table of contents whitepaper.pdf · beyond seen screen (bss) enables you to use your smartphone or...
TRANSCRIPT
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Table of Contents
Screen Viewing Experience Today 2
Beyond Seen Screen 3
User scenarios 6
Market 9
Token 13
Milestones and Roadmap 17
Blockchain 20
Team 23
Initial coin offering (ICO) 28
Finances 32
Legal and regulatory disclaimer 33
FAQs 34
Contact 36
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Screen Viewing Experience Today
A Disconnect Between Screen to Personal Device
There is no doubt that today’s society and its habits are constantly changing. One of the most
significant changes currently occurring is the growing population of omni-screen users. People
have smartphones, tablets and computers infused into their daily life where they use these devices
naturally every day.
Today’s society prefers to use digital technology to shop online, play games and seek information
anytime anywhere. Research shows that: 1
● Around 50% of people between 18-54 years use smartphone while watching video content
● 61% request additional information while watching video content
● Almost 50% of people search for products while watching video content
● 27% purchase products while watching video content
● 23% of all Internet searches via smartphones has something to do with what is being
watched
● 28% of people search for the product that is being advertised
Bridging the gap between the screen viewing experience and the users’ personal device or
computer is currently a manual process. Users must manually search on the device to engage
further on the Video Content they are viewing.
With Beyond Seen Screen, companies will have an option to fulfill the needs of a growing society of
omni-screen users, their buying habits and hunger for information.
1 https://corporate.discovery.com/blog/2014/11/24/tv-and-mobile-device-usage-two-sides-of-the-coin/
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Beyond Seen Screen
Bridging the Gap Between First and Second Screen
Imagine that you are watching a film on any screen based on a true story and that you are
interested in details about those true events. Or that you are watching a music video and you want
to know where the artist is on tour and where to buy tickets for their concert. Or maybe you want to
quickly get to the recipe that chef is preparing on your favorite cooking show. If you are a person
who believes that this information should be easy to access, you are thinking like Beyond Seen
Screen.
Beyond Seen Screen (BSS) enables you to use your smartphone or tablet to scan any video content
on any screen to easily and quickly get information about that content. All you need to do is focus
your smartphone to your video content and get the information you want. It is that simple.
Beyond Seen Screen makes any video interactive and engageable. For Users, Beyond Seen Screen
provides a service that allows users easy and simple access to an additional and interactive layer of
information linked to the video content they are watching. For Advertisers, Beyond Seen Screen
provides a service to allow production and advertising companies to unleash creativity and engage
users with their content in new ways, directly opening new revenue opportunities. Using the BSSX
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Token Smart Contract, Beyond Seen Screen can also provide proof of the Beyond Seen Screen App
usage in real time to Advertisers.
Any Screen, Anywhere
Beyond Seen Screen envisions the world where any screen displaying video content is no longer a
one-way street but can take the next evolutionary step by providing interactivity. The world where
the user can bridge the gap from the screen to the device. Where content provider’s creativity can
be unleashed by allowing them to lead users into a new experience. One where the user can see
beyond the screen, and truly immerse themselves into the content.
With Beyond Seen Screen, you simply start the app, point the device to the screen displaying video
content and let the platform immerse you in the world beyond what is seen on the screen.
Beyond Seen Screen is not just an idea. The product has been developed to a working state that
allows you to get information about the video content you are watching. The platform has a viewer
facing interface, for the User, in the form of a smartphone application and a client facing interface,
for the Advertiser, in the form of a web application that allows design and configuration of the video
to information interaction.
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What we have right now?
A working platform!
Beyond Seen Screen is not just an idea. It is a working
platform! The amazing technology of the Beyond Seen
Screen App can be seen in the following demonstration
videos:
User Experience:
● Volvo: https://youtu.be/ebfxb7hHeYc
● Star Wars - Last Jedi: https://youtu.be/6X_mlHvAtJ0
● Trolls: https://youtu.be/8gWvliQSDM4
● Coca-Cola: https://youtu.be/jHzPLvHtrWw
Advertiser Client Experience:
● https://youtu.be/h_NVt8ZjZqw
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User scenarios Beyond Seen Screen will enrich the interactivity experience for users for all kinds of video content. In
each of these scenarios, the BSSX Token Smart Contract will provide proof of the reach of the
Beyond Seen Screen App in real time.
Documentaries
After a long day in the office, Mike comes home and
wants to relax by viewing his favorite cosmology
documentary. As the show progresses, Mike
becomes interested in the life and work of
Copernicus and wants to learn more. He starts the
Beyond Seen Screen app, points his smartphone to
the screen and lets the platform work to
immediately give him more information. The Beyond
Seen Screen platform provides a link to the
Documentary Production Company’s website where
Mike gets the information he seeks.
The Production Company has augmented the video
content they created using Beyond Seen Screen to
provide in depth information about the topics
presented. This provides a deeper engagement with
the user and in turn creates a greater demand for
Advertisers.
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Movies
Joanna and her husband sit down one evening to watch a new spy thriller movie. While watching,
Joanna notices how attractive the leading actor looks in his dress suit. She tells her partner how that
same suit would look good on him too.
In order to impress his wife, he takes out his smartphone, starts the Beyond Seen Screen app and
scans the movie to learn more. Information is presented by the Beyond Seen Screen platform, as
well as including a link to the exact suite the actor wears in the movie. Joanna’s partner decides to
order the suit and have it express delivered to his home, just in time for for their anniversary dinner.
The Production and Marketing Teams want to step up the product placement return on investment
in their movies and offers their clients extra promotion of their products placed in the movies.
Marketing firms can design the user experience on the Beyond Seen Screen App to cultivate
increased interest and sales of their products.
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Music
Tyrone and Aaliyah are enjoying a relaxing evening, watching
television on the couch. An Artist’s music video, that they both
love, plays on the TV and their memories are drawn to their
wedding day. They both instantly have the desire to see the
Artist in concert again. Tyrone starts the Beyond Seen Screen
app on his smartphone and uses it to scan the music video on
the TV. He is instantly provided information showing details of
current concert tour, and sweepstakes for 2 tickets to the next
local concert. This was an easy opportunity they could not pass
up, where Tyrone and Aaliyah quickly buy tickets to the
concert.
The Artists marketing team wanted to increase deep
engagement with their fans. The Beyond Seen Screen App
enables promotion of the new tour with information such as
live concert schedules, special interviews, backstage action
videos, concert behind the scenes videos and free ticket
sweepstakes. This is all provided and directly linked in the
Beyond Seen Screen App. All of this interaction is provided to
Beyond Seen Screen users who scan any video content from the Artist.
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Market
Where are we now? Beyond Seen Screen creates a new industry that provides interactivity with the video content.
● Interactivity with TV-related content.
● Interactivity with Online Shopping video content providing a streamlined experience.
● Interactivity with web based video content (YouTube, Youku, Sling, etc.).
● Interactivity with the advertising and promotional content displayed on city screens and
touristic panels.
● Interactivity with video content displayed on any screen, anywhere (shopping centers,
conferences, fairs, transportation stations, airports, etc.).
This is a completely new market segment which adds additional value to the traditional industries
of video content production and distribution, advertising, VR/AR and gaming. Each of these
industries can increase their revenue and reach using the service provided by Beyond Seen Screen.
Commercial viability of the platform has already been confirmed by two marketing agencies in
Croatia. Each have signed a letter of intent of commercial platform use with Beyond Seen Screen.
According to Statista (https://www.statista.com/), the statistic portal which gathers statistics and
studies from more than 18,000 sources, there is opportunity for growth for many industries that
would be interested in Beyond Seen Screen services:
TV and video production industry
A forecast of revenue for the TV and video industry worldwide will grow from $286.17 billion in 2015
to $324.66 billion in 2020.
https://www.statista.com/statistics/259985/global-filmed-entertainment-revenue/
Online shopping
Worldwide revenue from the online sale of goods amounted to $1.18 trillion in 2016. There are
approximately 311.4 million consumers that are online shopping actively.
https://www.statista.com/topics/3881/online-shopping-in-europe/
Advertising industry
The TV advertising spending is expected to grow from $136.79 billion in 2015 to $233.88 billion in
2019.
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https://www.statista.com/statistics/273713/global-television-advertising-expenditure/
Digital advertising
Spending on digital advertising worldwide was estimated at $161 billion in 2015. It is estimated that
this spending will grow to more than $335 billion in 2020. In 2016 Google generated almost $80
billion in revenue on digital advertising while Facebook and Yahoo! made $26.9 and $4.7 billion on
ads respectively.
Mobile advertising
Mobile internet advertising is the fastest growing medium on the global ad market. In 2015, mobile
ad spend amounted to $71.8 billion and it is expected to grow to more than $247 billion by 2020.
The share of mobile in digital advertising is also expected to increase from 44.4% in 2015 to nearly
74% in 2020.
Despite economic downturns in recent years the advertising and online shop business kept
growing. While literally hundreds of businesses in many categories are facing poor sales, negative
balance sheets and even bankruptcy, online shopping and advertising continue to show strong
growth. It is clear that omni-screen users desire easy interaction and instant online shopping
continues during any economic climate.
Market segmentation
Beyond Seen Screen customers are comprised of three major groups and their subgroups.
1. Content provider companies
a. Video production companies (movie, music, commercials, etc.)
b. TV and cable operators
c. Video-on-demand platforms
d. Over The Top (OTT) delivery
2. Advertising companies
a. Video advertising (info channels, commercials, etc.)
b. Online advertising
3. Omni-screen users
a. Anyone with a personal device
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These groups are potentially strong customer segments. The benefit of this mix of customers is that
it helps maintain consistent business. Also, by appealing to several market segments, Beyond Seen
Screen does not become overly dependent on any single consumer group.
Video production companies
Practically, video production is the art and service of creating content and delivering a finished
video product. This can include production of television programs, television commercials,
corporate videos, event videos, wedding videos and special-interest home videos.
Some of the well known video production companies include:
● The Walt Disney Company
● DreamWorks Studios
● Sony Pictures
● Gold Front Productions
TV and cable operators
TV operators include companies such as:
● BBC
● NBC Universal / Comcast
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● Fox / News Corporation
● CBS
● Time Warner
Video-on-demand platforms
Video on demand (VOD) providers allow users to select and watch video content such as movies
and TV shows when they choose to, rather than having to watch at a specific broadcast time.
Popular video on demand platforms include:
● Netflix
● Hulu
● Amazon Instant Video
● Vevo
● Sling
Advertising companies
An advertising agency is a business dedicated to creating, planning, and handling advertising,
promotion and marketing for its clients. An ad agency is generally independent from the client. An
agency can also handle overall marketing and branding strategies promotions for its clients, which
may include sales as well.
Typical ad agency clients include businesses and corporations, non-profit organizations and private
agencies. Agencies are hired to produce television commercials, radio commercials, online
advertising, out-of-home advertising, mobile marketing, and AR advertising, as part of an
advertising campaign. Campaigns include Programmatic delivery and Dynamic Ad Insertion.
The biggest advertising agencies in the world include:
● WPP Group
● Omnicom Group
● Dentsu
Omni-screen users
As the adoption of connected technology increases, users are using their connected personal
devices in their everyday lives to access information and in turn enable their spending. These users
are changing the landscape of buying habits and overall user experience. They are seeking more
reliable and faster ways to deeply engage their interests of products, services and information they
desire.
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Token Beyond Seen Screen platform will have a utility token in a form of an ERC20 token built on top of
Ethereum. The Token’s symbol will be BSSX. It will have multiple uses within and outside of the
Beyond Seen Screen platform, from paying for Beyond Seen Screen service, through paying for
merchandise in online shops to rewarding contributions to the platform that make the platform
more interesting to general audience. More details about the token creation will be presented in
the Initial coin offering (ICO) section.
BSSX token will be used by the following groups of users:
● Clients
● Users
● Platform
Clients Beyond Seen Screen platform clients are those who find value in being able to provide engaging
information with their video content. This is not limited only to companies, but there are also
individuals who would find value in this. Any content creator, from an independent filmmaker to
anyone with a Social Media following, on any platform, from YouTube to Instagram, will want to use
this Beyond Seen Screen. The ability to quickly provide further engagement on the content they
create will grow their presence and fan base. Companies that would find value in using the Beyond
Seen Screen platform include marketing agencies and content providers, from production houses
through TV stations to video on demand services.
Clients will pay for the Beyond Seen Screen platform service - providing interaction between video
content and information provided by Beyond Seen Screen to their content viewers. One of the
options to pay for the service will be payment with BSSX, the Beyond Seen Screen platform utility
token. That way, the clients that decide to invest in Beyond Seen Screen in the ICO phase will
effectively get to use the platform in the amount of their investment.
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Beyond Seen Screen has dedicated a percentage of the raised funds to pay the fees of having the
BSSX token listed on cryptocurrency exchanges. During the ICO process, Beyond Seen Screen will
start discussions with multiple exchanges to allow trading BSSX tokens on cryptocurrency
exchanges as quickly as possible after the token distribution process.
Users
Users will utilize the Beyond Seen Screen platform to easily engage information about the video
they are watching. The Beyond Seen Screen platform will provide the Users with this standard
access, free of charge. Some Content Providers and Advertisers may desire to offer Special Features
or content. Example of this content include:
● Premium or exclusive content
● Online shopping
● Participation in sweepstakes
Users will be able to access this additional content and information with BSSX Tokens.
For users who frequently access the Special Features, it will be possible to subscribe to a premium
account membership, which will grant them access to the Special Features at a lower cost. The
platform will accept BSSX tokens as a means of gaining access to the premium account
membership.
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Platform
The goal of scale for Beyond Seen Screen is to have a platform that is used by millions of users. To
help the platform grow, Beyond Seen Screen will use the BSSX tokens to reward clients who
contribute high quality content to the platform and community members who promote the
platform. Beyond Seen Screen will operate a monthly client rewarding program where the clients
with the highest view count from month to month will receive a reward from the platform in the
form of BSSX tokens. The Beyond Seen Screen platform’s ultimate goal is to grow in user
engagement. Rewarding clients that provide content with the most views is an additional incentive
for clients to make the content they provide interesting and relevant to content viewers.
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Users will have an option to share the interactions provided by the platform on their messaging
apps, emails, blogs and social networks. Users can enroll in Beyond Seen Screen’s rewarding
program. Entering the reward program will allow Beyond Seen Screen to track the view and share
count on the user’s Social Networks. Users who contribute the most to the platform’s growth will
also be rewarded by Beyond Seen Screen platform with BSSX tokens. Additional rewarding models
may be created, but all will share the common end goal - to increase the user engagement with the
platform.
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Milestones and Roadmap July 2016 - Proof of concept developed
● Applications developed that showcased technical solution of problem.
Nov 2016 - First fully functional version of platform deployed to the cloud
● Fully engineered prototype of Android app was developed and backend and frontend
modules were deployed to the cloud and were ready to be used in laboratory testing.
Apr 2017 - Technical readiness level (TRL) 6 attained
● Extensive testing aimed at reaching technical readiness level 6 were completed. Platform
proved to accurately recognize videos and reliably link further information to users.
Sep 2017 - Attended International Broadcasting Convention (IBC) Startup Forum in Amsterdam
● First time that the platform was publicly presented to a wider audience.
Nov 2017 - Technical readiness level (TRL) 7 attained
● Extensive testing was performed in different real life environments using focus groups to
gain feedback about the concept and existing technology implementation. Platform
proved to be positively accepted and considered an improvement to everyday life of end
users.
Dec 2017 - Customer Letters of intent acquired
● Two signed letters of intent of commercial platform use have been acquired from Croatian
marketing agencies.
Dec 2017 - Preparation for ICO began
Roadmap for the future
The following roadmap is what Beyond Seen Screen can realistically achieve upon maximum
funding from the Initial coin offering (ICO). As explained later in the Initial coin offering (ICO) section,
if less than the maximum amount of funding is raised, Beyond Seen Screen will adjust the
Roadmap strategy accordingly.
Q2 2018 - The ICO
● ICO launch day!
Q3 2018 - Platform publicly available, product marketing campaign
● Android app will be made publicly available to end users.
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● Platform will go live.
● Marketing campaign will be launched to promote the platform and gain both end users
and clients.
Q4 2018 - Customer portal, improved social aspects of platform, improved shopping experience
● Social aspects of the platform will be improved, allowing users to share experiences they
receive from the platform with the rest of the world.
● Customer portal will be launched, allowing clients to manage and design the Beyond Seen
Screen user interaction on their own.
● Android app will be expanded with improved shopping experience on interactions that will
offer direct product purchase.
Q1 2019 - iOS app, analytics, geolocation based targeting
● iOS app will be released to provide Apple users access to the Beyond Seen Screen platform
and its service.
● Platform usage will be logged on the blockchain.
● Customer portal will be improved with analytics that will show consolidated data from the
blockchain and private database.
● Platform will be improved to allow customized interactions based on user’s geolocation.
Q2 2019 - Smartphone screen as input
● Instead of using the smartphone camera to see the video the user is watching, the
application will be able to look at the smartphone screen and see exactly what the user is
watching. This opens up possibilities to more easily interact with streamable services
(Netflix, Hulu, etc.) and video on demand services (YouTube, Vimeo, etc.)
Q3 2019 - Interactions personalized to user preferences and traits, client based custom layouts,
improved screen detection
● Platform will be improved to allow a customized interaction experience based on user’s
personal information, like gender, age, preferences, etc.
● Customers will have ability to create customized Element layouts to improve user
experience when engaging their content.
● Smartphone apps will be extended with technology that detects the screen that displays
the video content, making it even easier for users to scan the content they are watching.
Q4 2019 - Beyond Seen Screen linked to live video content
● The platform will be improved to work not only with the prescanned video content, but also
live TV channels and allow the smartphone to become a true second screen.
Q1 2020 - TV integration
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● Beyond Seen Screen will be made available as an app that runs on Android TV powered TVs,
allowing seamless user interaction with content being watched.
Industry trade shows
Beyond Seen Screen will attend industry related trade shows each year as part of its long term
marketing strategy. Beyond Seen Screen plans to exhibit at four trade shows each year with a team
of six to eight people.
What is the next step?
The first step Beyond Seen Screen will take is to run a thorough promotion campaign of the
platform with the goal of gaining both end users (viewers) as well as clients. Beyond Seen Screen’s
marketing strategy is to emphasize that any video content displayed on any screen can become a
powerful advertising, informational and entertainment tool that will engage and immerse users
into another dimension. This tool can take many shapes and forms and be completely customized
(personalized) for each content provider to provide a unique user experience tailored to their
campaign.
Content providers and advertisers are interested in platform usage data. Data such as who engaged
their content, when the content was engaged, where the content was engaged and what is the
total reach of the content. The platform will record GDPR compliant data, some of it onto the 2
blockchain to aid data transparency and help build trust between the platform users and the
platform itself.
Going live
Beyond Seen Screen is currently negotiating a pilot project with an influential marketing agency in
Croatia. Partnering with a marketing agency and running a pilot project with them will give Beyond
Seen Screen public exposure and will drive end users (viewers) to use the Beyond Seen Screen
platform. With increased user count, Beyond Seen Screen will be exposed to other marketing
agencies. Additionally, companies that signed the letter of intent of commercial platform use will be
presented with the results of the pilot project, which will result in further business growth.
2 https://www.eugdpr.org/
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Blockchain
General overview
The service that Beyond Seen Screen platform provides is the ability for clients to provide interactive
information related to the content the viewers are watching. In order for clients to be interested in
using this service, the platform must have a solid user base. Driving viewers to use the platform is a
marketing and PR challenge, but Beyond Seen Screen’s vision is to change the way the data about
the platform use is presented to the public. Beyond Seen Screen will to make the data about the
platform global use open to the public and be transparent about it, while at the same time,
preserving the privacy of the individual Beyond Seen Screen users. Beyond Seen Screen wants to
leverage the strengths of blockchain technology as a public record of the reach of the Beyond Seen
Screen Platform.
Beyond Seen Screen will open up the data about its platform usage by saving this data into the
blockchain. Having this data publicly available in the blockchain will allow independent verification
of the impressions provided by the platform. It will also allow a permanent look into the history of
platform use and how different changes to the platform’s features, reliability, scalability,
performance optimizations and business models changed the popularity of the platform and its
use. Fraud is a big problem in Programmatic Advertising. The concerns around programmatic
buying are largely focused on fraud and viewability – that is, is the impression being served to an
actual human? And if so, do they actually have the potential to see the ad? 3
Since the full history of data changes will be stored in the public blockchain, platform usage data
can be trusted that it has not been manipulated. Providing this data in the blockchain will instill
additional trust in the integrity of Beyond Seen Screen’s business. It will also make it unnecessary
for advertisers to incur the additional cost of verification auditing of the impressions delivered by
the platform. This is a tremendous cost savings to the Advertiser.
Beyond Seen Screen will take care to protect the privacy of its users, so no personally identifiable
information will ever be saved into the blockchain. The data saved to the blockchain and the
process by which it is processed will be fully EU GDPR compliant.
3 http://www.mediative.com/problem-of-fraud-in-programmatic/
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Additional information about viewer characteristics that the clients might be interested in (such as
coarse geolocation, age, gender, etc.) will not be saved to the blockchain. Rather, if the user grants
permission to share demographic information with the platform, it will be saved to a private Beyond
Seen Screen database. Clients will be able to get detailed reports about user interaction with their
videos from the Beyond Seen Screen platform. Platforms reporting module will merge the
blockchain data with the platforms private data to create these reports. The Beyond Seen Screen
platform will be fully EU GDPR compliant.
To power the rewarding system, information about a user’s interaction will be saved to the
blockchain. In order to reward the clients whose videos have the highest number of interactions
from users, the platform needs to transparently record that those interactions occurred. By having
this data saved to the public blockchain, the trust is no longer an issue and a base for a fair
rewarding system is created.
Technical details
Beyond Seen Screen wants to be able to provide the following data in the blockchain:
● The amount of Beyond Seen Screen impressions delivered in a given period of time.
● Click Rate of impressions consumed in a given period of time.
In traditional systems, these reports would be generated from the platform audit logs or a third
party Programmatic Audit Vendor. Beyond Seen Screen would record the platform use of
impressions and click rates in the database as they happen. Reports could then be acquired by
implementing filters on that data in the database according to the requested time period. Beyond
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Seen Screen will save these events on the blockchain by implementing a smart contract in the
Ethereum network that would keep track of these events.
When the client adds a video to Beyond Seen Screen platform, that video receives a unique
permanent ID (let’s say the value of that ID is “X”) in the platform and the value of that ID (“X”) is
available to the client. When the platform provides information about that video to the user, the
platform will update the record data that indicates “scan count for video X just increased by one”.
The smart contract will keep a mapping between the video IDs and the number of scans those
videos received. This smart contract will have a function that will allow the platform to record the
increase of the view count of a certain video. The platform would call this function whenever it
provided interaction back to the user. The date and time when the scan count increased would be
kept in the date and time when the block containing the transaction documenting the call to this
smart contract’s function was mined. Technically, all of the requirements to support the
functionality Beyond Seen Screen needs already exists in the Ethereum network.
Beyond Seen Screen understands there are cost efficiencies to be gained as the Platform usage
scales up. Usage data will be amalgamated into consolidated transactions to the blockchain as the
Platform grows.
Summary
Blockchain is the technology that has great benefits. Those benefits can be used to solve technical
issues, but they can also be used to improve the business transparency and aid business operation.
In Beyond Seen Screen’s case, blockchain will aid platform growth by resolving the issue of trust
between the clients and the Beyond Seen Screen platform. Beyond Seen Screen will do that by
saving the platform usage data on the blockchain and making it publicly available and
independently verifiable. Additionally, the fact that this data can be independently verifiable will
also power the platform’s rewarding system and make it transparent and fair.
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Team The team behind the project is a combination of TV broadcast specialists, experienced managers,
event organizers and hosts, marketing specialists, mathematicians, software developers, business
associates, cryptocurrency analysts and traders.
Founders
The founding team is made up of three colleagues who worked together in the same company (two
of them for the last 10 years) in the TV broadcast industry. Not only do they have a proven track
record of highly efficient collaboration and project delivery, but they are also very passionate about
their work, each in their respective field.
Mario Drevenšek, CEO
LinkedIn: https://www.linkedin.com/in/mario-drevensek/
Mario is an experienced general manager with a strong
background in the broadcast industry. He obtained a university
degree from the Faculty of Electrical Engineering, Department of
radio communications and professional electronics. Mario also
successfully completed Executive MBA program.
During his studies he worked part-time with recording, editing and directing video projects on
student television. After finishing his studies he was employed at the R&D department as a support
engineer in a company that produced software for automated broadcasting. Through fifteen years
of experience he has progressed from the position of customer support engineer, through field
engineer, quality control engineer, sales support engineer to Director of Operations.
Mario dedicates every moment of his free time to himself, his family and travelling. He loves
climbing peaks, to which he arrives with dedicated planning, a clear head, measured steps and
enjoying the process. Some of the famous peaks he climbed include Mt. Fuji, Mt. Kilimanjaro and
Peak Crnopac.
Miroslav Zarić, COO
LinkedIn: https://www.linkedin.com/in/miroslavzaric/
Miroslav is a highly motivated professional with wide-ranging
skills. He currently holds a position of "ROW Support Team Lead"
in a company that creates TV broadcast software where, with
management skills and creative way of working, he drives
business and demonstrates concern for the growth and
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development of the healthy support process. Miroslav is pushing quality in supporting clients and
maintaining their peace of mind.
In his previous positions he showed management skills in running cinema operations as a deputy
cinema manager. He not only managed employees, but he also took care of various additional tasks,
including managing business finances. Miroslav is a trained radio presenter and technician, he
worked as a radio journalist, television presenter and a manager of a video store with retail.
On creative side, he wrote and published (prose and poetry) in the magazines, published a
collection of poetry worldwide and he also takes part in various competitions, both literal and
multimedia.
Krešimir Puljić, CTO
LinkedIn: https://www.linkedin.com/in/kresimir-puljic/
Krešimir is an experienced software development leader with a
strong background in software development. He holds a degree
in mathematics and computer science from University of Zagreb,
Faculty of Science. Krešimir has been building and delivering
high performance and scalable software for over 15 years. He has
successfully lead both quality control and software development teams.
His passions include working on logically complex problems, automating daily tasks to increase
efficiency and empowering people to challenge themselves and grow professionally.
During winters he likes to spend time on a snowboard. In his spare time, he enjoys sports (kettlebell
lifting), where he takes pride in winning the title of amateur world champion in 2014.
Team
Vanja Čas, CMO
LinkedIn: https://www.linkedin.com/in/vanjačas/
Vanja has a master’s degree in Marketing. She has devoted to
marketing business all her business career. While working for
Pristop, most prominent PR/marketing agency in Slovenia and in
the SEE region, she gained experiences in media strategy
development. In parallel she worked with several successful
startups on preparing marketing strategies. Vanja entered blockchain business working as external
advisor for Lemur Legal, ICO advisory company. Recently she started working as a freelancer under
her brand “Pippa Consulting.” She advises in several ICO projects.
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Mark G. Davis, media and advertising industry consultant
LinkedIn: https://www.linkedin.com/in/markgregorydavis/
Mark is a technically inclined solutions architect with a diverse
background in the broadcast and media industries. He is an
alumnus of the University of Florida, College of Journalism and
Communications. Mark has close to twenty years of broadcast,
media, advertising, sales and database administration experience with a strong background in
broadcast automation technology. He has successfully designed, engineered and deployed
complex systems for many of the Media and Broadcasting industry leaders including CNN, NBC
Universal, News Corporation / Fox, and Disney / ESPN.
His passions include learning about new and future technology, as well as identifying, attacking and
solving complex issues in Media Technology; Especially complex technical problems and when an
inventive idea comes together.
Mark dedicates his free time to his family, fitness, and travelling, where his recreational passion is
auto racing. He loves the adrenaline, precision and focus required to be successful at the race track,
participating and winning races at tracks such as Daytona International Speedway, Road Atlanta
and Nürburgring.
Goran Repinc, web developer
Goran graduated with honors from the University of Zagreb,
Faculty of Science, Department of Mathematics. He received the
award for best student of his class. After graduation he was
employed as a software developer in a small company that
produces business applications. During his three year
employment he worked on a number of projects like Loan
approval and management, Money transaction analysis, Document management, Project
management and CRM. He worked on all layers of applications, from SQL database to web
interface. His second and current employment is in a company that produces software for
automated broadcasting. During his four year employment, he has integrated several software
products into a single web interface, worked on integration with cloud solutions of partner
company and maintained and improved existing company’s products.
He likes to spend his summers at the seaside swimming and kayaking, and traveling around Europe
in colder months.
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Drago Špoljarić, Ph.D., computer vision specialist
LinkedIn: https://www.linkedin.com/in/drago-špoljarić-b0790714/
Drago has graduated from the University of Zagreb, Department
of Mathematics with master thesis in computer science. Later he
defended his PhD thesis in probability theory at the same
University. During his PhD study, while he worked as research
and teaching assistant, he published numerous scientific papers in applied and theoretical
probability theory and gave several talks on probability and statistics conferences. After finishing
PhD study, he worked several years as statistician in one of the largest pharmaceutical company -
Teva Pharmaceuticals Industries Ltd., as well as associate on some projects in (hydro)geology and
biology. Now he works as computer vision and machine learning R&D engineer applying his
knowledge in automotive industry.
Drago is also a passionate middle/long-distance runner who is always trying to give his best during
the training or race.
Juanluis Lozano, web developer
LinkedIn: https://www.linkedin.com/in/juanluislozano/
Juanluis, born and raised in Venezuela, started his web career
about 8 years ago, even before finishing his Degree in
Informatics. After getting his degree wanted to move forward to
Telecomm industry, but somehow he always went back to the
Web. Back in Croatia - back in his roots, he started working on
Web Development and did not stop following trends and best practices. Juanluis also likes to do
some middle/long-distance biking when his daughter does not want to build some Lego structures.
Oleg Weisz, video production
LinkedIn: https://www.linkedin.com/in/oleg-weisz-ab738b31/
Steemit: https://steemit.com/@olegw
Oleg obtained a degree from Faculty of Political Science -
journalism. He has more than 15 years of working experience at
HRT (Croatian National television) as editor, journalist,
screenwriter, TV host and VJ with over 1000 broadcasts and reportages. For the last 5 years Oleg is
an owner and director of "Promo video production", production specialized in video marketing,
corporate and promotional video formats. Through practical work he has gained the skills of
professional recording, video editing, video animation and online video marketing and
entrepreneurial leadership skills. Oleg speaks English, Italian and Hebrew.
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Saba Stančič, digital strategist
LinkedIn: https://www.linkedin.com/in/saba-stancic/
Saba is a digital marketing enthusiast. After getting her Marketing
Bachelor degree, she started working in digital marketing, first
starting off with SEM and SEO, which led her to digital design.
Currently working in different areas, web design and creation,
content creation and growth hacking.
Ante Jukić, backend developer
LinkedIn: https://www.linkedin.com/in/ante-jukić-3799773a/
Ante holds a Masters degree in Computer Science and
Mathematics. He is a very passionate software developer with his
main focus being web development. Ante is experienced both in
frontend and backend development with strong SQL skills. Not
only does he enjoy working on database optimizations, but he is also experienced in SQL reporting
services (SSRS), including business logic development and report design.
Dorijan Palić, graphic designer
LinkedIn: https://www.linkedin.com/in/dorijan-palić-4ab214152/
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Advisors
Paddy Tan, strategist
LinkedIn: https://www.linkedin.com/in/paddytan/
Paddy is the ’go to guy’ with a no-nonsense approach for tech
startups and ventures here in Asia. He is armed with vast
experience in identifying startups from an idea to mentoring,
funding and acquisition stage.
He improves the probabilities by running on the ground engaging founders, partners and VCs to
make the whole business plan work.
Because of his passion for anything technology related, he developed a keen eye for Wearable Tech,
Crypto Investment, Gadgets, Web technologies (IOT) and Mobile Security.
Vlaho Hrdalo, legal advisor
LinkedIn: http://www.linkedin.com/in/vlaho-hrdalo/
Vlaho Hrdalo has been a member of the Croatian Bar Association
since January 19th, 2009 and has opened his own law firm in the
beginning of 2012. He is also a certified court interpreter of
English. Apart from the Faculty of law, Vlaho Hrdalo has finished
the university interdisciplinary postgraduate studies in Diplomacy
(with the thesis “Digital privacy and Digital freedom”), he is the author of several research papers
and is currently doing a PhD on smart contracts.
Tilen Šarlah, cryptocurrency analyst and trader
LinkedIn: https://www.linkedin.com/in/tilen-šarlah/
Tilen is an economist with university degree from financial
markets and Executive MBA. Passionate trader with financial
instruments and digital currencies with over 15 years of experience
on capital markets. At the beginning of his career, he spent seven
years as the head of an asset management company, where he
managed portfolios of exclusive clients on all major financial markets around the world. He is now
working as a professional energy trader and president of the youth section of the Petroleum
Committee of Slovenia, part of the World Petroleum Council (WPC).
Excited about trading with crypto currencies, active daily trader, financial blogger, strategies writer
and a lecturer. Founder of crypto trading platform Tradershub and advisor on crypto backed
companies.
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Peter Merc, Ph.D., legal advisor
LinkedIn: https://www.linkedin.com/in/peter-merc-ph-d-550b212/
Peter is a co-founder of the Lemur Legal company and also the
lead coordinator of the Blockchain Think Tank, initiated by the
Ministry of Public Affairs of Slovenia. Lemur Legal is the leading
legal expert for startups, angel investors, accelerators and IT
companies. They cooperate with government, regulators and
chambers of commerce. Their services link real and parallel “crypto” economy. They also participate
in various projects in the field of blockchain, personal data protection and fintech.
Nina Kranjec, legal advisor
LinkedIn: https://www.linkedin.com/in/ninakranjec/
Nina is Lemur Legal co-founder. She is experienced lawyer with 10
years of experiences in the field of IT, Privacy and Contract law.
Prior to establishing her own company, she has worked for the
biggest Slovenian Law Firm (Law Firm Čeferin) and Outfit7
Limited. She is a legal advisor for several ICO projects (CargoX,
X8currency, R3Sec, Trusted Health, Robotina, Emmares, Datafy, ACE.Trade, etc.) as well as for many
companies in the FinTech and blockchain field.
Špela Brezavšček, PR advisor
LinkedIn: https://www.linkedin.com/in/spela-brezavscek/
Špela has been in journalism for 12 years during which time she
worked for several magazines and newspapers. She worked for
Kanal A, news show Svet where she also gained TV journalism
experience. Špela also managed a smaller publishing house for
several years. She has developed, written, managed, edited and
also hosted a web cooking show Odprta kuhinja, that was running on delo.si. She has been an
assistant for business and marketing managers of editions Ona, Polet, Vikend and Deloindom. Špela
co-created Slovenia’s health and fitness magazine, Polet FIT. She was an editor of polet.delo.si. For
the past five years she is employed by Slovenian association of accountants, Zveza RFR, where she is
editing and redacting a monthly magazine IKS that has more than 100 pages and more than 10.000
readers. Špela also manages digital projects, such as revijaiks.si, zvezarfr.si, and ekspertrfr.si. She
loves everything digital and her main focus for past few years is management of digital projects.
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Nejc Urankar, legal advisor
LinkedIn: https://www.linkedin.com/in/nejc-urankar/
Nejc is a junior advisor at Lemur Legal, experienced in supporting
start-up projects in early stages of their existence, with special
emphasis on applications of blockchain and Fintech. Though he
comes from legal background, Nejc has a deep understanding of
technical architecture as well as a creative mindset for innovation.
Being involved in several successful ICO projects, he assists in implementing blockchain technology
efficiently while being in line with the latest industry standards and regulatory requirements.
Initial coin offering (ICO)
Beginning of ICO: Q2 2018
The crowdsale will be facilitated by the smart contract that will be created. In case the minimum
funding goal is not reached, the smart contract will have a trustless refund mechanism, returning
the ETH to all crowdsale contributors.
We believe the company should only raise the amount of money it needs to accomplish the goals
from the roadmap and therefore Beyond Seen Screen fundraising will be capped at 18.000 ETH.
Product development will be a priority of Beyond Seen Screen operations. The product must be
finished before it hits the market. Therefore, the financial strategy is divided as follows:
● The soft cap defines the minimum amount of funds needed to form a smaller team funded
enough to develop the platform to make it ready for the market and promote the platform
on a smaller scale.
● The development goal defines the maximum amount of funds needed to accomplish all of
the development goals defined in the roadmap. Part of the funds in the development goal
is also reserved for the initial marketing campaign.
● The hard cap is intended to additionally cover the cost of global marketing campaign and
direct sales. With the platform fully built, the main goal in the second phase is to spread the
word about Beyond Seen Screen all over the world.
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In case the crowdsale does not reach the maximum amount, none of the development or
marketing activities will be completely omitted. However, the dynamics of their execution might
change. We will rely on operating profits to fuel growth. If needed, Beyond Seen Screen operations
will only be scaled down to extend the runway far enough to achieve all development and
marketing goals we have set.
If the crowdsale reaches the minimum goal but does not reach the maximum goal, any tokens left
unsold will be burned.
Total number of generated BSSX tokens will be 340.050.000. From that total, 40.050.000 will be
reserved as bonuses for different stages of crowdsale. Any tokens not claimed as bonuses in
different crowdsale stages will be burned.
Tokens will be distributed as follows:
● 60% of tokens will be sold in the crowdsale to raise funds for further product development,
operations and other costs.
● 20% of tokens will be held by the core team that helped bring the project to life with their
hard work and dedication.
● 4% of tokens is intended for the initial stocking of the bounty pool to award those who
helped the project in the pre-money stage.
● 7% of tokens will be awarded to Beyond Seen Screen advisors that helped the project with
their knowledge and expertise.
● 9% of tokens will be reserved for business development, including partner acquisitions and
future platform use such as rewards, etc..
All tokens belonging to the core team will be reverse vested for 24 months with equal monthly cliffs.
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ICO stages
Multiple stages of crowdsale will be organized, with different incentives and token caps. The
crowdsale stages will be:
● Private sale
● Presale
● Main sale stage 1
● Main sale stage 2
● Main sale stage 3
Private sale
Partners and early supporters of the project will be offered to buy tokens in the private sale
expected to start in Q2 2018. A total of 1.000 ETH worth of BSSX tokens will be offered for sale in the
private sale stage.
Presale
Tokens will be offered in a presale to those that applied to Beyond Seen Screen ICO whitelist at
https://ico.beyondseenscreen.com/. The presale start will be announced via email and ICO website
and is expected to start in Q2 2018.
Parameters of the presale stage of the token sale are:
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● Token sale will be incentivized with bonus tokens in the amount of 40%
● A total of 5.000 ETH worth of BSSX tokens will be offered for sale
Main sale
Public sale of the tokens is expected to start in Q2 2018. The exact start of this stage will be
announced on the Beyond Seen Screen ICO webpage at https://ico.beyondseenscreen.com/. Main
sale will be handled in three stages with each stage incentivizing token sale with different token
bonuses. The idea is to incentivize early token sale with higher amount of bonus tokens.
Main sale stage 1
The main sale starts with stage 1. Parameters of this stage of the token sale are:
● Token sale will be incentivized with bonus tokens in the amount of 20%
● A total of 4.000 ETH worth of BSSX tokens will be offered for sale
Main sale stage 2
Main sale stage 2 will start after all tokens reserved for stage 1 are sold.
Parameters of this stage of the token sale are:
● Token sale will be incentivized with bonus tokens in the amount of 10%
● A total of 4.000 ETH worth of BSSX tokens will be offered for sale
Main sale stage 3
Main sale stage 3 will start after all tokens reserved for stage 2 are sold.
Parameters of this stage of the token sale are:
● Token sale will be not be incentivized with bonus tokens
● A total of 4.000 ETH worth of BSSX tokens will be offered for sale
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Finances Up until now, the development, deployment and promotion of the platform was bootstrapped with
founders private funding.
The funds raised in the crowdsale will be used to further develop and promote the platform. If the
maximum amount of funding from the Initial coin offering (ICO) section is secured, the funds will be
used as follows:
● 35% of contributions is intended to cover the technical development costs of the upcoming
platform features.
● 22% of contributions will fund the business development fees related to acquiring clients
and growing the business.
● 25% of contributions will fund the first and second marketing phase, including advertising
campaigns and branding.
● 12% of contributions will cover day-to-day operations, office rent, office equipment, travel
expenses and non-technical product development, including project management and
team management.
● 3% of contributions will fund the application fees for including BSSX token on leading
cryptocurrency exchanges.
● 3% of contributions will fund the general, unpredicted costs of the business.
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If the maximum amount of funding from the crowdsale is not secured, funding distribution will be
changed compared to what is specified above. As a general rule of thumb, funding raised up to
6.000 ETH will go mainly towards development followed by some marketing. Further funding
between 6.000 ETH and 18.000 ETH will go mainly towards marketing followed by a strong increase
of development resources.
Legal and regulatory disclaimer PLEASE READ THIS DISCLAIMER SECTION CAREFULLY. IF YOU ARE IN ANY DOUBT AS TO THE
ACTION YOU SHOULD TAKE, YOU SHOULD CONSULT YOUR LEGAL, FINANCIAL, TAX, OR OTHER
PROFESSIONAL ADVISOR(S).
This paper is for information purposes only and no part of it is intended to create legal relations
between a recipient of this paper or to be legally binding or enforceable by such recipient against
the company that owns the project. An updated version of this paper may be published on a date to
be determined and announced by the company that owns the project in course. Company that
owns the project makes no warranties or representations as to the successful development or
implementation of such technologies and innovations, or achievement of any other activities noted
in the paper, and disclaims any warranties implied by law or otherwise, to the extent permitted by
law.
Legal implications of token launches
BSSX tokens are functional utility tokens within the Beyond Seen Screen platform. BSSX tokens are
not securities. BSSX tokens are non-refundable. BSSX tokens are not for speculative investment. No
promises of future performance or value are or will be made with respect to BSSX, including no
promise of inherent value, no promise of continuing payments, and no guarantee that BSSX will
hold any particular value. BSSX tokens are not participation in the Company and BSSX tokens hold
no rights in said company. BSSX tokens are sold as a functional good and all proceeds received by
Company may be spent freely by Company absent any conditions. BSSX tokens are intended for
experts in dealing with cryptographic tokens and blockchain-based software systems.
Contributors contribute voluntarily and their participation cannot in any way be defined or treated
as an equity investment into the company that owns the project and IP on the address
www.beyondseenscreen.com. Contributors agree with Terms of Service published on
https://ico.beyondseenscreen.com/terms-of-service.html
The ownership of the token does not include the right to:
● ownership of the company
● ownership of the service’s IP
● profits of the service
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● participate in decision making, unless options are put up on voting to token holders
The founding team still owns the majority stake in the project (100%) and has a majority vote, thus
complete control over strategy as well as day-to-day decision making.
The company owns all intellectual property of the service, which includes:
● brand name and domain
● source code of all backend platform modules, mobile and web applications
Contributors / token owners do not get any ownership of the company’s intellectual property.
FAQs
What is this project about?
Beyond Seen Screen allows linking additional information to video content and provides engaging
interaction in a simple way - by scanning the video using the Beyond Seen Screen smartphone app.
Is this project just an idea?
Beyond Seen Screen is not just an idea. It is a working platform! The amazing technology of the
Beyond Seen Screen App can be seen in the following demonstration videos: Volvo, Star Wars - Last
Jedi, Trolls and Coca-Cola.
Is the Platform currently available for download?
Beyond Seen Screen is running extensive testing of the platform and is working on supporting a
wide range of mobile devices. The goal is to make the platform publicly available within three
months of the end of the Beyond Seen Screen ICO. In the meantime, Beyond Seen Screen is
acquiring partners, including marketers and video production houses who are interested in doing a
pilot project as soon as the platform is available.
How are you using the token?
Beyond Seen Screen platform will have a utility token (token's symbol BSSX) in a form of an ERC20
token built on top of Ethereum. It will have multiple uses within and outside of the Beyond Seen
Screen platform, from paying for Beyond Seen Screen service, through paying for merchandise in
online shops to rewarding contributions to the platform that make the platform more interesting to
general audience.
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What cryptocurrencies are accepted in the
crowdsale?
ETH will be accepted in the crowdsale. If you hold BTC or some other cryptocurrency, you should
exchange it for ETH and use ETH to participate in the crowdsale.
What is the token price?
BSSX will be a fixed ratio to ETH. This may vary slightly with ETH volatility as we get closer to the
contract deployment date. The exchange rate will be about 10.000 BSSX per ETH.
What amount is being raised?
Beyond Seen Screen targets to raise up to 18.000 ETH. Soft cap will be at 2.000 ETH.
When will the crowdsale happen?
Beyond Seen Screen is still preparing the ICO campaign and the date of the start of the Beyond
Seen Screen ICO has not been fixed. Subscribe to the Beyond Seen Screen newsletter below and
follow us on our social media to get updates related to the ICO.
How can I participate in the crowdsale?
Subscribe to Beyond Seen Screen newsletter at Beyond Seen Screen ICO web site to receive further
information about the crowdsale start date. Have ETH prepared to interact with the Beyond Seen
Screen crowdsale smart contract.
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Contact Email: [email protected]
Product web site: https://beyondseenscreen.com
Crowdsale web site: https://ico.beyondseenscreen.com
Telegram: https://t.me/BeyondSeenScreen
Twitter: https://twitter.com/BeyondSeenScree
Medium: https://medium.com/beyond-seen-screen
LinkedIn: https://www.linkedin.com/company/beyondseenscreen/
YouTube: https://www.youtube.com/channel/UCZ5FKK5OWFshT8qr5aOAtNw
Facebook: https://www.facebook.com/Beyond-Seen-Screen-1893202507578882/
Reddit: https://www.reddit.com/user/beyondseenscreen/posts/
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