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The top documents tagged [information searchconsumers]
Consumer Behavior: How and Why We Buy Chapter Five
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5-1 Chapter 5: Consumer Behavior Consumer behavior: The process consumers use to select, purchase, use, and dispose of goods, services, ideas, or experiences
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5-1 Chapter 5: Consumer Behavior From previous chapter: Objectives Specific, attainable, sustainable, manageable Consumer behavior: The process consumers
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