take one action - the bigger picture, 2012-13
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Take One Action - The Bigger Picture, 2012-13TRANSCRIPT
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This booklet introduces Take One Action Film
Festivals. It highlights what has inspired us and
what we have achieved in 2012-13. It celebrates
the audiences, filmmakers, volunteers and partners
who have made our events great by going beyond
the screen to bring global stories home. And it sets
out our goals and aspirations for the future.
“Take One Action’s focus on empowering people to
engage with issues of global concern through great
cinema is unique in the UK. This work is really, really
important.” Ken Loach and Paul Laverty, Patrons
"Take One Action brings to light stories from across
the planet which – like South Africa's injustices,
courage and beauty – were once hidden.”
Archbishop Desmond Tutu
“Want to change the world but not sure where to
start? These guys will rouse you into action.”
The Guardian
If you would like to support our work, see page 35 (individuals)
or 37 (organisations), or please visit www.takeoneaction.org.uk
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About Take One Action
Our principal activities
Festival
Year-round programming
Scottish tour
Young people
Ten things we’re celebrating
Our impact
What we are trying to achieve
Impact highlights, 2012-13
Looking forward, 2013-15
Details that matter
Funding, finance and ethical investment
Our supporters
Support our work
Regular and one-off gifts
Getting your organisation involved
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Post Take One Action Film Festivals, 32-36 Dalmeny St, Edinburgh EH6 8RG
Telephone 0131 553 6335 Email [email protected]
Website www.takeoneaction.org.uk Social media
www.facebook.com/takeoneaction, www.twitter.com/takeoneaction
Patrons Ken Loach and Paul Laverty Artistic director Simon Bateson
Trustees Keith Armstrong, Wendy Ball, Simon Bateson, Tanya Gedik,
Liz Harkman, Garth Reid, Kirstie Shirra
Take One Action Film Festivals is a UK limited company (no. 376976) with
charitable status in Scotland (SC041430).
Contact us
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Inside back cover
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Take One Action is an independent charity founded by
film lovers and international and cultural activists based in
Scotland who believe that cinematic experiences can
catalyse lasting change.
Since 2008, our events have inspired thousands of ordinary
people through hundreds of world-class films to take a critical
view and positive action on issues of global concern. From
Charlie Chaplin to Kim Longinotto… through debate and
celebration… our participatory screenings and workshops bring
together communities, filmmakers, politicians, businesses,
academics and artists – united by the simple desire to connect
around the stories which link humanity across its borders and
shape their unfolding for the greater good.
In addition to our year-round programme and nationwide tour,
we also organise the UK’s principle global citizens’ film festival
in Edinburgh and Glasgow each September as well as outreach
and training for young people (see pages 9-12 for details).
“I had no expectations of the event, I was just there with my
partner… However - I was bowled over by the movie and
discussion. The whole thing is infectious.” 2012 attendee
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Our valuesTogether with our partners we are committed to...
Empowering audiences
We will be celebratory, leaving audiences inspired and
connected without shirking from difficult subjects… creating and
signposting specific opportunities for everyone to explore their
own transformative relationship to world-changing issues beyond
the screen.
Nurturing creativity
We will spotlight the highest artistic and journalistic standards in
cinema of conscience, and push the bounds of cinema
experience through uniquely innovative events that stimulate
and draw on local creative practice to inspire engagement.
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Championing accessibility
We will work through and beyond the cinema to foster and
champion the active participation and involvement of the most
diverse audiences, focusing on issues which have been driven
upwards by the least powerful in both rich and poor countries to
the highest levels of international concern.
Fostering inquiry
We will be current and revealing, maintaining our neutrality
and respect of our audiences’ need for exploration, critical study,
accuracy, independence and a non-corporate experience that
values robust debate and probing conversation.
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Our principal activities
Take One Action Film Festival
Year-round programming
Scottish tour
Young people
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Take One Action Film Festival
Our biggest rush each year comes from delivering what has
fast become the UK’s main global citizens’ film festival, held
at the end of September in Edinburgh and Glasgow.
Highlights in 2012 included premieres and previews of Scorsese-
produced Surviving Progress, Oscar nominees War Witch and
5 Broken Cameras... Dialogue with directors, campaigners,
journalists and politicians from Palestine, Egypt, India, Romania,
the US, Canada, Scotland, Uganda, Tunisia, and beyond...
Mash-ups of films, street theatre, bike-power, music, dancing,
food and debate... And tonnes of connections and pledges made.
In figures: 43 events, 8 for schools and families, 19 sell outs,
3065 attendances, 56% new audiences, 26% low-income and
minorities, 1900 joining discussions, 1652 actions intended,
35 partners, 75 volunteers, 60 plus international contributors.
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Our principal activities
Year-round programming
We are committed to sustaining engagement year-round and
responding to social and political developments as they happen.
In 2012, our first China season forged new ties and broke new
ground on subjects ranging from climate change to poverty
reduction. We hosted world-renowned photographer Yann
Arthus Bertrand, bringing his spectacular film Home to UK
cinemas for the first time. Ken Loach previewed Route Irish with
us, debating UK complicity in the privatisation of war in Iraq and
Afghanistan. We premiered The Island President, dialoguing with
senior members of the exiled Maldives government days after
the coup. And we continued to shine a light on the causes of the
financial crisis and global food insecurity, through powerful
new films, leading up to the UK’s hosting of the G8 in 2013.
Scottish tour
For the fourth year running we hit the road in February with
support from Creative Scotland and The Co-operative, taking the
festival’s most popular films and debates to schools, cinemas
and town halls from the borders to Shetland.
The tour gives hundreds of people a unique chance to see global
films of particular relevance to their communities which don’t
often make it beyond Edinburgh or Glasgow. It also gives us the
chance to support the activities of some amazing local people:
Orkney Friends of Palestine, Christian Aid supporters, Fair Trade
groups and universities among those getting involved in the action.
“I am thrilled that Take One Action is coming north. I hope to get
to Aberdeen to see as much as possible” Twitter follower
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Our principal activities
Young people
Alongside festival and tour schools screenings, 2012 saw us
build on the pledge to develop more opportunities specifically for
young people. We launched our Young Action Heroes project, a
five month supported learning programme and residential
weekend for more than 80 teenagers across Scotland to learn
about global issues and film exhibition. In turn, these young
people organised more than a dozen events for hundreds of their
peers and parents. (See page 20 for more information).
In addition we are also gradually increasing our provision for
families. Favourite moments in 2012 included Mary Poppins:
Battle of the Bankers, with arts, crafts and street theatre, as well
as more feature animation (Blue Tiger, A Turtle’s Tale, Dirt the
Movie) powered by bike in city farms and gardens.
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“So much more than the sum of its parts, Take One Action
celebrates the people and movies that are changing the world,
impressively merging silver screen discoveries with activities
and workshops galore… A chance to speak up and speak out,
Take One Action we salute you!” The List
One Extraordinary cinema
Once again, we’re proud to have elevated films that fewpeople in the UK get the chance to see, but which often goon to end up in annual top tens of the world’s leading critics.
UK premieres and previews this year included the powerfulBolivian drama Even The Rain starring Gael Garcia Bernal,Anthony Baxter’s explosive You’ve Been Trumped at theScottish Parliament (and numerous fields and cinemas acrossScotland), Patrick Forbe’s Wikileaks secrets and lies, andOscar nominated drama War Witch about the impact in Africa ofthe global small arms trade. (Like many of our screenings, thiscame just before crucial international negotiations that audiencescould influence. For more on audience impact, see page 28.)
“the most acclaimed, globally conscious movies of the year”New Internationalist
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Two Innovative exhibition
We want to inspire audiences to believe things can be donedifferently in the world, so we’re innovating from the get go.
Sometimes it’s about reclaiming spaces (farms, factories,Parliament), changing the ending of a film, or getting audiencesto pedal-power the screen, serve each other mint tea at ArabSpring screenings, or dance in the aisles with Chinese dragons.Always it’s about striving to create new and better ways forpeople to share and connect their own stories to those of othersaround the world, and see the change they want to be.
“The outdoor screening was amazing, beautiful and poetic withthe tramway and the starry sky behind. There was almost nophysical limit between movie and audience... we were practicallyinside the film.” 2012 attendee
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Three Inspirational contributors
Once again, we’re proud to have instigated direct dialoguebetween Scottish audiences and some of the world’s mostinspiring filmmakers, journalists, artists and changemakers.
Recent highlights included Q&As with… 2013 Oscar-nominatedPalestinian filmmaker Emad Burnat (pictured)... Scottish Justiceand Culture secretaries Kenny McAskill and Fiona Hyslop... globalsex trafficking campaigner Mimi Chakarova... festival patron KenLoach... comedians Jolyon Rubinstein and Heydon Prowse (TheRevolution Will Be Televised), Ugandan gay rights activist JohnBosco, with Bishop of Edinburgh John Armes... Clare Short (nowchair of the global Extractive Industries Transparency Initiative),Burmese campaigner Zoya Phan... And dozens more of theworld’s leading filmmakers of conscience.
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Four New and diverse audiences
Take One Action is not preaching to the converted. We knowlots about our wonderful audiences - more than 2000 respondedto surveys last year - and they tell us they are learning all thetime, bringing new friends, appreciating more diverseperspectives and venues, and that they want more support to gofurther (see page 30 for our pledge on that front).
To be precise: 56% were new to Take One Action in 2012 (just12% of you are die-hards), reflecting growing acclaim for ourwork and the films we are premiering. A fifth were living on low-incomes, with more free events and our Community Ticket Fundgradually increasing access (special thanks to those who havesupported this fund - see pages 35-37 to join them!)
“I introduced a friend who never attends events like this. We got agreat discussion going after the debate. I haven’t taken action yet,but my friend has signed up for politics classes!” 2012 attendee
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Five Powerful partnerships
Our events, and the issues we focus on, are backed up by theexpertise of organisations and networks whose links extendthrough the world’s poorest, most powerful, innovative andcreative communities, joining a lot of the dots in between.
These partnerships furnish a programme which is current andinformed, and which helps audiences explore the connections,systems and cultures underlying individual issues. It alsomeans we are always able to signpost an array of opportunitiesfor further learning and participation, whatever your beliefs.
For a full list of the businesses, NGOs, trade unions, mediapartners and others that support our work, see page 34.
“We’re delighted to support Take One Action: an exemplar inrelation to true audience engagement” Creative Scotland
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Six Inspiring young people
Young people inspire us. In 2012, youth and family audiencestaught us new ways of playing, debating and imagining changein response to the films that spoke to them (films like Blood in theMobile, Chasing Ice and The Blue Tiger).
In particular, the events our Young Action Heroes organised(see page 12) - from Plockton to Berwick, in aquariums and townhalls - showed that they know more about sustainability, humanrights and independent media than we do! Giving them the toolsto enthuse more people has probably been our best idea so far.
“Young Action Heroes gave me ideas, information and inspirationto make a real difference in my community... I loved it.”Young Action Hero, Glasgow, 2012
“the residential was an amazing opportunity we’d not haveafforded by ourselves. My head’s full of ideas!” Youth leader
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Seven Concrete change
The difference that the films and events we organise can make toindividuals’ lives and to the global challenges they are part of iswhat gets us out of bed in the morning. We rise with the MargaretMead quote: “Never doubt that a small group of people canchange the world, because it is the only thing that ever has”. Formore information about our impact aspirations and highlights, seepages 27-31.
“I wanted to take the opportunity to learn more about issues going
on around the world, so that I could begin conversations with the
people I know about what I learned/saw. That happened for me.
I had great conversations with friends and family and I was able to
take a few actions to help further the causes of a few of these
issues. For example, I had a good encounter with a Member of the
Scottish Parliament when I took the time to write to them and fill
out a survey for a potential bill. I hadn’t done this before, so it was
a really positive experience for me.” 2012 attendee
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Eight A listening and learning culture
We’ve always believed in being transformed, which goes for theideas and culture of our little organisation just as much as thoseof audiences on the left or right of any given story or debate. Butin 2012, with support from the Esmee Fairbairn Foundation, weset out our stall more clearly than ever for the change we want tosee. We then asked thousands of people how this matched up totheir experiences and aspirations, both before and afterevents, and received a host of exciting and challenging responses.
There was a lot of common ground, and in 2013-15 we hope tofind the resources to respond effectively: principally by providingmore spaces, skills and tools to help audiences andcommunities hone their inner Gandhi’s and Wangari Maathi’s,and stay more connected to the stories that moved them in thecinema. For more information, see pages 30-31.
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Nine Incredible volunteers and ambassadors
We employ just two or three people at any one time, so our
impact depends on the gifts of the many volunteers who believe
in what we’re about. In 2012 more than 100 people across the
country gave thousands of hours to Take One Action: from film
reviewing, admin, audience hosting and marketing, to coaching
young people, hosting tour events and evaluating impact.
If you have time, skills and enthusiasm you’d like to share, or if
you want to make events like this happen where you live, please
drop us a line. Our contact details can be found on page 1.
“Festival voluntering can obviously be demanding but the whole
project is so exciting... My main feeling about it is simply: YAY!”
Emma, volunteers co-ordinator
“I’ve really felt valued as a volunteer with Take One Action”
Sally, British Red Cross Teacher Training Manager
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Ten Engaged media
Each year 3000 plus people join discussions after the films weshow. But thanks to great media partnerships with The Skinny,The List and New Internationalist, the comms of our partners, thegrowing calibre of our programme and more time invested in socialmedia, the conversations we’re sparking about world-changingmovies, social change and global issues are rippling out to millions.
To join the conversation:register for updates at www.takeoneaction.org.uk/participatefollow us on Twitter and Facebook suffix /takeoneaction
Festival of the week, 2012 The Independent
“Take One Action breaks down the barriers of race, religion and
geography that separate us from people whose daily lives aren’t
always very distant from our own” The Sunday Herald
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“A fresh progamme... globally conscientious… sobering and
positive in equal measure. Don’t miss it!” The Skinny
“Want to change the world but not sure where to start? This
festival will rouse you into action” The Guardian
“thank goodness for Take One Action…” The Metro
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What we are trying to achieve
We begin with a world that’s avoidably divided because somany of us are disconnected from our local, national or globalidentities day-to-day. At the same time, we’re seeing a hugedesire in Scotland for things to be different, countlessexamples globally of inspiring alternatives, and ever morefilms that brilliantly capture the world’s challenges and vision.
Through inspiring cinema, advocacy and tools, we want to:
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bring diverse people face-to-face to find shared and practicalconnection, hope and humanity;reveal and popularise difficult/hidden subjects in theuniquely accessible ways that cinema inspires;give people the skills and confidence to link their localidentities/ dependencies with global ones (and vice-versa);share what we learn about empowerment with filmmakers,cinemas, educationalists, and socially-oriented organisations.
Impact highlights, 2012-13Some of our favourite outcomes from events over the last year
Numbers 7386 attendees for whom on average each event
inspired a one stage shift in empowerment on our 6 stage theory of
change, from “disengaged” to “creative global citizen”.
Tools For the first time, everyone who asked for information about
specific opportunities arising from films and discussions received a
personal email within 48 hours providing the links they wanted.
Hearts and minds
“After seeing War Witch I went to a site the audience had mentioned
and which you emailed us and took action by sending letters to all
my councilors, MPs, MSPs and MEPs about the lack of fairtrade
mining regulation. I also shared on twitter and Facebook and some
of my friends who hadn't been at the screening also took action.
As you can see caring is contagious....” 2012 attendee
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Government and corporate responsibilty We don’t prescribe
action, but our audiences plug into global movements for change.
Days after national coverage of our Blood in the Mobile premiere
and Q&A with Clare Short on extractives, Nokia announced they
were tightening up conflict minerals checks. Following numerous
screenings of You’ve Been Trumped, including at Parliament, the
Scottish Government began to distance itself from an irregular
precedent of overruling local planning processes. And, in part
thanks to platforms for films like The End of Poverty, We’re Not
Broke and Four Horsemen, corporate tax avoidance has rocketed
to national attention here and beyond with long-lasting impact.
Skills In 2012, more than 300 people attended Take One Action
workshops on basic campaigning skills, development media, land
rights, food sovereignty, film exhibition and the Arab Spring.
“I was really encouraged by the audience response to The Price of
Sex to keep on campaigning. I sensed more hunger for change
than I have elsewhere” Jenny Kemp, Zero Tolerance campaign
Looking forward, 2013-15
“I am taking more small every day actions (thanx to last year’s
festival), but I guess I just don’t feel confident enough to start
influencing people around me or to join a group or organisation.
I’d like more help with where I can go from here.” 2012 attendee
Hundreds of people took part in detailed surveys in 2012 asking
them about their motivations for attending and the things that
constrained their aspirations. The picture that emerged indicates:
An encouraging appreciation for...
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the unique and positive chance to learn more about issues thataren’t otherwise accessible, through generally brilliant films;the encouragement of connecting with other people who careabout the future of our shared planet, and the value of the linkswe signpost through our discussions, materials and online.
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Going forward we are committed to securing more resources (or
reprioritising what we have) to respond to these needs. We want
to make more space around events for audiences to connect,
which means programming and using venues differently. We want
to offer more training and support to spark people’s confidence
to move from the cinema to the creative, social or political responses
they want to be part of. And we want to develop simpler, more
useful tools enabling people to do it themselves: to gather, watch,
share and be the change they want to see in the world.
It’s going to be challenging. But we like a challenge.
A growing desire for...
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more evidence that participating makes a difference;more ways to directly learn from each other’s struggles and ideas;more skills and understanding of routes to effect change.
Our finances 2012-13 income and expenditure
Fees/sales £9151
Donations/misc£1554
Grants£75,816
Sponsorship£27,850
Total income£114,371
Total expenditure£106,454
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How we are funded
Take One Action is funded by project grants, sponsorship and apercentage of ticket sales (less venue fees) on some events.Income is typically short-term, so we delight in funders and partnerswho can support multi-year impact planning. If you would like to findout more, please contact [email protected]
Good influence Our ethical investment policy
Take One Action tries to ensure that it does not enter partnershipswhich could compromise our independence. We will not acceptsponsorship or services from political parties, nor from organisationswith a persistent record of undermining a human rights, peace, civilsociety or a sustainable environment in the UK or internationally.
Festival£28,943
National£5987
Enhanced impactinc. youth £21,200
Salaries &overheads£50,324
Our partners
We are extremely grateful to the following organisations who have
funded, supported or sponsored our work in 2012-13.
Funders Creative Scotland, Esmee Fairbairn Foundation
Associates Christian Aid, The Co-operative, Filmhouse
Media and events The Skinny, The List, New Internationalist,
Glasgow Film Theatre, Royal Botanical Gardens Edinburgh,
Encounters Film Festival, Out of the Blue
Principal sponsors The British Council, Oxfam, UNISON,
National Union of Journalists, SCIAF, The World Development
Movement, NIDOS, Sheila McKechnie Foundation
Additional support University of Edinburgh, The Roddick
Foundation, Zero Tolerance, Hoping, The Confucius Institute,
Seedbed, The Schiehallion Fund, Scottish Documentary Institute
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Take
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Take
One
Action
Take One Action takes audiences beyond the screen, making
global issues and positive action against the root causes of
poverty and environmental injustice accessible to thousands of
ordinary people each year. And we celebrate great films and
filmmakers. But we can’t bring movies to life without your help.
For £5 a month or more if you can afford it,
become an Action Hero and help to inspire,
connect and resource more people through our
events. You’ll also be supporting the filmmakers
whose work we show. £100 buys a community screening
licence, £200 provides training for a teenage Action Hero.
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Getting your organisation involved
Does your company have a commitment to sustainability andpositive social impact? Could it? Do you want more from yoursocial responsibility policy than a day off work once in a while?
Then why not share the next Take One Action FilmFestival with your colleagues and inspire some powerfulnew conversations about the global stories which they,or your company or organisation itself, could be part of.
Festival packages
With more than 40 events over two weeks in Edinburgh andGlasgow each September, Take One Action Film Festival isthe UK's leading internationalist & environmental film festival.
Organisation ticket packages start from just £100 for 10tickets which your staff or colleagues can use for any festivalevent, plus a drink on us with each ticket* (when we’ll be onlyto happy to join you and say hello). By getting a package,you’ll be supporting the work of Take One Action, the causeof global citizenship in Scotland, progressive businessthinking, as well as the filmmakers whose work we show.
Interested in finding out more?Drop us a line at [email protected], call 0131 5536335 today, or share this with your manager and ask themhow the budget’s looking ;-)
For more information, or to share this booklet online, visitwww.takeoneaction.org.uk/participate *Terms and conditions apply