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Chapter thirteen Digital Interactive Media and Direct Mail McGraw-Hill/Irwin Essentials of Contemporary Advertising Copyright © 2007 The McGraw-Hill Companies,
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Chapter Thirteen Out-of-Home, Direct-Mail, and Promotional Products Arens|Schaefer|Weigold Copyright © 2015 McGraw-Hill Education. All rights reserved
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Out-of-Home, Direct Mail, and Specialty Advertising Chapter 14 McGraw-Hill/Irwin Copyright © 2012 by The McGraw-Hill Companies, Inc. All rights reserved
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11-1 Copyright © 2009 Pearson Education Canada CHAPTER 11 Direct-Response Media
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