Tablets and

Journalism

“People don’t actually read

newspapers.

They step into them every

morning like a hot bath”

The area that is in

crisis is advertising

The media is fragmented

• 13.500 estaciones de radio (frente a 6 mil en 1960)

• 17 mil revistas (frente a 8.400 en 1960)

• 82 canales de TV por casa (frente a 5 en 1960)

Y todo el web, con sitios y blogs

“Unfortunately,

in this industry

the consumers

no longer value

advertisments”.

Joseph Jaffe

THE

DIGITAL TSUNAMI

The digital path of the

nineties

The Story So Far, CJR, may 2011

Websites are

not the future

They don’t make money

They attract audiences that only visit quickly

The were created by a analogous

mentality

Google’s system “free” is of

no use to the media.

The web is dead,

long live the internet

“controlling the scarcity of something that isn’t scarce can’t work”

• Joey Baker, blogger

KEY POINT: WHAT’S NEXT IS MOBILE

KEY POINT:

DIGITAL TECHNOLOGY ALREADY HAS

OTHER PILLARS OF SUPPORT

Everything started

with a tablet

So the future of media is a tablet?

I am convinced. And it’s not

only me thinking this: Amazon, Apple, Google…

Is the revolution coming?

The revolution is coming. It’s the moment to explore; to be

the first to create the best experience on tablets.”

Antecessor:

Electronic Ink

“We really believe in the sacrosanct nature of the page, the beauty of

the page”(McCue, Flipboard)

Otro camino

"Even texts on papyrus (where the idea

of scrolling comes from) were divided into

pages."

Declaraciones de Fpulliux

KEY POINT:

ENTER THE SOCIAL SPACE

Printing lead us from personal communication to mass communication.

Local, evanescente Global, permanente

“The word “publishing” means a cadre of professionals who are taking on the incredible difficulty and complexity and expense of making something public. That’s not a job anymore. There’s a button that says “publish”

“Self expression is the new

entertainment”

“Power has shifted. Brands used to be able to say what they wanted because they bought the space.”

52 million visits to

youtube