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The top documents tagged [marketing process chapter]
Chapter 2
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THE ROLE OF IMC IN THE MARKETING PROCESS
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Chapter Objectives Strategic Planning and the Marketing Process CHAPTER 2 1 2 3 45 6 7 Distinguish between strategic planning and tactical planning. Explain
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Introduction of the Instructor Education MS (Management), MSc (Mass Communication), MBA (Marketing), BS (Computer Sciences) Experience Lecturer, Department
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