×
Log in
Upload File
Most Popular
Study
Business
Design
Technology
Travel
Explore all categories
The top documents tagged [global brand brand equity]
ch12
56 views
Chapter 12Copyright (c) 2007 John Wiley & Sons, Inc.1 Global Marketing Management, 4e Chapter 12 Global Product Policy Decisions II: Marketing Products
232 views
Chapter 12Kotabe & Helsen's Global Marketing Management, Third Edition, 2004 1 Global Marketing Management Masaaki Kotabe & Kristiaan Helsen Third Edition
239 views