Group: NEXUSHannelore|Teesta|Dipti|Devika

CHILDRENThe Promise of the future…

Understanding need

LOCATION :Town/City/Village/ State/ Country

Large School with many great prospects V/s Smaller schools with limited scope

Children – Age Group : 10years to 16 years

Education System of the school –Focuses solely on academics & marks/gradesV/sFocuses on extra-curricular activities too

Financial Status of the child :Lower family income – cannot afford many facilities & good school educationV/sHigh family income – avails all facilities

Parental & Teacher involvement in the child’s activity

What creates differences in prospects to nurture budding minds ?

What a Child Needs ?

All children have something they are most fascinated about…

Lets encourage their fascinations .

“FASCINATION” in children

FASCINATION

INTEREST/Hobby

CAREER PATH

Why??

These are things kids like to do/see/explore

These are things kids are curious about

How to explore your fascination ?

Collecting PicturesMaking scrapbooks

ResearchStickers

DrawingsModels etc. How do fascinations grow?

By exploring..By talking to other kids with

similar interests…

BUILD on a fascination !!

Fascinations may change / die :

•Because they feel “stuck” can cant do/learn more about their fascination•They don’t have friends around that talk about fascination •They don’t find any “encouragement” around them•(maybe because children grow out of them)•Maybe.. They found a new fascination

If Fascinations are built upon… :

may lead to….

Service ecology

PARENTS

FRIENDS

SIBLINGSTEACHERS AND GUIDESEXTENDED FAMILY

SEETHINK

WONDER

OBSERVE

DO

EXPLORE

UNDERSTAND

FOLLOW

PEOPLE LEARNREADHEARTALKDISCUSSASKWATCH

ENVIRONMENT

HOMESCHOOLPLAY GROUNDMARKETNEIGHBOURHOODMUSEUMSCINEMATRAVELSPUBLIC TRANSPORT

FEEL

WRITEDRAWPLAY WITHUSECOLLECTDISTRIBUTESHAREEXCHANGESAVE

ANALYSEABSORB

Children – Age Group : 10years to 16 years

VALUE PROPOSITION

• Bring about appreciation for the various “fascinations” & curiosities of children… (Apart/Outside from their regular academic performance)

• Give the children a platform to probe further into their “fascinations” – and develop their natural inclinations…

• Here, the child is known by his/her fascination. It is the “fascination” that connects these children together..

• Establish connections and show/share/learn/grow

• A platform to widen interests by getting inspired by another child’s fascination..

• Give the kids a wider perspective by making them move out their regular circles and connect to new ones..

What does the service enable..

Have a “fascination” for something..

What do you do to keep the fascination alive?

Showcase how fascinated you are.. Put

up your collection/work..

Find other children sharing the same

fascination

Learn, share, contribute to do develop your

fascination even further

Develop your fascination to an interest/

hobby/skill/career path

If not, then find a new fascination and let it

grow

Get fascinated by other children’s fascination

Touch points and Evidencing

Mobile App

WebsiteTouch points can take many forms; from website interfaces and mobile phone apps to posters for the site in schools. All touch points need to be considered in totality, and crafted to create a clear, consistent and unified user experience

Business model• It’s a FREE web-based service.

• MODE OF REVENUE GENERATION

– Advertisement filtered on the basis of interest of its user– This includes advertisement by organizations/companies that facilitate: the following for the school student age

group:• Scholarships• Contests in that area• Holding webinars/ and sessions for that age group.• Volunteer services• Educational books and other materials• Blogs, articles, links to other websites that our dedicated to their particular interest.

– For the user segment that have access to smart phones, they can download the APP version of ” TAKE-OFF” at a certain price.

This model of revenue generation gives :•TAKE-OFF a sustainable revenue .•The organization that advertise with us gets connected to its intended user segment(kids) and gets publicity via us.•The kids get right know-how(awareness) to take their “fascinations” forward by being able to benefit from the various opportunity platforms.