Taking Game IP to Hollywood and Beyond

Scott FayeContent Producer

Depth Entertainment

DIGITAL HAS LEVELED THE PLAYING FIELD

Hollywood needs you!

But do you need Hollywood?

Studios and networks are no longer the gate keepers of creative content development.

No longer control production and distribution.

2

MAJOR STUDIO GAME ACQUISITIONS

3

WHY SHOULD MOBILE GAME DEVELOPERS CARE ABOUT TRANSMEDIA IP DEVLOPMENT?

4

Creative

Game becomes catalyst for more potent IP creation greater quality control.

Opens up multiple avenues of ancillary creative development.

Helps to establish games as a viable 360° injection medium.

Business

•Transmedia Development allows video games to become broad-based entertainment IP with greater ancillary revenue and library potential.

5

Hollywood Revenue Model

Revenue streams that drive the film industry:

Theatrical Release

DVD Rental

DVD Sell-Through

Video-on-Demand

Pay Cable (HBO, Showtime, etc…)

Streaming (Netflix, HULU, etc…)

Licensing and Merchandising

EXISTING MOBILE GAME REVENUE MODEL

Paid Apps

Subscription

In-game Purchase

In-game Advertisements

6

Rovio changes the paradigm

7

Profit at the Finnish company was up 57 percent in 2012, with nearly half of revenues coming from merchandising rather than video games.

Anatomy of a franchise

8

MEDIA PLATFORMS

9

THE IDEA

• Original Concept

• Public Domain Property

• Fledgling IP with promise

INCUBATION

• The Idea is Developed by a Uniquely Experienced IP Development team.

Game DevelopmentConcepts

Linear Story

Concepts

Idea

+ +

THE BIBLE

Incubation leads to creation of the IP Bible containing the Core Concepts of the Property

Contains the Key Pillars that all Projects will Embody

Story

Universe

+

= Storyverse

Pillars

Characters

The major characters that influence the flow of the Storyverse. An outline of the other character types that can be found in the world.

Pillars

Characters History

The series of events that make this storyverse unique.

Pillars

Characters History Timelines

The specific period in the Storyverse History where eachMedia Project is going to be placed

Pillars

Characters History Timelines Mythology

The deeper truths about the Storyverse that the main characters may not know.

Pillars

Characters History Timelines Mythology MoralityFulcrum

The central issue that all the characters in the world must either support or stand against.

CASE STUDY – CLASH OF CLANS

18

In order to beat a Fictional Clan, the player can go online to a central Storyverse Site to view short, fun animated videos revealing the “history” of a Fictional Clan. Over time, new clans (and videos), fill out the Clash of Clans world.

Videos provide clues to strengths and weaknesses that can be taken into battle, and provide greater insight into the game’s storyverse.

Victory allows the player to acquire new character types, weapons, and resources – which can’t be bought with money, elixir, or game currency.

Player must travel to Storyverse Site to acquire knowledge necessary to prepare for battle.

The site might feature an interactive map, providing a sense of geography, taking shape as Fictional Clans emerge from various realms.

Introduce deep storyverse in small, incremental bytes in form of FICTIONAL CLANS.

Choose to fight randomly assigned Player Clans, or pay/wager to battle a Fictional Clan.

Fictional Clans would be comprised of new characters, weapons, resources, etc. Beating them will NOT be easy.

IN CONCLUSION

Mobile gaming is the fasted growing entertainment platform.

Digital Media platforms allow IP to go global almost instantly.

Create a great mobile game.

Invest the extra energy and resources to:

Establish a compelling mythology that attracts a dedicated community.

Conceive and execute an ancillary media program (digital comics, web series, etc…).

Employ a bit of smart (and perhaps controversial) guerrilla marketing.

19