SUMMIT AMERICA  NATURAL

BEAUTY

➫ Engage  with  the  leading  natural  and  sustainable  market  players  

➫  Gain  insight  on  key  issues  and  challenges  in  the  natural  beauty  segment  on  a  domes6c  and  global  scale  

➫  Acquire  the  latest,  most    relevant  market  analysis  and  consumer  insight  studies  

➫  Be  inspired  by  successful  brand  stories  and  best  prac6ces  around  the  world    

WWW.NATURALBEAUTYSUMMIT.COM  

SUPPORTING  ORGANIZATIONS                                                                                          MEDIA  EXCLUSIVE  MEDIA    PARTNER              ORGANIZED  BY              

New York

S h e r a t o n H o t e l

14th & 15th

May 2012  

Take  part  of  the  fastest  growing  segment  of  the  beauty  market  

According to Kline’s Global Natural Care Market Report, the double digit growth rate of the Natural Care global market, reached a volume of $23.1 billion in 2010 ($20.1 billion in 2009). Growth in the U.S market alone is expected to reach $5.8 billion in sales by 2016. Like any emerging growth industry the natural care beauty industry faces ethical challenges ranging from sustainability to ecological issues and business challenges ranging from sourcing to production to claims. The NATURAL BEAUTY SUMMIT AMERICA is one in a series of international summits that bring the value chain of participants together to delve into and debate the major challenges confronting this industry today.

The Natural Beauty Summit is dedicated to the cosmetic industry players who currently have or are interested in integrating a more sustainable approach.

The conferences promise to inform, engage, provoke and encourage cosmetics companies to grow their business within this segment by exposing key industry and media tools with an eye on  future trends.

The summit is designed to promote education, insight and interaction for all attendees. Each session will be hosted by a keynote speaker, who will open the debate on a specific issue to be discussed with the guests around the table.

The Natural Beauty Summit America i s dedicated to p r o v i d i n g c o m p e l l i n g & relevant information on the growing Natural Beauty market

About the Summit

High level discussions in this unique forum will cover :

The Natural & Sustainable Beauty Market in the U.S

Consumer Insights on Natural Personal Care

The latest issues in Beauty Regulation: European Model vs USA

Optimizing Social Media for your business

Current and Future Natural Technologies

Entering the Era of Responsibility

Winning with Sustainable Beauty

Who should attend ?

The Natural Beauty Summit was created for beauty industry professionals interested in developing or growing their business within the natural beauty segment:

Beauty brand executives

Leading market researchers and industry analysts

Cosmetic manufacturers

Ingredient & raw material suppliers

Retailers & Distributors

Brand strategy & Media experts

Industry Associations & Certification bodies…

12 Reasons to attend The Natural Beauty Summit

Amongst the previous attendees

ALBERTO CULVER AMORE PACIFIC CORP Anne Marie BORLING AUBREY ORGANICS AVEDA CORP AVON PRODUCTS BARE ESCENTUALS BERACA SABARA BURTS BEES CANUS VERMONT, LLC CAROL'S DAUGHTER CHANEL CLARINS GROUP COLORLAB COSMETICS COTY CVS DOW CHEMICAL COMPANY Dr. BRONNER'S MAGIC SOAPS DR. HAUSCHKA DUPONT TATE & LYLE BIOPRODUCTS ESTEE LAUDER FIRMENICH INCORPORATED FRESH INC ICMAD INTELLIGENT NUTRIENTS INTERCOS JOHN MASTERS ORGANIC JOHNSON & JOHNSON JURLIQUE INTERNATIONAL JUICE BEAUTY KERSTIN FLORIAN KISS MY FACE KORRES NATURAL PRODUCTS USA LAVERA L’OREAL LOHAS FORUM LUMENE GROUP MOLTON BROWN LIMITED PROCTER & GAMBLE SC JOHNSON SEPHORA SENSIBILITY SOAP SODASHI SYMRISE THE CLOROX CO. THE COLOMER GROUP TOM'S OF MAINE UNILEVER COSMETICS INTERNATIONAL WALGREEN WELEDA WHOLE FOODS YES TO CARROTS YVES ROCHER YVES SAINT LAURENT BEAUTE and many others …

①  Identify the opportunities in the natural & organic cosmetics market

②  Achieve an in-depth understanding of natural & organic cosmetic standards

③  Gain an understanding of ethical sourcing & ingredient issues

④  Learn what to avoid when developing and marketing natural & organic products

⑤  Overcome the technical issues when formulating natural cosmetics

⑥  Gain insight into the regulatory environment for Europe and the US

⑦  Gain a better understanding of corporate social responsibility and ethical business practices

⑧  Learn how to use food & novel ingredients in cosmetic products

⑨  Discover the innovative and provocative trends in sustainability

⑩  Update your knowledge in natural technologies

11 Get practical insight from marketing, R&D and retailing success stories

12 Learn about sustainable best-practices in the cosmetics industry

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For 10 years, Cosmeeting Paris, Creative Paris, Spameeting Paris gathers more than 22,230 industry professionals from the cosmetics Top 100.

www.beyondbeautyevents.com

Beyond Beauty Mag - bilingual quarterly with a cross-sector approach on innovations at every level in the beauty industry.

wwwbeyondbeautymag.com

Beyond Beauty Blog is the daily bilingual beauty trends reference for the cosmetic industry. 24 000 monthly unique visitors - from 162 countries.

www.blogbeyondbeauty.com

Marie Alice Dibon a doctor of p h a r m a c y w i t h a D E S S postgraduate diploma in industrial pharmaceutics, is head of Alice Communications Inc., which specializes in innovation consulting The company was founded in 2000 and is positioned as the interface between biotechnology and beauty.

Sandie Jaidane is a beauty & pharmaceutical expert, specialized in organic and natural products. Trainer at the FEBEA (French Beauty Federation), consultant for Beauty Pharma Awards and the Natural Beauty Summit (Europe & America)p a s t . E x p o r t a n d i n t e r n a t i o n a l c o m m u n i c a t i o n D i r e c t o r a t Sanoflore, Director of marketing and communication at ITEC France.

Michel Gutsatz founded The Scriptorium Company, a Brand Strategy Agency whose clients encompass investment funds, luxury brands, mass brands and retailers.

About the Organizer Beyond Beauty Events – ITEC France has been organizing beauty industry events and conferences around the world since 2003.

In collaboration with

The Natural Beauty Summit is the vision and creation of two highly regarded industry professionals

Session 1 – The Natural & Sustainable beauty market in the U.S

Pascal BORDAT – VP R&D – AVEDA The AVEDA business model, a global success story. How did this happen? Pascal Bordat, Vice President Research Aveda/Estee Lauder Botanical Technologies, will describe the key points of this American success story.

PROGRAM SCHEDULE

DAY 1 – Monday, May 14th Sheraton Hotel NY – Central Park East / West conference Room

Welcoming Breakfast Please get your Natural Beauty Summit America Badge at the entrance of the conference room

Nancy MILLS – Director of consumer products practice – KLINE Presenta6on  of  the  Global  and  US  Natural  Care  Market  Report    The  US  market  of  natural  care  products.  What  are  the  recent  evolu6ons  of  the  percep6on  of  "natural-­‐like"  products  ?      

Q & A

Networking break

The  Natural  &  Organic  Personal  Care  Market  is  growing  fast.  What  are  the  real  figures?  

Curt VALVA – CEO – AUBREY ORGANICS

Lunch break at Sheraton hotel

Q & A

Session 2 – Consumer Insights on Natural Personal Care

Tom VIERHILE – Director – DATAMONITOR

Sharon GREENE - Director – INFORMED INTUITIONS

What  are  the  major  drivers  and  inhibitors  shaping  the  trend  towards  environmental  /  consumerism?    What  are  the  key  trends  shaping  the  natural  beauty  consumer?  How  have  brands  responded  to  such  consumer  trends  through  their  new  product  development  strategies?    

Leïla  ROCHET  PODVIN  –  Founder  –    COSMETICS  INSPIRATION  CREATION  

The  rise  of  posi6vely  green  around  the  world  A  World  Tour  on  the  new  quests  for  Ethical  Beauty  

9.00 am

9.20 am

9.40 am

10.20 am

MORN

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MORN

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10.00 am

10.50 am

11.10 am

11.30 am

11.50  am  

12.10  am  

8.45 am Inaugural speech : What’s the idea behind « Natural » ?

Ethical & Environmental Consumerism and its Impact on the US Personal Care Market What are the drivers and inhibitors shaping the trend towards ethicality in personal care ? How can brands respond to the changing consumer attitudes and behaviors and learn from best-in-class innovations in the industry.

The US Consumer, harnessing the power of nature The presentation will explore how US Consumer expectations differ from Europeans and why they are breaking ground in defining a new modern and powerful perspective of nature and natural products. It will examine the cultural specifics that drive these expectations and focus on key evolutions that will shape them in the near future.

Natural  &  Organic  Authen6city  A  quick  historical  view  of  the  US  consumer  of    Natural/Organic,  their  knowledge  of  the  segment,  and  the  fact  that  Companies  need  to  be  Authen6c  in  their  claims  and  ac6ons.  Focus  on  AUTHENTIC      

8.15 am

5  

PROGRAM SCHEDULE

Session 4 – Living with and optimizing Social Media

Q & A

End of Day 1

Q & A

Session 3 – Current and Future Natural Technologies

Dominique  LAHAIX    –    Director  –  eCAIRN  

Christine B. WHITTEMORE– Founder & Chief Simplifier – SIMPLE MARKETING NOW  The  role  of  social  media  and  natural  buzz.  Why  online  conversa6ons  maaer  ?  

How  do  consumers  &  militant  groups  use  internet?  Why  should  a  beauty  brand  monitor  the  web  and  use  social  media  to  build  its  case?  Which  intelligence  and  communica6on  strategy  to  follow  in  order  to  improve  one’s  brand  web  influence  ?      

Networking Break

Social  marke6ng  tool  :  Beauty  Web  analysis  –  How  to  evaluate  the  brand’s  influence  on  the  web  ?  3.50 pm

4.10 pm

4.30 pm Lisa  M.RODGERS  –  Co-­‐founder  –  Personal  Care  Truth  (PCT)  

4.50 pm

5.20 pm

2 pm

3.00  pm  

3.20  pm  

2.30 pm

Alexandre PHULPIN – PHYCOSOURCE

Chia  CHEN  –  Execu6ve  Director  of  BioAc6ves  –    ESTEE  LAUDER  

Rachid ANANE - Production Manager – NAOLYS

The cellular factory: how to put the natural to work for us

Russell HOWARD – CEO – OAKBIO

Plant  cell:  the  innova6ve  and  powerful  factory  of  ac6ve  ingredients    

Sustainable   cosme6cs   ingredients  made   by   biotechnology   using   renewable   energy   and   reducing  greenhouse  gas  accumula6on:  compe66ve  cost  and  cer6fiable  sustainability  

2.15 pm

2.45 pm

Who  Personal  Care  Truth  is  and  how  social  media  is  helping  us  bridge  the  gap  between  manufacturers  and  consumers  ?  

Beauty  of  Responsibility:  Journey  to  Green  and  Sustainable  Cosme6cs  

“  Being  Green  and  Sustainable”  for  Estee  Lauder  Companies  is  not  simply  a  project  but  it  is  a  Corporate  ini6a6ve  

AFTER

NOON  

AFTER

NOON  

DAY 1 – Monday, May 14th Sheraton Hotel NY – Central Park East / West conference Room

6  

PROGRAM SCHEDULE

Session 5 – The latest issues in Beauty Regulation : The European Model

Lunch break at Sheraton Hotel

Q & A

Networking break

Q & A

Jane  WILSON  –  NSF  /  ANSI  

David  C.  STEINBERG    –  President  –    STEINBERG  &  ASSOCIATES,  Inc.  

Greg STEWART– Director, Research & Development – SENSIBILITY SOAPS

Session 6 – The latest issues in Beauty Regulation in the U.S

A  comparison  between  US  /  Canada  /  Europe:  what  claims  are  possible?  where?  

Pierre CHARLIER – General Manager – COSMOS Standard

9 am

9.20 am

9.40 am

10.00 am

10.20 am

11.10 am

11.30 am

11.50 am

12.10 pm

Interna6onal  Standard  for  Natural  &  Organic  Products.  Defini6on  of  a  Natural  Cosme6c  Product.  Partnership  with  NSF  /  ANSI  2  UEBT  (Union  for  Ethical  Bio  Trade)  

Presenta6on  of  the  Global  European  Standard.  Evolu6on  &  Partnership  with  the  US  Regula6on  

The  first  cer6fied  organic  brand  in  the  US    

NSF  Interna6onal  new  organic  personal  care  standards  and  cer6fica6on  in  the  US  market  

MORN

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MORN

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Farah AHMED – VP – PERSONAL CARE PRODUCTS COUNCIL 10.50 am

The  future  Organic  and  Natural  ISO  standard  /  The  US  standards  for  Organic  and  Natural  Cosme6cs    

DAY 2 Thursday, May 15th – Sheraton Hotel NY – Central Park East / West conference Room

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Welcoming Breakfast Please get your Natural Beauty Summit America Badge at the entrance of the conference room

8.45 am Inaugural speech

8.15 am

 Julie TYRRELL – General Secretary – NATRUE

PROGRAM SCHEDULE

Session 7 – Innovative and provocative trends : Entering the Era of Responsibility

End of the Day 2

Networking break

Q & A

Dara O’ROURKE – CEO – Goodguide.com

Linda  POVEY  –  Vice  President  Strategic  Consul6ng    -­‐    NATURAL  MARKETING  INSTITUTE    

Q & A

Session 8 – InnovaSve  and  provocaSve  trends  :  Dealing  with  Sustainable  Beauty  

2 pm

2.20 pm

3 pm

3.20 pm

2.40 pm

3.50 pm

4.10 pm

4.30 pm

4.50 pm

5 pm

Sarah  KING  –  Principal    –  GREEN  ORDER    (strategy  and  management  consul6ng  group    specialized  in  environmental  innova6on)    

Sustainable Beauty 2020

What are the trends, technologies and cultural shifts that will be shaping our approach to "natural beauty" over the next ten years? How can we look beyond an ingredient list and begin to examine full product life cycle sustainability?

Michael  HENDRIX  –  Loca6on  Director  &  Associate  Partner  -­‐  IDEO    

Lynda  GOLDMAN  –  LYNDA  GOLDMAN  COPYWRITING  

Michel GUTSATZ - Consultant – THE SCRIPTORIUM COMPANY Entering  the  Era  of  Responsibility  :  How  it  shapes  the  Future  of  Beauty  

The  natural  products  marketplace   is   rapidly  evolving.  Smartphones  coupled  with   social  networks  like  Twiaer  and  Facebook  enable  consumers   to  know  more  and  share  more  than  they  ever  have  before.  Transparency,  consumer  empowerment,  and  "values"  shopping  are  accelera6ng  trends  that  have  profound   implica6ons   for   your   brand.  And  while   greenwashing   is   s6ll   prevalent,   the   FTC   is  finally   cracking   down.   Retailers   are   also   gemng   serious   about   gemng   their   sustainability   story  accurate.     So  how  can  brands   respond?  How  can  good/smart  brands  communicate  authen6cally  with  an  increasingly  transparent  marketplace  and  a  newly  empowered  consumer?

CommunicaSng  AuthenScally  With  The  New  Empowered  Consumer  

What  does  it  take  to  aaract  and  convert  customers  in  the  compe66ve  and  onen  confusing  world  of  natural   beauty   care?     This   session   discusses   5   vital   steps   to   tapping   into   this   growing   “Dr.   Oz”  awakened  market,   from   targe6ng   customers   at   the   right   6me  of   the   buying   cycle,   to   crea6ng   a  compelling  story,   to  using  SEO  and  social  media  to  build  a  vibrant  and  sustainable  natural  health  brand  or  business  

5  Steps  to  Generate  Fresh  Natural  Beauty  Customers  Daily    

LOHAS  Consumer  trends    based  on  consumer  studies  We  have  all  been  inundated  with  green  products  and  sustainable  claims  these  past  years  -­‐  so  what  comes  next?  Learn  what  trends  are  emerging  and  how  best  to  posi6on  your  brand  to  go  beyond  sustainability  into  hollis6c  culture  building.  

Today's  successful  brands  have  transi6oned  from  simply  pushing  marke6ng  messages  to  enabling  meaningful  experiences.  Michael  will  share  stories  from  Jet  Blue,  Converse,  Pangea  Organics,  and  others   to   illustrate   how   a   commitment   to   expressing   an   organiza6on's   core   values   can   produce  authen6c  and  meaningful  consumer  experiences.  

AFTER

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AFTER

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Consumer  empowerment  is  now  shaping  the  industry’s  environment.  Are  beauty  brands  aware  of  the  power  consumers  now  have  in  their    hands  ?  

What  is  there  beyond  organics  and  labeling  ?    Is  sustainability  the  new  fron6er  ?  How  can  Beauty  Brands  develop  innova6ve  strategies    ?  

DAY 2 Thursday, May 15th – Sheraton Hotel NY – Central Park East / West conference Room

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Conference information

The Natural Beauty Summit will take place May 14th and 15th at Sheraton New York : downtown, located in the heart of Lower Manhattan, New York’s Financial District.

Address : Sheraton New York Downtown 811 7th Avenue 53rd Street – 10019 New York – tel: +1 212 841 6498

Venue and dates

Accommodations

The Sheraton hotel in midtown Manhattan is located in the heart of NYC near Broadway, Rockefeller Center, the top NYC tours, and more. Situated between Times Square and Central Park, the Sheraton is within walking distance to popular attractions.

We advise you to book your hotel now directly at the Hotel booking crew.

Parking is $42 for 24 hours with no in and out policy.

Natural Beauty Summit will be attended by senior executives in the cosmetics & beauty industry, providing sponsors an ideal platform to reach key decision-makers. A range of sponsorships & media partner opportunities is available. For details on our tailored solutions, please contact:

Natural Beauty Summit Elaine Zameck

+33 (0)7 78.82.00.54 elainezameck@itec-france.com

Email: nbs@itec-france.com

Local Area

Sponsorship opportunities & Contacts