sources
• Technology Enables data sharing and integration
• Analytics Identify intent, patterns, sentiment, behavior
• Model Predict next best offer
• Measurement Performance tracking, results,
accountability
• Operations Prepare to support business initiatives
Remember our second key takeaway…
Build a disciplined life cycle foundation to foster successful business process and solutions
The success of life cycle management – both customer and employee – is measured through increased satisfaction and engagement.
Net Promoter Score
Total Shareholder’s Return
Employee Attitudes
• Define attributes and characteristics of engaged employees
• Identify currently engaged employees
• Predict potential engaged employees
• Determine initiatives that impact employee engagement
• Build succession plans and roadmaps
The success of life cycle management – both customer and employee – is measured through increased satisfaction and engagement.
How Do We Use Our Strategic Framework and Foundational Elements to…
Complex segmentation schemas are critical to life cycle management.
Complex segmentation schemas are critical to life cycle management.
• Conversations
• Behavior
• Interactions
Segmentation schemes categorize an individual’s belief system, attitudes, behavior, interactions and performance.
• Demand-Based Market Segmentation
• Global Segmentation
• Proactive Management Segmentation
Let’s see how this can work in practice in your organizations…
PROBLEM Create a holistic “early warning system” to predict significant change in the employee engagement.
• Early identification of employees at risk of disengaging
behaviors
• Segmentation to capture employees’ leadership, expertise,
effectiveness and level of engagement
• Identifying changes in behavior over time to predict
disengagement patterns
• Create solutions to intercept and re-engage target employees
SOLUTIONS
Let’s see how this can work in practice in your organizations…
Let’s see how this can work in practice in your organizations…
VALUE Integrating employee segmentation deepens employee relationships and maximizes business revenues.
What would it take to implement this Employee Life Cycle Management Strategy?
• Strategic Elements
• Foundational Elements
What would it take to implement this Employee Life Cycle Management strategy?
Plan Your Strategy
• Assess target market
• Understand your most profitable segments
• Design tools for application to critical processes
• Develop tailored predictive models
• Simulate P&L impact of varying life cycle strategies
• Define collaborative models across organization
What would it take to implement this Employee Life Cycle Management strategy?
Build Your Foundation
• Data Integrate data sources
• Technology Enables data sharing and integration
• Analytics Identify intent, patterns, sentiment, behavior
• Model Predict next best offer
• Measurement Performance tracking, results,
accountability
• Operations Prepare to support business initiatives
What do you think?
“We are what we repeatedly do. Excellence, then, is not an act, but a habit.” -Aristotle
THANK YOU!
For more of Marcia Tal’s thinking about how her approach to analytics can help you profit from the hidden value in your data, visit http://talsolutions.com Tal Solutions Marcia Tal, Founder 347-478-5194 Talsolutions.com © 2014 Tal Solu5ons, All Rights Reserved