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The top documents tagged [rational campaigns]
Plutchik Emotion Mapping for User Journeys2[4]
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Mindshare Media Summit - Adapting to Emotions
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TV Commercials still rule in much of Asia - How effective is yours?
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What's the point of creativity in Direct Marketing
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Creativity Sells Out? How creative people need to command and deliver more value
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Creativity sells out
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Peter Field - IPA DATAbank
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1 ComMotion™ Let’s Get Emotional About Advertising
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