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Bmgt 311 chapter_5
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Copyright ©2010 Pearson Education, Inc. publishing as Prentice Hall 5- 1 Basic Marketing Research: Using Microsoft Excel Data Analysis, 3 rd edition Alvin
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Primary and Secondary Data. Secondary Data Pre-existing data not gathered for purposes of the current research Not ‘new’ data – ‘second hand’ Secondary
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Marketing 441: Research Session Shana Gass, MSLS
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Reference Librarian January 27, 2010
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Data Collection. What is Data? Data is facts and statistics that are collected together We use data to be able to gather information for reference or
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The goal of a market analysis is to determine the attractiveness of a market and to understand its evolving opportunities and threats as they related
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