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The top documents tagged [paul trott]
Product & brand strategy
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University of Portsmouth Business School Seminar 7 Apple – Key Points Peter Bartlett
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Prof. Paul Trott
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The
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Paul Trott, Innovation Management and New Product Development, 4 th Edition, © Pearson Education Limited 2008 Slide 14.1 Chapter 14 New service innovation
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DBA1732
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